[libreoffice-marketing] Re: Can we put marketing titles under our names?
Hi Marc, all, Marc Paré wrote: > Le 2010-10-31 07:44, Charles-H. Schulz a écrit : > > Hello, > > > > While there might be a need for MarCons in a near future, > > there will be no titles issued for marketing until we have sorted the > > structure, the membership process and the governance of the Foundation > > and the LibreOffice project. I think it's accepted by everybody here, that only after establishing such a structure there will be community members able to speak on behalf of the community. Speaking on behalf of the foundation is already clear: The steering committee can determine their speakers until the final structure has been established there too. > > > > > > Le Sat, 30 Oct 2010 09:43:11 +0200, > > Andrea Pescetti a écrit : > > > >> Anthony Papillion wrote: > >>> Titles come in very handy, even if only > >>> serving to cue the person that you are acting on behalf of an > >>> established organization and not just yourself. You can only act on behalf of an organization if you have been approved by them. > >> > >> Well, we should probably distinguish between the internal and > >> external communication. >>> ... in external communication or important mailing list I use them [titles] > >> just to give a hint that e.g., if suggesting a blocker issue, we have > >> already discussed and confirmed it within the Italian community. As you have been approved by the Italian OOo community, this was the right way to go. > >> > >> ...I would find it useful that people authorized to > >> speak on behalf of the Document Foundation provide a hint somewhere > >> in their messages, so that we can judge their words accordingly. +1 (especially for new list members) > > > > > > Just to be clear about this, I (for example) am not looking for a title > to fit in a hierarchical way with the Foundation or LibO. What I am > looking for is a simple title such as "LibO Marketing Team Member" where > if I were to write to an organization, it would identify me, is > traceable through these mailist as being an active member and > justifiable as a representative of the group. [...]} > I always wanted to differ between representative positions and project members in OOo and I'm glad you share my position here, Marc. But in this case it is necessary that the "team members" can't be mistaken as representatives - not even for the group, until the group authorizes someone to speak for them. In our situation this is still different I think: Even "Marketing Team Member" is a role different from "user" and "mailing list reader". There is a thread about "membership" on disc...@documentfoundation.org and a wiki page about that topic: http://wiki.documentfoundation.org/TDF/Membership > Just in case that I had not made this evident in my previous posts. I do > still hope to write/call some Canadian organisations in the hope of > organising the Canadian Marketing section of LibO but having an > identifying title would help. In your case I think everybody agrees to state that you have already contibuted to our project in a very substancial way. So I for one would call you "Marketing Team Member" and allow you to use this title in communication with other organizations. This title should be able to add at your signature and on business cards we'll have to design, so they represent our branding. To avoid misunderstandings, I'd like to add another line to the signature or business card: "If you want to contact an offifcial spokesperson of the community behind LibreOffice, please contact i...@documentfoundation." That's just my personal opinion, but we can raise this question to the steering committee, if we can agree on a common approach. Best regards Bernhard -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
[libreoffice-marketing] Re: LibreOffice with Windows on new computers: why not?
