-Caveat Lector-
FYI
http://www.zdnet.com/zdnn/stories/news/0%2C4586%2C5099746%2C00.html
WebMD offers free Prozac
Reuters
November 16, 2001 3:27 PM PT
In what may be a sign of the times, one down-and-out
dot-com is offering free Prozac to depressed consumers
as part of a promotion by a drug company.
The Indianapolis pharmaceutical maker Eli Lilly has
teamed with money-losing Internet healthcare company
WebMD to offer Americans a free month's supply of the
famed antidepressant.
TV commercials direct consumers to the WebMD Web site
where they can sign up for one month of free Prozac
through a special promotion with Indianapolis-based
Eli Lilly, whose brand flashes up on the screen.
The direct-to-consumer advertising campaign, launched
more than six months ago, appears to have gained
momentum since Sept. 11 with more frequent television
ads and a prominent display offer on WebMD's home
page. The offer also appears with a coupon in
newspapers and magazines.
Preying on the angst in America? Absolutely not,
said Eli Lilly spokeswoman Debbie Davis. This is
aimed at patients who have already been diagnosed with
depression and have been stabilized on fluoxetine. For
them, this is another treatment option.
Both Davis and a representative for WebMD declined to
provide details about the advertising campaign.
Prozac has already lost about 80 percent of its market
share since the generic form of fluoxetine, its
chemical name, was introduced in August; Eli Lilly has
been pushing its once-a-week form of Prozac, which has
no generic-brand competition.
Sold in over 100 countries, more than 39 million
people have taken Prozac since its launch in 1988.
Despite an onslaught of competition, Prozac is still
the world's best-selling antidepressant.
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http://www.math.missouri.edu/~rich/MGM/primer.html
http://www.tlio.demon.co.uk/tonyhom.htm
http://www.bilderberg.org/cia.htm
http://www.apfn.org/apfn/unnerstall_fax.htm
http://www.maebrussell.com/
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