[Marketing] spring IRC meetings

[Jacqueline McNally]

Hello

I have been meaning to do this for ages. Now, due partly to my short
hiatus
(http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgNo=21187)
and now wanting to get back into the swing of things
(http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgNo=21189),
I would like to setup (initially) weekly IRC meetings with a tight
agenda for those that are participating in the OOo MP.

I would like to call the first meeting for Thursday 8 September at 1300 UTC.

See: http://www.timeanddate.com/worldclock/meeting.html to see how this
fits with your schedule.

The first agenda I would like to include:
- 2.0 promotion progress
- OOoCon 2005
- Affiliation

As well as a discussion on and around these topics, we would love to see
people drop in to say hello and introduce themselves prior to the
meeting. I would prefer to keep the meeting on-topic for 1 - 1/2 hour
commencing at 1300 UTC, and then anyone that wishes to stay afterwards
can stay and chat - as you do.

I haven't decided on what channel as yet. Previously, we have
successfully held our meetings on #OpenOffice.org but it depends on
where the developers up to with 1.1.5 and 2.0.

Don't worry if you cannot get to this meeting. I will rotate the time,
I'm sure there will be logs and summaries, and there will always be next
week :)

So stay tuned for notification of the channel. I do hope to see you there.

All the best
Jacqueline McNally
Lead, OpenOffice.org Marketing Project

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[Marketing] spring marketing

[Jacqueline McNally]

Hello

As some of you are aware, our current marketing activities are geared
around the promotion of OpenOffice.org 2.0 and the OpenOffice.org
Conference 2005 (OOoCon).

I would like us to focus on these events by:

*** OpenOffice.org 2.0
For the moment, I would like us to ignore specific items on the existing
OpenOffice.org Marketing ToDo List
(http://marketing.openoffice.org/todos.html), and use the list to derive
a check list to ensure that we have collated what we need for
OpenOffice.org 2.0. Visit this ToDo List and scroll down to the
"Promotion" heading and see what promotional activities are applicable
for OpenOffice.org 2.0. For example, I know that John and others have
created OpenOffice.org 2.0 brochures and John has begun to collate them
at http://marketing.openoffice.org/2.0/marketingmaterials.html

*** OOoCon (28th - 30th September, Koper - Capodistria, Slovenia)
The OOoCon organising team and our hosts in Koper - Capodistria are very
busy getting ready to give you a warm welcome. You can help by promoting
OOoCon, our third annual conference within your networks. For example,
when I talk about Slovenia here in Western Australia, people want to
know what is the connection :) I have had many opportunities to talk
about OpenOffice.org simply by mentioning the conference in Slovenia. As
a start, put it in your signature or tag line. Let your clients know by
direct mail that OpenOffice.org is going to Slovenia at the end of the
month!

If you would like to be more directly involved, ask how you can help on:
conference@marketing.openoffice.org Or, if you would like to talk to
other potential delegates or just want to feel like you are going, get
involved in the discussion on
[EMAIL PROTECTED] If you don't get to Slovenia
for 28-30 September 2005, at least you will know what travel
arrangements you will need for when you make it at another time.

*** October
Guess what date in the OpenOffice.org calendar comes up in October? And
what do you want to do about it?

All the best
Jacqueline McNally
Lead, OpenOffice.org Marketing Project

--
OOo in Slovenia
OpenOffice.org Conference 2005
28th - 30th September, Koper - Capodistria, Slovenia
http://marketing.openoffice.org/conference/

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Re: [Marketing] spring has sprung

[Jean Hollis Weber]

Jacqueline McNally wrote:

... my life was disrupted by an injury I sustained
while in Canberra for LCA2005. While I am as yet unable to travel on
long air flights, I am back again to my keyboard ...


Welcome back, Jacqueline! I'm glad to hear you are on the mend.

Cheers, Jean

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[Marketing] spring has sprung

[Jacqueline McNally]

Hello

The nicest thing about working in an international project, is that
there is always an opportunity to celebrate spring more than once. In
Australia, the first day of September is generally accepted if not
declared as the first day of spring. Spring has sprung.

