Re: [libreoffice-marketing] New LibreOffice YouTube video

2012-11-10 Thread Italo Vignoli

Il 10/11/2012 12:33, Cor Nouws ha scritto:


   http://www.youtube.com/watch?v=rC587veMfIE&feature=youtu.be
Who can we send our thanks ? :-)


Drew Jensen

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Re: [libreoffice-marketing] Re: Dubious claims

2012-11-08 Thread Italo Vignoli

Il 08/11/2012 17:16, Jay Lozier ha scritto:


Positive trends are more important than precise numbers of users.


The problem here is that everyone, including journalists, is aware that 
our figures are intended to provide a trend, while Mr Rob Weir does not 
understand this basic concept. He would like to see journalists bashing 
TDF, as he has been doing on a regular basis since June 2011. This, of 
course, will never happen, for two reasons: journalists might criticize 
but do not bash, and the positive trends around TDF and LibreOffice are 
so clear that writing something different would be impossible (unless 
you have a specific agenda against TDF, LibreOffice, free software and 
open standards).


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Re: [libreoffice-marketing] Re: Dubious claims

2012-11-08 Thread Italo Vignoli

Il 08/11/2012 07:08, Alex Thurgood ha scritto:


In other words, at least for download/user stats, the answer is "no",
and for the other points Rob mentions, obtaining raw data of any
significance is for the git expert.


Downloads are extracted from the mirrors, and there is a script for 
that. GIT is for development related figures.



Thanks, I'll check it out, but basically what you are saying, if I
understand correctly, is that the data in question is provided in a
format which is not necessarily comparable to that which Rob has used
for AOO, and thus a certain amount of internal interpretations,
assumptions, etc are made by the LO project to arrive at its view of the
data. Are these methods/assumptions, as used by the LO project,
publicly documented on the LO wiki ?


Our data are in a simple format (sum of units), while Mr Rob Weir is 
using complicated interpretations to hide the truth, which is that the 
developers and the community are with LO and not with Apache OO.


There is no interpretation and assumptions in our data: the number of 
developers is a sum of individual developers, the number of commits is a 
sum of single commits, and so on.


The number of community members has never been calculated using wiki 
subscribers (in this case we estimate around 1,000 contributors), and Mr 
Rob Weir has just got that number because it could be argued.


The number of community members is estimated using global + local 
mailing lists (many people are subscribed only to mailing lists in their 
native language) + wiki contributors + developer numbers, etcetera.


So, being the method that we use a simple sum of data (and this should 
be easy to understand by looking at the charts published on a monthly 
basis), I do not think that we have to document such a methodology.


The number of users is estimated (and the term "estimated" has always 
been associated to it). Of course, any estimate might be right or might 
be wrong, according to the point of view.


Apache OO has a higher number of downloads, of course, but I wonder - 
for instance - if users who were previously used to get the software in 
their native language are as happy as in the past when have discovered - 
after having downloaded the software - that the software is not 
available in their language).


By using this metrics, for instance, it would be possible to reduce 
Apache OO download numbers at least by one third (but maybe even more), 
because you could easily cut downloads in countries where the software 
is not available in the native language (version 3.4 was not even 
available in British English).


Bus, as we are not Mr Rob Weir - and having him as an opponent is a 
blessing (please ask Microsoft) - we are not going to embark in such a 
useless calculation.


Apache OO is available in 20 languages, and they are currently adding 
Danish and Norwegian (but many major languages are missing).


LibreOffice is available in over 100 languages (over 95% of the world 
population), and the community is now working at Filipino/Tagalog or 
other minor languages.


Number of languages available is a simple measure of community numbers 
(although estimated, because many people involved in localization do not 
show up in maling lists) but of course Mr Rob Weir is not looking for 
simple measures because they can be understood by everyone, and by using 
obscure measurements he does try to obfuscate the reality.


Best regards, Italo

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Re: [libreoffice-marketing] Re: Dubious claims

2012-11-07 Thread Italo Vignoli

Il 07/11/2012 19:07, Alex Thurgood ha scritto:


I take it that the links to that raw data are available on the LO wiki
then ?


Developers data can be extracted from GIT, but you need to know how to 
deal with the platform.


The easiest path is to look at the same data on Ohloh, because Ohloh is 
basically a visual interface to GIT (or SVN) and offers several views of 
the data (although you get what they have prepared for you).


Anyway, LibreOffice page is here: http://www.ohloh.net/p/libreoffice.

When we have published data, we have always used Ohloh as a source, as 
it is independent (it is owned by BlackDuck but it is positioned as the 
information source for developers).


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Re: [libreoffice-marketing] Re: POSSCON Call for Speakers (Deadline Nov. 16, 2012)

2012-11-06 Thread Italo Vignoli

Il 06/11/2012 05:17, Marc Paré ha scritto:


Thanks! I have added it to our international events calendar. I usually
try to identify the LibreOffice contact person for the event. Could I
add you as the contact person by adding your email? Some members may
want to join/help you in Oman.


Of course. Please use the address I'm writing from, as this is my TDF 
"unofficial" address which I use for communications other than the 
formal ones.


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Re: [libreoffice-marketing] Re: POSSCON Call for Speakers (Deadline Nov. 16, 2012)

2012-11-05 Thread Italo Vignoli

Il 05/11/2012 22:13, Marc Paré ha scritto:


Well, quite honestly, I notice that some of our sponsors take part in
that particular conference. If we were interested, perhaps a well placed
call/email could help the adoption to POSSCON a little.


I have already engaged in a discussion with POSSCON last year.

It does look like there is an unfair balance of forces there, as I did 
not even receive the usual message telling me that my proposal had been 
refused and I had to write to ask...


I told them about my plans one year ago, so they know what is going to 
happen since early 2012.



Re: requests where you are asked to speak. It would be nice if you
forwarded these events/locations to the marketing list as I add these to
our international events calendar. I am not sure if these are listed.


You are absolutely right. Unfortunately, I often forget to inform the 
marketing mailing list. Mea culpa.


I will try to remember speaking engagements, starting from 
http://fossc-oman.net where I will be a keynote speaker covering 
migrations from proprietary to free software.




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Re: [libreoffice-marketing] Re: POSSCON Call for Speakers (Deadline Nov. 16, 2012)

2012-11-05 Thread Italo Vignoli

Il 05/11/2012 13:51, Marc Paré ha scritto:


Sounds like an excellent plan! I suspect they will now know of it ... I
am sure someone at POSSCON will raise the topic after having read this
on our list. :-)


Maybe... In 2012 I have been invited to conferences in Tunisia and 
Poland, and in 2013 I have been invited in Oman and Saudi Arabia. By the 
way, these are the ones that I could or I will be able to make according 
to my schedule. These are in addition to those I have filed papers for, 
which have always been accepted. So, ignoring TDF does not seem popular, 
but might be popular in a specific environment. I might understand the 
position though, as the supposedly superior license, which should have 
attracted hundreds of developers, is not attracting, and listening to 
the growth of our developers based on a copyleft license might hurt.


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Re: [libreoffice-marketing] POSSCON Call for Speakers (Deadline Nov. 16, 2012)

2012-11-05 Thread Italo Vignoli
Il 05/11/2012 10:49, Marc Paré ha scritto:

> FYI, if anyone is interested, we were not represented last year.

Hi Marc, I tried to, but they did not approve my presentation. I
strongly suspect that there is a strong bias towards another project
based on the prominent role that another foundation is having there (the
president is a regular speaker there).

This year, I have decided to act in a different way: I will prepare a
presentation for POSSCON, but instead of going for the call for papers I
will make a video which will be published online the very same day of
the conference.

LibreOffice has been the fastest growing large FLOSS project over the
last two years. We have been invited to present our story to all major
free software conferences worldwide, and when we have filed a call for
papers it has always been approved with enthusiasm (I am at LinuxCon
Europe now).

If a conference does not accept our call for papers I prefer to ignore
them rather than beg for a presentation. I suppose they are not a true
free software conference if they are not interested in LibreOffice.

On the other hand, by publishing a video of our story, I will give their
attendees the opportunity to learn about LibreOffice even if the
conference ignores TDF.

Best, Italo

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Re: [libreoffice-marketing] Dubious claims

2012-11-05 Thread Italo Vignoli
Il 05/11/2012 10:42, Florian Monfort ha scritto:

> But isn't he right in any of his writings ?
> Sounds pretty convincing :/

Rob Weir is an artist in splitting hairs, and if you split hairs you
will always find a number which is not convincing.

Please visit this page: http://www.ohloh.net/p/openoffice, and scroll
down to languages to see that Apache OO has 21% of the code written in
HTML because they inflate their developer numbers by adding the wiki and
the website to their repositories.

If you are not convinced, go to this page:
http://www.ohloh.net/p/openoffice/contributors?query=&sort=commits_12_mo, and
you will realize that most of the contributions during the last 12
months were HTML, which means that they have developed the wiki and the
website more than the software code.

Oh, by the way, the person who added the two "false" repositories was,
guess..., Mr Rob Weir. This is the accuracy of this gentleman, but it is
better to concentrate on what we are doing instead of losing time by
reading what he is writing.

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Re: [libreoffice-marketing] Dubious claims

2012-11-05 Thread Italo Vignoli
No, he will go on and on. He is paid by IBM, so he is just doing his job. He is 
testing our patience. 

