Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

Dave, Walter

I've sent you the account info.

For completeness, here is my original announcement to the lists about the
softphone
http://lists.sugarlabs.org/archive/marketing/2011-April/003240.html

Here is a detail about the number: at the time I chose a Cambridge, MA
number... since several of our PR communiqués were datelined Cambridge.

If you decide to keep it going and need my assistance, I'm around.

Sean.


On Fri, Jun 24, 2016 at 2:05 PM, Dave Crossland  wrote:

>
> On 24 June 2016 at 05:21, Sean DALY  wrote:
>
>> Dropping IAEP from a marketing discussion
>>
>> It should be in operation - try calling the number!
>>
>
> Seems not to be - "Call failed to connect because the number was busy."
>
>
>> Walter felt we could discontinue it, but IMHO it could become very useful
>> when fundraising ramps up. And it was incredibly useful on the occasions we
>> had media buzz.
>> If it's still up (which means I am paying the $5 monthly all this time
>> haha) we can sort out the admin transfer.
>> i will also forward to you the Marketing list admin info cc'ing Walter.
>>
>
> I have a google voice number - 415-343-5226 - that will take voicemails
> and sms 24/7 and is free, so I propose to use that if we need a US #.
>
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Re: [Marketing] [SLOBS] [IAEP] Motion: to undertake a fund raising drive.

[Dave Crossland]

Thanks Sean! I hope we can set up another Google Hangsout On Air call in a
few weeks after we've put a strategy plan together :)
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Re: [Marketing] The End of Sugar (thought exercise)

[Walter Bender]

A few observations/thoughts that may help us in focusing our marketing
efforts:

(1) The primary source of push back in AU re Sugar was the browser. Schools
had websites that they were interested in accessing that were not supported
by Browse at the time. This is something we can turn around in the devel
team and maybe something we need to surface in marketing: that Sugar is
web/cloud enabled on top of all its other virtues. (I had been keeping the
name "cloudberry" in reserve for this.) Ironically, at the time we added
Sugar extensions for access to Google Drive (among other clud-based
services), NSW got in bed with Microsoft and prohibited schools from using
non-MS cloud services. OLPC AU never promoted the Sugar cloud-enabled
features.

(2) The switch to Windows 10 by OLPC AU is a total capitulation to the "we
don't have a clue as to what is of value in terms of pedagogy, so we'll
make a deal with whomever will give us the best deal camp." Not sure what
our response should/can be in such circumstances.

(3) There is a still strong interest in Sugar in Paraguay and some momentum
to go national. We could try to ride that wave. We've been invited to come
to Paraguay in October.

(4) I'm pushing hard in Chile... we'll see what happens.

(5) In UY, they are still using Sugar in primary schools (on Ubuntu). We
should market in the Ubuntu space (I had had an offer from Ubuntu to let us
do the equivalent of a Fedora Spin which we could follow up on).

(6) We should push on Red Hat to give us more exposure.

(7) Can we get a Sugarizer pilot going in a school to get a sense of what
it means.

-walter
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Re: [Marketing] The End of Sugar (thought exercise)

[Dave Crossland]

On 24 June 2016 at 06:33, samson goddy  wrote:

> I think it's important to use some of the 10,000 $ to maintain and push
> the marketing sector forward. Like the Social manager role i proposed. what
> do you guys think?
>

There is no $10,000 today; the point was to speculate about what to do with
it if it existed.
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Dave Crossland]

On 24 June 2016 at 05:21, Sean DALY  wrote:

> Dropping IAEP from a marketing discussion
>
> It should be in operation - try calling the number!
>

Seems not to be - "Call failed to connect because the number was busy."


> Walter felt we could discontinue it, but IMHO it could become very useful
> when fundraising ramps up. And it was incredibly useful on the occasions we
> had media buzz.
> If it's still up (which means I am paying the $5 monthly all this time
> haha) we can sort out the admin transfer.
> i will also forward to you the Marketing list admin info cc'ing Walter.
>

I have a google voice number - 415-343-5226 - that will take voicemails and
sms 24/7 and is free, so I propose to use that if we need a US #.
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Re: [Marketing] [SLOBS] [IAEP] Motion: to undertake a fund raising drive.

[Sean DALY]

Dropping IAEP, adding Marketing. Believe me, not everyone on IAEP is
interested in marketing & PR.

https://wiki.sugarlabs.org/images/4/47/MCFE_Final_Presentation_SugarLabs_12-11.pdf

Caroline Meeks put together the SWOT analysis in this prez. I don't
remember if I had assisted with that. I seem to remember having worked on
another. I will search my offline archives, which are very complete
concerning SL - I have everything from when I started.

This may be useful for very brief marketing strategy historical overview
http://lists.sugarlabs.org/archive/marketing/2013-November/003607.html

The success of the SoaS marketing initiative encouraged some SL members to
assert control over the name, the trademark, the technical architecture,
and the marketing of it. As a result the lead developer of SoaS left the
project.

