Re: [marketing] Open Office

[Alexandro Colorado]

On Fri, Sep 3, 2010 at 2:40 AM, stephen joseph
wrote:

> Dear Team ,
>
>
>
> My Name Is Stephen Joseph working as a Sr.Administrator in a company , we
> are willing to use open office for Word and Excel .
>
>
>
> We want to enquire about the software , is it free or we need to pay
> anything for the software .
>


Although is free to download, I will advice to hire professional consultancy
to implement the software. Migrating to OOo is a challenging task and
unexperienced technical people have more than once failed implementing it on
their business.



>
>
>
> Kindly let me know as the mater is urgent.
>
>
>
> Thanks and Regards
>
> Stephen Joseph
>
>
>
> With Regards
>
> Stephen joseph




-- 
*Alexandro Colorado*
*OpenOffice.org* Español
http://es.openoffice.org

Re: [marketing] Open Office

[mak]

Dear Stephenb Joseph,

On Fri, Sep 3, 2010 at 1:40 PM, stephen joseph
wrote:

> Dear Team ,
>
> My Name Is Stephen Joseph working as a Sr.Administrator in a company , we
> are willing to use open office for Word and Excel .
>

You meant to say, you are willing use OpenOffice.org to deal with your Text
Documents and Spredsheets.



> We want to enquire about the software , is it free or we need to pay
> anything for the software .
>


*"OpenOffice.org 3 can be downloaded and used entirely free of any licence
fees. OpenOffice.org 3 is released under the LGPL licence. This means you
may use it for any purpose - domestic, commercial, educational, public
administration. You may install it on as many computers as you like. You may
make copies and give them away to family, friends, students, employees -
anyone you like. "*

Read it here for more: http://why.openoffice.org/




> Kindly let me know as the mater is urgent.
>
>
>
> Thanks and Regards
>
> Stephen Joseph
>
>
>
> With Regards
>
> Stephen joseph



regards
mak_

Re: Re: [marketing] Open Office evangelization?

[Gianvittorio]

Ciao Italo,
Yes...I have some time and I want to help out.
I am not sure this has to be an expensive exercise. What I am seeing is the OO 
has been very "market-pull-driven" (website, magazine articles, mailing lists, 
etc). If we want to realize certain objectives (like increasing the market 
share, etc) maybe we need to start looking at adding "market-push-driven" 
tactics too. Pro-actively selling seems to be an integral component.
Since we all do this as volunteers, maybe we should produce a list of 
companies/institutions that we consider to be market trendsetters / influencers 
and then we look into our install base whether we have any insiders to help us 
achieve the objective of being their preferred choice for Office applications.
It seems to me that the next prominent OO adopter should be Oracle. 
Then maybe we could look at companies that don't seem to get along VERY well 
with Microsoft (like Cisco, Google, etc.). 
The same could be done with System Integrators, VARs, Distributors, etc.
What do you think? Is this feasible at all? If it's not ... than I will go back 
to sleep :-D
Gian
Mob: +31(621)290355
Skype: gianvittorio.zandona



 On Sun 03/01/10 23:57 , Italo Vignoli it...@italovignoli.com sent:
> Gianvittorio, evangelization programs cost a huge amount of money, and 
> we are volunteers. OOo marketing is a zero budget activity, and thus  
> we must find low cost activities like PR. If you have free time to  
> devote to the project you are welcome. Ciao, Italo
> 
> Italo Vignoli
> mob +39 (348) 5653829
> email italo@ italovignoli.com
> skype italovignoli
> 
> Il giorno Jan 3, 2010, alle ore 21:45, Gianvittorio gianv itto...@zandona.nl 
> ha scritto:
> 
> > All,
> > I am new to the "
> dev@marketing.openoffice.org" so I might be wrong,  > but  I (so far) have 
> never heard anything about
> anybody trying to  > evangelize OO.
> > I believe that Marketing is fundamental, but you
> need a group of  > people to go and meet with people evaluating the
> software, making  > sure that the evaluation is a success. Or people to
> deliver the  > message to market influencers like Consultants,
> System Integrators,  > VARs, Distributors and OEM.
> > What do you think? Do you know of anybody doing
> that?> Gian
> >
> >
> >
> -> To 
> unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.org> For additional 
> commands, e-mail: dev-h...@marketing.openoffice.org>
> >
> 
> -
> To unsubscribe, e-mail: dev-unsubscr...@marketing.openoffice.orgfor 
> additional commands, e-mail: dev-h...@marketing.openoffice.org
> 
> 
> 


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Re: [marketing] Open Office evangelization?

[Italo Vignoli]

Gianvittorio, evangelization programs cost a huge amount of money, and  
we are volunteers. OOo marketing is a zero budget activity, and thus  
we must find low cost activities like PR. If you have free time to  
devote to the project you are welcome. Ciao, Italo


Italo Vignoli
mob +39 (348) 5653829
email it...@italovignoli.com
skype italovignoli

Il giorno Jan 3, 2010, alle ore 21:45, Gianvittorio > ha scritto:



All,
I am new to the "dev@marketing.openoffice.org" so I might be wrong,  
but  I (so far) have never heard anything about anybody trying to  
evangelize OO.
I believe that Marketing is fundamental, but you need a group of  
people to go and meet with people evaluating the software, making  
sure that the evaluation is a success. Or people to deliver the  
message to market influencers like Consultants, System Integrators,  
VARs, Distributors and OEM.

What do you think? Do you know of anybody doing that?
Gian


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Re: [marketing] Re: Marketing Open Office in libraries?

[Russell Ossendryver]

Hi Anastasia

Here is an article which has some information on marketing FOSS to
libraries: http://www.linux.com/articles/33251

Another article which might be of interest:
http://infomotions.com/musings/ossnlibraries-workshop/ossnlibraries-workshop.html

http://webjunction.org/do/Home is one site you should check out, they are
active promoting FOSS to libraries and have a large network especially in
rural areas.

There is also http://litablog.org/2008/01/18/open-source-systems-ig-meeting/
Lita
is a division of America Library Ass. Lita has a division dedicated to FOSS.

I have done extensive work on marketing a LiveCD to libraries and would be
happy to help you.

