On Tuesday 20 February 2007 23:41, Charles-H.Schulz wrote:
Graham,
nice and ambitious idea. Let me forward your mail to some folks at
Google and see what they think.
Thank you,
Charles.
Thanks Charles that would be appreciated
If we get an affirmative from them I'll start up a wiki page to help it along
Cheers
G
Graham a écrit :
All
I've been trying to come up with a campaign to coincide with the
beginning of the University year here in NZ. I always came across the
same stumbling block: Cost.
Some discussion on the Art list with regard to Logos got me thinking.
Especially when I picked up a copy of the latest PCWorld! Attached to
this months issue is ANOTHER entire 48 page magazine devoted to Vista and
Office 2007 put together by the PCWorld NZ people and paid for by MS.
This is on top of PCWorld itself being half filled with Vista.
The mind boggles at the cost of such a campaign
However Christian Lohmaier, (A man, I might add that has immaculate taste
in music :) ) Bernhard Dippold and myself were busy disagreeing about
Logos, marketing and so forth on the Art list and that inspired the
following idea.
If there is a need to move a 1000 tonnes of let's say wheat, from one
side of a continent to the other, the large corporate would use what it
could afford and get a really big train because they can buy the train.
The volunteer organisation can afford a bicycle. Or at least each of
it's members can afford a bicycle.
So the large Corp may have a really big train but we have lotsa people on
Bikes moving a few kilos at a time.
In order then to take advantage of our strengths I needed to stop trying
to figure out how I was going to afford a Train and how to make the most
of what we've got.
So I came up with a simple call to action -
Gooogle:OOo
The aim of the campaign is to raise Brand recognition and get people
hitting the website and let the website take care of increasing the User
base.
The reasoning behind this goes like this.
Anyone can print off single page flyers on their home printer
Anyone can take out a classified in the local paper or magazine or trade
publication. Whatever an individual feels capable of paying for.
A ream of paper costs about $8 here in NZ Print 500 with Gooogle:OOo on
them and go letterbox stuffing. Stick them up on Community Notice
Boards. Give away bumper stickers.
The constant is the Gooogle:OOo
We may have to talk to Google about using their name as a verb, but hey
it's already in wide use in any case
The advantage to OOo is that we are not gathering money to fund a big
campaign that our competitors can afford to do far better, we are
leveraging grassroots enthusiasm and not expecting more than a little
time.
To give it maximum impact however we need to coordinate a Gooogle:OOo day
around the globe.
Comments
Cheers
GL
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Graham Lauder,
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