Peter had justifiably complained on IRC around 2010 that there was no
marketing strategy page. I had chosen not to create one at the time because
OLPC was involved in fierce competition with Intel Classmate offerings
running Windows, and we were aware that our marketing initiatives were
being monitored. This lack of clarity may have been a mistake, but my goal
had been to disrupt the MS/Intel sales force talking points. The marketing
team which was numerous at the time all knew the strategy.

Sean.


On Fri, Jun 24, 2016 at 11:18 AM, Sean DALY  wrote:

> Hi Dave, sorry whatever is not in the Marketing mail archive will be in
> the Marketing IRC logs, for a while we had momentum of a meeting every week.
>
> It would be far more efficient to do a call (recorded even) and for me to
> answer questions.
>
> But really, my advice is to not waste time documenting the 2009-2010
> strategy or my 2011-2012 attempts to develop a new one. Start from scratch
> - a SWOT analysis and competitive landscape is the starting point.
> Translate the SL project objectives into marketing objectives, define a
> calendar and metrics. You've stated recruitment objectives, but not a
> strategy... execution (facebook + Google AdWords) seems already decided,
> which IMHO is putting the cart before the horse, but no big deal.
>
> Sean
>
>
>
>
> On Thu, Jun 23, 2016 at 9:59 PM, Dave Crossland  wrote:
>
>> Hi Sean
>>
>> I am absolutely certain that I have not seen a reply from you
>> regarding the email below. If I have missed your reply, please send me
>> a link to it on a web archive, or simply resend it as a reply to this
>> email :)
>>
>> On 6 June 2016 at 10:22, Dave Crossland  wrote:
>> > On 6 June 2016 at 06:04, Sean DALY  wrote:
>> >> On Mon, Jun 6, 2016 at 5:13 AM, Dave Crossland  wrote:
>>  I developed the Sugar on a Stick strategy in 2009
>> >>>
>> >>> Where can I read this?
>> >>
>> >> The Marketing mailing list, 2009
>> >
>> > I searched the 2009 mailing list for "sean strategy" and didn't find
>> anything.
>> >
>> >
>> http://www.mail-archive.com/search?a=1=marketing%40lists.sugarlabs.org=sean+strategy=0=0===1y=2009-01-01==relevance
>> >
>> > I removed the date filter and:
>> >
>> > I found
>> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg00974.html
>> > from 2010 where walter posted a social media strategy from
>> > 'rmesquita', and an idea from Sebastian to host a statusnet instance
>> > with a sugar skin;
>> >
>> > I found
>> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg00864.html
>> > from 2010 where you said you'd write a strategy for collaboration with
>> > OLPCA;
>> >
>> > I found
>> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg01515.html
>> > from 2011 where you note the absence of OLPC marketing support, and
>> > conclude with 3 recommendations, (a) marketing is expensive and we
>> > should raise general funds for it, (b) we should have a web forum for
>> > teachers and (c) form a committee, and require SLOB to include a
>> > portion of educators;
>> >
>> > and I found
>> http://www.mail-archive.com/marketing%40lists.sugarlabs.org/msg01819.html
>> > from 2013 where you say there isn't a marketing strategy.
>> >
>> > Since I could not find the Sugar on a Stick strategy from 2009, please
>> > could you?
>> >
>> > I have added the goals of making a marketing strategy and a social
>> > media marketing strategy to https://wiki.sugarlabs.org/go/2016_Goals
>>
>>
>>
>> --
>> Cheers
>> Dave
>>
>
>
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

Dropping IAEP from a marketing discussion

It should be in operation - try calling the number!

If you can leave a message, it's online.

Walter felt we could discontinue it, but IMHO it could become very useful
when fundraising ramps up. And it was incredibly useful on the occasions we
had media buzz.

If it's still up (which means I am paying the $5 monthly all this time
haha) we can sort out the admin transfer.

i will also forward to you the Marketing list admin info cc'ing Walter.

Sean


Sean


On Thu, Jun 23, 2016 at 10:16 PM, Dave Crossland  wrote:

>
> Hi Sean
>
> On 23 June 2016 at 07:21, Sean DALY  wrote:
> > OK Dave, you're the new Marketing Coordinator!
>
> The wiki page https://wiki.sugarlabs.org/go/Marketing_Team had:
>
> 1 (617) 500-9610
>
> [[Marketing Team/Phone]] is the new number that journalists can call for
>> quotes, interviews, clarifications, etc. about Sugar. This is a VoIP number
>> which at this time forwards either to the Marketing Coordinator, an
>> Oversight Board member, or voicemail which is forwarded as a timestamped
>> soundfile to pr AT sugarlabs DOT org, an account monitored through
>> forwarding by the Marketing Coordinator and two others. Unfortunately, our
>> previous provider has gone out of business and stopped service at the end
>> of March 2011, so the old PR number no longer works.
>
>
> Is this current information? I think you said that it was discontinued,
> but I can't find a reference to confirm that (yet)
>
> If it is still in operation, how can I be added to the list of people who
> monitor it, and how can I ensure it is kept in operation?
>
> Is there anything else you'd like to see done as part of the succession
> process?
>
> Cheers
> Dave
>
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