Hi Marc, Graham, all, Marc Paré wrote: > Le 2010-10-30 23:05, Graham Lauder a écrit : > > On Sunday 31 Oct 2010 14:24:08 Anthony Papillion wrote: > >> On 10/30/2010 7:54 PM, Michel Gagnon wrote: > >>> [...] would it be possible to convince the major > >>> manufacturers to install the latest version of LibreOffice alongside the > >>> other software and crapware they include in their new computers? > >>[... ] > >> I'm not sure this would be possible right now. [...] > >> I've even heard that Microsoft often has it as part of their > >> agreement with OEM's that they will not have pre-install competing > >> software. [...] > >> I think LibO should work to get on store shelves. Keep the open source > >> ideal but use the money from boxed sales to fund the foundation and > >> future development. [...] > > > > I agree completely with this, however what needs to happen is to make it > > profitable to distributors. This is other leg of the type of business model > > that Ian is talking about. In my eyes there are just two reasonable possibilities: Allow distributors to sell LibO on behalf of TDF (with some kind of contract that grants us a certain percentage of revenue) or Create a community driven shop (online-shop, t-shirts and other merchandizing, contact for resellers ...) donating all the money they get to TDF. While the first way would reduce the amount of money we get per item, it reduces the risk and doens't bind our personal resources. For the latter possiblity I'd like to see volunteers interested in contributing in this area without being paid for their work. In any other case we would prefer one shop over another only because it has been part of the community earlier - different levels of dedication will not be able to measure... > > > > A distributor wholesales the software with a support package. This support > > package is backed up by helpdesk staff who have been through the INGOTs > > programme. The distributor purchases the media from a Foundation approved > > supplier (OpenSLX do this for the OpenSUSE boxed set for Novell), a portion > > of that wholesale price goes to the Foundation. Included in the boxed set > > is > > a manual as well to add value, OOoAuthors "Getting Started Manuals" for > > instance then OOoAuthors could be funded as well. > > > > As soon as you assign a value as well as add value then the retailer can add > > margin and in one swoop you get rid of the biggest barrier to retail sales. > > > > Same thing applies to OEM, they sell a machine with LibO preinstalled with > > media and Manual. On a DVD you lose the download size issue, so clipart > > templates, application manuals and extensions could be made available as > > well, > > packaged with a good installer with various platform versions on board and > > translations to suit local markets. That has value and he can sell to suit. > > Either bare-bones download install, (no support other than the normal and no > > extras) or the DVD with extras at a fair price. There are already activities for a LibO-DVD package to be downloadable as ISO (by the people creating the Germanophone PrOOo-Box in the past) - containing quite a number of additional value as documentation, clipart, templates, extensions and others. I'm quite sure that this can be used by distributors in future. > >[...] > > However, we do have to be careful not to alienate users who will later > find out that the distro is a free download. They would need some kind > of great value for their money .. as you said support package; clipart; > manual etc. I'd ask every distributor interested in becoming a "officially approved community distributor" to add a line visible at their site containing the download link at our website and a comment that the application can be downloaded there free of charge. This would cause them to describe the additional value their package contains over the free download (except download costs) and people could decide if this is worthwhile... >[...] > > [...] it may be worthwhile instead to mount more > creative style campaigns such as paying OEM's to print the TDF/LibO logo > with short offer of the download of the free software; a sticker banner > that users could stick on their brand new box with the LibO site address > and download instructions; something that looks like an on-line dating > service "Call me and we can get together over a nice cup of LibO" etc. > This may be a better way or an additional way of creating user and brand > awareness. This kind of marketing strategy could become quite successful, if the general feeling is "LibO is cool". But on the other hand I don't want to pay OEMs to add a sticker on their boxes. We can provide the stickers and encourage them to stick it to their products, if they are interested in supporting LibreOffice (and they might be listed on the website). A sticker "LibO included" might work in the same direction. Best regards Bernha
[libreoffice-marketing] Re: Can we put marketing titles under our names?