Regards
Russell




On Fri, Apr 25, 2008 at 11:10 AM, Anastasia Diamond-Ortiz <
[EMAIL PROTECTED]> wrote:

> That is awesome.  I'll work on it and report back.
>
> Anastasia
>
> On Fri, Apr 25, 2008 at 11:07 AM, Ian Lynch <[EMAIL PROTECTED]> wrote:
>
> > On Fri, 2008-04-25 at 10:59 -0400, Anastasia Diamond-Ortiz wrote:
> > > Thank you for the quick responses. Am I free to create CDs for
> > distribution
> > > to be public?  Are there any existing marketing materials I should know
> > > about?
> >
> > Look on the marketing pages of the OpenOffice.org web site. Please do
> > make CDs for distribution from the library. That would help the project
> > a lot. Also take a look at www.portableapps.com. Here you can make
> > portable versions of OOo to go an a USB pen drive. You could have it so
> > visitors to the library could bring in a USB stick and set up Open
> > Office to run from it on any computer without having to install it.
> >
> > Ian
> > --
> > New QCA Accredited IT Qualifications
> > www.theINGOTs.org 
> >
> > You have received this email from the following company: The Learning
> > Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79
> > 8AQ. Reg No: 05560797, Registered in England and Wales.
> >
> >
> >
> > -
> > To unsubscribe, e-mail: [EMAIL PROTECTED]
> > For additional commands, e-mail: [EMAIL PROTECTED]
> >
> >
>

Re: [marketing] Re: Marketing Open Office in libraries?

[Anastasia Diamond-Ortiz]

That is awesome.  I'll work on it and report back.

Anastasia

On Fri, Apr 25, 2008 at 11:07 AM, Ian Lynch <[EMAIL PROTECTED]> wrote:

> On Fri, 2008-04-25 at 10:59 -0400, Anastasia Diamond-Ortiz wrote:
> > Thank you for the quick responses. Am I free to create CDs for
> distribution
> > to be public?  Are there any existing marketing materials I should know
> > about?
>
> Look on the marketing pages of the OpenOffice.org web site. Please do
> make CDs for distribution from the library. That would help the project
> a lot. Also take a look at www.portableapps.com. Here you can make
> portable versions of OOo to go an a USB pen drive. You could have it so
> visitors to the library could bring in a USB stick and set up Open
> Office to run from it on any computer without having to install it.
>
> Ian
> --
> New QCA Accredited IT Qualifications
> www.theINGOTs.org
>
> You have received this email from the following company: The Learning
> Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79
> 8AQ. Reg No: 05560797, Registered in England and Wales.
>
>
>
> -
> To unsubscribe, e-mail: [EMAIL PROTECTED]
> For additional commands, e-mail: [EMAIL PROTECTED]
>
>

Re: [marketing] Re: Marketing Open Office in libraries?

[Ian Lynch]

On Fri, 2008-04-25 at 10:59 -0400, Anastasia Diamond-Ortiz wrote:
> Thank you for the quick responses. Am I free to create CDs for distribution
> to be public?  Are there any existing marketing materials I should know
> about?

Look on the marketing pages of the OpenOffice.org web site. Please do
make CDs for distribution from the library. That would help the project
a lot. Also take a look at www.portableapps.com. Here you can make
portable versions of OOo to go an a USB pen drive. You could have it so
visitors to the library could bring in a USB stick and set up Open
Office to run from it on any computer without having to install it.

Ian
-- 
New QCA Accredited IT Qualifications
www.theINGOTs.org

You have received this email from the following company: The Learning
Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79
8AQ. Reg No: 05560797, Registered in England and Wales. 



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[marketing] Re: Marketing Open Office in libraries?

[Anastasia Diamond-Ortiz]

Thank you for the quick responses. Am I free to create CDs for distribution
to be public?  Are there any existing marketing materials I should know
about?

Thanks again,
Anastasia

On Thu, Apr 24, 2008 at 6:54 AM, Anastasia Diamond-Ortiz <
[EMAIL PROTECTED]> wrote:

> Hi all,
>
> My name is Anastasia Diamond-Ortiz (anastasia_diamond) and I'm a librarian
> in Cleveland, Ohio, USA, where I run a computer training lab for the
> public.  Cleveland is a large urban area where many people don't have
> computer skills or the money to buy expensive software but are now forced to
> apply for even the most menial of jobs online and create professional
> documents.  We used to be able to lend software many years ago but since
> that is no longer possible and we have limited resources at the library,
> marketing Open Office by supplying it on a CD for patrons sounds like it
> might be a great solution.  Unfortunately our library is not interested in
> using Open Office throughout the library but I may be able to convince them
> to let me run it in the lab--maybe from a flash drive.  If that is the case
> I'd like to know if there are training materials for print I could use to
> teach the public.  It is intuitive to use for many people but our typical
> patrons have no prior experience with computers, using a mouse or word
> processing.
>
> Thank you for any help you can provide.  I'm really excited about this
> project.  Keep up the good work.
>
> Sincerely,
>
> Anastasia Diamond-Ortiz
> Cleveland Public Library
>
>

Re: [Marketing] Open Office cost me $47...

[Finn Gruwier Larsen]

Catharina Bethlehem skrev:

I agree totally with Adam. This is the consequence of the license.


Sure it's legal, but this is a question of morality. It's bad moral to 
take advantage of the LPGL this way, and we should definately not 
support people doing so.


Of course, if they chose to tell their customers that it's really a 
free-of-charge product and that they only pay for support it would be 
quite another story.


Finn Gruwier Larsen

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Re: [Marketing] Open Office cost me $47...

[Catharina Bethlehem]

I agree totally with Adam. This is the consequence of the license.

From the license:
"When we speak of free software, we are referring to freedom of use, not 
price. Our General Public Licenses are designed to make sure that you 
have the freedom to distribute copies of free software (and charge for 
this service if you wish); that you receive source code or can get it if 
you want it; that you can change the software and use pieces of it in 
new free programs; and that you are informed that you can do these things."


In general I don't mind if people  earn money from  free software. It 
gives opportunities to people who would not have these if there were no 
GPL.That is the freedom of it and I think it is also the purpose.


Catharina

http://www.open-of-course.org



Adam Moore wrote:

On 11/13/06, John McCreesh <[EMAIL PROTECTED]> wrote:



We aren't too pleased about it either. You can help us by complaining
bitterly to wherever you saw their product advertised and get the
advertisement withdrawn. Check with your local trading standards
department to see if they are breaking any consumer rights 
legislation in

your geography.

John




What's wrong with it.  Other than having a website name that is close to
ours they do what any other value add vendor does.  They offer 2 months
support.  They could provide a linkback to the openoffice.org site, but
other than that I see nothing wrong with what they are doing.




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Re: [Marketing] Open Office cost me $47...

[John McCreesh]

On Mon, November 13, 2006 17:14, Adam Moore wrote:
[snip]
> What's wrong with it.  Other than having a website name that is close to
> ours they do what any other value add vendor does.  They offer 2 months
> support.  They could provide a linkback to the openoffice.org site, but
> other than that I see nothing wrong with what they are doing.