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On Monday 5 November 2012 at 10:06, Florian Monfort wrote:

> Here we go again...
> 
> http://www.robweir.com/blog/2012/11/libreoffices-dubious-claims-part-3-developers.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+robweir%2Fantic-atom+%28Rob+Weir%3A+An+Antic+Disposition%29
> 
> Is this ever gonna stop ?
> 
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Re: [libreoffice-marketing] Awkward article.

2012-10-31 Thread Italo Vignoli
Il 31/10/2012 14:19, Florian Monfort ha scritto:

> http://www.robweir.com/blog/2012/10/libreoffices-dubious-claims-part-i-downloads.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+robweir%2Fantic-atom+%28Rob+Weir%3A+An+Antic+Disposition%29

Of course not. Rob Weir is our main enemy, and has always been such (you
can dig a little bit inside his blog). He represents IBM mood, and this
is just a proof that TDF and LibreOffice are more successful than Apache OO.

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Re: [libreoffice-marketing] creating a team for the LibreOffice features page

2012-10-24 Thread Italo Vignoli
Il 24/10/2012 15:10, Charles-H. Schulz ha scritto:

> Yup; but what I think this entails is to pretty much slash half of the
> page (the marketing work items page), add some easy tasks that are not
> there and rework some of the existing tasks. I can do that with you.

Of course, much of the page has proven to be useless as it is. We should
rework it entirely, starting almost from scratch (although I would leave
some higher level tasks, just to provide a path forward). We should be
able to get to a first version of a new page by the end of October, as I
would like to announce it more formally.

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Re: [libreoffice-marketing] creating a team for the LibreOffice features page

2012-10-24 Thread Italo Vignoli
Il 24/10/2012 14:47, Charles-H. Schulz ha scritto:

> Yes certainly, I already started to tweak content and presentation here
> and there.

It looks like changing the title to Easy Hacks is quite easy, leaving a
redirection for all the pages which link to the old title. I will then
rename the page ASAP, and start reworking the Easy Hacks.

We can then announce the re-launch of the marketing effort, asking for
people willing to help. We must start from very easy tasks, adding a few
lines of "how to" to each task.

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Re: [libreoffice-marketing] creating a team for the LibreOffice features page

2012-10-24 Thread Italo Vignoli
Il 24/10/2012 13:42, Charles-H. Schulz ha scritto:

> Volunteers please add your name here:
> http://wiki.documentfoundation.org/Marketing/Work_Items#Product_Marketing

Hi Charles, independently from the product marketing area, we should
update the entire Marketing work Items page and make it more attractive
for newcomers.

There are many work items whch have been sitting there for ages without
anyone picking them, so I think it is just useless to have them listed
if there is not interest from volunteers.

I will try to edit the page during next week. I will try to change the
name to Marketing Easy Hacks, and if this is not possible I will create
a Marketing Easy Hacks page which we can then announce to try to find
additional volunteers.

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Re: [libreoffice-marketing] AOO - Cloud ?

2012-10-24 Thread Italo Vignoli
Il 24/10/2012 10:24, Florian Monfort ha scritto:

> Just make them talk about us, to try to indirectly make AOO look much
> smaller.

Of course, but they already cover us on a regular basis (in general, we
have more than five times the coverage of Apache OO).

Paula Rooney and Steven Vaughan Nichols have been writing regularly
about TDF and LibreOffice.

You can have a look here http://www.scoop.it/t/tdf/ to see a small
collection of online articles.

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Re: [libreoffice-marketing] AOO - Cloud ?

2012-10-24 Thread Italo Vignoli
I would prefer to avoid any direct comparison, especially now that they
have graduated and can speculate on their future plans.

On Wed, Oct 24, 2012 at 10:10 AM, Florian Monfort  wrote:


> Should we answer to that ?
>
>
> http://www.zdnet.com/cloud-apache-openoffice-plans-to-be-discussed-next-month-706221/


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Re: [libreoffice-marketing] LibreOffice in banking sector

2012-10-21 Thread Italo Vignoli
The largest Italian company providing IT services to the banking sector
has migrated 1.200 seats to LibreOffice. I do not have many infos on
this migration as the company does not want to be mentioned.

On 10/20/12 5:52 PM, Danishka Navin wrote:
> I need some LibreOffice deployment references from banking sector.

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Re: [libreoffice-marketing] Have a great conference, congrats and thanks!

2012-10-16 Thread Italo Vignoli
Hi Marc, thanks. I am sure we will meet in 2013, and we will share the fun of 
the next LibreOffice Conference.  

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On Tuesday 16 October 2012 at 22:24, Marc Paré wrote:

> To all of the team members who are attending the conference, all of very  
> best of wishes during the conference! Have fun! We will catch you on the  
> streams ... ahem ... remember to smile at the camera once in a while!
>  
> Most of all, a congrats to all of the BoD and members directly involved  
> with the conference planning/organizing, you are most definitely  
> appreciated by the project users. This is quite an awesome undertaking!
>  
> Cheers,
>  
> Marc
>  
>  
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Re: [libreoffice-marketing] Re: [tdf-discuss] LibreOffice for the enterprise

2012-10-16 Thread Italo Vignoli
Not at all. CloudOffice was a strictly proprietary product, which I
understand it was based on a different code base (but I might be wrong
as I am not a developer).

On 10/16/12 12:36 PM, Flavio Moringa wrote:

> I wasn't aware of that... does it have any relation with CloudOffice?

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Re: [libreoffice-marketing] Re: [tdf-discuss] LibreOffice for the enterprise

2012-10-16 Thread Italo Vignoli
Private clouds, or public clouds of third parties (like an ISP).

On 10/16/12 12:38 PM, Florian Monfort wrote:
> But does that mean this is meant to be a solution available on Document
> Foundation servers ? Or a solution that enterprises could deploy locally ?

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Re: [libreoffice-marketing] Re: [tdf-discuss] LibreOffice for the enterprise

2012-10-16 Thread Italo Vignoli
We have announced - and shown - a working prototype of LibreOffice
OnLine one year ago, at the Paris Conference. Developers are not only
aware of it, but they have already worked at developing a prototype, and
we should be able to announce a beta version sometime in 2013.

There have been several articles covering the subject, and somewhere you
can even find a video of the working prototype (main developer has been
Michael Meeks).

On 10/16/12 11:26 AM, Florian Monfort wrote:

> But do you think this can be adressed to developers and see what they think
> about getting on it ?

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Re: [libreoffice-marketing] Re: Mailing list statistics for 2012-10-14

2012-10-14 Thread Italo Vignoli

On 10/14/2012 03:10 PM, Marc Paré wrote:


I am just looking over the stats. Does the
"annou...@documentfoundation.org" stats look a little strange? There
were almost 7,000 messages for that period? Is this for a period of 1
month?


Hi Marc, statistics show subscribers and not messages.

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Re: [libreoffice-marketing] LibreOffice project

2012-10-07 Thread Italo Vignoli
CodingTeam is a forge, similar to SourceForge although smaller.

We have our own infrastructure, which is considered strategic for the
project. We have been discussing the opportunity of relying on a forge
before we went public in September 2010, and we decided to follow a
different path.

At the moment, we are not considering the move to a forge, even if
forges are adding features and therefore might become interesting in the
future. One of the reasons is that the project would not be really
independent if the community assets are sitting somewhere else.

On the other hand, we should probably put some more efforts on improving
statistics, but this is part of escalating to the next level (where we
will need some part time or full time employees).

On 10/07/2012 02:37 AM, Florian Monfort wrote:
> Not quite sure this is the right list but just met this guy who seems to
> run this project :
> 
> http://codingteam.org/
> 
> Looks super interesting especially if we want to get statistics around the
> project.
> 
> Could you direct me to the right list/person ?

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Re: [libreoffice-marketing] Re: Stable? Seriously?? Fw: [tdf-announce] The Document Foundation announces LibreOffice 3.6.2

2012-10-05 Thread Italo Vignoli
On 10/5/12 3:04 PM, Florian Monfort wrote:

> One version for the average user, one version for the enterprise. The older
> one being for the enterprise of course.

The problem is that there are enterprises happy with the old version and
other happy with the new version, and individual users sticking with the
old version for years.

This happens not only with LO but also with MS Office, where there are
companies who are upgrading years after the first customer shipment date.

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Re: [libreoffice-marketing] Re: Stable? Seriously?? Fw: [tdf-announce] The Document Foundation announces LibreOffice 3.6.2

2012-10-05 Thread Italo Vignoli
On 10/5/12 2:31 PM, Tom Davies wrote:

> What is the problem?  Why can't we be honest?  Why even mention
> anything about stability in public announcements!?!!

We are honest and transparent. Each new version is more stable than the
previous one of the same family, and solves bugs and regressions, as we
say in the announcement (which is not distributed as a press release for
minor releases).

We never compare the two branches, because it should be clear that the
older one is more tested (and thus more stable). We say "fixes bugs and
regressions and improves stability", which is true. We do not say "is
the more stable release", which would not be true.

In any case, it would be better to suggest a different wording which
fits the communication objectives than to blame the announcement, as we
will continue to announce every version and missing any suggestion we
will continue to use the actual - or a very similar - wording.