Hi Italo, all, Italo Vignoli wrote: Marc Paré wrote: > >> Just in case that I had not made this evident in my previous posts. I do > >> still hope to write/call some Canadian organisations in the hope of > >> organising the Canadian Marketing section of LibO but having an > >> identifying title would help. > > I wrote: > > In your case I think everybody agrees to state that you have already > > contibuted to > > our project in a very substancial way. So I for one would call you > > "Marketing Team > > Member" and allow you to use this title in communication with other > > organizations. > > This title should be able to add at your signature and on business cards > > we'll have > > to design, so they represent our branding. > > > > To avoid misunderstandings, I'd like to add another line to the signature or > > business card: "If you want to contact an offifcial spokesperson of the > > community > > behind LibreOffice, please contact i...@documentfoundation." > > I think that this could be a "transitional" solution, especially for US > and Canada where community roles in the past have not been considered > too much. > > In Europe community roles are quite clear, and - as I said - I do not > need to state in my signature that I am a volunteer for OOo because all > my stakeholders already know my position (when you are described as Mr > TDF I do not think you need additional recognitions). At fairs it turns out quite handy if you can hand over a business card even if you don't have an official representing position as you, Italo. In these cases I like to have a business card with with official branding, but clearly stating that I'm not an official representative, but just a community member. >From time to time this approach allows an easy switch from discussing the >product to information about the community and invitation to join... Best regards Bernhard -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
[libreoffice-marketing] Re: [DESIGN] Poster - [was: LibO Slogan]
Hi Drew, Drew Jensen wrote: > On Fri, 2010-11-12 at 01:16 +0100, Bernhard Dippold wrote: > > Drew Jensen schrieb: > > > On Thu, 2010-11-11 at 20:53 +0100, Volker Merschmann wrote: > > >> Somewhat nice idea, but may I remind you to obey the branding rules: > > >> http://wiki.documentfoundation.org/Marketing/Branding > > > > > > sure - that is part of why I placed it up here - do you think it fails? > > > > > > How could I make it pass - or you just want to see draft 2 and see if it > > > is closer? > > > > > ... wrong font (Didn't you mention you used the SVG source of the logo?) > Yup that is it, it is directly from the logo. Probably you used the version with text (left on the SVG) instead of the one turned into paths. If you imported in in Draw, the font might have been replaced by your standard font (Liberation sans?), while the differentiation between bold and regular text wasn't imported correctly. This is obviously our fault - we shouldn't provide the text version at all... > > > > > ... wrong aspect ratio (probably related to the point above) > This is the problem - I didn't take the time to qualify the ratio, just > pulled it out for a basic layout pass. Same as above - should work without problems if you take the path version > > > > > ... bold "Office" part > hmm - yes noticed that, I think the svg file is out of date on > that..isn't it? I figured the one I was using form the wiki currently > was, so didn't really sweat it yet. Not really out of date, just providing one version too much ;-) > > > > > ... dark background > > Yes - it is, but surely we aren't going to pass on all dark backgrounds- This is a general problem with logos on colored backgrounds / photos. >From the branding aspect it should stand alone, not merged with the background (and without adding shadows, 3D-effects and so on). It would work, if the logo would be taken as unity with a white background area - placing it as an opaque graphical element (with fading borders, if appropriate) on top of the image. But this will create a different general impression of the general design. It's always a question about the importance of a strict branding design comparted to the creative liberty of artists. As we are the one to define it for LibreOffice, it's up to us to decide about the priorities. > I can use the white out logo but it really doesn't come across as well, > IMO in a big way - still I can put one together and put it up to compare > against. Saw the link in your next mail (http://wiki.documentfoundation.org/File:Miss-liberty-2.png): It keeps the language of the poster while being more consistent with the branding. I'd just propose to use the Vegur font (link at the branding wiki page) for the additional text: Might improve the general impression even better. Best regards Bernhard -- E-mail to marketing+h...@libreoffice.org for instructions on how to unsubscribe List archives are available at http://www.libreoffice.org/lists/marketing/ All messages you send to this list will be publicly archived and cannot be deleted
[libreoffice-marketing] Re: [libreoffice-marketing] DVD label