Their sales pitch doesn't make their 'value add' clear, in fact they say:
"Open Office Features: - 49USD lowest price office suite!"
Well, no, one of OOo's features is that it's is a 0USD download. By not
making this clear, they risk getting very annoyed customers if the
customers later find out they've paid 49USD for something they could have
downloaded for free on another site.

I've also searched their site and can't find a single reference to the OOo
community. It reads as if OpenOffice is actually their product...

John


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Re: [Marketing] Open Office cost me $47...

[Adam Moore]

On 11/13/06, John McCreesh <[EMAIL PROTECTED]> wrote:



We aren't too pleased about it either. You can help us by complaining
bitterly to wherever you saw their product advertised and get the
advertisement withdrawn. Check with your local trading standards
department to see if they are breaking any consumer rights legislation in
your geography.

John




What's wrong with it.  Other than having a website name that is close to
ours they do what any other value add vendor does.  They offer 2 months
support.  They could provide a linkback to the openoffice.org site, but
other than that I see nothing wrong with what they are doing.


--
Adam Moore
http://www.opendocumentfellowship.org

Re: [Marketing] Open Office cost me $47...

[John McCreesh]

On Sat, November 11, 2006 15:21, David Stiles wrote:
> If Open Office is free, how come this site charged me $47 dollars for it?
> http://www-openoffice.com/

Just the same way that the Coca-Cola Corporation took the water that
people in London, UK get piped into their houses and sold it to them as
"Dasani" bottled water. Coca-Cola were not breaking any laws, just taking
advantage of customers:
http://business.guardian.co.uk/story/0,3604,1174127,00.html

> I am very angry they are using your free product and making money off of
> it!

We aren't too pleased about it either. You can help us by complaining
bitterly to wherever you saw their product advertised and get the
advertisement withdrawn. Check with your local trading standards
department to see if they are breaking any consumer rights legislation in
your geography.

John


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Re: [Marketing] Open Office Suggestions

[Ian Lynch]

On Wed, 2006-10-11 at 13:36 -0400, [EMAIL PROTECTED] wrote:
> 10-11-2006

> I have an MBA in marketing and am also an IT consultant who works with the  
> State of Florida, Department of Education developing curriculum frameworks  
> and 
> reviewing textbooks. If you would like to pursue any kind of consulting  
> arrangement in the genealogical or educational market, please let me know. 

It maybe worth giving you a little background on how the marketing
project works. The main issue is that there are quite a few volunteers
but no budget :-)

Your background would be particularly useful to the project as few of
the volunteers if any have marketing qualifications and most are not
marketing professionals. I too specialise in education (but I'm based in
the UK) and its a strategically important market for OOo. 

You will find that a lot of suggestions of the type you make in your
E-mail come up from time to time but its fairly unusual to find product
modifications directly linked to such suggestions on this list. There is
a marketing plan at
http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan

and you would be very welcome to contribute there. John McCreesh and
Christian Driga do a good job with promotional campaigns considering
they don't have a marketing budget and volunteers in general pick and
choose the things they are interested in. So the whole culture is very
different to corporate marketing.

My personal view is that until there is the flexibility of cash to
provide a focus for a marketing strategy, marketing OOo will largely be
about individuals turning up at shows where free stand space is
available and giving out discs, producing posters etc and trying to
proliferate press releases. Not to say this isn't valuable work but if
you are expecting a company style approach to marketing, you'll have to
modify your thinking :-)

> Mary  Harrell-Sesniak
> 954-424-4018

Ian
-- 
www.theINGOTS.org
www.schoolforge.org.uk
www.opendocumentfellowship.org

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Re: [Marketing] Open Office preinstalled in systems

[Charles Schulz]

Dear Eugene,

Eugene Chang a écrit :
>
>  
>
> We understand that your product is free to use and distribute, but wanted to
> know if this apply to OEM pre-installs as well.  Please let us know if we
> are free to load this onto our systems.  Thank you.
>   
Yes you are. Please take a look here:
http://distribution.openoffice.org/oem/ and
http://www.openoffice.org/about_us/summary.html

Thank you for your interest in OpenOffice.org!

Charles-H.Schulz.

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Re: [Marketing] Open Office preinstalled in systems

[U2]

Eugene Chang wrote:

Dear Open Office,

 


We are interested in pre-installing Open Office into our systems under the
Everex brand.  You can see our offerings below:

 

www.everex.com  

 


We understand that your product is free to use and distribute, but wanted to
know if this apply to OEM pre-installs as well.  Please let us know if we
are free to load this onto our systems.  Thank you.
  

What Office Productivity Suite comes with XP Home Edition?
 


Best regards,

 


Eugene Chang

Product Marketing Manager

FIC of America

5020 Brandin Court

Fremont, CA 94538

+1-510-252-8843 (office)

+1-408-318-0904 (mobile)

[EMAIL PROTECTED]

 



  


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Re: [Marketing] Open Office for MacBook

[Alex Fisher]

On Wednesday 09 August 2006 16:31, frank lockfeld wrote:
> I've been using Open Office with RedHat for some time, after starting with
> StarOffice.  I now have a MacBook that needs Open Office.  When will there
> be a version for the MacBook?

There already is a version :) 

OpenOoffice.org 2.0.3 (X11) is available for both Mac architectures (Intel and 
PPC). It still requires X11, which (in the case of this writer) should be 
installed from the Apple CD, but great progress has been made. On problem 
must be mentioned - there is a serious bug in the Base Wizards (which seems 
to have been fixed for 2.0.4)

The native (non-X11) is coming along well, and at the rate they're going I'd 
be expecting a beta release withing the year (less if they had more 
developers familiar with Apple's Carbon API). Seems they now have native 
menus working
>
>
>
> -
> To unsubscribe, e-mail: [EMAIL PROTECTED]
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-- 
Alex Fisher

Co-Lead, CD-ROM Project

OpenOffice.org Marketing 
Community Contact
Australia/New Zealand


http://distribution.openoffice.org/cdrom/


pgpEcyhGtzpdX.pgp
Description: PGP signature

Re: [Marketing] Open Office for MacBook

[Laurent Godard]

Hi

frank lockfeld a écrit :

I've been using Open Office with RedHat for some time, after starting with
StarOffice.  I now have a MacBook that needs Open Office.  When will there
be a version for the MacBook?



you may also have a look at the MacOsX port

still using X11, it has been deeply improved during the last versions
you may have a look at it

http://porting.openoffice.org/mac/

Laurent


--
Laurent Godard <[EMAIL PROTECTED]> - Ingénierie OpenOffice.org
Indesko >> http://www.indesko.com
Nuxeo CPS >> http://www.nuxeo.com - http://www.cps-project.org
Livre "Programmation OpenOffice.org", Eyrolles 2004

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Re: [Marketing] Open Office for MacBook

[Chad Smith]

http://www.neooffice.org/ > click "Downloads" >  and I see this:

*Downloading NeoOffice 2.0 Alpha 4*

You can download NeoOffice from any of the following links:
*Downloads* *Processor
* *Size*  NeoOffice 2.0 Alpha 4
PowerPC
119484233
bytes
Intel
119340370
bytes  NeoOffice 2.0 Alpha 4 via BitTorrent
PowerPC
119484233
bytes
Intel
119340370
bytes

By default, the installer only installs English but language packs are
available for 53 other languages
here
.