Best, Italo

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Re: [libreoffice-marketing] Software freedom day 1012

2012-09-07 Thread Italo Vignoli
Il 07/09/2012 19:42, Charles-H. Schulz ha scritto:
> Hmm... Do we do anything for the 15th of September?

Speaking at the Italian event organized by Govonis in Savona.

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Re: [libreoffice-marketing] New bee

2012-08-22 Thread Italo Vignoli
Hi Florian,

On 08/16/2012 03:07 PM, Florian Monfort wrote:

> My name is Florian Monfort, I am a brand new Marketing apprentice at Red
> Hat and I'm here to volunteer at the Document Foundation. This is a great
> opportunity for me to represent Red Hat in the marketing team and to make
> myself useful in OpenSource.

Welcome on board, we need capable hands in the marketing project.

> I've been following the beginnings of LibreOffice and TDF, and I have
> always thought "waw, how awesome is this !". I really love the initiative,
> and I'd like to make this passion useful.

I will write you a more detailed email next week, when I am back from my
vacations. In the meantime, you can have a look at the list of marketing
tasks (which should be reorganized and rebranded as Marketing Easy
Hacks) somewhere on the wiki.

Ciao, Italo

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[libreoffice-marketing] Re: Marketing calls

2012-08-05 Thread Italo Vignoli
Hi Stephan, unfortunately, we have not been able to have monthly conference 
calls, mostly for lack of bandwidth on our side (Florian and me). 

We should try to have at least one every two months, starting from September.

At the moment, the best way to discuss marketing related topics is the mailing 
list, although I will be connected only on a random basis until Friday 
(actually, on a ship between Bergen and Kirkenes).

We are of course interested in learning about new branding ideas, especially if 
they are generated by the community.

Best, Italo 

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On Saturday 4 August 2012 at 21:40, Stefan Knorr wrote:

> Hello Italo,
> 
> I'm one of the design guys. I've been made aware that the marketing team
> holds (monthly?) calls, sadly the wiki page for the calls isn't
> maintained so well, so, I'd like to ask: When is the next scheduled
> call? Could one of us attend?
> Or are there other ways in which we should contact you
> (We'd like to discuss some changes to branding (for 4.0) and get a bit
> more of the marketing perspective.)
> 
> Thanks in advance,
> 
> Astron. 


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Re: [libreoffice-marketing] Join Marketing Team.

2012-07-26 Thread Italo Vignoli
There is a section on the wiki, although logos and other artwork are not
in the marketing section but in the design section (for historical
reasons). Presentations are missing from the wiki, because the task of
collecting them has not been picked up.

You can find my presentations on my personal blog, inside the pages
"presentations". The files for download are Hybrid PDF, and LibreOffice
can open them as native files (as they embed the ODP). I am actually
reloading some of them, so they will be available tomorrow.

The address of the blog is: http://www.italovignoli.org.

Best regards, Italo

On 07/26/2012 01:29 AM, Eduardo Araújo wrote:
> Where do I find presentations, logos and artwork aimed at The Document
> Foundation and Libre Office??
> Sometimes I attend and also perform Linux and Free Software events and
> create my own marketing materials, thus, logos and artwork are needed.
> Sorry for the flood of questions.

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Re: [libreoffice-marketing] Join Marketing Team.

2012-07-25 Thread Italo Vignoli
On 7/26/12 12:52 AM, Eduardo Araújo wrote:
> How do I apply for Join Marketing Team??
> There is any web form to fill out??
> Where is the marketing team wiki page?

We don't have a formal marketing team, with structured roles.

You join the team by participating, and we don't have a wiki page
(although there are some pages about marketing on the wiki).

Of course, the creation of a more structured marketing section on the
wiki would be a more than welcome contribution.

Best regards, Italo

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Re: [libreoffice-marketing] Join Marketing Team.

2012-07-25 Thread Italo Vignoli
Hi Eduardo, nice to meet you.

On 7/25/12 4:58 PM, Eduardo Araújo wrote:
> I want to know how can I join the marketing team.

Of course you can, the team is open to every person with the right
attitude. The Document Foundation is a meritocracy, and we are all
contributing according to our time and skills.

> I have been working with another FOSS project and would like to
> cooperate with The Document Foudation.

So, you already know the free software environment.

> I perform FOSS events in my city and would present The Document
> Foudation to the people...

Presenting LibreOffice is very important, because we have a brand
awareness problem to overcome. We should try to be consistent with
messages, but this is the only real issue.

Looking forward to your contributions. Regards, Italo

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Re: [libreoffice-marketing] Prepare download page for 3.6.0

2012-07-24 Thread Italo Vignoli
On 7/24/12 8:59 PM, Tom Davies wrote:

> I think we should say that no new functionality has been added and
> that 3.6.0 is solid as a rock with all features fully tested
> out-in-the-wild on millions of real-world machines world-wide.  About
> the same as last time.  Ignore the benefits and make up stuff that is
> unlikely to be true.

I think that this kind of comment is not bringing any value to the
project, and I kindly ask you to refrain from writing useless stuff. In
a free software project, the value is in doing and not in criticizing.
Please respect this basic rule.

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Re: [libreoffice-marketing] Re: Draft Conference PR

2012-06-25 Thread Italo Vignoli
Jean Weber wrote:

> I think our (TDF/LO) success can be judged on its own merits. What I
> don't understand is why some of the SAOSA sound like they are
> threatened by our success. As you say, spreading negative energy
> around helps no one.

In my opinion, the problem is in the IBM strategy, which is outlined
between the lines in one of Rob Weir's blog post (title: the scarcity
fallacy...). IBM wants a face-to-face confrontation with Microsoft on
office suites, and any project which does not make the confrontation
possible is a problem. Also, every project that draws media attention
does not allow IBM to conquer the "Microsoft antagonist" positioning
that they are aiming at. This is the reason why they are so vocal
against TDF/LO and not against Calligra.

IBM followers are like seagulls following a cruise ship to get food
leftovers. They hope to get the business that IBM will not be able to
retain. It is a forward looking strategy, but is what the Italians - the
largest group of IBM followers - are doing.

By the way, the seagulls comparison is not done by accident.

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Re: [libreoffice-marketing] Re: Draft Conference PR

2012-06-25 Thread Italo Vignoli
Charles-H.Schulz wrote:

> Whaaat?

Juergen Schmidt at LinuxTag, with several independent eyewitness,
including Intel's Dirk Hohndel, who commented on Google+ on Simon Phipps
post:

https://plus.google.com/u/0/104284466618076664967/posts/RTfpjT47VAp

I have all the relevant screenshots, although I miss Juergen's
presentation (which would be the icing on the cake). We should have
filmed Juergen's presentation.

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Re: [libreoffice-marketing] Re: Draft Conference PR

2012-06-25 Thread Italo Vignoli
Charles-H.Schulz wrote:
> Well, some of these emails are posted on private lists but some others
> aren't. I'll contact you off list about that.

Some are on Google Groups, which is not private at all. Found several
nice messages there.

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Re: [libreoffice-marketing] Re: Draft Conference PR

2012-06-25 Thread Italo Vignoli
Charles-H.Schulz wrote:

> I am very much in favor to keep our ODF Track without the ODF Plugfest
> tagging on it, and in fact I think that instead of a "track" we should
> turn it into a specific hackfest on  ODF, where everyone (I mean,
> *everyone*) would be invited to join. What do others think?

I agree on the concept of the hackfest, but OTOH I think it is now time
to put together and make public online a collection of all the written
opinions against TDF and LibreOffice which are coming from a group of
people led by Rob Weir.

I have just been in Ancona at the Italian Free Software Conference, and
all the poeple I have talked to are aware of what is happening at ASF
(and appalled by the fact that ASF is now an IBM proxy).

So far, we have answered FUD with data, with the result that we have had
Apache OO people escalating to the point that they have presented a rant
against TDF/LibreOffice from the LinuxTag podium.

I think that we should just put together raw data (screeshots) without
comments. Other people will be able to connect the dots and develop
their own opinion.

SAOSA (self-appointed open source advocates à la Rob Weir) should start
to be recognized for their peculiarities, and judged by authentic free
software advocates for their [de]merits.

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Re: [libreoffice-marketing] Re: Draft Conference PR

2012-06-25 Thread Italo Vignoli
I suppose they have a strategy, not an excuse. IBM and other self-appointed 
free software advocates would like to kill TDF and LibreOffice, and this is 
just another step forward.

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On 25/giu/2012, at 09:23, Jean Weber  wrote:

> On Mon, Jun 25, 2012 at 4:23 PM, Charles-H. Schulz
>  wrote:
>> Florian,
>> 
>> Could we please take out the "ODF plugfest" mention and replace it by ODF
>> Track? It seems that IBM is vehemently refusing to allow the official ODF
>> Plugfest to occur at the LibreOffice Conference.
> 
> 
> Wow, really? Do they have an excuse... sorry, reason?
> 
> --Jean
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Re: [libreoffice-marketing] Re: Draft Conference PR

2012-06-25 Thread Italo Vignoli
Hi Charles, can you please forward the messages of IBM employees and 
supporters? I am collecting evidence of the anti TDF activity happening since 
2011, for a nice ebook which will tell a lot about some self-appointed free 
software advocates.

