Re: [marketing] joining the marketing project

2009-07-29 Thread Sophie

Hi Alexander,
Alexander Matrunich wrote:

Hello!

I want to join the marketing project and would like to introduce
myself. I am from Pskov, Russia; I'm a marketing researcher and also I
conduct classes in sociology in local institute. My professional
interests are at the intersection of social sciences and IT.

I've started a pilot research aimed to find the image of office
software suite in general and OpenOffice.org in particular. The
subject of survey is the regular users without high level of the
interest in IT. E.g. what does a user mean by words "I've used
OpenOffice for a period of time, but then I've installed normal office
suite". What is the "normality" here, etc.

The biggest (and accessible by researchers) organization In Pskov
region what uses OpenOffice is Regional Administration (RA). There are
800 workstations, third of them are with OOo.

I met with the cio of RA Yuri Kolesnikov and he allowed to conduct the
survey among RA employees. I plan 2 stages of the survey. The first
one is aimed to get the general picture how OpenOffice is used in RA.
The first stage is conducted using interviewing of experts. The first
expert became Mr.Kolesnikov. 3 interviews are collected now and I have
some interesting information from them.

The second stage is planed as quantitative questionnaire survey of
RA's employees.

Is this project interesting for the community?

Are there any similar surveys in other regions?
  
Just to add some information to what Graham and Gabriel said, their is 
or has been surveys conducted by the UX project, see here :

http://wiki.services.openoffice.org/wiki/Renaissance:Phase_1
The next survey will be for product uninstallation.
Their is also a user feedback program installed as an extension in OOo. 
May be you should also join the disc...@ux.openoffice.org mailing list 
and share your work here.


Kind regards
Sophie


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Re: [marketing] joining the marketing project

2009-07-29 Thread Gabriel Gurley

Hi Alexander and welcome. :-)



I met with the cio of RA Yuri Kolesnikov and he allowed to conduct the
survey among RA employees. I plan 2 stages of the survey. The first
one is aimed to get the general picture how OpenOffice is used in RA.
The first stage is conducted using interviewing of experts. The first
expert became Mr.Kolesnikov. 3 interviews are collected now and I have
some interesting information from them.



Great to hear!  :-)


The second stage is planed as quantitative questionnaire survey of
RA's employees.

Is this project interesting for the community?



I believe this project is extremely important and is greatly needed.   
Getting detailed user and corporate / institutional adoption  
information is vital to addressing issues and assessing the market  
position of the software so that the Community can improve upon  
OpenOffice.org and resources related to it.


I would definitely like to see the results from this project.

Best regards,
Gabriel Gurley
Documentation and Education Project Contributor




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