I would like to use this spring to sweep clean any of the negative
energy accumulated over winter. Wrt to my own unexpected hiatus. For
those that are unaware my life was disrupted by an injury I sustained
while in Canberra for LCA2005. While I am as yet unable to travel on
long air flights, I am back again to my keyboard and getting visual in
the physical for and on behalf of OpenOffice.org.

Before I get down the winter clean sweep, I would like to thank
especially Jonathon Coombes and Ian Laurenson for seeing through the
OpenOffice.org Miniconf in Canberra to a successful completion. And all
those that gave me their support during my short hiatus, and especially
John, Louis and Erwin for managing any tasks for me, that were forwarded
to them by my partner or myself during previous months.

In the last week over a dozen new members have joined the Marketing
Project (MP) and have made themselves known to me either privately or
on-list. I would like to again welcome you and if you missed my
infrequent message about mailing lists of interest to OpenOffice.org
marketing, see:
http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgId=2134834
A lot of our activity is on our mailing lists.

Also, we sometimes refer to the Strategic Marketing Plan (SMP) as this
documents our background and how we work together, and liaise with other
OpenOffice.org projects.

Initial SMP: http://marketing.openoffice.org/strategy/
Working copy SMP: http://ooosmp.homelinux.org/SMP/

In another thread I will discuss our current focus, in short, the
promotion of 2.0 and OOoCon.

Again, welcome to all our new members, and thank you to our continuing
community members.

All the best
Jacqueline McNally
Lead, OpenOffice.org Marketing Project

--
OOo in Slovenia
OpenOffice.org Conference 2005
28th - 30th September, Koper - Capodistria, Slovenia
http://marketing.openoffice.org/conference/

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Re: [Marketing] MassGov & OpenDocument

[Benjamin Horst]

I'm in NYC and could get in touch with State or City CIOs. (Sam, since 
you're here too, I'll happily defer to your preference of course.)


Ben

On Sep 4, 2005, at 4:43 PM, Ian Lynch wrote:


On Sun, 2005-09-04 at 16:33 -0400, Jason Faulkner wrote:




Ideally we would have a trusted marketing volunteer in each state 
that

could be the initial contact. Once some interest was shown they could
bring in the "Cavalry" with additional support from the Marketing 
Leads

and specialists in ODF such as Gary Edwards.

Do we have people in every state? If its down to one or two 
individuals

to try and contact the CTO for each state its a fairly big job.



I live + work near the N.C. State Capital, I'd be more than willing 
to talk

to the state's CTO.


I think the Marketing leads would have to authorise this given what was
said about representing OOo. First thing to do would be to draw up a
list of willing people and then provide a common approach and set of
procedures for dealing with objections etc. There is no blinding hurry
for this. I'd say get the volunteers in place first.
--
Ian Lynch <[EMAIL PROTECTED]>
ZMSL


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---
"The Tiny Guide to OpenOffice.org" now available!
http://www.solidoffice.com/tinyguide/

Free Culture and Open Source:
www.solidoffice.com


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Re: [Marketing] MassGov & OpenDocument

[Jason Faulkner]

> 
> 
> >
> I think the Marketing leads would have to authorise this given what was
> said about representing OOo. First thing to do would be to draw up a
> list of willing people and then provide a common approach and set of
> procedures for dealing with objections etc. There is no blinding hurry
> for this. I'd say get the volunteers in place first.



Heh, exactly what I was thinking.

That was me raising my hand and volunteering :)

-- 
Jason Faulkner 

OldOs.org Owner/Admin / http://oldos.org / [EMAIL PROTECTED]

Certified INGOTS Gold Assessor Trainer / http://www.theingots.org

OpenOffice.org Marketing Volunteer / [EMAIL PROTECTED]

Re: [Marketing] MassGov & OpenDocument

[John McCreesh]

On Sun, 2005-09-04 at 21:43 +0100, Ian Lynch wrote:
> I think the Marketing leads would have to authorise this given what
> was
> said about representing OOo. First thing to do would be to draw up a
> list of willing people and then provide a common approach and set of
> procedures for dealing with objections etc. There is no blinding hurry
> for this. I'd say get the volunteers in place first.

