Re: [Marketing] OO - Online Marketing
Gianluigi Cuccureddu wrote: As far as i can see, OO is only advertising on his own brand name within Search Engine Marketing? OOo has no marketing budget, apart from the allocations from the sponsors of the project (which are peanuts in comparison with MS Office budget). Therefore, there isn't any advertising at all, neither for SEM nor for traditional channels. Having read the Strategy, one of the chances for OO is to convince users and take away as much as perceived risks to go from Microsoft to OO (for example)? Why don't OO advertise on competition without using their name (which is not even needed in this particular case)? When there are lots of search queries regarding Microsoft problems, OO can advertise on these to get at least branding and brand recognition, these "keywords" aren't pricy, lots of coverage and a positive approach whenever a user is looking for a problem or help. With a good landingpage, OO should be able to at least influence the mental perceive (un)consiouccely. Besides Pay Per Click advertising there are other cheap ways of penetrating the market, Direct Response bannering, contextual advertising. You've probably missed something while reading the marketing strategy, because it's rather clear that OOo hasn't any marketing budget al all and you're only mentioning activities where you need a budget. Best regards. -- Italo Vignoli tel +39.348.5653829 [EMAIL PROTECTED] skype italovignoli - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] OO - Online Marketing
On Sun, 2007-11-18 at 03:28 -0800, Gianluigi Cuccureddu wrote: > When there are lots of search queries regarding Microsoft problems, > OO can advertise on these to get at least branding and brand > recognition, these "keywords" aren't pricy, lots of coverage and a > positive approach whenever a user is looking for a problem or help. > With a good landingpage, OO should be able to at least influence the > mental perceive (un)consiouccely. Hi Gianluigi, That sounds like a good idea. Snag is it depends on money and even small requirements in that respect can be show stoppers as there is no budget specifically allocated to support the marketing plan. Just recently there was money available from Sun for marketing but AFAIK there has been no particular effort to link this specifically to the marketing plan or delivering against specific targets in the plan. I know that might seem bizarre in terms of conventional management practice, but that's the way it is. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
[Marketing] OO - Online Marketing
Hello, i've been reading the Marketing strategy of OpenOffice and tried to get as much as information as possible, but if i miss out some points and are already discussed, please let me know. As far as i can see, OO is only advertising on his own brand name within Search Engine Marketing? Having read the Strategy, one of the chances for OO is to convince users and take away as much as perceived risks to go from Microsoft to OO (for example)? Why don't OO advertise on competition without using their name (which is not even needed in this particular case)? When there are lots of search queries regarding Microsoft problems, OO can advertise on these to get at least branding and brand recognition, these "keywords" aren't pricy, lots of coverage and a positive approach whenever a user is looking for a problem or help. With a good landingpage, OO should be able to at least influence the mental perceive (un)consiouccely. Besides Pay Per Click advertising there are other cheap ways of penetrating the market, Direct Response bannering, contextual advertising. (I think OO is already far with all these channels, but i couldn't find much within the large database.) Best regards, Gianluigi Get easy, one-click access to your favorites. Make Yahoo! your homepage. http://www.yahoo.com/r/hs