Hi Stefan, Dave, all, Thanks for pointing to the important basics for any LibO related artwork! > Hi Dave, > > Am 30.01.2011 23:02, schrieb Dave Johnson: > > > Here is the label for my local area. > > > > http://www.davefilms.us/libreoffice/LibO-dvd-label-DaveFilms_2011.png > > Please follow the branding guidelines: > > http://wiki.documentfoundation.org/Marketing/Branding#Logos > > Especially here: You are not allowed to replace the Logo text nor > use a different font. Instead, use the logo graphic files available > from the project. This case is quite special because Dave mimics the original logo by putting together the single parts of the logo (symbol and text), whiole using them alone is allowed following the Guidelines. What needs consideration is: - Don't reduce the white space area around the logo to less than 1/2 the width of the symbol. The "SM" sign is just 1/4 of the symbol's width away from the LibreOffice text. When the right distances are respected, the impression of a modified logo will be reduced, as the distance allows a clear distiction between our logo and the surroundings. - Don't modify the logo colors. The lower border of the symbol is covered by some kind of grey painting - perhaps this derives from removing the gradient in front of the logo. Either use the contemporary logo if you want to show gradients or use the default logo, if the symbol sould stay black. > > Also see the Trademark Policy > http://wiki.documentfoundation.org/TradeMark_Policy Following our latest discussions with Dave, I'm quite sure he is informed about it - especially with regards to the differentiation between external reference to the product and community on the one hand and representation as TDF / community spokespeople / official provider of resources on the other. Very soon there will be a modified logo to be used for external reference - probably based on this draft: http://wiki.documentfoundation.org/File:Non-TDF_logos.png So please stay tuned... Best regards Bernhard PS: Personally I don't think that the colors of the blue gradient fit very well with the LibO green, but this is nothing we need to discuss here... -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
[libreoffice-marketing] Re: [libreoffice-marketing] LibreOffice DVD test
Hi Fabian, Houbsi, all sorry for stepping in so late - but caused by the amount of mails during the last days, I'm working hard to reduce the number of open replies... Fabian Rodriguez wrote: > On 01/29/2011 09:15 PM, Mike Houben wrote: > > Hi all, > > > > I don't know why we have a Design-Team which is working on a > > DVD-Label and you are making your own?! Because we are still in the period of defining our positions. When the resources are ready and most of the people in the lists know what goes on, a short reminder by one of the more experiences team members will provide the necessary information to find the best way for most of the questions. > > > > Houbsi > > > > P.S.: Is it just me or are the Teams working each on his own Planet without > > looking what the others are doing?! > > Hi Mike, > > I am not in the design team and I needed these rather quickly. I am just > sharing what I am doing, now that you mention it I hope someone from the > design team is sitting on both lists (or vice-versa). Even if I'd like you to join the Design Team, this is no necessary precondition to design any LibO related artwork. ;-) There are people (like me ;-) ) on both lists - but sharing whith the dedicated group would have even more positive effect. > > I am only making 50 for this run, I'll be distributing them in person in > a workshop I am giving (Introduction to Free Software & GNU/Linux). I'll > gladly adopt/adapt any other label(s) in the making! So far the few > initial DVDs I made had great reception. As you already printed the labels, go ahead with them (especially as you give them away personally with apropriate comments). But if you start to create new ones, please take into account, that the present design doesn't comply with the Branding Guidelines [1]: The minimum distance between logo and surroundings (half the width of the document symbol) seems not to be resepected on your label. Best regards Bernhard -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
[libreoffice-marketing] Re: [libreoffice-marketing] DVD label
Hi Dave, > FYI I used the early 'official' logos that are provided on the wiki. I am > getting tired of the rude objections toi juste about everything It do. I'm very sorry if you consider my comments as "rude objections". They have never been meant to sound that way. As mentioned earlier, we are still in a period of defining our basics. This includes the graphical resources and the rules how to use them. So it might be possible that the official logos are slightly modified over the time. It's important for LibreOffice to be consistent and professional in the way it is presented in public. That's the reason why we provide Branding Guidelines [1] and why we want our trademarks to be respected. The Trademark Policy is in a close-to-final state, allowing to use our marks without previous single case request in the most cases. If you wanted to sell a brown, sugared beverage you will not be allowed to call it "Coca Cola", if it would not contain pure Coca Cola. Even if a set of beverages contain Coca Cola among others, you would probably be not allowed to call them "Coca Cola set" - you would need to show clearly that your set is not provided by the Coca Cola company. And if you sell pure Coke, you will notbe allowed to change the label's color to green. There are rules that should be followed in our community too - and not following these rules might lead to negative perception in public. So please don't feel criticized for providing feedback on our list: It's nearly the opposite - we just want to improve and clarify your design and our public perception. > It is the viger font! The offiicial Logo font is called Vegur, but I think Stefan wanted to refer to the fact that you added a different subline in another font to the logo. As it doesn't have the necessary white space from the logo itself, it looked like it was part of the logo. Best regards Bernhard PS: Just to make it clear: Providing a possibility to get LibreOffice on DVD is a task I really apprechiate. It supports our community and the product! [1]: http://wiki.documentfoundation.org/Marketing/Branding -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