Yes, we're always delighted to have people sign up as MarCons -
http://marketing.openoffice.org/contacts.html. Check with the people
currently in place in the geography - if the current MarCons want to
split the patch / want help then that's a good way to go.

It is important that OpenDocument isn't seen as a purely OOo gig, which
is why I was pleased to see Leon Shiman in Mass talking to Sam months
back as an OpenDocument proponent rather than as an 'official rep' of
OOo. If people want to spread the message wearing other hats that's
great news too.

John



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Re: [Marketing] MassGov & OpenDocument

[Adam Moore]

If the leads wanted to do this I would be happy to be involved in 
California.

On 9/4/05, Ian Lynch <[EMAIL PROTECTED]> wrote:
> 
> On Sun, 2005-09-04 at 11:19 -0400, swhiser wrote:
> 
> >
> > It's ideal. By the time Office declares support for OpenDocument (say,
> > next summer leading up to Vista's & Office 12's releases), we will have
> > the necessary toe-hold, but a coordinated messaging campaign that open
> > standards have taken up the lead is essential...not a campaign reactive
> > to Microsoft's message. That requires leadership and coordination.
> > Calm, collected, determined and certain are the demeanors that win the
> > day -- and this will play out all through 2005 and 2006. The story will
> > be: "Which state now has joined Mass? Wow! Here comes Michigan, now New
> > Jersey, super: California!" We can't just sit here, we need to get every
> > State CIO's office informed. This is a perfect challenge for our
> > distributed volunteer ranks.
> >
> > Who's going to take up the standard and lead?
> 
> Ideally we would have a trusted marketing volunteer in each state that
> could be the initial contact. Once some interest was shown they could
> bring in the "Cavalry" with additional support from the Marketing Leads
> and specialists in ODF such as Gary Edwards.
> 
> Do we have people in every state? If its down to one or two individuals
> to try and contact the CTO for each state its a fairly big job.
> --
> Ian Lynch <[EMAIL PROTECTED]>
> ZMSL
> 
> 
> -
> To unsubscribe, e-mail: [EMAIL PROTECTED]
> For additional commands, e-mail: [EMAIL PROTECTED]
> 
> 


-- 
Adam Moore
Community Volunteer
OOo blog: AdamMooreOOo.blogspot.com 

Re: [Marketing] MassGov & OpenDocument

[Ian Lynch]

On Sun, 2005-09-04 at 16:33 -0400, Jason Faulkner wrote:
> > 
> > 
> > 
> > Ideally we would have a trusted marketing volunteer in each state that
> > could be the initial contact. Once some interest was shown they could
> > bring in the "Cavalry" with additional support from the Marketing Leads
> > and specialists in ODF such as Gary Edwards.
> > 
> > Do we have people in every state? If its down to one or two individuals
> > to try and contact the CTO for each state its a fairly big job.
> 
> 
> I live + work near the N.C. State Capital, I'd be more than willing to talk 
> to the state's CTO.
> 
I think the Marketing leads would have to authorise this given what was
said about representing OOo. First thing to do would be to draw up a
list of willing people and then provide a common approach and set of
procedures for dealing with objections etc. There is no blinding hurry
for this. I'd say get the volunteers in place first.
-- 
Ian Lynch <[EMAIL PROTECTED]>
ZMSL


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Re: [Marketing] MassGov & OpenDocument

[Ian Lynch]

On Sun, 2005-09-04 at 09:52 -0400, Jason Faulkner wrote:
> Here is another article that gives an MS spin. *We need to be in this 
> discussion, as the defenders of ODF!*
> 
> http://informationweek.com/story/showArticle.jhtml?articleID=170700325
> 
> "Microsoft will not support OpenDocument in its next version of Office
> 12because
> it is an inferior file format 

Even if this was true, it doesn't matter if its the industry standard.
The IBM PC with DOS was an inferior offereing to many other
microcomputer designs at the time but it was adopted because there was
an open hardware architecture and industry standard. The same is true of
ODF.