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On 25/giu/2012, at 08:23, "Charles-H. Schulz" 
 wrote:

> Florian,
> 
> Could we please take out the "ODF plugfest" mention and replace it by ODF
> Track? It seems that IBM is vehemently refusing to allow the official ODF
> Plugfest to occur at the LibreOffice Conference .
> We of course would not want to embarrass these gentlemen.
> 
> Thanks,
> Charles.
> 
> 2012/6/25 David Batterson 
> 
>> RE: This is a major event, not only
>> for those involved in the project, but also for the everyone interested
>> in the use of free office software and open standards", explains Florian
>> Effenberger, Chairman of the Board at The Document Foundation.
>> 
>> I suggest these corrections:  Change "but also for the everyone" to: but
>> also for everyone
>> Change "explains Florian" to:  explained Florian
>> Change "at the Document Foundation" to: of The Document Foundation.
>> 
>> 
>> 
>> 
>> On Sun, Jun 24, 2012 at 11:02 PM, Marc Paré  wrote:
>> 
>>> Hi Florian,
>>> 
>>> If we are going to publish this again, some suggested corrections:
>>> 
>>> 
>> 
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Re: [libreoffice-marketing] Business card template?

2012-06-23 Thread Italo Vignoli
Hi Jean,

You can have a look at the Moo Cards (http://www.moo.com) which I have
produced for myself for LinuxCon Europe. Moo Cards are small and cute,
and less expensive than regular business cards, but I do not know if
they are available in Australia (they are printed in UK, so the shipment
might be expensive).

http://dl.dropbox.com/u/116590/moo-cards.pdf

If you like them and you find a way to get Moo Cards in Australia, I am
happy to share the design (I have not explored this possibility so far
with Moo, but I have sent them an email to ask for this).

Ciao, Italo

Jean Weber wrote:
> I will be attending some conferences in July and August, representing
> TDF/LO (with approval from the Board). I would like to have some
> business cards to hand out. Do we have a business card template? I
> can, of course, simply use my personal everyday business card, but I'd
> like to promote TDF/LO more if I can. Thanks!

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Re: [libreoffice-marketing] LibOCon Call for Papers

2012-06-16 Thread Italo Vignoli
Florian Effenberger wrote:

> Some comments I've already received so far is to make those items fit in
> as well:

> Certification

We definitely need a track for Certification, as it will be the first
opportunity to discuss the subject with the community. Support might go
into Certification, as it is going to be one of the key certifications.

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Re: [libreoffice-marketing] Re: LibreOffice in the Press -- Proposal

2012-06-11 Thread Italo Vignoli
Marc Paré wrote:

> Thanks for the information.

I will try to talk with the scoop.it people when I have time to do it,
and see if we can get a free account by giving scoop.it some visibility
on our website and wiki page. I suppose that if we put the widget on a
few pages and blogs (also personal ones), they might be interested.

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Re: [libreoffice-marketing] Re: LibreOffice in the Press -- Proposal

2012-06-11 Thread Italo Vignoli
Marc Paré wrote:

> I wonder, does the Scoop.it! account take a lot of management time to
> maintain?

Not really, but it is a personal account which I have for free because I
have contributed to the development of the platform (with suggestions
and not with code, of course). This is the reason why I cannot share it
with the community (TDF should become a paying customer).

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Re: [libreoffice-marketing] Re: LibreOffice in the Press -- Proposal

2012-06-10 Thread Italo Vignoli
drew jensen wrote:

> Anyway - thought I'd ask.

Here you are.

http://www.scoop.it/t/tdf/js?format=square&numberOfPosts=3&title=TDF&speed=3&mode=normal&width=300";
frameborder="0" height="250" align="middle" scrolling="no"
width="300">

This is the default configuration, with posts=3, speed=3, width=300.

I can produce the  code for any configuration, upon request, but
unfortunately I cannot give access to the management console as this is
a personal account (I am a beta tester of scoop.it).

Best, Italo

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Re: [libreoffice-marketing] Re: LibreOffice in the Press -- Proposal

2012-06-10 Thread Italo Vignoli
>> Let's give it a try, it only takes 3-4 people to make it work and about 
>> 15 minutes per week if even that. I will start it off and keep the 
>> calendar page updated. :-)

Hi Marc, I am updating quite regularly the following page:
http://www.scoop.it/t/tdf

You can find several articles there, althoug I do not have the time to
do more than that

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Re: [libreoffice-marketing] LibreOffice 3.5.x

2012-06-04 Thread Italo Vignoli
Tom Davies wrote:

> Ok, lets say that when people encounter a blocker of a problem maybe
> nearly as many as 1% bother to complain and the rest just check the
> download in the bin and tell their friends that LO "just isn't ready
> yet".

Of course, but the experience says that there are many people who
download once and install many times, and I didn't account for this on
purpose. There are also covermount CDs, which I have not considered. I
have not mentioned happy users, who are not cheering on mailing lists,
and would probably be more than unhappy users. In any case, I read the
users mailing list, and even if we assume that only 1% of the unhappy
users has complained, we would still be lower than 1%.

> Lets also say that of 100 downloads 90% are from people that already
> use LO for their own machine(s).  Sometimes they stuff it up and have
> to download again.  Often people download for each and every machine
> rather than re-using the one they already downloaded.  Sometimes they
> go back to previous versions and then another day re-download to try
> again.  Of the remaining 10% lets say 9% are LO users that make a
> Cd/Dvd or Usb or just copy directly to  give LO to friends who never
> get around to install that weird LO thing.

Based on eight years of experience, it doesn't happen this way.
Otherwise, we would be speaking of a product that no one is using, while
there are several evidences that the number of users is increasing. For
instance, on Telefonica Aplicateca there are over 100.000 people using
LibreOffice (which are not included in any statistics, as they run it on
top of Ulteo).

> We can all invent our own sets of figures and try to justify our
> guesses based on "studies" done for completely unrelated things.

Tom, here no one invents anything, and I am quite fed up with this
attitude about lies and inventions. We are working hard to improve the
software, and we keep a close eye on the quality. In the past, when it
was the case, we have told companies to stay with the previous version
until we were happy with the quality. LibreOffice 3.5.x is good enough
for most users. We have millions of users, even if you believe the
contrary, and based on million of users the percentages of complaints
are in line with best practices.

I will not spend additional time on this subject.

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[libreoffice-marketing] LibreOffice 3.5.x

2012-06-04 Thread Italo Vignoli
Let's put the numbers in context. LibreOffice 3.5.x has been downloaded 4 
million times from TDF mirrors, plus another million from other download web 
sites. Let's estimate a 20% phisiological drop, and consider "only" 4 million 
users (conservative). It means that 4000 complaints would be a mere 0,1% and 
400 a negligible 0,01% (we are in the "part per million" ballpark, which is 
just amazing). Based on these figures, I do not think that claiming that the 
software is not stable is correct. Of course, we should bring any number as 
close as possible to 0, because there are areas where we could improve 
substantially.

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Re: [libreoffice-marketing] Fw: Re: [libreoffice-users] Re: Is 3.5.4 ready for business users?

2012-06-03 Thread Italo Vignoli
3.5.x is stable, although there are some regressions which impact on
some users. Of course, this is not implying that 3.5.x is perfect, and
we will never have a perfect software as bugs and regressions are part
of the process especially when you are developing new features on a 20
years old code base.

Unfortunately, as it is the case for proprietary software as well, the
only way to check if bugs and regressions impact your usage patterns is
to install the software and start using it.

Tom Davies wrote:

> Hi :) The 3.5.0 was blatantly not ready for business use and was not
> stable, as we saw from the number of problems people had on the
> lists, problems that were often solved by going back to 3.4.x.  It
> was absurd to claim that 3.5.0 or 3.5.1 or 3.5.2 were stable.

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Re: [libreoffice-marketing] Re: Numbers of devs working on LibreOffice and AOO

2012-05-19 Thread Italo Vignoli
Jean Weber wrote:

> Please note that Apache OpenOffice also has active developers who have
> not yet been granted "committer" status, so the numbers are not
> directly comparable. I don't know how many non-committer developers
> there are at AOO. They submit patches which, if approved, are then
> committed by someone with the relevant authority.

Most of these hidden developers are coming from IBM China, and they will
not get the committer status before graduation, as otherwise it would be
clear that AOO is a hidden IBM development project as the "diversity" of
the developer base is missing (IBM developers would be well over 80%,
while now they are around 40%).

What makes me nervous, is that all this is done with the complacent
supervision of ASF mentors, who perfectly know the situation and hide
the issue with statements about a "diverse" development project.

Anyway, as soon as AOO will graduate, we will know the number of these
hidden developers. What does not change is the number of commits.

We should stick with Ohloh figures, because they are independent from
both projects, and reflect the actual reality.

I would also avoid speculations on AOO hidden developers, because this
is their problem and not our problem.

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Re: [libreoffice-marketing] Numbers of devs working on LibreOffice and AOO

2012-05-18 Thread Italo Vignoli
LibreOffice: active developers since September 28, 2010 = over 400
(excluding people contributing to OpenOffice between September 2010 and
April 2011, when OpenOffice was shut down by Oracle)

Apache OpenOffice: active developers since June 1st, 2011, day of the
announcement of the project = 24

If you want a 12 months and a 30 days comparison, you can access the
following link at Ohloh, which is an independent source providing data
based on developers:
https://www.ohloh.net/p/compare?metric=Summary&project_0=LibreOffice&project_1=&project_2=Apache+OpenOffice

Best, Italo

Marc Paré wrote:
> Does anyone have these figures? I just can't seem to find these and I
> need them for correspondance to a group.