On 8/9/06, André Wyrwa <[EMAIL PROTECTED]> wrote:


Hi,

Chad Smith wrote:
> You can use NeoOffice.  http://www.neooffice.org/  It is based on
> OpenOffice.org and it's Mac native.

only that they entered beta status which means that currently it's only
available through the early access program, which you'd have to pay for.

The free alpha4 version seems to have disappeared from the web site.

André.

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--
- Chad Smith
http://www.gimpshop.net/
http://www.whatisopenoffice.org/
http://www.chadwsmith.com/

Re: [Marketing] Open Office for MacBook

[André Wyrwa]

Hi,

Chad Smith wrote:

You can use NeoOffice.  http://www.neooffice.org/  It is based on
OpenOffice.org and it's Mac native.


only that they entered beta status which means that currently it's only 
available through the early access program, which you'd have to pay for.


The free alpha4 version seems to have disappeared from the web site.

André.

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Re: [Marketing] Open Office for MacBook

[Chad Smith]

You can use NeoOffice.  http://www.neooffice.org/  It is based on
OpenOffice.org and it's Mac native.

On 8/9/06, frank lockfeld <[EMAIL PROTECTED]> wrote:


I've been using Open Office with RedHat for some time, after starting with
StarOffice.  I now have a MacBook that needs Open Office.  When will there
be a version for the MacBook?



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--
- Chad Smith
http://www.gimpshop.net/
http://www.whatisopenoffice.org/
http://www.chadwsmith.com/

Re: [Marketing] OPEN OFFICE

[Finn Gruwier Larsen]

Hi Oscar,

Thanks for your kind words about OpenOffice.org.

In fact OpenOffice.org *does* convert documents into PDF - just click 
the PDF button in the toolbar.


Converting to HTML without loss is not alway possible because of the 
limited nature of he HTML format.


Best regards,

Finn Gruwier Larsen

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Re: [Marketing] Open office blowup

[John McCreesh]

On Wed, 2006-04-19 at 18:00 -0500, Jerry Russell wrote:
> STRANGE.
> 
> This is the strangest thing that has happened to me relative to computers, 
> and I have been working with them for thirty years.  
> I was loading OpenOffice on my computer and there was an explosion in the CD 
> drive, yes in the CD drive.  The OpenOffice CD that I received from a Sun 
> source blowup.  I opened the CD drive and there were tiny pieces of the CD 
> was everywhere.
> Is there a time limitation on these applications, and if time elapses, bang?

Our engineers have been working hard to make OpenOffice.org faster and
more powerful. It looks as though they may have gone too far. I suggest
you revert to a version of OpenOffice.org earlier than April 1st.

John


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Re: [Marketing] Open office blowup

[Steven Shelton]

Jerry Russell wrote:

STRANGE.

This is the strangest thing that has happened to me relative to computers, and I have been working with them for thirty years.  
I was loading OpenOffice on my computer and there was an explosion in the CD drive, yes in the CD drive.  The OpenOffice CD that I received from a Sun source blowup.  I opened the CD drive and there were tiny pieces of the CD was everywhere.

Is there a time limitation on these applications, and if time elapses, bang?


Ah, you discovered the secret! This is really the Impossible Mission 
Force Edition of OpenOffice.org, and after a certain amount of time 
passes, the CD will self-destruct. :-)


Sounds like the phenomenon documented on the Discovery Channel's 
"Mythbusters" program: 
http://dsc.discovery.com/fansites/mythbusters/episode/episode_10.html
The verdict: A CD can explode at 52X speed or 20,000 RPM under certain 
circumstances. But rest assured: the myth was that a person was killed 
by this explosion, which they determined is impossible.


Ain't TV grand?

--
Steven Shelton
Twilight Media & Design
www.TwilightMD.com
www.GLOAMING.us

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Re: [Marketing] Open office blowup

[Sigrid Kronenberger]

Hi Jerry, 

"Jerry Russell" <[EMAIL PROTECTED]> schrieb:

> STRANGE.
> 
> This is the strangest thing that has happened to me relative to
> computers, and I have been working with them for thirty years.   I was
> loading OpenOffice on my computer and there was an explosion in the CD
> drive, yes in the CD drive.  The OpenOffice CD that I received from a
> Sun source blowup.  I opened the CD drive and there were tiny pieces
> of the CD was everywhere. Is there a time limitation on these
> applications, and if time elapses, bang?

This is really strange. No, there isn't a time limitation. I don't know
a way, how a exploding CD after a given time can be realised. And, such
a behaviour would be really bad, because everyone could sue us for the
damage of your hardware. 

My suggestion is, that there was a mistake on your CD-ROM, what causes
the blowup. 

Sigrid

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Re: [Marketing] Open Office

[John McCreesh]

On Fri, 2006-01-13 at 19:36 -0800, Thomas A. Shiels wrote:
> What is your mailing (ie. "snail mail") address?
> [EMAIL PROTECTED]
> 

The Marketing Project is a virtual organisation - it doesn't have
physical offices anywhere :-)

John

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Re: [Marketing] Open Office for Macintosh system X?

[Louis Suarez-Potts]

Hello Barry!

>Is it possible to download a copy of Open Office for Macintosh system
X?
>
>If so can you pleases send me the deatils of where to obtain this I 
>cannot find it on your download site.
>
>Many thanks
>
>Barry Wenden
>

Yes, it is possible.  Go here,


I recommend, if you just want to use OOo, NeoOffice/J.  We are
developing the X11 branch to 2.0, but it is not quite there yet. It will
be very soon, however, and it is terrific. But for now, NeoOffice/J,
which is an excellent derivative, will do nicely.

best
Louis

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Jonathon Blake]

Adam wrote:

>Can they actually sue for using the same name for a software
productivity suite?

The Kellog Company seems to think that one can eat a Tin Pan.  
So the answer to your question is a most emphatic "yes". 

> the name Open Office or OpenOffice (or both) first, then there is no contest, 
> correct?

