Re: [mailop] Gmail blocking of good customer

2023-02-27 Thread Kelly Molloy via mailop
On Fri, Feb 24, 2023 at 7:14 PM Matt Palmer via mailop
 wrote:
> That's something to talk to your ESP about.  They're in charge of retrying.

Christine *is* the ESP.

Kids these days.
___
mailop mailing list
mailop@mailop.org
https://list.mailop.org/listinfo/mailop


Re: [mailop] Junk filtering as a tool for unfair competition

2019-10-24 Thread Kelly Molloy via mailop
On Thu, Oct 24, 2019 at 6:22 AM Jaroslaw Rafa via mailop
 wrote:

> But even if one such message goes through, is this really a problem?

Yes, it certainly can be. If an email causes a user to install
ransomware on a corporate network, then it is an enormous and
expensive problem; it's put companies out of business. If a phishing
message means that an company gets infected with malware, the
remediation is hugely expensive. A neighbor of mine just missed a
paycheck when the small business he works for got an email giving the
payroll clerk a new routing number. It looked just like the legit
emails she gets from the processor, so she transferred the money to
some guy in Indonesia. They filed a report with the FBI, but they
won't get that money back. The level of education needed to prevent
these incidents is not feasible for the casual user; I just got email
from "Expedia" telling me to log in because my trip had changed, and I
had to look very carefully and check headers against an email I knew
to be legit to determine it was a phish, and I've been doing this for
20 years.

It's really a problem.

___
mailop mailing list
mailop@mailop.org
https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop


Re: [mailop] Best Re-engagement Email

2019-09-19 Thread Kelly Molloy via mailop
The answers to most of these issues would be found in A/B testing.
Test each element separately--queue up a list of variables, and test
each in turn. IME, the answers are different for each industry/list.

--Kelly

On Wed, Sep 18, 2019 at 3:31 PM Damon via mailop  wrote:
>
> I have asked around and got a few opposing answers. Plain text vs. HTML, 
> images ok/images not-ok, Opt-out Link at top or bottom, send from 
> transactional IP vs. customer's 'regular' IP, CTA incentive for re-engaging 
> included or not.
>
> Anyone have any really good examples of ubiquitous re-engagement email 
> content and/or would like to share some insight/direction?
>
> Regards,
> Damon
> ___
> mailop mailing list
> mailop@mailop.org
> https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop

___
mailop mailing list
mailop@mailop.org
https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop


Re: [mailop] [ext] RE: Return Path / Sender Score

2019-08-22 Thread Kelly Molloy via mailop
On Thu, Aug 22, 2019 at 6:50 AM Ralf Hildebrandt via mailop
 wrote:
>
> * Mathieu Bourdin :
> > Hi again,
> >
> >
>
> > First, a precision: my reply is missing 2 lines wich, for short,
> > were saying: "but usually you don't get listed on the first sending to
> > a trap,
>
> Yes, because that would instantaneously blacklist all servers sending 
> double-opt-in
> mails

If you are a smart spamtrap operator, you would have code that
recognizes a confirmation message and flags someone to look at the
trap is volume gets unreasonable.

> > it's more an accumulation of emails to different traps that
> > get you in trouble form what I understand of how traps work".
>
> Hopefully.

IME, if you send even a single phishing/malware email, you'll get
blocked right quick.

> > Second: yeah if the domain/address you are sending to was giving you
> > "proof of life" (answers and so on) until very recently and is now
> > being used as a trap that would be kinda rude (and not very useful to
> > detect actual spammers), most trap owners I have spoken with usually
> > say that they will bounce (hard) mails for at least 6 months straight
> > on re-used addresses (and most say they do it for at least a year).

A year is IMHO best practice.

--kelly

___
mailop mailing list
mailop@mailop.org
https://chilli.nosignal.org/cgi-bin/mailman/listinfo/mailop