Re: [libreoffice-marketing] Re: Out of town till late next Tuesday

2012-12-18 Thread Charles-H. Schulz
Hello Marc,

Le dimanche 16 décembre 2012 à 06:43 -0500, Marc Paré a écrit :
 Le 2012-12-06 00:16, Marc Paré a écrit :
  Just letting the list know that I will be away out of town till next
  Tuesday with limited internet access. My mother has moved to a
  retirement village, and I am helping with her electronics setup.
 
  I may be able to read my mail once her gear is set up and if she will
  let me use her computer! [*smile*]
 
  Have a great weekend.
 
  Marc
 
 
 I am back from an unplanned extended trip where there was no access to 
 the internet. It will take me a day or two to wade through all of the 
 hundreds of emails I missed (as well as Christmas spam -- nasty).
 
 My apologies for missing the marketing meeting.


No worries. It's good to see you're back and yes, you already did a lot
of work on the website :) 

You asked for some minutes of the Marketing Strategy Workshop in Berlin,
I repost them here, as I had asked for feedback on these a few months
ago:
http://standardsandfreedom.net/index.php/2012/10/21/marketing-workshop-2012/

Best,
Charles.



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[libreoffice-marketing] Re: Out of town till late next Tuesday

2012-12-18 Thread Marc Paré

Hi Charles,

Le 2012-12-18 06:27, Charles-H. Schulz a écrit :

Hello Marc,

Le dimanche 16 décembre 2012 à 06:43 -0500, Marc Paré a écrit :

Le 2012-12-06 00:16, Marc Paré a écrit :

Just letting the list know that I will be away out of town till next
Tuesday with limited internet access. My mother has moved to a
retirement village, and I am helping with her electronics setup.

I may be able to read my mail once her gear is set up and if she will
let me use her computer! [*smile*]

Have a great weekend.

Marc



I am back from an unplanned extended trip where there was no access to
the internet. It will take me a day or two to wade through all of the
hundreds of emails I missed (as well as Christmas spam -- nasty).

My apologies for missing the marketing meeting.



No worries. It's good to see you're back and yes, you already did a lot
of work on the website :)

You asked for some minutes of the Marketing Strategy Workshop in Berlin,
I repost them here, as I had asked for feedback on these a few months
ago:
http://standardsandfreedom.net/index.php/2012/10/21/marketing-workshop-2012/

Best,
Charles.



Thanks for the link. Yes, now I do remember reading it.

Am I correct when I say that the resulting decision is that we are now 
to market NOT the LibreOffice Office Suite, but rather our community 
project first which has a product to offer our members and anyone else 
interested?


Is this the new line of thinking we are to adopt?

Cheers,

Marc


--
Marc Paré
m...@marcpare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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Re: [libreoffice-marketing] Re: Out of town till late next Tuesday

2012-12-18 Thread Charles-H. Schulz
Le mardi 18 décembre 2012 à 07:26 -0500, Marc Paré a écrit :
 Hi Charles,
 
 Le 2012-12-18 06:27, Charles-H. Schulz a écrit :
  Hello Marc,
 
  Le dimanche 16 décembre 2012 à 06:43 -0500, Marc Paré a écrit :
  Le 2012-12-06 00:16, Marc Paré a écrit :
  Just letting the list know that I will be away out of town till next
  Tuesday with limited internet access. My mother has moved to a
  retirement village, and I am helping with her electronics setup.
 
  I may be able to read my mail once her gear is set up and if she will
  let me use her computer! [*smile*]
 
  Have a great weekend.
 
  Marc
 
 
  I am back from an unplanned extended trip where there was no access to
  the internet. It will take me a day or two to wade through all of the
  hundreds of emails I missed (as well as Christmas spam -- nasty).
 
  My apologies for missing the marketing meeting.
 