[libreoffice-marketing] Re: [libreoffice-marketing] Re: http://web.libreofficebox.org/
Hi Marc, all, Marc Paré wrote: > Le 2011-02-05 11:12, Christian Lohmaier a écrit : > > Hi Marc, > > > > On Sat, Feb 5, 2011 at 4:10 PM, Marc Paré wrote: > >> Maybe I missed something somewhere. Could someone explain the Document > >> Foundation LibreOffice Box project? > >> > >> http://web.libreofficebox.org/ and http://www.libreoffice-box.org/ > > > > Well, what explanation do you want? > > > > The german team has been providing a CD (and later also a DVD) > > distribution with (at the time) OpenOffice.org as well as some other > > free software and extras named "PrOOo-Box", and now continues with > > LibreOffice instead of OOo. > > > > So as such it is a volunteer project with quite a bit of tradition :-) > > > > ciao > > Christian > > > > Thanks Christian. Is this part of the TDF/LibreOffice project? As Christian already wrote: "The german team" - Yes. > The website has the LibreOffice and TDF names on it. And is hosted at the same servers as the LibO and TDF pages. Do you think OOoDeV would have granted them these rights, if they would not be part of the project? >And if so, are there considerations being made for all NL groups? Of course - but they want to provide a working infrastructure. It was easier for them to discuss their work items on the de-discuss list instead of talking English to each other on this list here. > Are other NL groups participating? Not yet. > > Some members of the marketing team are working on DVD > content(s)/design(s) and are looking at the design team for guidance. > Are the german team also working with the design team as well? Of course. The design Drew chose for his SCALE DVD is based on their actual DVD design. (By the way provided by one of the most active Design Team members) ;-) > > I can't seem to see any mention of it on the marketing, design lists and > only see one mention of it on the website list. If you don't remember: http://www.mail-archive.com/marketing@libreoffice.org/msg01402.html You have been the one crossposting this topic here. (I mentioned it here too: http://www.mail-archive.com/marketing@libreoffice.org/msg01869.html) Florian already mentioned it on twitter, identi.ca and facebook, so you can be assured, that it is an officially supported LibO/TDF effort. Best regards Bernhard -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
[libreoffice-marketing] [libreoffice-marketing] Re: http://web.libreofficebox.org/
Hi Drew, * I've been much too short in my comment - thanks for clarification... Drew Jensen wrote: > On Sat, 2011-02-05 at 22:06 +0100, Dr. Bernhard Dippold wrote: > > Of course. The design Drew chose for his SCALE DVD is based on > > their actual DVD design. (By the way provided by one of the most > > active Design Team members) ;-) > > Yes and I mentioned that in (I think) each post referring to that > design. My single point in this mail was: The LibO-Box is part of our community. I wanted to show that you are aware of this work - that's all. > > But let's be fair - it has the official mime-icons placed in a > semi-circle, the background used is gone, the logo is changed from > official to community, all text, even as an en translation from the de, > from the original is either gone, altered and repositioned, below each > icon now text added that is not on the original - so yes it saved a few > minutes. That's what I meant by "it's based on" - it follows the same "visual language". If you understood it as "copied" or "wasn't able to create anything on his own" I'm very sorry - it's exactly the opposite to what I meant! I want to get a common design for all community distributions - but at the moment I can't spend enough time on this task. > > [... interactive work on the US marketing mailing list ... ] > > - so calling it 'Drew's' disc is a bit of a stretch, IMO. Sorry - I didn't know. I can't follow the US marketing list too :-( > > On a personal note, and as I mentioned on the US list, I find it > interesting that after posting to the international design list, no > response, but it was discussed, briefly, on the German list. It is marked for reply (as about 30 other mails on the design list), but you're right - a short "I like it - it fit's with the branding guideline" would have been appropriate. I'll remember (hopefully) for the next time. The reason why to post it on the DE-list was a different one: People there still discussed different proposals for their DVD design. As I already mentioned, I want to create a consistent Branding Design for LibreOffice, so I hoped they would tend to the proposal similar to the US group's design. They did ;-) > > [...] Best regards And sorry again for any displeasure! Bernhard -- Unsubscribe instructions: E-mail to marketing+h...@libreoffice.org List archive: http://listarchives.libreoffice.org/www/marketing/ *** All posts to this list are publicly archived for eternity ***
