Thanks for this Kyle! I love the idea of marketing more specifically to
remote workers.
Good luck with Engine Room - I look forward to seeing the site when it's
done.
On Friday, August 1, 2014 11:07:23 AM UTC+2, Kyle McLaren wrote:
Hi Tabby,
I'm in the process of starting Engineroom (also in JHB).
You're doing a good thing by targeting individual freelancers but I'm not
sure how big that market is in SA (in terms of creatives)?
I think the numbers are in small 2-3 person actual businesses in their
first 1-3 years of business. There is also a huge opportunity with remote
workers, people whose offices are in CT or DBN but they find themselves in
JHB a lot with nowhere really to go to get work done when they're not in
meetings etc.
I agree with you that coworking is definitely not a buzzword here and
everyone I've spoken to has never heard of it. It's difficult because
shared office space (which is a well known term or at least easy to
understand) doesn't quite describe what makes coworking so great, and
people tend to picture something like Regus/The Business Centre which is a
completely different vibe.
BUT, if it can work in CT it can work here! I have high hopes for
coworking in JHB. People are getting fed up with traffic and spending 2
hours a day in it is not cool. Plenty of people are looking for options
closer to their homes. I also think that as remote work becomes more
acceptable in corporate circles, big companies will start allowing
employees to telecommute to save on office space and ease traffic burden
for their employees etc.
As far as spreading the word, I think Facebook/Twitter/LinkedIn ads are
great and affordable (with really good targeting). Just make sure your
website is very clear and understandable because if the concept appeals to
someone that's where they're going to go to milk every bit of info that
they can!
Cheers,
Kyle
On Wednesday, 30 July 2014 11:07:13 UTC+2, Tabby Lorentz wrote:
Hi everyone!
I work at a coworking space in Johannesburg, South Africa. I'm sure we
all think our coworking space is great - but REALLY The Common Room is
great! Our furniture, prices, internet, coffee etc etc etc but I'm not sure
how to spread the word without breaking the budget.
I build databases of freelancers and contact each of them individually -
this takes quite a bit of time and often doesn't yield great results. I
think one of the problems is that coworking and shared office space is a
new concept in Johannesburg and South Africa so perhaps people just don't
'get' The Common Room.
Any advice?
And check out our site and let me know if you can spot what the problem
is (if there is one?)
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