[IxDA Discuss] Mental Models is enough?

2008-02-21 Thread maeda toshiyuki
I've reading Mental Models by Indi Young. It's very interesting.

Mental modeling is certainly effective and useful for designing
products , softwares and web applications.
But I think it's not enough for some kind of websites which the main
business purpose is like getting a request for brochure or
subscribing.

For desighing the website, we have to figure out not only user
behaviors, but also their needs and insights behind user behaviors to
know how to capture their attentions and break their psychological
barriers.

I think we should make user psychological scenario, not user behavior scenario.

What do you think ?

+
toshiyuki maeda
Usability Consultant
Tokyo, Japan

Welcome to the Interaction Design Association (IxDA)!
To post to this list ... [EMAIL PROTECTED]
Unsubscribe  http://www.ixda.org/unsubscribe
List Guidelines  http://www.ixda.org/guidelines
List Help .. http://www.ixda.org/help


[IxDA Discuss] Mental Models is enough?

2008-02-21 Thread maeda toshiyuki
I've reading Mental Models by Indi Young. It's very interesting.

Mental modeling is certainly effective and useful for designing
products , softwares and web applications.
But I think it's not enough for some kind of websites which the main
business purpose is like getting a request for brochure or
subscribing.

For desighing the website, we have to figure out not only user
behaviors, but also their needs and insights behind user behaviors to
know how to capture their attentions and break their psychological
barriers.

I think we should make user psychological scenario, not user behavior scenario.

What do you think ?

+
toshiyuki maeda
Usability Consultant
Tokyo, Japan

Welcome to the Interaction Design Association (IxDA)!
To post to this list ... [EMAIL PROTECTED]
Unsubscribe  http://www.ixda.org/unsubscribe
List Guidelines  http://www.ixda.org/guidelines
List Help .. http://www.ixda.org/help