RE: [marketing] A different Market focus
Linda, you do realize that you not only spammed the mailbox of the newsgroup, but every one who subscribes to it. There are now two dozen copies of your request in my mail folders. I am just another subscriber to this group and I am almost ready to unsubscribe myself just to keep your e-mails from clogging my mailbox. As someone else said earlier, once is enough. Send a request to dev-unsubscr...@marketing.openoffice.org give them a chance to remove you from the list. Thank you. Rick Savoia The Force Field podcast for IT service providers http://www.theforcefield.net -Original Message- From: Linda Tarrant [mailto:li...@hexco.com] Sent: Tuesday, February 03, 2009 3:57 PM To: dev@marketing.openoffice.org Subject: RE: [marketing] A different Market focus How do I get off this email list??? I've unsubscribed over and over!!! Linda -Original Message- From: kr.abhis...@sun.com [mailto:kr.abhis...@sun.com] Sent: Tuesday, February 03, 2009 2:09 PM To: dev@marketing.openoffice.org Subject: Re: [marketing] A different Market focus All you have to do is to read the footer any of the emails you have received from this alias. It clearly reads: - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org Hope that helps... Gotta go.. I have tens of repeated email to delete from my inbox! :P Regards, Abhishek http://krabhishek.com Linda Tarrant wrote: What do I have to do to get off your email list??? -Original Message- From: Graham Lauder [mailto:yori...@openoffice.org] Sent: Tuesday, February 03, 2009 1:34 PM To: dev@marketing.openoffice.org Subject: Re: [marketing] A different Market focus On Wed, 04 Feb 2009 05:23:38 Juergen Schmidt wrote: Hi, Hi Juergen, hey please stop to promote Google. You should think more about a neutral campaign focusing on OO.org only. As far as i know Google does nothing for the project. They spent some money for OOCon, fine and thanks a lot. But that's it. They had kick us out of GSOC last year, they don't pay for any developers, they don't pay anything or they don't do anything to support the project. I asked the Google guy in Beijing if this situation is going to change some time in the future and he mentioned no. So why should we do a campaign where we ask people to use Google ... Well, most people will use it anyway but that is of course a different story and we should focus on our own stuff. Just my 2 cents Juergen Whether we like it or not, in the english speaking world there are two googles: Google the noun and google the verb. Just like putting an advert on TV doesn't promote TV, we are not promoting Google, we are using google to promote OOo The Google: OOo idea is a call for action. The idea is to incite curiosity so that the viewer takes another step and googles OOo. Google is merely the tool that allows that person to take that step. The idea is to take the initial promotion one step away from the computer Cheers GL Benjamin Horst wrote: Or how about: Why OOo? Just google it! Google might get annoyed at the use of their name as a verb, since if they don't defend it they could eventually lose the trademark. But, the text above breaks it up so that users will not confuse OOo as a Google project. (Google OOo sounds like Google Maps or all the others.) -Ben On Jan 28, 2009, at 5:44 AM, Graham Lauder wrote: On Wed, 28 Jan 2009 23:24:49 Ivan M wrote: Hi Graham, Hi Ivan, Just a small suggestion... On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder yori...@openoffice.org wrote: Some months back I touted the idea of a Google OOo campaign. The idea was to make it very easy and minimal cost for local communities to produce simple flyers and posters that give a simple call to action. The Google OOo statement would be the central part of the flyers with a simple message included. The messages would be translated into the local language or messages more appropriate to the local culture. The key is not to explain but to excite curiosity, to reinforce the call to an action. Because Google brands some of its software with its name - e.g. Google Earth - the flyer might appear to be advertising a piece of Google software - so people might search for Google OOo expecting something from a Google domain. My suggestion would be to have Google OOo, to make the intended action more clear. ... and the why.OOo page should be updated - at least in terms of design - before any major marketing campaign starts (that's not such a small suggestion, but since I'm on a roll... :P) Regards, Ivan. - Good point, perhaps then a colon in the right place Google: OOo cheers G -- The Best
Re: [marketing] A different Market focus