Not really.The WNBA had an out of court settlement, because they
violated the trademark rights of the Seattle Storm.  Had the actual
owners of the trademark _Seattle Storm_ had any money,  the WNBA would
not have settled out of court, and not paid a pittance in damages.

> IANAL, but this seems pretty cut and dry to me.

Welcome to the Byzantine world of Intellectual Property Rights, and
the laws that compose them.

With most branches of law, an attorney can make passable, if not great
advice, for the rest of the branch of the law that s./he specializes
in, even if it isn't their specialty.  [EG: A divorce lawyer can  give
passable advice about family law.  A  criminal lawyer can give
passable advice about DUIs. etc.]

With Intellectual Property Law, if a question is even slightly outside
of their speciality, their advice is no better than that of a
layperson.   [You don't talk to a trademark lawyer, you talk to a
trademark lawyer, that specializes in a specific industry, in a
specific state, or country.   (Your California Trademark layer for the
movie industry can't help you with questions about California
Trademark law for the computer game industry. Neither of them can help
you with Federal Trademark law for the movie, or video game
industry.)]

FWIW, IANAL. 

> Do you get what I'm saying? 

Picking the right name for a product is an inexact science.

The name has to be at the intersection of the familiar, and the novel.
 At the same time, it also has to express/represent the product.

xan

jonathon
-- 
The lines move.

 A static treatment of the Changes would be something of a joke.

 Carrin Dunne

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Anthony Long]

Justin Fitzgibbon wrote:
Just to give an idea of the costs involved
assuming any legal time is donated.
In Australia for example the costs are
A$ 120 to apply and A$ 300 once the application is granted.
http://www.ipaustralia.gov.au/trademarks/fees_index.shtml
In the countries suggested I imagine the total
cost would run to several thousand in fees and
some registrations would require renewal occasionally.
Sun would need to cover these costs assuming 
they were interested ?

The first step might be a vote of registered users
to indicate to Sun the level of support for the change.
 

Not to pick on you Justin, but I'm going to take your message as an 
opportunity to make a little soap box comment:

Why do we automatically think of Sun when it comes to monetary issues 
with this project?  If Sun dies, does the light go out on this project?  
We have somewhere close to 40 million users.  It's past time for them to 
contribute something back.  Every day, they use an office suite most 
people pay $140-$453 USD for - 
http://www.npdtechworld.com/techServlet?nextpage=pr_body_it.html&content_id=2087.  
There is absolutely no reason we should have to depend on a few 
corporate sponsors when so many users are extracting such tremendous 
value from our efforts (we've produced at least $5.5 billion dollars of 
market value).  I think it's time to focus attention on getting in touch 
with our users and motivating them to contribute to a project that is 
helping them accomplish their every day information needs.

Best regards,
Anthony
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Sander Vesik wrote:
Even more - and possibly far more importantly - x.org has been x.org for ages and is
one of *the* sites nearly everybody unix techincal knows. 
 

Well, that's not necessarily a good example. The target audience for OOo 
should expand far past the 'technical' crowd right?
Sure, techies might not find the .org name odd, but everday people do.

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RE: [Marketing] Open Office/OpenOffice.org/OOo

[Justin Fitzgibbon]

Just to give an idea of the costs involved
assuming any legal time is donated.

In Australia for example the costs are
A$ 120 to apply and A$ 300 once the application is granted.
http://www.ipaustralia.gov.au/trademarks/fees_index.shtml

In the countries suggested I imagine the total
cost would run to several thousand in fees and
some registrations would require renewal occasionally.

Sun would need to cover these costs assuming 
they were interested ?

The first step might be a vote of registered users
to indicate to Sun the level of support for the change.




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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Jonathon Coombes]

On Mon, 2005-02-07 at 03:27 -0500, Daniel Carrera wrote:
> Adam Doxtater wrote:
> 
> > >Found it... and No there isn't one registered there either. Not for 
> > >OpenOffice or Open Office
> > >
> > >http://www.patent.gov.uk/search/
> > >
> > Correction the URL is http://webdb4.patent.gov.uk/tm/text
> 
> Ok, excellent. So we have Canada, Australia, USA, and the EU.
> 
> Question: I take it that a UK search applies to the entire EU, right?
> 
> If we just register "OpenOffice" in these markets, we'll be good. Sure, 
> there are other big markets, but they don't use the latin alphabet 
> anyways...

If I remember correctly, the main trademark area still holding the
OpenOffice name was in Korea somewhere? Have you tried the Asian
trademark office? Its a lot bigger than these other places. :)

Regards
Jonathon


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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Sander Vesik]

 --- Anthony Long <[EMAIL PROTECTED]> wrote: 
> 20.18% used open office
> 19.30% used openoffice
> 12.28% used openoffice.org
>  3.51% used "open office"
>  3.51% used open office.org
> 
> So based on what people are typing into the front door of the Internet, 
> open office and openoffice are the ways we are primarily viewed and 
> remembered.
> 

I would say these three as a whole are pretty much in the leadership - the
differences between them are much smaller than the gulf to anything else. 

> Cheers,
> 
> Anthony
> 
>  

=
Sander

.sigless





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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Sander Vesik]

 --- Nicu Buculei <[EMAIL PROTECTED]> wrote: 
> Daniel Carrera wrote:
> > Adam Doxtater wrote:
> >>the .org does indeed make it happen, but there's no reason why we 
> >>shouldn't let people call it what they want...
> > 
> > 
> > Furthermore, the fact that we are an org does not imply that we should 
> > have a ".org" as our official name. I don't know of any org that does 
> > that, and I can think of many that don't.
> 
> i know one: freedesktop.org, and they have a shot form (in our OOo 
> style): fd.o
> 

Even more - and possibly far more importantly - x.org has been x.org for ages 
and is
one of *the* sites nearly everybody unix techincal knows. 

> -- 
> nicu
> my OpenOffice.org pages: http://ooo.nicubunu.ro
> 
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>  

=
Sander

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Daniel Carrera wrote:
Question: I take it that a UK search applies to the entire EU, right?
If we just register "OpenOffice" in these markets, we'll be good. Sure, 
there are other big markets, but they don't use the latin alphabet 
anyways...
 

I'm not too sure on that question, Daniel. I'd guess it would mean the 
entire EU but I can't say for certain. Maybe someone on this list is 
from that part of the world and might better assist with that end.
At least we know it's clear in the countries we've already checked.

Adam
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Christian Einfeldt wrote:

> I agree with Jacqueline on this point.  We should try to encourage 
> people to use the .org.  I kinda like OOo, it's very distinctive. 

It's distinctive in a bad way. It's akward to say and causes confusion.

> So I think that subtle, but continuous references to .org will be 
> helpful.  