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Re: [libreoffice-marketing] Re: US Events where LO could be represented?

2012-05-17 Thread Italo Vignoli
Marc Paré wrote:

> Thanks. ILS -- I am not familiar with this conference; would you know
> the full name?

Sorry, ILF for Indiana Linux Fest.

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Re: [libreoffice-marketing] Re: US Events where LO could be represented?

2012-05-17 Thread Italo Vignoli
Marc Paré wrote:

> BTW ... Flourish 2012 occurred on March 30-31 2012. Do you know if your
> visit to Flourish 2013 was successful? Did it attract any US devs to the
> LibreOffice dev team?

I was there last year, not in 2012.

> If you are flying in to the US, we should have you speaking at more than
> one conference. We need to plan this out so that we can organize visits
> to other groups or conferences where marketing LibreOffice will make a
> difference.

This is my plan for next year, as I will try to fit POSSCON, Flourish,
FSF LibreCon and possibly ILS during the same trip. We could of course
try to organize something specific for LibreOffice somewhere in the US
(but this is something that I think we could discuss just after the
summertime).

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Re: [libreoffice-marketing] Dual licensing of LibreOffice

2012-05-16 Thread Italo Vignoli
Marc Paré wrote:

> * Why the dual Licence and what does the MPL offer that the LGPLv3+ does
> not?

We have added MPL because it is considered to be better suited for
corporate implementations, as it allows a more flexible integration into
proprietary environments (while preserving is copyleft nature). For
instance, MPL would allow LibreOffice to be in the Apple Store, while
LGPLv3 would not.

LGPLv3 is the original OpenOffice license, inherited from the code base,
and cannot be modified.

> * Our download page states the following in the footer: "This does not
> include the source code of LibreOffice, which is licensed under the GNU
> Lesser General Public License (LGPLv3)." Should this be updated?

In due time, once we will have re-licensed the entire code base.

> * I imagine that the first part of the footer: "Copyright information:
> Unless otherwise specified, all text and images on this website are
> licensed under the Creative Commons Attribution-Share Alike 3.0
> License." does not need updating.

No, it doesn't.

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Re: [libreoffice-marketing] US Events where LO could be represented?

2012-05-16 Thread Italo Vignoli
Bryen M Yunashko wrote:

> Flourish is fourth entry in the above list.  :-)

Sight is definitely getting worse with age ;-)

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Re: [libreoffice-marketing] US Events where LO could be represented?

2012-05-16 Thread Italo Vignoli
Bryen M Yunashko wrote:

> SCaLE - Los Angeles (Jan)
> NELF - Boston, MA (March)
> FSF LibreCon - Boston, MA  (March)
> Flourish - Chicago (March)
> ILF - Indianapolis (April)
> POSSCON - South Carolina (April)
> Penguicon - Michigan (April)
> LFNW - Bellingham, WA (April)
> SELF - Charlotte, NC (June)
> Open Source Bridge - Portland (June)
> OSCON - Portland (July)
> TLF - San Antonio (August)
> FOSSCON - Philadelphia (August)
> GOSCON - Washington, DC (TBD)
> OLF - Columbus, OH (September)

Very good list, thanks. I do not see Flourish in Chicago, which is
usually in late March/early April (I have been there in 2011). I will
speak at POSSCON in 2013, and with the increase in budget we might be
flying over to meet the north american community more frequently, to
help the growth. It makes sense to have these events in a calendar,
because being there is definitely an objective.

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[libreoffice-marketing] Re: [libreoffice-projects] LibreOffice developer digest

2012-05-08 Thread Italo Vignoli
Thorsten Behrens wrote:

> Anyway, what do you think? I'll quite possibly not have the cycles
> to do it myself, but I happily volunteer to review or facilitate, if
> someone steps up for that. :)

Interesting, but it should be human readable ;-) especially if we want
to keep the interest high between people who are not developers, which
account for over 50% of the world's population.

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Re: [libreoffice-marketing] Writer Guide v3.4 published

2012-05-05 Thread Italo Vignoli
Jean Weber wrote:
> The corrected full compiled Writer Guide v3.4 has been published to
> the documentation wiki (ODT, PDF). I'll update the website links (on
> get-help/docs) soon. Tomorrow I'll publish the printed version, if
> Lulu.com cooperates. Will let you know when that's done.

Hi Jean, hi all in the documentation list (as I have just subscribed).
What about announcing the availability of LibreOffice related books with
a press release?

This would probably help to increase downloads and help sales of the
printed version.

If you agree, we can plan the press release for the week of May 15, but
in order to produce a suitable draft I need the right links to both the
wiki and the Lulu website (I am very good at finding the wrong link, or
very bad at finding the right one, if you prefer ;-)).

Thanks, Italo

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Re: [libreoffice-marketing] Re: Cancelling the confcall?

2012-05-03 Thread Italo Vignoli
Jean Weber wrote:

> I believe I expressed a preference for the title "She Who Must Be
> Obeyed" instead of "Leader", but the former is possibly not quite the
> right sentiment for a project like this. ;-)

You never know...

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Re: [libreoffice-marketing] "upgrading" to 3.5.x created problems Fw: [libreoffice-users] Templates Disappeared

2012-05-02 Thread Italo Vignoli
This is the marketing list, and it does not make any sense to post
messages about bugs and regressions.

Tom Davies wrote:

> Another example where there was no problem with previous releases

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Re: [libreoffice-marketing] Re: [board-discuss] Collateral Scheme

2012-05-01 Thread Italo Vignoli
Marc Paré wrote:

> FYI, the marketing team had started work on this -- "conference
> kits".[1] I have not updated these pages in a while due to health
> problems but am getting slowly getting back to work on these. Although
> out of date (Italo has left a note on this page), the outline is still
> valid but the materials links need to be updated.

Hi Marc, someone added my name, but I was not even aware of the presence
of such a page.

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Re: [libreoffice-marketing] Article on Datamation website: "How Microsoft Office Tops LibreOffice: 11 Features"

2012-04-26 Thread Italo Vignoli
Robert Ryley wrote:

> So, you have no answers to any of my observations, but feel
> "competent" to declare that "certification"
> will solve the problem?

It looks like you have already decided that we are wrong, as you are
going on with your assumptions. I have already answered, but it looks
like you consider my answer as wrong because they are not in line with
your thinking.

Again, you are free to think that we are wrong, and I am free to think
that you are wrong. Sometimes, you do not want to discuss when you feel
that there is nothing to discuss.

We are not going to change our course of action because you show up and
decide that this is not the right course of action. We have discussed it
in public: the program is online since August 2011.

We are answering a request of some of our members, both developers and
non developers, who are happy about the solution and are ready to
support the program.

We appreciate the fact that there might be people who do not agree with
our vision, but we know that we will never get to a global consensus.

This is my last message on the subject.

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Re: [libreoffice-marketing] Article on Datamation website: "How Microsoft Office Tops LibreOffice: 11 Features"

2012-04-26 Thread Italo Vignoli
Robert Ryley wrote:

> Can you explain to me how "competence" can be assessed in the absence
> of a clearly defined specification?  Can you also clarify why to you
> think that the TDF is competent to make that decision, instead of
> leaving it up to a discussion between potential buyers and vendors?

I do not think that a discussion between two completely different views
is of any benefit for the project. You have all the rights to criticize
my views, but I have the rights to consider your views as wrong.

The future will tell if you are right or I am right. TDF Certification
is a challenge, based on 7 years of experience inside the OOo project
and endless discussions with third parties who find it difficult to sell
their services because they are not certified.

I am not saying that this is the best possible option, but is an option
while dreaming about an independent organization created by potential
buyers and vendors is just a dream which I have heard many times.

If our project will end up in an independent organization certifying
competence in a better way than we do, we will probably pursue the best
option. For the time being, we need to answer the issue of third parties
which have problems in selling their services because they are not
certified, and of corporate users who are looking or even asking for
certified professionals.

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Re: [libreoffice-marketing] Article on Datamation website: "How Microsoft Office Tops LibreOffice: 11 Features"

2012-04-26 Thread Italo Vignoli
Robert Ryley wrote:

> 1. It continues to encourage the commodification of techincal
> personnel.  People just become "certs" as opposed to intelligent,
> independent individuals with value to bring to an organization.  This
> is a mindset that *must* be broken for FLOSS to be viable.

I totally disagree. Certification is about competence of members and
third parties, in order to allow them to sell their services and make
money out of their competence. Without the recognition of competence,
free software is not going to build any business for his volunteers.
Idealistic concepts like recognition of individual value are not leading
anywhere, as history shows.

> Do you want to engage in life or death struggle every day, where
> either you chop your opponent's head off, or he chops yours?

The concept is exactly the opposite. Competence allows to sell services
at a fair rate. Look at RedHat: they certify the competence of their
third parties, and their third parties build a business on it.

> 2. In whose interest is the TDF working for -- the developers of LO
> and its extensions, or the corporate enterprise?