Stop Spamming me for a start. Be Patient, someone will give you answer, i honestly forget how myself. -- From: Linda Tarrant li...@hexco.com Sent: Tuesday, February 03, 2009 8:01 PM To: dev@marketing.openoffice.org Subject: RE: [marketing] A different Market focus What do I have to do to get off your email list??? -Original Message- From: Graham Lauder [mailto:yori...@openoffice.org] Sent: Tuesday, February 03, 2009 1:34 PM To: dev@marketing.openoffice.org Subject: Re: [marketing] A different Market focus On Wed, 04 Feb 2009 05:23:38 Juergen Schmidt wrote: Hi, Hi Juergen, hey please stop to promote Google. You should think more about a neutral campaign focusing on OO.org only. As far as i know Google does nothing for the project. They spent some money for OOCon, fine and thanks a lot. But that's it. They had kick us out of GSOC last year, they don't pay for any developers, they don't pay anything or they don't do anything to support the project. I asked the Google guy in Beijing if this situation is going to change some time in the future and he mentioned no. So why should we do a campaign where we ask people to use Google ... Well, most people will use it anyway but that is of course a different story and we should focus on our own stuff. Just my 2 cents Juergen Whether we like it or not, in the english speaking world there are two googles: Google the noun and google the verb. Just like putting an advert on TV doesn't promote TV, we are not promoting Google, we are using google to promote OOo The Google: OOo idea is a call for action. The idea is to incite curiosity so that the viewer takes another step and googles OOo. Google is merely the tool that allows that person to take that step. The idea is to take the initial promotion one step away from the computer Cheers GL Benjamin Horst wrote: Or how about: Why OOo? Just google it! Google might get annoyed at the use of their name as a verb, since if they don't defend it they could eventually lose the trademark. But, the text above breaks it up so that users will not confuse OOo as a Google project. (Google OOo sounds like Google Maps or all the others.) -Ben On Jan 28, 2009, at 5:44 AM, Graham Lauder wrote: On Wed, 28 Jan 2009 23:24:49 Ivan M wrote: Hi Graham, Hi Ivan, Just a small suggestion... On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder yori...@openoffice.org wrote: Some months back I touted the idea of a Google OOo campaign. The idea was to make it very easy and minimal cost for local communities to produce simple flyers and posters that give a simple call to action. The Google OOo statement would be the central part of the flyers with a simple message included. The messages would be translated into the local language or messages more appropriate to the local culture. The key is not to explain but to excite curiosity, to reinforce the call to an action. Because Google brands some of its software with its name - e.g. Google Earth - the flyer might appear to be advertising a piece of Google software - so people might search for Google OOo expecting something from a Google domain. My suggestion would be to have Google OOo, to make the intended action more clear. ... and the why.OOo page should be updated - at least in terms of design - before any major marketing campaign starts (that's not such a small suggestion, but since I'm on a roll... :P) Regards, Ivan. - Good point, perhaps then a colon in the right place Google: OOo cheers G -- The Best Things in life are 3 http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org Benjamin Horst bho...@mac.com 646-464-2314 (ET) - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org -- The Best Things in life are 3 http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr
Re: [marketing] A different Market focus
On Fri, January 30, 2009 10:21, Ian Lynch wrote: On Fri, 2009-01-30 at 07:44 +, John McCreesh wrote: On Fri, January 30, 2009 01:16, Graham Lauder wrote: [snip] The Obama administration is not going endorse any product. So in terms of raising brand awareness such a letter would be a non event. While the Obama Administration may endorse the _philosophy_ of Open Source they are not going to endorse specific brands and that after all is our problem. The Obama campaign could teach us a thing or two about creating / raising brand awareness - Obama is now one of the biggest brands on the planet. OpenOffice.org for president! Surely that should be: Obama for OOo Marketing Project Lead ;-) John -- John McCreesh - Marketing Project Lead - OpenOffice.org Developers - join us! see http://council.openoffice.org/developers.html - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 20:58:15 Lars Noodén wrote: John McCreesh wrote: I've felt for some time that, as far as the OOo product is concerned, we spend too much time 'preaching to the converted' - i.e. addressing the FOSS-aware. We would get better results by talking about OOo to birdwatchers, stamp collectors, Rotaries ... Perhaps, Koffice marketing and OpenOffice.org marketing could issue a joint open letter to