> and is not compatible with older
> versions of Office,

So do an upgrade for Office XP to make it compatible. OOo did this with
1.1.5 so why can't MS? They are not exactly short of resources to do it.
Why not give customers what they want rather than just try and lock out
competition?

>  one Microsoft executive said this week after the report 
> was released."

-- 
Ian Lynch <[EMAIL PROTECTED]>
ZMSL


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Re: [Marketing] MassGov & OpenDocument

[Jason Faulkner]

> 
> 
> 
> Ideally we would have a trusted marketing volunteer in each state that
> could be the initial contact. Once some interest was shown they could
> bring in the "Cavalry" with additional support from the Marketing Leads
> and specialists in ODF such as Gary Edwards.
> 
> Do we have people in every state? If its down to one or two individuals
> to try and contact the CTO for each state its a fairly big job.


I live + work near the N.C. State Capital, I'd be more than willing to talk 
to the state's CTO.

-- 
Jason Faulkner 

OldOs.org Owner/Admin / http://oldos.org / [EMAIL PROTECTED]

Certified INGOTS Gold Assessor Trainer / http://www.theingots.org

OpenOffice.org Marketing Volunteer / [EMAIL PROTECTED]

Re: [Marketing] MassGov & OpenDocument

[Ian Lynch]

On Sun, 2005-09-04 at 11:19 -0400, swhiser wrote:

> 
> It's ideal.  By the time Office declares support for OpenDocument (say, 
> next summer leading up to Vista's & Office 12's releases), we will have 
> the necessary toe-hold, but a coordinated messaging campaign that open 
> standards have taken up the lead is essential...not a campaign reactive 
> to Microsoft's message.  That requires leadership and coordination.  
> Calm, collected, determined and certain are the demeanors that win the 
> day -- and this will play out all through 2005 and 2006.  The story will 
> be: "Which state now has joined Mass?  Wow! Here comes Michigan, now New 
> Jersey, super: California!" We can't just sit here, we need to get every 
> State CIO's office informed.  This is a perfect challenge for our 
> distributed volunteer ranks.
> 
> Who's going to take up the standard and lead?

Ideally we would have a trusted marketing volunteer in each state that
could be the initial contact. Once some interest was shown they could
bring in the "Cavalry" with additional support from the Marketing Leads
and specialists in ODF such as Gary Edwards.

Do we have people in every state? If its down to one or two individuals
to try and contact the CTO for each state its a fairly big job.
-- 
Ian Lynch <[EMAIL PROTECTED]>
ZMSL


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Re: [Marketing] MassGov & OpenDocument

[swhiser]

Daniel Carrera wrote:


Jason Faulkner wrote:

Here is another article that gives an MS spin. *We need to be in this 
discussion, as the defenders of ODF!*


http://informationweek.com/story/showArticle.jhtml?articleID=170700325

"Microsoft will not support OpenDocument in its next version of Office
12because 


it is an inferior file format and is not compatible with older
versions of Office, one Microsoft executive said this week after the 
report was released."



Which of course is a bunch of BS. Even if the compatability issue was 
real (it isn't) it would still miss the point entirely. Is Microsoft 
going to stop supporting Plain Text because it can't fully represent 
MS Office data? Or RTF? Or Word Perfect? How come Microsoft doesn't 
drop support for every other format on the basis that it is not fully 
compatible with MS Office?


It's not like Microsoft is being required to make OpenDocument their 
one and only format. They are merely being asked to *support* it. That 
is, to add an entry under their "Save As" dialog for ODF.


Cheers,
Daniel.