TDF is working to create an ecosystem around LibreOffice, where members
- including developers, but also non developers - are able to monetize
their competence because it is recognized.

Speaking of an ideal world where an independent organization is
certifying competence on behalf of the marketplace is like looking at
Alice in Wonderland as a business manual. Free software will never get
anywhere with theoretical visions.

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Re: [libreoffice-marketing] Article on Datamation website: "How Microsoft Office Tops LibreOffice: 11 Features"

2012-04-26 Thread Italo Vignoli
Tom Davies wrote:

> They probably would have been quite happy with a pro-MS article and
> wouldn't have asked for one to balance against it.  This leads to a
> strong bias in such papers.

Of course, but at the moment they are keeping alive publications like
Datamation with their money. Media are on our side, and this is due to
the fact that we have been extremely careful in handling them. We are
speaking about publications traditionally close to MS and the corporate
world, and we cannot really expect more from them.

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Re: [libreoffice-marketing] Article on Datamation website: "How Microsoft Office Tops LibreOffice: 11 Features"

2012-04-26 Thread Italo Vignoli
Actually, Bruce published this article following a previous one where he
was explaining why LibreOffice Writer tops MS Office Word:

http://www.datamation.com/applications/how-libreoffice-writer-tops-ms-word-12-features-1.html

I do not think that we should comment, as Bruce has always been on our
side (but, of course, he is a victim of MS Office PR people, who have
probably reacted to the previous article, based on their advertising
investments on Datamation).

Being compared with MS Office on Datamation is good publicity anyway.

Best regards, Italo

Marc Paré wrote:
> This article can be found on the Datamation site[1]. Perhaps someone on
> the dev list could take a look at it. I'll leave the link on the dev site.
> 
> It would be nice if someone from the Marketing team would respond as the
> author of the article still comes to the conclusion that LibreOffice is
> still the office suite of choice for production use.
> 
> Cheers
> 
> Marc
> 
> [1]
> http://www.datamation.com/applications/how-microsoft-office-tops-libreoffice-11-features-1.html

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Re: [libreoffice-marketing] Re: Cancelling the confcall?

2012-04-25 Thread Italo Vignoli
I was actually one of the few providing his availability. If IRC
meetings are better than phone call for a number of people, then we can
switch to IRC meetings, although in this case we need a better setup as
the lack of real time interaction asks for a more detailed agenda.

Marc Paré wrote:

> Could we have a list of topics/agenda to be discussed at the next
> marketing meeting? It looks like you wanted Italo there for a specific
> reason. We could plan one for the month of May.

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Re: [libreoffice-marketing] next marketing confcall

2012-04-10 Thread Italo Vignoli
Florian Effenberger wrote:

> Italo, how is your availability in calendar week 16 (April 16th ongoing)
> and 17 (April 23rd ongoing)? Which weekdays and times won't work for you?

Hi Florian, sorry for being so late. I am OK on week 17, while next week
I might have serious problems in attending the conference call. I am
also OK for the following week, with the exception of May 1st which is a
holiday and I might have relatives visiting my house.

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Re: [libreoffice-marketing] Interview on Muktware

2012-04-06 Thread Italo Vignoli
Charles-H. Schulz wrote:
> I thought it might be interesting to read :-) :
> http://www.muktware.com/news/3509/libreoffice-online-will-be-real-competitor-microsoft-office-365

Marketing trick about Microsoft Office 365: when you name it in public
you should always correct the name in MS Office 364, as they have had a
day of server outage, and hint that the official name could be decided
at the end of each year (as only at the end of the year you will know
the real days of availability).

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Re: [libreoffice-marketing] SouthEast LinuxFest 2012 Charlotte, NC June 8-10

2012-04-03 Thread Italo Vignoli
drew jensen wrote:

> Secondly - it is very short now, but they are still willing to look
> at a TDF/LibreOffice presentation.

Hi guys, I can provide you with plenty of stuff for a presentation, and
we have enough time to prepare it. Just a couple of weeks before there
will be a large event in Berlin where a number of TDF representatives
will be attending and speaking, so we will have several last minute
updates to show.

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Re: [libreoffice-marketing] Get involved in mkt section

2012-03-31 Thread Italo Vignoli
Hi Juan, there is a list of marketing tasks in the wiki. I do not remember the 
name, but is something like work items. You can definitely start from there, by 
choosing what you prefer according to your inclinations. Best regards.

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On 31/mar/2012, at 14:13, Juan David Ayllón  wrote:

> I think that i can be useful preparing documents about product, ideas about 
> marketing and some investigation about the target. I accept suggestions! :-)

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Re: [libreoffice-marketing] Re: [libreoffice-documentation] Re: Getting Started 3.4 full book published

2012-03-30 Thread Italo Vignoli

Jean Weber wrote:


The Writer Guide for 3.4.x should be done within a few days. We are
not attempting to do 3.4.x versions of the other books (can't keep
up). We may not get many done for 3.5.x before 3.6 is out (can't keep
up). In fact, we're not even trying to have a full set of guides for
each version (can't keep up). There is a pattern here! ;-)


Hi, I'm not a documentation expert, and I don't think I'll ever become 
one, but on the other hand I understand that keeping up with a fast 
release cycle might be a nightmare.


Is there anything that we can make at Board of Directors level in order 
to ease the process? Apart, of course, from slowing down the release 
cycle... which would be the most obvious answer.


Please do mind that in two weeks we will have the Hamburg Hackfest, and 
I will bring with me a number of "to do" items to discuss with hackers.


Of course, this doesn't mean that we will come out with an answer for 
everything, but I think it is worth trying.


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Re: [libreoffice-marketing] Open proposal/ Public appeal to all European Governments

2012-03-13 Thread Italo Vignoli
Hi Costas, the mailing list does not allow attachments. Can you please
load the document somewhere, or paste the content inside the message?

Also, if you want the document to be discussed at board level, you
should send a message to board-disc...@documentfoundation.org, as most
board members are not subscribed to the marketing list.

Thanks, Italo

On 3/13/12 1:34 AM, Kostas Mousafiris wrote:

> I would like to present to this LibreOffice list a document (attached as
> an .odt file) which was created and elaborated jointly by GreekLUG
> <http://goo.gl/RsHsi> and FSUG Italia
> <http://www.fsugitalia.org/wp/?s=greeklug>.

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Re: [libreoffice-marketing] Looking for a movie to promote LibreOffice

2012-03-01 Thread Italo Vignoli
On 3/1/12 1:03 PM, Nguyễn Vũ Hưng wrote:

> It would be great if you have one :)

Of course, but we do not have it. Please remember that Mozilla gets
several million dollars from Google on a yearly basis, based on their
search engine related agreement. Producing a video is expensive, and we
currently do not have the budget.

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Re: [libreoffice-marketing] Looking for a movie to promote LibreOffice

2012-03-01 Thread Italo Vignoli
On 3/1/12 12:36 PM, Nguyễn Vũ Hưng wrote:

> Is there any "official" videos made by LibreOffice that similar to this?
> http://videos.mozilla.org/brand/

We do not have anything at the moment.

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Re: [libreoffice-marketing] first article about TDF getting its "Inc" status

2012-02-21 Thread Italo Vignoli
Simon Phipps wrote:
> I think mine may have been first, but maybe that's cheating :-)
> http://blogs.computerworlduk.com/simon-says/2012/02/libreoffice-founbdation-symbolises-maturity/index.htm

You were the first, of course.

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[libreoffice-marketing] Marketing CC

2012-02-16 Thread Italo Vignoli
During the conference call, we will be discussing a number of things, as
it is quite a while since we last talked on the phone, but in order to
start from something very practical I ask everyone to have a look at the
following wiki page
(https://wiki.documentfoundation.org/Marketing/Work_Items) as there is
already a comprehensive list of work items.

I have added a +++ sign aside those that I see as more urgent (but this
is a personal take, and should not limit anyone from choosing another
task or adding a compretely new one).

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Re: [libreoffice-marketing] Office Suite of the Year! "2011 LinuxQuestions.org Members Choice Awards"

2012-02-10 Thread Italo Vignoli
stress the fact that LO has got the highest percentage amongst all winners

they also provide very nice charts, that I will publish on TDF blog later today

Italo Vignoli
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On 10/feb/2012, at 11:03, Florian Effenberger  
wrote:

> Hi,
> 
> Danishka Navin wrote on 2012-02-10 08:21:
>> OpenOffice.org   *77* 14.34%  LibreOffice   *435* 81.01%  KOffice   *8*
>> 1.49%  Lotus Symphony   *2* 0.37%  GNOME Office   *15* 2.79%  Go-oo   *0* 0%
> 
> thanks a lot for sharing, will feed the social networks with it now. ;-)
> 
> Florian
> 
> -- 
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Re: [libreoffice-marketing] re-scheduling marketing confcall?

2012-01-24 Thread Italo Vignoli
On 1/23/12 12:03 PM, Florian Effenberger wrote:

> no worries - shall we simply reschedule for February then?

Yes

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Re: [libreoffice-marketing] re-scheduling marketing confcall?

2012-01-23 Thread Italo Vignoli
On 1/23/12 11:35 AM, Florian Effenberger wrote:

> January 26th (Thursday), 1500 your time

Sorry, Thrursday is a no go for me, I have five meetings during the day,
in three different places.