the incoming Obama administration offering help, while touching on relevant points regarding economics, efficiency, interoperability, security, and national sovereignity. I gave this a lot of thought which is why I didn't reply straight away. I was talking about brand awareness in a broad sense, it is true, but very specific in another way. Specific to OOo. This is not a FOSS marketing list. In terms of brand, most people have no interest in FOSS or the fact that OOo is FOSS. That may come, but only after they become aware of the brand. The availability of both packages, on all platforms, needs to be highlighted as does emphasis on the benefits of interoperability through the standard office format. You are talking features and this is exactly the issue that I'm talking about. We have plenty of places where people can find out about features and TCO and philosophy and this is my point, none of what you suggest raises brand awareness or recognisability. Also combining with another non related brand that occupies the same market space would just confuse the issue. The Obama administration is not going endorse any product. So in terms of raising brand awareness such a letter would be a non event. While the Obama Administration may endorse the _philosophy_ of Open Source they are not going to endorse specific brands and that after all is our problem. Cheers Graham -- The Best Things in life are 3 http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Fri, January 30, 2009 01:16, Graham Lauder wrote: [snip] The Obama administration is not going endorse any product. So in terms of raising brand awareness such a letter would be a non event. While the Obama Administration may endorse the _philosophy_ of Open Source they are not going to endorse specific brands and that after all is our problem. The Obama campaign could teach us a thing or two about creating / raising brand awareness - Obama is now one of the biggest brands on the planet. John -- John McCreesh - Marketing Project Lead - OpenOffice.org Developers - join us! see http://council.openoffice.org/developers.html - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, Jan 28, 2009 at 11:24 PM, Ivan M i2initiati...@gmail.com wrote: Hi Graham, Just a small suggestion... On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder yori...@openoffice.org wrote: Some months back I touted the idea of a Google OOo campaign. The idea was to make it very easy and minimal cost for local communities to produce simple flyers and posters that give a simple call to action. The Google OOo statement would be the central part of the flyers with a simple message included. The messages would be translated into the local language or messages more appropriate to the local culture. The key is not to explain but to excite curiosity, to reinforce the call to an action. Because Google brands some of its software with its name - e.g. Google Earth - the flyer might appear to be advertising a piece of Google software - so people might search for Google OOo expecting something from a Google domain. My suggestion would be to have Google OOo, to make the intended action more clear. ... and the why.OOo page should be updated - at least in terms of design - before any major marketing campaign starts (that's not such a small suggestion, but since I'm on a roll... :P) Regards, Ivan. P.S. The first thing that came up when I Googled OOo from Firefox [1] is a stock graph of Stream Global Services, Inc [2]. However, I tried the same search in Safari [3] and IE [4] and OpenOffice.org was indeed the first result - however, you may notice that these other browsers searched via google.com by default, while FF searched via google.co.nz, so this seems to be the cause. [1] http://www.google.co.nz/search?q=OOoie=utf-8oe=utf-8aq=trls=org.mozilla:en-US:officialclient=firefox-a [2] http://finance.google.com/finance?client=obq=AMEX:OOO [3] http://www.google.com/search?client=safarirls=enq=OOoie=UTF-8oe=UTF-8 [4] http://www.google.com/search?q=OOorls=com.microsoft:*ie=UTF-8oe=UTF-8startIndex=startPage=1 Regards, Ivan - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 23:24:49 Ivan M wrote: Hi Graham, Hi Ivan, Just a small suggestion... On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder yori...@openoffice.org wrote: Some months back I touted the idea of a Google OOo campaign. The idea was to make it very easy and minimal cost for local communities to produce simple flyers and posters that give a simple call to action. The Google OOo statement would be the central part of the flyers with a simple message included. The messages would be translated into the local language or messages more appropriate to the local culture. The key is not to explain but to excite curiosity, to reinforce the call to an action. Because Google brands some of its software with its name - e.g. Google Earth - the flyer might appear to be advertising a piece of Google software - so people might search for Google OOo expecting something from a Google domain. My suggestion would be to have Google OOo, to make the intended action more clear. ... and the why.OOo page should be updated - at least in terms of design - before any major marketing campaign starts (that's not such a small suggestion, but since I'm on a roll... :P) Regards, Ivan. - Good point, perhaps then a colon in the right place Google: OOo cheers G -- The Best Things in life are 3 http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus REMOVE
REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE - Original Message - From: Ivan M i2initiati...@gmail.com To: dev@marketing.openoffice.org Sent: Wednesday, January 28, 2009 3:54 PM Subject: Re: [marketing] A different Market focus Hi Graham, Just a small suggestion... On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder yori...@openoffice.org wrote: Some months back I touted the idea of a Google OOo campaign. The idea was to make it very easy and minimal cost for local communities to produce simple flyers and posters that give a simple call to action. The Google OOo statement would be the central part of the flyers with a simple message included. The messages would be translated into the local language or messages more appropriate to the local culture. The key is not to explain but to excite curiosity, to reinforce the call to an action. Because Google brands some of its software with its name - e.g. Google Earth - the flyer might appear to be advertising a piece of Google software - so people might search for Google OOo expecting something from a Google domain. My suggestion would be to have Google OOo, to make the intended action more clear. ... and the why.OOo page should be updated - at least in terms of design - before any major marketing campaign starts (that's not such a small suggestion, but since I'm on a roll... :P) Regards, Ivan. - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus................REMOVE
REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE REMOVE - Original Message - From: eric.bachard eric.bach...@free.fr To: dev@marketing.openoffice.org Sent: Wednesday, January 28, 2009 3:43 PM Subject: Re: [marketing] A different Market focus Hi Graham Lauder a écrit : On Wed, 28 Jan 2009 20:44:55 John McCreesh wrote: Agreed, as well as Primary schools, teachers, Students, Not-for-profits and Joe Public. Sure, so why not join and help the OpenOffice.org Education Project ? This is exactly one of its main objectives !! = http://education.openoffice.org :-) Regards, Eric Bachard -- Education Project: http://wiki.services.openoffice.org/wiki/Education_Project L'association EducOOo : http://www.educoo.org Blog : http://eric.bachard.free.fr/news - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
Hi Graham, Just a small suggestion... On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder yori...@openoffice.org wrote: Some months back I touted the idea of a Google OOo campaign. The idea was to make it very easy and minimal cost for local communities to produce simple flyers and posters that give a simple call to action. The Google OOo statement would be the central part of the flyers with a simple message included. The messages would be translated into the local language or messages more appropriate to the local culture. The key is not to explain but to excite curiosity, to reinforce the call to an action. Because Google brands some of its software with its name - e.g. Google Earth - the flyer might appear to be advertising a piece of Google software - so people might search for Google OOo expecting something from a Google domain. My suggestion would be to have Google OOo, to make the intended action more clear. ... and the why.OOo page should be updated - at least in terms of design - before any major marketing campaign starts (that's not such a small suggestion, but since I'm on a roll... :P) Regards, Ivan. - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 23:43:46 Ivan M wrote: On Wed, Jan 28, 2009 at 11:24 PM, Ivan M i2initiati...@gmail.com wrote: Hi Graham, Just a small suggestion... On Wed, Jan 28, 2009 at 11:05 PM, Graham Lauder yori...