Re: [Marketing] Upcoming marketing campaign: Targets and design
Benjamin Horst wrote: On Wednesday, August 29, 2007, at 12:42PM, "Alexandro Colorado" <[EMAIL PROTECTED]> wrote: On Wed, 29 Aug 2007 09:44:23 -0500, Erwin Tenhumberg <[EMAIL PROTECTED]> wrote: OK. So now we are here: A) Target - Business - Students/teachers - Facebook B) Slogan "Latest office for free! Genuine? goto www. ... " C) Link Separate page, with just few words, such as: * Repeat slogan * OOo is Free, Cool (modern), Great software for text, presentations, spreadsheets, databases, drawing. * You can have a new release four times a year for free - not one every four years for a lot of money. * For more info, go here / For download, go here To do: AD A Which on-line magazines? AD B Ideas for design? AD C Better wording, nice graphic, first design? Regards, -- Cor Nouws Arnhem - Netherlands nl.OpenOffice.org - marketing contact - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Study of OpenOffice.org community
On Fri, 24 Aug 2007 04:47:35 -0500, Jeremy Malcolm <[EMAIL PROTECTED]> wrote: Hi, This is probably off-topic for this list, but of all the OOo mailing lists it was closest I could find. I'm writing a PhD thesis which contains a section analysing various open source projects, including OpenOffice.org. I include references to case studies about the other projects, including Apache and Mozilla, but I haven't been able to find one for OpenOffice.org. The kind of study I'm interested in is one which looks not at the *software* but the *community*: how it is structured, how it is governed, its strengths and weaknesses, that sort of thing. Does anyone know of any paper, article, or even just Web site, that analyses the OOo development community in these terms? TIA Check this one, it might not have ALL that you need but is a good reference: http://www.ohloh.net/projects/29?p=OpenOffice.org -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] Russia Is Latest Country to Move to ODF, Open Standards
A good subject to be included into our monthly newsletter. See PR at http://www.odfalliance.org/press/Release20070828_Russia.pdf Quote: In a statement, Russia's Ministry for IT and Communications said, “Open document standards must be supported on a governmental level. Within the project to form an e-government concept in the Russian Federation, support of ISO/IEC 26300:2006 is planned.” -- Best regards, Rail Aliev You will be the last person to buy a Chrysler. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] a new idea how to attract new users, companies ...
On 2007-08-29, at 11:16 , Mihai Mazilu wrote: That's exactly what I was thinking. A testimonial website: where are major institutional users would write testimonies about why they switched to OO the benefits they got, so on and so forth. I suggest that this website be divided into categories: business(by industry) , public administrations, schools/colleges etc. I am also thinking of advertising OO in magazines CEOs and CFOs, would read since they are the ones making such a big decision in each corporation. We have a testimonial page but I'm way to overcommitted to maintain it. Right now those wanting to testify send me their notices to stories at openoffice.org. It's clumsy. A site that captures these automagically would be best; we can then edit the spam out. For the present, though, if someone wants to go through the archives to stories@, I'd be happy to update the testimonials page. Would really love to do that prior to OOoCon. As to ads, see Florian's message :-) We want to do that *now*. :-) Ciao louis On 8/29/07, Juergen Schmidt <[EMAIL PROTECTED]> wrote: Hi, i am not sure if it's a useful idea but i thought about a new section in the wiki (or somewhere else) where users, especially professional users like ISV's or companies who use OO.org or built some solutions based on OO.org can provide some kind of success story. An interesting story about the support from the community (or even from professionals who offer support), a story about their solution they have build with or based on OO.org, The benefit for the project would be that we get an overview who is using our office and especially who did a little bit more with it and adapt it that way that it fits best in existing business workflows etc. Good stories would show that we are more than an office suite and hopefully would convince others to try it out. Just an initial idea that have to be made concrete. Important would be that it is authentic and comes from the user/ISV/company directly. A little and cheap contribution for a powerful and free office suite ;-) Juergen - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Upcoming marketing campaign: Targets and design