I think our energies would be better spent elsewhere. I think we should 
switch to "OpenOffice". Not only is the ".org" akward in English, it's 
even more akward in other languages (e.g. Spanish). We should pick a name 
that (1) people can pronounce (2) is not confusing (3) and is 
rememberable.

Cheers,
-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Christian Einfeldt]

On Sunday 06 February 2005 16:44, Jacqueline McNally wrote:
> Hello
>
> I have been meaning to post for some time about people dropping
> the '.org" when writing or reporting about OpenOffice.org, and
> having read this today, I think now is a good time.

I agree with Jacqueline on this point.  We should try to encourage 
people to use the .org.  I kinda like OOo, it's very distinctive. 

The key is to not end up sounding as strident about it as Richard 
Stallman is about GNU/Linux.  I deeply admire Richard, but he has 
alienated lots of people with his tone, more so in North America 
than South America, where the get it right away.  Still, there are 
what, 450 million North Americans?  

So I think that subtle, but continuous references to .org will be 
helpful.  

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Adam Doxtater wrote:

> >Found it... and No there isn't one registered there either. Not for 
> >OpenOffice or Open Office
> >
> >http://www.patent.gov.uk/search/
> >
> Correction the URL is http://webdb4.patent.gov.uk/tm/text

Ok, excellent. So we have Canada, Australia, USA, and the EU.

Question: I take it that a UK search applies to the entire EU, right?

If we just register "OpenOffice" in these markets, we'll be good. Sure, 
there are other big markets, but they don't use the latin alphabet 
anyways...

Cheers,
-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Adam Doxtater wrote:
Daniel Carrera wrote:
Adam Doxtater wrote:
 

I'd say "no", but again I'm not a lawyer :) Seems to me that it 
wouldn't hold up in court even if they tried.
  

Can you help me find the European trademark office?
 

Found it... and No there isn't one registered there either. Not for 
OpenOffice or Open Office

http://www.patent.gov.uk/search/
Correction the URL is http://webdb4.patent.gov.uk/tm/text
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Daniel Carrera wrote:
Adam Doxtater wrote:
 

I'd say "no", but again I'm not a lawyer :) Seems to me that it wouldn't 
hold up in court even if they tried.
   

Can you help me find the European trademark office?
 

Found it... and No there isn't one registered there either. Not for 
OpenOffice or Open Office

http://www.patent.gov.uk/search/
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Daniel Carrera wrote:
Adam Doxtater wrote:
 

I'd say "no", but again I'm not a lawyer :) Seems to me that it wouldn't 
hold up in court even if they tried.
   

Can you help me find the European trademark office?
 

Sure thing... I'll take a look right now ;)
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Adam Doxtater wrote:

> I'd say "no", but again I'm not a lawyer :) Seems to me that it wouldn't 
> hold up in court even if they tried.

Can you help me find the European trademark office?

-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Daniel Carrera wrote:
Daniel Carrera wrote:
 

In Canada it's abandoned too.
   

In Australia there is a trademark for "OPEN OFFICE FRONTIER". The company 
sells office supplies (printers, software, computers, scanners, etc).

Is that too close?
 

I'd say "no", but again I'm not a lawyer :) Seems to me that it wouldn't 
hold up in court even if they tried.

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Nicu Buculei wrote:

> >Furthermore, the fact that we are an org does not imply that we should 
> >have a ".org" as our official name. I don't know of any org that does 
> >that, and I can think of many that don't.
> 
> i know one: freedesktop.org, and they have a shot form (in our OOo 
> style): fd.o

Interesting. I was *sure* they were "FreeDesktop".

I guess that just reiterates the point that people don't expect a .org :-)

Cheers,
-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Nicu Buculei]

Daniel Carrera wrote:
Adam Doxtater wrote:
the .org does indeed make it happen, but there's no reason why we 
shouldn't let people call it what they want...

Furthermore, the fact that we are an org does not imply that we should 
have a ".org" as our official name. I don't know of any org that does 
that, and I can think of many that don't.
i know one: freedesktop.org, and they have a shot form (in our OOo 
style): fd.o

--
nicu
my OpenOffice.org pages: http://ooo.nicubunu.ro
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Daniel Carrera wrote:

> In Canada it's abandoned too.

In Australia there is a trademark for "OPEN OFFICE FRONTIER". The company 
sells office supplies (printers, software, computers, scanners, etc).

Is that too close?

Cheers,
-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Adam Doxtater wrote:

> From what I've found in my short research at the trademark and patent 
> office, any reference to OpenOffice or Open Office are dead. Nobody 
> holds them. Of course this was only the US office

In Canada it's abandoned too.

I'm trying to find the European TM office.

Cheers,
-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

It's actually very easy, Daniel. I've trademarked Mad Penguin for 
instance. The problem for some would be the cost involved. It cost me 
$360 if I remember correctly, but it's dropped to $325. You can do it 
right online from the comfort of your home or office hehe. It takes them 
up to 6mos to get back to you on whether or not they'll accept it 
though. Considering I found nothing else even close, it should come 
through just fine. The link is here:

http://www.uspto.gov/teas/eTEASpageA.htm
Also, if you'd like to perform your own search, you can go here to look 
for existing trademarks:

http://tess2.uspto.gov/bin/gate.exe?f=login&p_lang=english&p_d=trmk
Hope this helps!
Adam
Daniel Carrera wrote:
Cool, how do you trademark something in the states?
If it's not difficult, maybe we could register a trademark now, even if 
we're not sure we're going to use it. Better to leave that door open.

Cheers,
Daniel.
On Sun, Feb 06, 2005 at 10:36:50PM -0800, Adam Doxtater wrote:
 

Daniel Carrera wrote:
   

I think "OpenOffice" would be an alright name. I don't quite understand 
why we can't use it. Who owns it? I haven't figured that out yet.

 

Nobody as far as I can tell. There are only two claims that I can find 
in the US trademark office and they're both dead claims:
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76087516
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=74315910

This leaves OOo wide open to trademark it at will
Adam

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Daniel Carrera wrote:
The second it becomes legal to call it "OpenOffice" I will.
 

From what I've found in my short research at the trademark and patent 
office, any reference to OpenOffice or Open Office are dead. Nobody 
holds them. Of course this was only the US office so I'm not sure about 
who might hold foreign claims... but in any event, is it not legal to 
have a name that is the same as another business as long as we are not 
doing the same thing? For instance, let's say there is a business 
Realtor running under the name "open office". Can they actually sue for 
using the same name for a software productivity suite? I think not. 
We're not even close to being related. Furthermore, if we trademarked 
the name Open Office or OpenOffice (or both) first, then there is no 
contest, correct? IANAL, but this seems pretty cut and dry to me.

