Re: [marketing] OOo Pamphlet

2009-11-27 Thread Andrew Greig
On Fri, 2009-11-27 at 10:34 -0800, Andy Brown wrote:
> I have placed a pdf copy of the pamphlet at
> http://www.the-martin-byrd.net/OOoPamphlet.pdf .  Thanks Lars.
> 
> --
> Andy Brown

Hi,

Thanks for the effort to produce the pamphlet, it is a lot or work.

>From a visual perspective, it is a lot of words, which can be daunting
to the receiver.  It would benefit from more "white space" and at least
one clear screenshot of a writer page showing the tool bars (which could
span a fold).  With the discussion of suitability for user groups, many
of the points were common, and could have shared a common space at the
top, the others need to be bullet points well spaced.

Rather than the list of links on the brochure, just one would suffice,
to the OOo homepage. By trimming much of the editorial whitespace can be
made available to allow the bullet points to stand out.

The idea of a pamphlet is to arrest the receiver's attention.  Where it
is too densely populated with words, it is often binned because it is
too much effort. We don't have to tell the whole story up front, we just
have to get them to read it, go to the website and download OOo.

The website should cover the benefits for different user groups in more
detail, starting with a link like "More info for pamphlet readers" for
example.

Now that the initial hard work is done, the editing can really turn this
into a fantastic resource.  The idea (which has just sprung to mind as I
write this) could be developed further by having specific pamphlets for
the different market segments: Home, Business, Education, Government. If
the initial pamphlet drives people to the website, then they could
download a pamphlet to take back to their particular organisation, to
initiate the discussion about using OOo.

Cheers


Andrew Greig
Community Distributor, OpenOffice.org
Melbourne, Australia


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[marketing] Nokia funds KOffice for mobiles

2009-10-19 Thread Andrew Greig
Hi All,

This is my first post to this list, and I have read the entire thread on
this subject.

A brief history:  I am a Linux user of 9 years, I have been using OOo on
the desktop since StarOffice 5.2, I am a community distributor of OOo,
and I have been a Palm user for 8 years.  Even before Palm made the
suicidal move of introducing Windows Mobile as their OS, I was nagging
them about working with OOo to use OOo as their onboard document reader
and creator.  DataViz had a highly functional program for the MS Ofice
app, called Documents2Go, and with the lack of a feature in Palm to read
our native docs, I had to save all of docs in both formats.  With the
advent of ODF the need for Palm to embrace the format became stronger,
but they still hung on to Microsoft.  Their new WebOS is the last gasp
of this once-great company, but they seem to be betting on "the Cloud"
as is Google with Android.  

Now Nokia has come out with an idea to use KOffice on their phones, and
fair enough too.  If you've got it, use it.  Mind you Trolltech designed
the Linux OS for the Sharp Zaurus, and it synched better with Windows
than with Linux - go figure!  Maybe our best direction is to get a
"Lite" version of OOo working under Android.  Predictions (Gartner) are
that within 2 years Android will have a strong second place position in
the marketplace, behind Nokia.  Given Google's interest in driving
advertising sales on portable devices, maybe a joint project with Google
to put OOo on Android might work.

The important thing to keep in mind is that OOo must end up on portable
devices, sooner rather than later.

I was referred to this list by Juergen Schmidt of SUN in response to a
message I sent to the developers list:

I would suggest that you post it on the discuss|d...@openoffice.org list 
again and start a discussion there. Or you join the just at the weekend 
started discussion on dis...@openoffice.org|
dev@marketing.openoffice.org 
about a mobile version of OOo related to the latest announcements from 
Nokia to support a mobile version of KOffice.

The tile of this thread is "Nokia funds KOffice for mobiles"

Juergen



Andrew Greig
Community Distributor, OpenOffice.org
Melbourne, Australia


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