I think some sites would be much better targets than others. And while I think Second Life is interesting, I don't think it (or MySpace) would be very helpful for OOo promotion. However, Facebook has a different audience and is perceived differently, so I think if any social networking site would work, it's Facebook. Further, Facebook's large cadre of students is a great audience for general OOo messaging. I have always thought students are one of the markets where our advertising and promotional efforts will be most effective and cost-effective (this coming from a USA perspective, of course). Thanks, Ben On Wednesday, August 29, 2007, at 12:42PM, "Alexandro Colorado" <[EMAIL PROTECTED]> wrote: >On Wed, 29 Aug 2007 09:44:23 -0500, Erwin Tenhumberg ><[EMAIL PROTECTED]> wrote: > >>> Also, we should consider a sponsored Facebook Group or other >>> Facebook-based advertising. Apple has one specifically targeting >>> students, and has built up over 400,000 group members. (We do have a >>> free group already, "OpenOffice.org Users", which might be enough.) Or >>> perhaps some other types of ads on Facebook. >> >> I like the idea of targeting social networks like Facebook. >> >> >> Cheers, >> Erwin >> >> - >> To unsubscribe, e-mail: [EMAIL PROTECTED] >> For additional commands, e-mail: [EMAIL PROTECTED] >> > >This idea was proposed some time ago for Second Life and having an OOo >building there. But there was not much support mostly because there is not >many second lifers from the OOo community. I have mixed feelings about >this since I was very supportive of OOo 'peripherial sites'. However i >wont feel very proud of a MySpace page for Otto. :) > >-- >Alexandro Colorado >CoLeader of OpenOffice.org ES >http://es.openoffice.org > - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] a new idea how to attract new users, companies ...
Juergen Schmidt schreef: Hi, i am not sure if it's a useful idea but i thought about a new section in the wiki (or somewhere else) where users, especially professional users like ISV's or companies who use OO.org or built some solutions based on OO.org can provide some kind of success story. An interesting story about the support from the community (or even from professionals who offer support), a story about their solution they have build with or based on OO.org, The benefit for the project would be that we get an overview who is using our office and especially who did a little bit more with it and adapt it that way that it fits best in existing business workflows etc. Good stories would show that we are more than an office suite and hopefully would convince others to try it out. Just an initial idea that have to be made concrete. Important would be that it is authentic and comes from the user/ISV/company directly. A little and cheap contribution for a powerful and free office suite ;-) I think it is a good idea. To make it work, there must be a way to collect the really good stories. And maybe also review and place on the page ... Furthermore, we must let the pubic know that it is there. Funny would be to make some hype start up, a thing that everyone wants to have/see/know. Regards, Cor -- Cor Nouws Arnhem - Netherlands nl.OpenOffice.org - marketing contact - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Upcoming marketing campaign: Targets and design
On Wed, 29 Aug 2007 09:44:23 -0500, Erwin Tenhumberg <[EMAIL PROTECTED]> wrote: Also, we should consider a sponsored Facebook Group or other Facebook-based advertising. Apple has one specifically targeting students, and has built up over 400,000 group members. (We do have a free group already, "OpenOffice.org Users", which might be enough.) Or perhaps some other types of ads on Facebook. I like the idea of targeting social networks like Facebook. Cheers, Erwin - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] This idea was proposed some time ago for Second Life and having an OOo building there. But there was not much support mostly because there is not many second lifers from the OOo community. I have mixed feelings about this since I was very supportive of OOo 'peripherial sites'. However i wont feel very proud of a MySpace page for Otto. :) -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] a new idea how to attract new users, companies ...