I've always said that computer programmers are no good at marketing 
(this is a generalization of course.. not aimed at any one of you) as 
they have other agendas getting in the way of seeing clearly, whether 
that be the concept of free software, what toolkit was used to create 
the package, etc. etc. Take a look at the developers of Ubuntu Linux for 
instance. Their current release is called 'Warty' and their upcoming 
release is titled 'Hoary Hedgehog' , which gives me the impression I 
need to whip out my wallet, pay for services rendered, and hit the 
confessional in the morning. Taken literally, it means 'ancient insect 
eating rodent'. Bad bad bad bad. While that sounds great to a developer 
it by no means makes any sense to a consumer. Do you get what I'm 
saying? I don't want to come off sounding like I'm against anyone for 
their opinion that .org should stay, but asking that you step back and 
take a look as an everyday consumer might. For me? I could care less. I 
use the suite every day of my life and would continue to do so even if 
you decided to name it RunAroundInMyBirthdaySuit.org... I am in it 
because it's an excellent product... but I'm not an ordinary consumer 
either.

In any event, maybe this is something that should be put to a vote. 
Seems many are interested in it, and I'm willing to be there are lurkers 
who aren't saying anything yet, but would vote just the same :)

Best,
Adam
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Cool, how do you trademark something in the states?

If it's not difficult, maybe we could register a trademark now, even if 
we're not sure we're going to use it. Better to leave that door open.

Cheers,
Daniel.


On Sun, Feb 06, 2005 at 10:36:50PM -0800, Adam Doxtater wrote:
> Daniel Carrera wrote:
> 
> >I think "OpenOffice" would be an alright name. I don't quite understand 
> >why we can't use it. Who owns it? I haven't figured that out yet.
> >
> Nobody as far as I can tell. There are only two claims that I can find 
> in the US trademark office and they're both dead claims:
> http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76087516
> http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=74315910
> 
> This leaves OOo wide open to trademark it at will
> 
> Adam
> 
> 
> 
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Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Daniel Carrera wrote:
I think "OpenOffice" would be an alright name. I don't quite understand 
why we can't use it. Who owns it? I haven't figured that out yet.

Nobody as far as I can tell. There are only two claims that I can find 
in the US trademark office and they're both dead claims:
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=76087516
http://tarr.uspto.gov/servlet/tarr?regser=serial&entry=74315910

This leaves OOo wide open to trademark it at will
Adam

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[DC Parris]

-- Original Message -
Subject: Re: [Marketing] Open Office/OpenOffice.org/OOo
Date: Mon, 7 Feb 2005 00:07:30 -0500
From: Daniel Carrera <[EMAIL PROTECTED]>
To: dev@marketing.openoffice.org


> I have to confess.  I have wondered at length (without reading too many 
> FAQs) why anyone would choose a name so closely associated with another 
> software project.

What's that other software project? Do you have a link?


> IMO (however humble or not it may be) Sun should have kept StarOffice as 
> the OSS project, and created SunOffice.

I think "OpenOffice" would be an alright name. I don't quite understand 
why we can't use it. Who owns it? I haven't figured that out yet.
---
My understanding is that there is a program or company called OpenOffice or 
Open Office.  I believe it was in the OOo FAQs.

---
> But alas, my opinion was not sought, and that is water under the bridge.  
> Although I accept the necessity of including the .org on a legal basis, 
> I truly loathe having to include it in my writing and speech.  I nearly 
> always have to explain the .org part, which should not be necessary.  

I don't say it in speech. It's just too cumbersome. I have speech problems 
as it is, and those two syllables make a real difference for me.

I may do the same in the future.  I've tried to include the ".org" as an 
educational "tool".  But it is a pain in the neck. ;)

Regards,
Don
-- 
DC Parris
Matheteuo Christian Fellowship
[EMAIL PROTECTED]
http://matheteuo.org/
Free software is like God's love - you can share it with anyone anywhere 
anytime!

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

> I have to confess.  I have wondered at length (without reading too many 
> FAQs) why anyone would choose a name so closely associated with another 
> software project.

What's that other software project? Do you have a link?


> IMO (however humble or not it may be) Sun should have kept StarOffice as 
> the OSS project, and created SunOffice.

I think "OpenOffice" would be an alright name. I don't quite understand 
why we can't use it. Who owns it? I haven't figured that out yet.

> But alas, my opinion was not sought, and that is water under the bridge.  
> Although I accept the necessity of including the .org on a legal basis, 
> I truly loathe having to include it in my writing and speech.  I nearly 
> always have to explain the .org part, which should not be necessary.  

I don't say it in speech. It's just too cumbersome. I have speech problems 
as it is, and those two syllables make a real difference for me.


Cheers,
-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[DC Parris]

-- Original Message -
Subject: [Marketing] Open Office/OpenOffice.org/OOo
Date: Mon, 07 Feb 2005 08:44:12 +0800
From: Jacqueline McNally <[EMAIL PROTECTED]>
To: dev@marketing.openoffice.org


Hello

I have been meaning to post for some time about people dropping the 
'.org" when writing or reporting about OpenOffice.org, and having read 
this today, I think now is a good time.


The biggest problem I have with all this, is that writers and 
journalists are dropping/removing what I consider to be the most 
important part, that is, our community.

It is the ".org", us, that makes OpenOffice.org happen :)

All the best
Jacqueline McNally
Lead, OpenOffice.org Marketing Project

-
I have to confess.  I have wondered at length (without reading too many FAQs) 
why anyone would choose a name so closely associated with another software 
project.  IMO (however humble or not it may be) Sun should have kept StarOffice 
as the OSS project, and created SunOffice.  But alas, my opinion was not 
sought, and that is water under the bridge.  Although I accept the necessity of 
including the .org on a legal basis, I truly loathe having to include it in my 
writing and speech.  I nearly always have to explain the .org part, which 
should not be necessary.  

To me, an Internet junkie since '96, domain names refer to websites, not 
software brands.  I know my opinion won't change things.  Neither will my 
opinion change.  It's just the way I feel & think about this issue.

Regards,
Don
-- 
DC Parris
Matheteuo Christian Fellowship
[EMAIL PROTECTED]
http://matheteuo.org/
Free software is like God's love - you can share it with anyone anywhere 
anytime!

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Adam Doxtater wrote:

> the .org does indeed make it happen, but there's no reason why we 
> shouldn't let people call it what they want...

Furthermore, the fact that we are an org does not imply that we should 
have a ".org" as our official name. I don't know of any org that does 
that, and I can think of many that don't.

> No offense to your concern because it's valid to an extent, but I don't 
> think any of us should be concerned with it at this time.

If it were possible, I'd vote that we change our name to "OpenOffice". 
That way, what you say in speech would match what you type on text.


