Re: [Marketing] Website Upgrade Marketing Input - download counting widget
Benjamin Horst wrote: I don't want us to not do something cool, because we can't yet do it perfectly. Let's start, and then refine as we can. In Italy, since I've started announcing the download numbers, these have started to increase quite steadily. I have created a Google Calendar where I publish daily the number of the downloads of the Italian version. I know this is not a high level solution, but it's what I'm able to handle. -- Italo Vignoli [EMAIL PROTECTED] Mobile +39.348.5653829 Skype: italovignoli - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
Indeed the link reads as you say. That's funny! However, there is a functional RSS feed provided by Mozilla (look in the top right on the linked page). From an RSS feed, we can make widgets, so I think we will be fine if we can generate a feed. I know any serious statistician will find our ways of measuring downloads to be inconclusive, but as long as we have a consistent methodology, we'll still be able to use the information. And end users will find it valuable even if they know it's not perfect. We have a statistics project and a page listing estimated downloads (I don't know when it was last updated, it may be falling behind). For now, let's just use that number and make it into an RSS feed and widget tool. We'll worry about the next step later. I don't want us to not do something cool, because we can't yet do it perfectly. Let's start, and then refine as we can. -Ben On Dec 16, 2007, at 3:09 PM, John McCreesh wrote: On Sun, 2007-12-16 at 12:51 -0500, Benjamin Horst wrote: An idea for a small component that I think should be a part of the new webpage: An OOo downloads counter. Build it as a widget that can be syndicated to lots of other sites too. (Just like our friends at Firefox have done: http://www.spreadfirefox.com/node/15143) Which reads: "Our community has created a number of tools to enable you to syndicate this number with ease through a variety of mediums: Sorry, these all broke." ? I wish we had an accurate way of recording downloads / users ... John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
On Sun, 2007-12-16 at 12:51 -0500, Benjamin Horst wrote: > An idea for a small component that I think should be a part of the > new webpage: > > An OOo downloads counter. Build it as a widget that can be syndicated > to lots of other sites too. (Just like our friends at Firefox have > done: http://www.spreadfirefox.com/node/15143) Which reads: "Our community has created a number of tools to enable you to syndicate this number with ease through a variety of mediums: Sorry, these all broke." ? I wish we had an accurate way of recording downloads / users ... John - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
On 12/16/2007 12:51 PM, Benjamin Horst wrote: An idea for a small component that I think should be a part of the new webpage: An OOo downloads counter. Build it as a widget that can be syndicated to lots of other sites too. (Just like our friends at Firefox have done: http://www.spreadfirefox.com/node/15143) Other sites and blogs, like those of many of us and our friends, can display the widget to help spread awareness of the popularity of OOo downloads much more broadly. As people see how popular we are already, they'll be more comfortable giving OOo a try. Nice idea! Paul -- Paul F. Olson http://paulfolson.com - To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
Re: [Marketing] Website Upgrade Marketing Input - download counting widget
An idea for a small component that I think should be a part of the new webpage: An OOo downloads counter. Build it as a widget that can be syndicated to lots of other sites too. (Just like our friends at Firefox have done: http://www.spreadfirefox.com/node/15143) Other sites and blogs, like those of many of us and our friends, can display the widget to help spread awareness of the popularity of OOo downloads much more broadly. As people see how popular we are already, they'll be more comfortable giving OOo a try. -Ben On Dec 15, 2007, at 11:53 PM, teja wrote: Hey Guys, How about this: "Open Minds, Open Solutions" Thanx and regards, Tejesh - Original Message - From: "Graham Lauder" <[EMAIL PROTECTED]> To: Sent: Thursday, December 13, 2007 6:35 AM Subject: [Marketing] Website Upgrade Marketing Input All, The Web-Dev team are in discussions about a new home page. Louis has asked that the guiding principle for it to be "Increase Downloads" Given the less than successful result of our last campaign, it's easy to agree with the sentiment. I gave the whole thing a lot of thought and came up with a few issues, which I have already stated but I'll state again here so we're all on the same page. One: The step from Click through to Download is too big Two: The home page is not geared toward turning the casual arrival into a downloader Three: The Homepage is geared too high in terms User sophistication Four: The home page is somewhat confused as to it's target audience I agree with Louis about the portal.openoffice.org and that the content that is at present on the home page would best be at portal. This leaves www.openoffice.org to be an index or set of signposts that reflect the needs of our Users We identified 3 major groups 1) Curious arrivals This arrival came here out of mild curiosity, he clicked a link in a Google ad or a context ad or a Keyword. There is no intention to download. His motivation is curiosity The answer to his "What Now " question is on the button marked "I want to learn more about OpenOffice.org" 2) Informed arrivals, they know what they're here for they clicked on a link deliberately to come to OOo. they could be either First Timers or Upgraders or Users needing help 3) Cognoscenti, They are active community members and have been to the point where they know their way around. They don't require big buttons or graphics just text links that are in familiar places and in fact they don't come here often preferring to link directly to their place of interest. However all of these groups have needs that overlap so in terms of the navigation from the Homepage we needed to look at the demographics in terms of needs or wants. Using that criteria I identified Four major Demographics amongst our site visitors: 1) Casual arrivals 2) Upgraders 3) Users Requiring help 4) Developers and potential contributors In group 1 are pretty much all of the people who clicked on our Google ads. They don't really have a reason to be here other than some level of curiosity In group 2 we have our regular downloaders who return for each new version as it is released. These people want to get to the download button quickly Groups 3 and 4 are self explanatory. It's obvious that close to ALL our increase in downloads is going to come from Group 1 while Group two keeps things ticking over. With all of the above in mind I suggested using action statements Four at this stage but I can think of perhaps two more but no more IMHO The action statements are aimed at each of our demographics and go like this "I want to learn more about Openoffice.org" Target = Casual Arrivals. link to why.openoffice.org "I want to download OpenOffice.org now" Target = Upgraders link to download.openoffice.org "I want help with OpenOffice.org" Target = Group 3 link to support.openoffice.org "I want to help OpenOffice.org" = Group 4 link to contribute.openoffice.org I've coded up a simple demo here http://ooogear.co.nz/splash_prop.html which is a coded version of an idea from Ivan M on the Art List. This is minus all trimmings This is another treatment done by me from a version modified by Ivan of a Nikash original. :) A very opensource piece of art http://wiki.services.openoffice.org/mwiki/images/5/52/Siteconcept2.png There has been a lot of discussion on both the art and WebDev list. Mostly around the idea of using the action statements I'm trying to come at it from a marketing/sales POV For the Casual arrival the learn more takes them to the Why page. My assertion is that once having read the info in the Why page the step to the download is a considerably smaller one for a casual arrival. We know that we're getting the landings, we just are not turning that into downloads. I think this will go a long way toward doing that. This needs input from Marketing people. At present I'm the only