That's exactly what I was thinking. A testimonial website: where are major institutional users would write testimonies about why they switched to OO the benefits they got, so on and so forth. I suggest that this website be divided into categories: business(by industry) , public administrations, schools/colleges etc. I am also thinking of advertising OO in magazines CEOs and CFOs, would read since they are the ones making such a big decision in each corporation. On 8/29/07, Juergen Schmidt <[EMAIL PROTECTED]> wrote: > Hi, > > i am not sure if it's a useful idea but i thought about a new section in > the wiki (or somewhere else) where users, especially professional users > like ISV's or companies who use OO.org or built some solutions based on > OO.org can provide some kind of success story. An interesting story > about the support from the community (or even from professionals who > offer support), a story about their solution they have build with or > based on OO.org, The benefit for the project would be that we get > an overview who is using our office and especially who did a little bit > more with it and adapt it that way that it fits best in existing > business workflows etc. Good stories would show that we are more than an > office suite and hopefully would convince others to try it out. > > Just an initial idea that have to be made concrete. Important would be > that it is authentic and comes from the user/ISV/company directly. A > little and cheap contribution for a powerful and free office suite ;-) > > Juergen > > - > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] > > - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Upcoming marketing campaign: Targets and design
Also, we should consider a sponsored Facebook Group or other Facebook-based advertising. Apple has one specifically targeting students, and has built up over 400,000 group members. (We do have a free group already, "OpenOffice.org Users", which might be enough.) Or perhaps some other types of ads on Facebook. I like the idea of targeting social networks like Facebook. Cheers, Erwin - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] a new idea how to attract new users, companies ...
Hi, I'm not saying this already exists, but I thought it would be useful to highlight the following existing wiki pages again: http://wiki.services.openoffice.org/wiki/Market_Share_Analysis http://wiki.services.openoffice.org/wiki/Major_OpenOffice.org_Deployments http://wiki.services.openoffice.org/wiki/OpenOffice.org_Solutions Cheers, Erwin Juergen Schmidt wrote: Hi, i am not sure if it's a useful idea but i thought about a new section in the wiki (or somewhere else) where users, especially professional users like ISV's or companies who use OO.org or built some solutions based on OO.org can provide some kind of success story. An interesting story about the support from the community (or even from professionals who offer support), a story about their solution they have build with or based on OO.org, The benefit for the project would be that we get an overview who is using our office and especially who did a little bit more with it and adapt it that way that it fits best in existing business workflows etc. Good stories would show that we are more than an office suite and hopefully would convince others to try it out. Just an initial idea that have to be made concrete. Important would be that it is authentic and comes from the user/ISV/company directly. A little and cheap contribution for a powerful and free office suite ;-) Juergen - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] a new idea how to attract new users, companies ...
Hi, i am not sure if it's a useful idea but i thought about a new section in the wiki (or somewhere else) where users, especially professional users like ISV's or companies who use OO.org or built some solutions based on OO.org can provide some kind of success story. An interesting story about the support from the community (or even from professionals who offer support), a story about their solution they have build with or based on OO.org, The benefit for the project would be that we get an overview who is using our office and especially who did a little bit more with it and adapt it that way that it fits best in existing business workflows etc. Good stories would show that we are more than an office suite and hopefully would convince others to try it out. Just an initial idea that have to be made concrete. Important would be that it is authentic and comes from the user/ISV/company directly. A little and cheap contribution for a powerful and free office suite ;-) Juergen - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Upcoming marketing campaign: Targets and design