> If you want my prediction (and keep in mind I am on neither side of the 
> fence on this argument) is that the .org will drop off eventually.

The second it becomes legal to call it "OpenOffice" I will.

Cheers,
-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

Anthony Long wrote:
I understand your point about the community, Jacqueline, but the media 
is going to do as is beneficial to it.  What journalists say and how 
they say it has a huge impact on readers and potential users.  
Sometimes in marketing, you have to roll with whatever name customers 
associate with your product to get the most mileage out of your 
relationship with them.

According to a September 2004 Hitwise report, the top search term 
users typed in before reaching OpenOffice.org, the website, was "open 
office" (20% typed this phrase).  That's how people think of us and 
remember us.  The best thing to do is talk to that constituency in its 
own language rather than trying to educate them on the "proper" way to 
say it, even if that's less than perfect (FedEx is no longer "Federal 
Express" because "FedEx" is what customers called it- 
http://www.fool.com/portfolios/rulemaker/2001/rulemaker010502.htm).  
Here's an excerpt from the Hitwise report on how people are finding 
OpenOffice.org:

In September 2004, OpenOffice.org received 28% of its traffic from 
search engines and directories.

71% used Google
19% used Yahoo
 6% used MSN
 4% used something else
20.18% used open office
19.30% used openoffice
12.28% used openoffice.org
3.51% used "open office"
3.51% used open office.org
+1 Anthony
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Anthony Long]

Daniel Carrera wrote:
Jacqueline McNally wrote:
 

It is the ".org", us, that makes OpenOffice.org happen :)
   

But you have to admit it's cumbersome. Especially when you say it oraly. 
No other community has a .org in its name. You don't hear Gnome.org or 
KDE.org or GNU.org etc.

 

I understand your point about the community, Jacqueline, but the media 
is going to do as is beneficial to it.  What journalists say and how 
they say it has a huge impact on readers and potential users.  Sometimes 
in marketing, you have to roll with whatever name customers associate 
with your product to get the most mileage out of your relationship with 
them.

According to a September 2004 Hitwise report, the top search term users 
typed in before reaching OpenOffice.org, the website, was "open office" 
(20% typed this phrase).  That's how people think of us and remember 
us.  The best thing to do is talk to that constituency in its own 
language rather than trying to educate them on the "proper" way to say 
it, even if that's less than perfect (FedEx is no longer "Federal 
Express" because "FedEx" is what customers called it- 
http://www.fool.com/portfolios/rulemaker/2001/rulemaker010502.htm).  
Here's an excerpt from the Hitwise report on how people are finding 
OpenOffice.org:

In September 2004, OpenOffice.org received 28% of its traffic from 
search engines and directories.

71% used Google
19% used Yahoo
 6% used MSN
 4% used something else
20.18% used open office
19.30% used openoffice
12.28% used openoffice.org
3.51% used "open office"
3.51% used open office.org
So based on what people are typing into the front door of the Internet, 
open office and openoffice are the ways we are primarily viewed and 
remembered.

Cheers,
Anthony

Re: [Marketing] Open Office/OpenOffice.org/OOo

[Adam Doxtater]

My two cents: Let them call it what they want... as long as they use it. 
That is after all the ultimate goal. As Daniel stated, it's cumbersome 
to say. In print it looks ok, but the .org tag can easily confuse 
newbies when speaking to them. They usually end up thinking you're 
referring to a website rather than a product... even though they're 
kinda one and the same. This type of argument is similar to the Linux vs 
GNU/Linux argument... there is no right answer because everyone is going 
to look at it in a different way. OOo is another example that gets the 
point across in print, but try saying it. No go. the .org does indeed 
make it happen, but there's no reason why we shouldn't let people call 
it what they want... as long as they use it and then spread it to 
others. What usually happens out of that is that it will end up being 
called by a common name by everyone. We see it happen all the time. 
Let's look at September 11th, 2001 as an example (may not be the best 
example but its the first to come to mind). When it happened, nobody 
really knew what to call it, but after time the term 9/11 was used to 
refer to it. We heard all sorts of names for it in the first few months, 
but soon everyone settled on 9/11. Sure, we dropped the 2001 from the 
end of it, but everyone knows what you mean when you say it.. and its 
easy to say. You see what I'm getting at?

No offense to your concern because it's valid to an extent, but I don't 
think any of us should be concerned with it at this time. If you want my 
prediction (and keep in mind I am on neither side of the fence on this 
argument) is that the .org will drop off eventually. Call me crazy, but 
I see it happening and I don't think it's something any one of us can 
stop. People are inherently lazy when it comes to speech and any chance 
to drop baggage from a phrase or term and they will.

Best,
Adam
Jacqueline McNally wrote:
Hello
I have been meaning to post for some time about people dropping the 
'.org" when writing or reporting about OpenOffice.org, and having read 
this today, I think now is a good time.

An acronym by any other name
[Rupert Goodwins, ZDNet UK, 07 February 2005 ]
http://www.zdnet.com.au/news/communications/0,261791,39180154,00.htm
"Or take the well-meaning folks behind OpenOffice.org. That's easy 
enough to say but looks as ugly as a bullfrog in print: you can't call 
it Open Office because that's not its name, and attempts to render it 
as OOo resemble a hieroglyph for a grazing cow."

It is an opinion piece, however ...
I had partly drafted a template email to send to people who refer to 
us and our product as something other than OpenOffice.org. Most of the 
derivations are "Open Office" or "Openoffice".

We have the FAQ (http://www.openoffice.org/FAQs/faq-other.html#10 and 
http://www.openoffice.org/FAQs/faq-other.html#7), and I have unearthed 
Sam's message that succinctly describes our name 
http://whiteboard.openoffice.org/servlets/ReadMsg?list=marketing&msgId=238606 
 OpenOffice.org is both a PRODUCT and COMMUNITY.

The biggest problem I have with all this, is that writers and 
journalists are dropping/removing what I consider to be the most 
important part, that is, our community.

It is the ".org", us, that makes OpenOffice.org happen :)
All the best
Jacqueline McNally
Lead, OpenOffice.org Marketing Project
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Re: [Marketing] Open Office/OpenOffice.org/OOo

[Daniel Carrera]

Jacqueline McNally wrote:

> It is the ".org", us, that makes OpenOffice.org happen :)

But you have to admit it's cumbersome. Especially when you say it oraly. 
No other community has a .org in its name. You don't hear Gnome.org or 
KDE.org or GNU.org etc.

Cheers,
-- 
Daniel Carrera  | I don't want it perfect,
Join OOoAuthors today!  | I want it Tuesday.
http://oooauthors.org   | 

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