Re: [IxDA Discuss] Your favorite "tour" on a website?

2009-08-10 Thread Callie Neylan
NPR did a cool one recently for our redesign. We used a company called Small 
Mammal.

It's on YouTube.

Callie Neylan / Senior Interactive Designer / NPR / cney...@npr.org / 202 513 
3672



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Re: [IxDA Discuss] Your favorite "tour" on a website?

2009-08-10 Thread Tom Dell'Aringa
It's not only "Why use mint?" - I'd consider that secondary, it's really the
whole home page above the fold, with the links at the bottom. It explains
the whole value prop.

Tom

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Re: [IxDA Discuss] Your favorite "tour" on a website?

2009-08-10 Thread Tom Dell'Aringa
I understand, but I do think that the kind of tour we're talking about is
somewhat of a new convention. If you haven't looked at Mint.com yet, give it
a look. It's not your typical tour.

We're faced with this problem in that if they don't get it fairly quickly,
they are gone. And our initial efforts with a typical web site to inform
them are failing badly. In testing, they have shown a good level of interest
in some kind of tour.

For myself, I've taken a few that have helped me. We purchased Axure for use
here because of their tour features.

Tom

On Mon, Aug 10, 2009 at 10:34 AM, William Hudson <
william.hud...@syntagm.co.uk> wrote:

>  I see your point, but I have been using the web since NCSA Mosaic and
> have taken maybe three site tours in the intervening 15 years. Maybe it’s
> me. Anyone out there taken a site tour in the past 3 months?
>

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Re: [IxDA Discuss] Your favorite "tour" on a website?

2009-08-10 Thread William Hudson
Tom -
 
I see your point, but I have been using the web since NCSA Mosaic and
have taken maybe three site tours in the intervening 15 years. Maybe
it's me. Anyone out there taken a site tour in the past 3 months?
 
Regards,

William
 
 
From: Tom Dell'Aringa [mailto:pixelm...@gmail.com] 
Sent: 10 August 2009 4:20 PM
To: William Hudson
Cc: disc...@ixda.org
Subject: Re: [IxDA Discuss] Your favorite "tour" on a website?
 
We discussed that approach a little bit. My concern about that is how do
you turn it off? If it based on a cookie, it comes back when they clear
their cookies. If it's a setting in their preferences, I suppose that
works but you need to make sure they find it. But really the main issue
is that in our case they need to get the value proposition up front
first, or they kind of go away.

So it's less about the how and more about the why. Why do I want to be a
part of this thing?

We're not going to force the tour, but it has to be right there so all I
have to do as a user is just click play, start or whatever to get it
going. 
On Mon, Aug 10, 2009 at 10:13 AM, William Hudson
 wrote:

Not a tour suggestion, but dynamic popup windows now make the
implementation of 'cue cards' a real possibility on the web.

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Re: [IxDA Discuss] Your favorite "tour" on a website?

2009-08-10 Thread Tom Dell'Aringa
We discussed that approach a little bit. My concern about that is how do you
turn it off? If it based on a cookie, it comes back when they clear their
cookies. If it's a setting in their preferences, I suppose that works but
you need to make sure they find it. But really the main issue is that in our
case they need to get the value proposition up front first, or they kind of
go away.

So it's less about the how and more about the why. Why do I want to be a
part of this thing?

We're not going to force the tour, but it has to be right there so all I
have to do as a user is just click play, start or whatever to get it going.

On Mon, Aug 10, 2009 at 10:13 AM, William Hudson <
william.hud...@syntagm.co.uk> wrote:

>
> Not a tour suggestion, but dynamic popup windows now make the
> implementation of 'cue cards' a real possibility on the web.
>

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Re: [IxDA Discuss] Your favorite "tour" on a website?

2009-08-10 Thread William Hudson
Tom -

Not a tour suggestion, but dynamic popup windows now make the
implementation of 'cue cards' a real possibility on the web. These help
to make the tour a little less necessary as they tell users what they
need to know when they arrive at a section of the site they have not
used before. When they don't need to see the cue card for a particular
page, they just close it (you need a small link to reinstate it if they
wish).

Cue cards had been used very successfully in desktop applications for
some time (by Inuit's Quickbooks and Quicken, for example). The
advantage they have over a tour is that tours are little like reading
the instructions. Unless you force people to take the tour (which is
advisable only if it is very short), many will try to start using the
site without it.

Just a thought...

Regards,

William



> -Original Message-
> From: new-boun...@ixda.org [mailto:new-boun...@ixda.org] On Behalf Of
> Tom Dell'Aringa
> Sent: 10 August 2009 8:48 AM
> To: disc...@ixda.org
> Subject: [IxDA Discuss] Your favorite "tour" on a website?
...

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[IxDA Discuss] Your favorite "tour" on a website?

2009-08-10 Thread Tom Dell'Aringa
Good Morning,

We're working on a project that has a somewhat complex concept to get across
without using a lot of information. Based on testing we're finding out that
some kind of tour is the way to go to introduce our product to our
customers.

We've been looking at Mint.com as a real good example of a tour. I think
Campaign Monitor has a good one too. Do you know of any other sites that use
the "tour" really well? We'd like to look at as many good examples as
possible. Suggestions are appreciated!

Thanks!

Tom

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