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Re: [libreoffice-marketing] re-scheduling marketing confcall?

2012-01-23 Thread Italo Vignoli
When is the time slot? I might be able to fit it into my agenda.

Italo Vignoli
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On 23/gen/2012, at 09:06, Florian Effenberger  
wrote:

> Hello,
> 
> looking at the proposals for the marketing confcall at 
> http://doodle.com/d95dn5k3xc2k5s2g I see that there is a date where 6 people 
> could attend. However, Italo is unavailable at that date, and I definitely 
> would like to have him in.
> 
> Shall we either re-schedule and aim for a February call after FOSDEM, or 
> shall we take one of the dates where 5 people can join, including Italo?
> 
> Thanks,
> Florian
> 
> -- 
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Re: [libreoffice-marketing] FOSDEM stand preparation

2012-01-11 Thread Italo Vignoli
On 1/12/12 1:32 AM, Cor Nouws wrote:

> People here that know/expect they will be there?

I will attend the two days, but I won't be able to bring much more than
myself.

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Re: [libreoffice-marketing] marketing confcall in January

2012-01-11 Thread Italo Vignoli
On 1/8/12 1:13 AM, Florian Effenberger wrote:

> Italo, is this still valid? If so, shall I just start a poll for the
> last two weeks of January, so we can fix a date and time?

Yes, of course it is. We can definitely start a poll for the last two
weeks of January.

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Re: [libreoffice-marketing] Bug Hunting Session

2011-12-22 Thread Italo Vignoli
I have done nothing, is the amazing strength of our project.

Italo Vignoli
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On 22/dic/2011, at 20:43, Florian Effenberger  
wrote:

> Hi,
> 
> Italo Vignoli wrote on 2011-12-22 20:38:
>> It looks like several people will try to become the Bug Hunting Hero...
> 
> great job, Italo! :-)
> 
> Florian
> 
> -- 
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> Skype: floeff | Twitter/Identi.ca: @floeff
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[libreoffice-marketing] Bug Hunting Session

2011-12-22 Thread Italo Vignoli
It looks like several people will try to become the Bug Hunting Hero...

http://goinggnu.wordpress.com/2011/12/22/could-you-be-the-libreoffice-bug-hunting-hero/

http://www.chinshiro.info/help-squash-libreoffice-bugs-become-hero-2.html

http://www.omgubuntu.co.uk/2011/12/could-you-be-the-libreoffice-bug-hunting-hero/

http://www.h-online.com/open/news/item/LibreOffice-seeks-bug-hunters-1400162.html

http://www.i-programmer.info/news/136-open-source/3516-join-in-the-virtual-bug-hunt-for-libreoffice-35.html

http://www.pcworld.com/businesscenter/article/246777/libreoffice_backers_want_community_to_join_bug_hunt.html

http://www.computerworld.com.au/article/410963/libreoffice_backers_want_community_join_bug_hunt_/

http://willysr.blogspot.com/2011/12/libreoffice-bug-hunting-session.html

Nice to see that our announcements gets picked up nicely.

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[libreoffice-marketing] Re: [libo-marketing-priv] Draft PR for bug hunting session

2011-12-20 Thread Italo Vignoli
On 12/20/11 1:34 PM, Cor Nouws wrote:

> Again: for me it's perfect.
> The rules for awarding " the title of Bug Hunting Hero " are not
> complicated, nor ask a lot of time, so Rainer and me will be able to
> handle that, IMO. I like the idea :-)

Will leave later today, also on @announce and the blog.

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[libreoffice-marketing] Re: [libo-marketing-priv] Draft PR for bug hunting session

2011-12-20 Thread Italo Vignoli
On 12/20/11 9:07 AM, Cor Nouws wrote:

> Thanks - fine for me now :-)

I have not heard from anyone else, and I would like to distribute in the
afternoon or tomorrow morning at the latest (Xmas is approaching for
everyone).

Can you please have a final look at the last draft and confirm?

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Re: [libreoffice-marketing] Nice Review

2011-12-14 Thread Italo Vignoli
On 14/12/2011 20:31, webmaster for Kracked Press Productions wrote:

> The "where it falls short" part could be an issue, though.

A journalist will never write an article without a little bit of
criticism, and this is absolutely fair. I am a software reviewer for an
Italian PC magazine, and I would consider any head to head comparison
coming from the software vendor as biased.

Lifehacker has a huge number of readers exactly where we fall short,
i.e. in the Windows environment, and a substantially positive review is
making noise and creating interest.

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[libreoffice-marketing] Nice Review

2011-12-14 Thread Italo Vignoli
http://lifehacker.com/5867623/the-best-word-processing-app-for-windows

This should indeed increase the number of downloads

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[libreoffice-marketing] Marketing work Items

2011-12-12 Thread Italo Vignoli
I have completely reworked the Marketing Work Item page on the wiki,
trying to reproduce - marketing wise - something similar to the Easy
Hack page for developers. At the moment, is just a long list without
comments, which is still incomplete (but is a starting point).

I will try to improve the list and add comments for some or all work
items before the end of December, in order to have a fresh start for
2012. In January, we will have a marketing conference call where we will
discuss the list and hopefully start working on some items.

Link: http://wiki.documentfoundation.org/Marketing/Work_Items

Of course, everyone is invited to add work items (with comments). I
still have to dig into all my different memos and notes to add the
missing ones.

I have also added my presentations to the marketing materials page.

Link: http://wiki.documentfoundation.org/Marketing/Material

I still have to load the slide shows to SlideShare and other document
sharing websites such as Scribd, Docstoc and Issuu.

Best, Italo

P.S. - The idea is to have a web page where a newcomer can find a list
of work items in several areas of the project.

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Re: [libreoffice-marketing] Fwd: few marketing ideas and feature request

2011-12-10 Thread Italo Vignoli
Some answers below.

On 12/10/11 12:45 PM, anant verma wrote:

> Marketing idea:
> free cd/dvd distribution with digital magazines or local magazines

We are already pitching CD editors where we have the contacts: in Italy,
for instance, all CDs feature LibreOffice. On the other hand, this is an
easy task for volunteers, because you only need the time to get in touch
with CD editors. So, if you have time, you can definitely help a lot here.

> 1) CLOUD SYNC: direct saving of documents in cloud like ubuntu one, or
> dropbox etc.

You need a large infrastructure for cloud syncing (i.e. a large amount
of money to pay for the infrastructure). In addition, this is out of
scope for TDF, and we are not going to work on this.

> 2) ODT, DOC, DOCX, XLS etc reader/editor for ANDROID devices which will
> increase popularity of LibreOffice and its format.

We have announced the Android port. In any case, we will be supporting
ODF, which is the native LibreOffice format. We are not going to promote
legacy Microsoft formats and OOXML.

> 3) *WYSIWYG EDITOR: an editor for drag and drop creation orf website for
> small businesses (as web presence is growing as basic business need).

This again is out of scope for TDF, and we are not going to work on this.

Please consider that we are all volunteers here, and re-posting a
message is only adding noise to the mailing list. If you do not get a
prompt answer, it just means that volunteers are working at different
tasks. Thanks for understanding.

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Re: [libreoffice-marketing] LibreOffice on TV

2011-12-03 Thread Italo Vignoli
On 12/3/11 11:57 AM, Florian Effenberger wrote:

> It seems you already got lots of feedback on this. In case you don't
> have it already, the presentation Italo, Michael and I did on the
> LibOCon would be a good choice, it contains lots of data. Sadly, I don't
> have a copy here, but Italo has and can send it to you, so you can grab
> the data. :)

http://dl.dropbox.com/u/116590/paris-achievements.odp

You can also have a look at the presentation on development directions
(which has not been published yet, although contents can be disclosed
without problems).

http://dl.dropbox.com/u/116590/tdf-devdirections.odp

Best, Italo

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Re: [libreoffice-marketing] Marketing slogan

2011-11-25 Thread Italo Vignoli
On 11/25/11 3:54 PM, Charles-H. Schulz wrote:

> However, may I suggest something else instead? If you look at this page:
> http://wiki.documentfoundation.org/Marketing/Work_Items

I will hack this page during the weekend, changing it substancially (and
adding several marketing easy tasks). I will also create linked pages
for presentations and visual documents.

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Re: Fw: Re: [libreoffice-marketing] pro-OpenDocument Format arguments

2011-11-25 Thread Italo Vignoli
On 11/25/11 12:41 PM, Tom Davies wrote:

> The FSF seems positively rabid and starts with the premise that
> people want to be free rather than to just get on with work easily.
> Your post makes a lot more sense and is a lot calmer.  Can i use
> parts of it to present an argument to work-colleagues and a few other
> people outside of TDF?

Although I share many FSF ideas, I do not approve at all their
communication strategy. You are free to use my text, and I have added to
my todo list a presentation on the subject.

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Re: [libreoffice-marketing] pro-OpenDocument Format arguments

2011-11-25 Thread Italo Vignoli
On 11/25/11 11:03 AM, Tom Davies wrote:

> Does anyone have a link to a calm, rational and preferably unbiased
> article about why ODF is so much better and what the problems are
> with MS proprietary formats?

There is a huge amount of literature on the web, but unfortunately is
either incomplete or strongly biased.