@openoffice.org wrote: Some months back I touted the idea of a Google OOo campaign. The idea was to make it very easy and minimal cost for local communities to produce simple flyers and posters that give a simple call to action. The Google OOo statement would be the central part of the flyers with a simple message included. The messages would be translated into the local language or messages more appropriate to the local culture. The key is not to explain but to excite curiosity, to reinforce the call to an action. Because Google brands some of its software with its name - e.g. Google Earth - the flyer might appear to be advertising a piece of Google software - so people might search for Google OOo expecting something from a Google domain. My suggestion would be to have Google OOo, to make the intended action more clear. ... and the why.OOo page should be updated - at least in terms of design - before any major marketing campaign starts (that's not such a small suggestion, but since I'm on a roll... :P) Regards, Ivan. P.S. The first thing that came up when I Googled OOo from Firefox [1] is a stock graph of Stream Global Services, Inc [2]. However, I tried the same search in Safari [3] and IE [4] and OpenOffice.org was indeed the first result - however, you may notice that these other browsers searched via google.com by default, while FF searched via google.co.nz, so this seems to be the cause. [1] http://www.google.co.nz/search?q=OOoie=utf-8oe=utf-8aq=trls=org.mozilla :en-US:officialclient=firefox-a [2] http://finance.google.com/finance?client=obq=AMEX:OOO [3] http://www.google.com/search?client=safarirls=enq=OOoie=UTF-8oe=UTF-8 [4] http://www.google.com/search?q=OOorls=com.microsoft:*ie=UTF-8oe=UTF-8st artIndex=startPage=1 Regards, Ivan - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org Interestingly I just did a try out on a bunch of different Google locals. Both the .com.au and the the .co.nz return the Amex:OOO first, none of the others that I tried did that. If I used the Maori translation of Google.co.nz however, it didn't. Interesting! :) -- The Best Things in life are 3 http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
Hi Graham, Le 28 janv. 09 à 11:18, Graham Lauder a écrit : = http://education.openoffice.org :-) Regards, Eric Bachard I am already, I subscribe to the lists d...@education.openoffice.org ? I was wondering about the opportunity to create one market...@education, because the need it enormous and I'm in the process of organising a Sorry, I missed the info, but that's, great. Currently, Alexandro Colorado is doing a great work in this sense, but there is too much to do and we need people. Nevertheless, I'm glad to learn New Zealand is covered too :-) BTW: if you are interested to discuss more, you can meet me on IRC (we have some actions in progress, and so on). trip for Louis to all the major universities in NZ. Interesting. Once the exact list will be known , I'd be delighted to know more about that :-) Looks like, Louis forget to report what was said during OOoCon. At least, found nothing. Thanks, Eric Bachard -- qɔᴉɹə
Re: [marketing] A different Market focus
On Wed, 28 Jan 2009 02:59:35 -0600, Lars Noodén larsnoo...@openoffice.org wrote: Alexandro Colorado wrote: ... althought I would take it to the whole KDE community. KOffice and KDE are too close to just have the KOffice people... Since there is a lot of overlap, they will be welcome to join. But to keep it from becoming all too diffuse, I'd say focus on office packages and formats. The packages are complimentary and by making a joint letter we can emphasize the benefit of the universal office format. -Lars Agree, good point. So what would be the biggest points the letter should outline? * Economic reasoning * Document format * Productivity * License costs * Support -- Alexandro Colorado CoLeader of OpenOffice.org ES http://es.openoffice.org -- Alexandro Colorado OpenOffice.org Espantilde;ol IM: j...@jabber.org
Re: [marketing] A different Market focus
On Tue, January 27, 2009 20:11, Graham Lauder wrote: [snip] So therefore our marketing should shift from touting features and TCO to a focus on raising Brand Awareness. I've felt for some time that, as far as the OOo product is concerned, we spend too much time 'preaching to the converted' - i.e. addressing the FOSS-aware. We would get better results by talking about OOo to birdwatchers, stamp collectors, Rotaries ... John -- John McCreesh Marketing Project Lead OpenOffice.org - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
Re: [marketing] A different Market focus
John McCreesh wrote: I've felt for some time that, as far as the OOo product is concerned, we spend too much time 'preaching to the converted' - i.e. addressing the FOSS-aware. We would get better results by talking about OOo to birdwatchers, stamp collectors, Rotaries ... Perhaps, Koffice marketing and OpenOffice.org marketing could issue a joint open letter to the incoming Obama administration offering help, while touching on relevant points regarding economics, efficiency, interoperability, security, and national sovereignity. The availability of both packages, on all platforms, needs to be highlighted as does emphasis on the benefits of interoperability through the standard office format. -Lars - To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org For additional commands, e-mail: dev-h...@marketing.openoffice.org