MS's strategy looks ideal for us at the moment.  They appear to be 
digging in to stem the defections.  They will eventually have to adopt 
OpenDocument -- and would probably make that commitment after a dozen or 
so States line up with Mass and some of the migrations show effect.


It's ideal.  By the time Office declares support for OpenDocument (say, 
next summer leading up to Vista's & Office 12's releases), we will have 
the necessary toe-hold, but a coordinated messaging campaign that open 
standards have taken up the lead is essential...not a campaign reactive 
to Microsoft's message.  That requires leadership and coordination.  
Calm, collected, determined and certain are the demeanors that win the 
day -- and this will play out all through 2005 and 2006.  The story will 
be: "Which state now has joined Mass?  Wow! Here comes Michigan, now New 
Jersey, super: California!" We can't just sit here, we need to get every 
State CIO's office informed.  This is a perfect challenge for our 
distributed volunteer ranks.


Who's going to take up the standard and lead?

-Sam

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Re: [Marketing] MassGov & OpenDocument

[Daniel Carrera]

Jason Faulkner wrote:
Here is another article that gives an MS spin. *We need to be in this 
discussion, as the defenders of ODF!*


http://informationweek.com/story/showArticle.jhtml?articleID=170700325

"Microsoft will not support OpenDocument in its next version of Office
12because
it is an inferior file format and is not compatible with older
versions of Office, one Microsoft executive said this week after the report 
was released."


Which of course is a bunch of BS. Even if the compatability issue was 
real (it isn't) it would still miss the point entirely. Is Microsoft 
going to stop supporting Plain Text because it can't fully represent MS 
Office data? Or RTF? Or Word Perfect? How come Microsoft doesn't drop 
support for every other format on the basis that it is not fully 
compatible with MS Office?


It's not like Microsoft is being required to make OpenDocument their one 
and only format. They are merely being asked to *support* it. That is, 
to add an entry under their "Save As" dialog for ODF.


Cheers,
Daniel.
--
 /\/`) Leave your mark at OpenOffice.org
/\/_/  http://oooauthors.org
   /\/_/
   \/_/"The pedant keep things in order, the genius
   /   rules the chaos" -- Sigrid Kronenberger


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Re: [Marketing] MassGov & OpenDocument

[Jason Faulkner]

Here is another article that gives an MS spin. *We need to be in this 
discussion, as the defenders of ODF!*

http://informationweek.com/story/showArticle.jhtml?articleID=170700325

"Microsoft will not support OpenDocument in its next version of Office
12because
it is an inferior file format and is not compatible with older
versions of Office, one Microsoft executive said this week after the report 
was released."


-- 
Jason Faulkner 

OldOs.org Owner/Admin / http://oldos.org / [EMAIL PROTECTED]

Certified INGOTS Gold Assessor Trainer / http://www.theingots.org

OpenOffice.org Marketing Volunteer / [EMAIL PROTECTED]

Re: [Marketing] Re: what do you think of Massachusetts' proposal to adopt OpenDocument format

[John McCreesh]

On Sat, 2005-09-03 at 19:56 -0400, Don Parris wrote:
[snip]
> In my book, "Penguin in the Pew" (a.k.a., PitP), I have a table 
> demonstrating that the amount of productivity lost (on average), due
> to 
> adjusting to the differences between Msft Office and OpenOffice.org,
> is 
> really not all that great, and is frequently less than perceived.
> The 
> point was that, even given the adjustment period of a couple of
> weeks, 
> not all productivity is lost.  Many scenarios that suggest it is more 
> costly to retrain for the new office suite seem to assume a 100% loss
> in 
> productivity.  This is absolutely not true.
> 
[snip]

I am in the middle of a series of roadshows in my day job. The
exhibitors all prepared rolling presentations in Powerpoint / NT. The
laptops hired for the events all ran XP. Guess what? all the
presentations had differences in how they ran.

Every enforced upgrade from Microsoft has compatibility issues and is an
opportunity for us.

John


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