I have just written an email that covers the subject on the users@ list,
although partial in terms of scope.

I know that you have read my email, but I attach the text for all the
others that might have lost it.

--

TDF developers are working hard to improve the level of interoperability
with many file formats, because we want LibreOffice to be both the best
implementation of ODF (a format that we want to be the standard for
electronic documents) and the most interoperable office suite.

Users are free to use LibreOffice to read and write RTF and DOC/XLS/PPT
files (and even DOCX/XLSX/PPTX files), although they should understand
that only ODF will provide the best level of document interoperability,
as it is the native LibreOffice file format and it is also supported by
the latest versions of MS Office for Windows.

Of course, users should also understand that proprietary formats like
RTF and legacy MS Office formats have been developed in order to lock
them in into using MS Office, and should avoid the formats not because
they are intrinsically bad (although they often are) but because they
intentionally reduce their freedom.

Although user habits could let many user think that MS Office legacy
formats are the most practical for interoperability, they should not
overlook the fact that by sticking to MS Office legacy format they
perpetuate their lock in into Microsoft products.

TDF is actively promoting ODF, which is the format of choice for all
actual and future versions of LibreOffice. ODF is not only open and
standard, but is also easier to implement than other ISO standard
formats.  For instance, OOXML has been approved as ISO standard in 2008,
but after almost four years is still implemented in the non standard
"transitional" version even by Microsoft (the company behind the
original format) because of the incredible complexity of the format
(confirmed by the length of the documentation of over 7.200 pages, i.e.
almost six times as many as the ODF documentation).

This incredible complexity is a new form of lock in, as it makes
extremely difficult to reproduce the file format. LibreOffice, on the
other way, represents the best third party implementation of OOXML.

I think that LibreOffice advocates should promote ODF by suggesting them
to install LibreOffice, in order to get all the benefits of a truly open
and standard format as ODF, but should also respect the choice of people
who are not willing to change their office suite. Of course, if these
people are still using MS Office 2003, it is easy to explain that
LibreOffice provides a very similar user experience while offering a
large number of new features and security updates.

--

The problem is more political than technical. ODF is not superior per
se, under the technical point of view, but because is more accessible
and easier to implement.

OOXML complexity is the new lock in. Although the leap year bug has been
known for more than 20 years now, solving it means rewriting Excel (not
a trivial task). Because of this single bug, MS Office files - as of
today - are not compatible with the Gregorian calendar, which is
recognized as a reference standard by everyone (including Muslim and Far
East countries, with their own calendars) but Microsoft.

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Re: [libreoffice-marketing] looks like OOo based IBM Symphony wants opinion on how good it is

2011-11-16 Thread Italo Vignoli
On 11/16/11 12:09 AM, webmaster for Kracked Press Productions wrote:

> The linked list is a start, but having a side by side function
> comparison between Writer and Word, Calc and Excel, etc., is needed.

A few thoughts:

- all main office suites share over 90% of the features, and this gives
Microsoft a real advantage (because the company can advertise features)
but allows us to say that all features are there (this is the reality,
unless you are looking for something really specific)

- 80% of users access less than 10% of features (maybe less than 5%),
and this makes a large number of features completely irrelevant for the
majority of the users (sometimes, they do not find features just because
the menu is not there, as the famous - missing - Table menu of OOo 1.0,
while the feature was there, even better than MS Office)

- Microsoft bets on features, because they have an higher count of them
(if done on a table), although they know that features are irrelevant
for the choice of the office suite

- maintaining a feature to feature comparison is very time consuming,
and would not bring - in my opinion - significant advantages to us, as
the history of OOo shows: the awareness was key to increase downloads
while features were completely irrelevant (Sun betted on features to get
nothing, the community worked on awareness to get very good results)

Anyway, this is just my opinion.

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Re: Fwd: [libreoffice-marketing] Re: donation page

2011-11-15 Thread Italo Vignoli
On 11/15/11 6:33 PM, Michael Meeks wrote:

>   Italo at some conference - travel subsidy for speakers

Please use the attached picture: the photographer at LinuxCon in Prague
was just amazing.

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Re: [libreoffice-marketing] Extensions and Templates website text

2011-11-06 Thread Italo Vignoli
On 11/01/2011 05:51 AM, Marc Paré wrote:

> We should make an effort to do a systemic looks at each page to see if
> there is any refinement that could be brought to the pages.

I agree. I cannot help on this task, but I am here if you need the
opinion of the BoD.

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Re: [libreoffice-marketing] Dusting off the "Marketing" wiki pages

2011-11-06 Thread Italo Vignoli
On 11/01/2011 06:19 AM, Marc Paré wrote:

> I would also like to suggest we think about elaborating some principles
> of the LibreOffice marketing team mission and also work on a "Work
> Items" section where new members interested in marketing could pick from
> different items to start helping out.

I am also building a "Marketing Easy Task" page. We can share the
contents on a single page. I will probably work on this page after the
announcement of the 3.4.4.

> * Could I update those pages where updating is possible?

> * We could start debating the purpose of the marketing team's mission
> within the TDF/LibreOffice project and making a note of it on the
> marketing wiki pages.

> * We should start making a list of "Work Items" for those interested in
> helping.

> * On the US mailing list, we should also work on specific US "Work
> Items" and also come back to discussing opportunities to raise the
> LibreOffice profile at conferences etc.

Yes to everything.

> FYI, nothing has changed from the previous, Italo is our frontman for
> all things marketing and we should take direction from him on sensitive
> marketing matters.

I am here to help, as well as Florian.

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Italo Vignoli
On 10/18/11 6:51 PM, webmaster for Kracked Press Productions wrote:

> For Windows users, we need to find some way to get into shows and such
> to convince these users to use LO.  If we can somehow get some of these
> Tech magazines to include LO in one of their included CD/DVD of software
> that seems to come out every so often, we might pick up a few [or many]
> users.

We already reach covermount CDs in several countries, and we should add
editors in all countries. People can help in building a mailing list by
sending us email address of editorial staff of magazines with a CD (the
address is usually printed somewhere on the editorial staff page).

> It would be nice if we somehow could get some banner ad time on Google,
> or other place that people go to often.  I do not deal with the social
> networks, but there has to be some way we can get the word out to the
> Windows users.

Addressing Windows users take more time than Linux and MacOS. Downloads
are slowly increasing, and this show the increasing interest of users.

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[libreoffice-marketing] Clippings

2011-10-18 Thread Italo Vignoli
We have had a really good coverage, and these are the most important
articles (including WSJ Europe).

http://www.zdnet.com/news/libreoffice-expands-users-and-reach/6316162

http://www.muktware.com/news/2698

http://www.theinquirer.net/inquirer/news/2117661/libreoffice-coming-android-ios-eventually

http://www.zdnet.co.uk/news/web-apps/2011/10/17/libreoffice-heads-for-the-web-and-mobile-40094201/

http://blogs.wsj.com/tech-europe/2011/10/17/ms-office-open-source-rival-develops-for-android-ios-and-web/

http://www.thinq.co.uk/2011/10/17/libreoffice-ported-ios-android-web-browsers/

http://www.i-programmer.info/news/136-open-source/3202-libreoffice-online.html

http://www.cmswire.com/cms/document-management/libreoffice-unveils-online-prototype-plans-android-ios-ports-013073.php

http://www.eweekeurope.co.uk/comment/the-cloud%E2%80%99s-not-the-limit-for-libreoffice-42657

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Re: [libreoffice-marketing] Glyn Moody's article

2011-10-18 Thread Italo Vignoli
On 10/18/2011 01:53 PM, webmaster for Kracked Press Productions wrote:

> If we do not capture a large market and following - larger the better -
> what will happen to LO's market share when AOO comes out and they spend
> the marketing dollars that LO does not have?

AOOo will not have a specific marketing budget, although it might
benefit from the media activity of ASF (which is mostly focusing on
Apache brand and analysts relations). So far, TDF has had a better media
exposure than AOOo, and this is totally independent from money.

By the way, we already know what we will do in term of marketing when
AOOo binaries will be released (something that will happen in Spring 2012).

> For this year, LO was lucky.  Without OOo producing a package after
> 3.3.0, LO started to get OOo people looking for a package that is
> continuing to update its package.  I truly wonder how many OOo users LO
> got because OOo was no longer issuing updates.  When AOO comes out, how
> many will switch back?

I don't think that we were lucky, but that we have done a better
marketing job. By the way, the number of Windows users who have switched
to LO is negligible so far.

> LO needs to gain marketing shares and do such a good job at explaining
> why people and businesses should use our product, when AOO comes out, we
> will have a market share that is very happy with out product and will
> not be too willing to try AOO.  When it finally does come out, we need
> to make sure our package is still the better one.  All of the initial
> articles stating that LO 3.3.0 was much better than OOo 3.3.0 went to
> our favor.  Now we do not need to have articles saying AOO is now better
> than LO.

We always need positive articles.

> When AOO comes out, we need to be the better product by a big margin. 
> They can send a lot of cash with marketing, while LO cannot.  We to keep
> growing and marketing at every event and show available.  We to get the
> public to back out package to the point that they will not go to a big
> company's version.  Now the work really begins.

Again, AOOo won't have a marketing budget. They are starting to build a
marketing group now, and we'll follow closely the development in order
to anticipate their actions.

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