 
  No worries. It's good to see you're back and yes, you already did a lot
  of work on the website :)
 
  You asked for some minutes of the Marketing Strategy Workshop in Berlin,
  I repost them here, as I had asked for feedback on these a few months
  ago:
  http://standardsandfreedom.net/index.php/2012/10/21/marketing-workshop-2012/
 
  Best,
  Charles.
 
 
 Thanks for the link. Yes, now I do remember reading it.
 
 Am I correct when I say that the resulting decision is that we are now 
 to market NOT the LibreOffice Office Suite, but rather our community 
 project first which has a product to offer our members and anyone else 
 interested?
 
 Is this the new line of thinking we are to adopt?

Yes, that's the general idea; that's the strategy. Tactics do include
product pages of course but no classical SWOTs and segmentation
analysis. So yes, the new line of thinking is not about the product but
about the community, and how, process wise, the marketing team should
act as an information broker inside the project and outside it.

Best,
Charles.




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[libreoffice-marketing] Re: Out of town till late next Tuesday

2012-12-18 Thread Marc Paré

Hi Charles,

Le 2012-12-18 07:38, Charles-H. Schulz a écrit :

Le mardi 18 décembre 2012 à 07:26 -0500, Marc Paré a écrit :


Thanks for the link. Yes, now I do remember reading it.

Am I correct when I say that the resulting decision is that we are now
to market NOT the LibreOffice Office Suite, but rather our community
project first which has a product to offer our members and anyone else
interested?

Is this the new line of thinking we are to adopt?


Yes, that's the general idea; that's the strategy. Tactics do include
product pages of course but no classical SWOTs and segmentation
analysis. So yes, the new line of thinking is not about the product but
about the community, and how, process wise, the marketing team should
act as an information broker inside the project and outside it.

Best,
Charles.



I definitely like this approach better than that of just peddling a 
product. Our community are the crown jewels of the project!


I have thought at times that perhaps we should market ourselves, as you 
have already mentioned on another thread, THE TDF/LibreOffice project. 
The LibreOffice banner then representing our community and not the 
product (I was happy to hear you express this thought).


At times, I have thought of suggesting we change our approach to 
marketing the project as a community of users who develop a product for 
their own use. So, in this instance, the community develops the LO 
product for their own personal use and people interested in using the 
product would join the community to take advantage of the LO product. 
In essence, users would automatically be considered LO community members 
by default (we would have to find a way to register the new members in 
some very minor way). This would make all users part of the community -- 
a sort of community registration process where the user affirms her/his 
wish to use our community software ... to which we would always agree. 
This would also apply to enterprises, institutions etc.


Anyway, a little more radical than the process you suggest.

Cheers,

Marc


--
Marc Paré
m...@marcpare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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[libreoffice-marketing] Re: Out of town till late next Tuesday

2012-12-16 Thread Marc Paré

Le 2012-12-06 00:16, Marc Paré a écrit :

Just letting the list know that I will be away out of town till next
Tuesday with limited internet access. My mother has moved to a
retirement village, and I am helping with her electronics setup.

I may be able to read my mail once her gear is set up and if she will
let me use her computer! [*smile*]

Have a great weekend.

Marc



I am back from an unplanned extended trip where there was no access to 
the internet. It will take me a day or two to wade through all of the 
hundreds of emails I missed (as well as Christmas spam -- nasty).


My apologies for missing the marketing meeting.

Cheers,

Marc

--
Marc Paré
m...@marcpare.com
http://www.parEntreprise.com
parEntreprise.com Supports OpenDocument Formats (ODF)
parEntreprise.com Supports http://www.LibreOffice.org


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Re: [libreoffice-marketing] Re: Out of town till late next Tuesday

2012-12-16 Thread Cor Nouws

Hi Marc,

Marc Paré wrote (16-12-12 12:43)

I am back from an unplanned extended trip where there was no access to
the internet. It will take me a day or two to wade through all of the
hundreds of emails I missed (as well as Christmas spam -- nasty).


Great that you're back - take your time for what is needed :-)

Cheers,


--
 - Cor
 - http://nl.libreoffice.org
 - www.librelex.org


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