I think a component of the marketing effort should also focus on students and teachers--there are advertising networks that could help us get print ads into many, many university newspapers, if we think print ads are a good option. (And it's a good time for that right now, as school sessions are just beginning.) Also, we should consider a sponsored Facebook Group or other Facebook-based advertising. Apple has one specifically targeting students, and has built up over 400,000 group members. (We do have a free group already, "OpenOffice.org Users", which might be enough.) Or perhaps some other types of ads on Facebook. Thanks, Ben OpenOffice and open source blog: http://www.solidoffice.com/ Wiki business directory: http://www.wikipages.com/ On Wednesday, August 29, 2007, at 06:34AM, "Cor Nouws" <[EMAIL PROTECTED]> wrote: >[EMAIL PROTECTED] only: > >Florian Effenberger schreef: >> [...] >> What do we need to do? >> >> - Defining our target audience. >> - Finding key messages to communicate and deliver. > >What do we think of >"Latest office for free! Genuine? goto www. ... " >This can be done for radio add and for banners. > >The link can go to our why-pages. >Or to a really short starter, continuing on the slogan, and then point >to why.openoffice.org / download... native language ... > > >-- > >Cor Nouws >Arnhem - Netherlands >nl.OpenOffice.org - marketing contact > >- >To unsubscribe, e-mail: [EMAIL PROTECTED] >For additional commands, e-mail: [EMAIL PROTECTED] > > > - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Upcoming marketing campaign: Targets and design
[EMAIL PROTECTED] only: Florian Effenberger schreef: [...] What do we need to do? - Defining our target audience. - Finding key messages to communicate and deliver. What do we think of "Latest office for free! Genuine? goto www. ... " This can be done for radio add and for banners. The link can go to our why-pages. Or to a really short starter, continuing on the slogan, and then point to why.openoffice.org / download... native language ... -- Cor Nouws Arnhem - Netherlands nl.OpenOffice.org - marketing contact - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Upcoming marketing campaign: Targets and design
Hi Florian, *, I'am in. Some comments: 1. Great opportunity! 2. A nice campaign is likely to generate media-attention as well. 3. Target audience: I would try to focus on business. Maybe a few on more general media. Our audience is rather diffuse, wide spread. 4. Length of the campaign. Can we repeat it over a period of few weeks, have a follow up in about a month or so? 5. For T-shirts and USB's some physical is distribution needed. We can give them away through an advertisement. When (regional) conferences and boots are expected next months, it could be delivered for those? 6. I don't know the international on-line media very well. And producing excellent art isn't my thing, but for the rest I'll like to help. (I didn't see other lists than [EMAIL PROTECTED] yet, so don't know what is posted there.) Best, Cor Florian Effenberger schreef: (Sending this mail out to some lists in order to reach more people. Please stick discussion to [EMAIL PROTECTED] in order to keep things together. Thank you!) Hello all, although it is holiday time, there is work to do. :-) OpenOffice.org 2.3 is on the way, the Conference is in just a few weeks, in most countries, there is back to school season, and the world struggles with MS OOXML standardization or non-standardization - OpenOffice.org is more important than ever. Coincidentally, Sun has open funds for the OpenOffice.org marketing project for this quarter. This is a perfect match, and we definitely should take our chance to make something out of it! The deal is that Sun supports our marketing efforts with 55.000 $, if we can make up something in this quarter. And, I'm quite sure, we can, with the help of you all. Our goal should be to strengthen awareness of the brand OpenOffice.org to a broad audience, resulting in higher market share and - countable - more downloads. We now have the unique chance of attracting attention of a lot of people, and we should do it. One important element of creating awareness is by ads, in online or offline media. We should do international ads in English language, so they are not limited to one country, and we should decide which audience to target. Remember, 2.3 is on the way, an important release for nearly any audience, so we can choose who to target the ads at. We have about 40.000 $ for publishing the ads, which is quite much to work with. Possible audiences are: - business users (especially SMB and SOHO) - or educational users - or end-users We should focus on Windows users, as these are the primary user base at the moment. Linux users usually use OpenOffice.org, and for Mac marketing, we should wait until the Aqua native version is ready. As a bonus, using the rest of the funds (about 15.000 $), we will also be able to produce marketing materials, and I think that two elements make sense: T-shirts and USB drives preloaded with OpenOffice.org Portable. T-shirts that look pretty cool are worn outside, thus raising awareness of the brand. Giving away USB drives with OpenOffice.org in a no-need-to-install version that just can be run from the drive is definitely a cool idea as well. We don't have much time. As a rough timeline, things should be set by September 4th, so we can move things onwards as soon as possible. Best would be to have things ready by September 14th, before we all fly to Barcelona. What do we need to do? - Defining our target audience. - Finding key messages to communicate and deliver. - Creating and designing the ads. - Finding online and/or offline media to publish the ads to, then buying ad space there. - Finally, we need to design the T-shirts and the USB drives and buy them. So, who's in? Thanks to all contributors in advance! Florian - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] -- Cor Nouws Arnhem - Netherlands nl.OpenOffice.org - marketing contact - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
