Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

Dave, Walter

I've sent you the account info.

For completeness, here is my original announcement to the lists about the
softphone
http://lists.sugarlabs.org/archive/marketing/2011-April/003240.html

Here is a detail about the number: at the time I chose a Cambridge, MA
number... since several of our PR communiqués were datelined Cambridge.

If you decide to keep it going and need my assistance, I'm around.

Sean.


On Fri, Jun 24, 2016 at 2:05 PM, Dave Crossland  wrote:

>
> On 24 June 2016 at 05:21, Sean DALY  wrote:
>
>> Dropping IAEP from a marketing discussion
>>
>> It should be in operation - try calling the number!
>>
>
> Seems not to be - "Call failed to connect because the number was busy."
>
>
>> Walter felt we could discontinue it, but IMHO it could become very useful
>> when fundraising ramps up. And it was incredibly useful on the occasions we
>> had media buzz.
>> If it's still up (which means I am paying the $5 monthly all this time
>> haha) we can sort out the admin transfer.
>> i will also forward to you the Marketing list admin info cc'ing Walter.
>>
>
> I have a google voice number - 415-343-5226 - that will take voicemails
> and sms 24/7 and is free, so I propose to use that if we need a US #.
>
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Dave Crossland]

On 24 June 2016 at 05:21, Sean DALY  wrote:

> Dropping IAEP from a marketing discussion
>
> It should be in operation - try calling the number!
>

Seems not to be - "Call failed to connect because the number was busy."


> Walter felt we could discontinue it, but IMHO it could become very useful
> when fundraising ramps up. And it was incredibly useful on the occasions we
> had media buzz.
> If it's still up (which means I am paying the $5 monthly all this time
> haha) we can sort out the admin transfer.
> i will also forward to you the Marketing list admin info cc'ing Walter.
>

I have a google voice number - 415-343-5226 - that will take voicemails and
sms 24/7 and is free, so I propose to use that if we need a US #.
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

Dropping IAEP from a marketing discussion

It should be in operation - try calling the number!

If you can leave a message, it's online.

Walter felt we could discontinue it, but IMHO it could become very useful
when fundraising ramps up. And it was incredibly useful on the occasions we
had media buzz.

If it's still up (which means I am paying the $5 monthly all this time
haha) we can sort out the admin transfer.

i will also forward to you the Marketing list admin info cc'ing Walter.

Sean


Sean


On Thu, Jun 23, 2016 at 10:16 PM, Dave Crossland  wrote:

>
> Hi Sean
>
> On 23 June 2016 at 07:21, Sean DALY  wrote:
> > OK Dave, you're the new Marketing Coordinator!
>
> The wiki page https://wiki.sugarlabs.org/go/Marketing_Team had:
>
> 1 (617) 500-9610
>
> [[Marketing Team/Phone]] is the new number that journalists can call for
>> quotes, interviews, clarifications, etc. about Sugar. This is a VoIP number
>> which at this time forwards either to the Marketing Coordinator, an
>> Oversight Board member, or voicemail which is forwarded as a timestamped
>> soundfile to pr AT sugarlabs DOT org, an account monitored through
>> forwarding by the Marketing Coordinator and two others. Unfortunately, our
>> previous provider has gone out of business and stopped service at the end
>> of March 2011, so the old PR number no longer works.
>
>
> Is this current information? I think you said that it was discontinued,
> but I can't find a reference to confirm that (yet)
>
> If it is still in operation, how can I be added to the list of people who
> monitor it, and how can I ensure it is kept in operation?
>
> Is there anything else you'd like to see done as part of the succession
> process?
>
> Cheers
> Dave
>
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

Dave - I did already, see the threads
Sean


On Thu, Jun 23, 2016 at 2:50 PM, Dave Crossland  wrote:

> Hi Sean
>
> Sincerel I'm sorry to hear that.
>
> Please do share with us the old marketing strategy, I am keen to see it :)
>
> Cheers
> Dave
> On Jun 23, 2016 7:21 AM, "Sean DALY"  wrote:
>
>> OK Dave, you're the new Marketing Coordinator!
>>
>> Perhaps it's best that I bow out and become just an interested observer.
>> I just don't have the time to explain marketing fundamentals and also
>> develop strategy and execution.
>>
>> thanks & good luck
>>
>> Sean
>>
>>
>> On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland  wrote:
>>
>>> Hi Sean
>>>
>>> On 22 June 2016 at 15:37, Sean DALY  wrote:
>>> >
>>> > We agree on using Google AdWords, but no work has been done on
>>> communication
>>> > strategy, and although I am thrilled there is interest in marketing, I
>>> am
>>> > also very concerned that more emphasis seems to be on the media rather
>>> than
>>> > the message, and my requests that this be worked on before starting
>>> > campaigns aren't leading anywhere.
>>>
>>> Where you've requested this be worked on, Samson has got back to you
>>> with a proposal document, and there have been comments from members.
>>>
>>> If you want to lead the marketing effort, I think its incumbent upon
>>> you to either ask Samson to go over the feedback he got and use it to
>>> improve his proposal document and share a new version, if that is the
>>> next step you think he should take; or, to draft your own document
>>> that lays out the strategy that you think we ought to be working on
>>> together, and solicit comments on it.
>>>
>>> Do you see alternative actions to take to lead this somewhere? I'm
>>> eager to hear them :)
>>>
>>> If you agree those 2 paths forward would be good, please take one.
>>>
>>> > It's true that I am more interested in marketing to teachers than
>>> recruiting
>>> > FLOSS developers, but with social media it's more important than ever
>>> to
>>> > have an integrated plan.
>>>
>>> If you want an integrated plan, please work with Samson and myself and
>>> all other members to create one :)
>>>
>>> I am also waiting for a reply to my email asking you to provide links
>>> to the plans written in the past.
>>>
>>> > Dave, if this doesn't make sense to you, you can coordinate marketing
>>> from
>>> > now on, I'm not sure I have the energy to repeat myself over and over.
>>> I can
>>> > only say I know what works and what doesn't, and randomness in
>>> marketing
>>> > doesn't.
>>>
>>> I don't think Samson and I are opposed to following your lead.
>>>
>>> If you think our approach is 'random,' then please do work on a
>>> structured approach with us.
>>>
>>> Rather, I think what Samson and I are opposed to is inaction; you said
>>> on the call the other day -
>>> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you
>>> have been "mystified" for the last 2-3 years on how to market Sugar,
>>> that in the early days you developed a good strategy - which I am yet
>>> to read - but a crisis developed in how to get tasks that you think
>>> needed to be done to become completed within a volunteer community.
>>> You didn't do them yourself, and no one did them, and so the marketing
>>> aspects of Sugar have dried up.
>>>
>>> Well, here is me and Samson eager to volunteer and get things going.
>>>
>>> If you want to "assign" tasks to us, we might say that we don't take
>>> orders. Sure. But if you want to work with us to list all the possible
>>> tasks, and to prioritise them, and then to do these tasks yourself and
>>> ask us to join you in doing them, then I expect we will be happy to
>>> join you.
>>>
>>> Samson, do you agree?
>>>
>>
>>
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Dave Crossland]

Hi Sean

Sincerel I'm sorry to hear that.

Please do share with us the old marketing strategy, I am keen to see it :)

Cheers
Dave
On Jun 23, 2016 7:21 AM, "Sean DALY"  wrote:

> OK Dave, you're the new Marketing Coordinator!
>
> Perhaps it's best that I bow out and become just an interested observer. I
> just don't have the time to explain marketing fundamentals and also develop
> strategy and execution.
>
> thanks & good luck
>
> Sean
>
>
> On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland  wrote:
>
>> Hi Sean
>>
>> On 22 June 2016 at 15:37, Sean DALY  wrote:
>> >
>> > We agree on using Google AdWords, but no work has been done on
>> communication
>> > strategy, and although I am thrilled there is interest in marketing, I
>> am
>> > also very concerned that more emphasis seems to be on the media rather
>> than
>> > the message, and my requests that this be worked on before starting
>> > campaigns aren't leading anywhere.
>>
>> Where you've requested this be worked on, Samson has got back to you
>> with a proposal document, and there have been comments from members.
>>
>> If you want to lead the marketing effort, I think its incumbent upon
>> you to either ask Samson to go over the feedback he got and use it to
>> improve his proposal document and share a new version, if that is the
>> next step you think he should take; or, to draft your own document
>> that lays out the strategy that you think we ought to be working on
>> together, and solicit comments on it.
>>
>> Do you see alternative actions to take to lead this somewhere? I'm
>> eager to hear them :)
>>
>> If you agree those 2 paths forward would be good, please take one.
>>
>> > It's true that I am more interested in marketing to teachers than
>> recruiting
>> > FLOSS developers, but with social media it's more important than ever to
>> > have an integrated plan.
>>
>> If you want an integrated plan, please work with Samson and myself and
>> all other members to create one :)
>>
>> I am also waiting for a reply to my email asking you to provide links
>> to the plans written in the past.
>>
>> > Dave, if this doesn't make sense to you, you can coordinate marketing
>> from
>> > now on, I'm not sure I have the energy to repeat myself over and over.
>> I can
>> > only say I know what works and what doesn't, and randomness in marketing
>> > doesn't.
>>
>> I don't think Samson and I are opposed to following your lead.
>>
>> If you think our approach is 'random,' then please do work on a
>> structured approach with us.
>>
>> Rather, I think what Samson and I are opposed to is inaction; you said
>> on the call the other day -
>> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you
>> have been "mystified" for the last 2-3 years on how to market Sugar,
>> that in the early days you developed a good strategy - which I am yet
>> to read - but a crisis developed in how to get tasks that you think
>> needed to be done to become completed within a volunteer community.
>> You didn't do them yourself, and no one did them, and so the marketing
>> aspects of Sugar have dried up.
>>
>> Well, here is me and Samson eager to volunteer and get things going.
>>
>> If you want to "assign" tasks to us, we might say that we don't take
>> orders. Sure. But if you want to work with us to list all the possible
>> tasks, and to prioritise them, and then to do these tasks yourself and
>> ask us to join you in doing them, then I expect we will be happy to
>> join you.
>>
>> Samson, do you agree?
>>
>
>
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

OK Dave, you're the new Marketing Coordinator!

Perhaps it's best that I bow out and become just an interested observer. I
just don't have the time to explain marketing fundamentals and also develop
strategy and execution.

thanks & good luck

Sean


On Thu, Jun 23, 2016 at 6:41 AM, Dave Crossland  wrote:

> Hi Sean
>
> On 22 June 2016 at 15:37, Sean DALY  wrote:
> >
> > We agree on using Google AdWords, but no work has been done on
> communication
> > strategy, and although I am thrilled there is interest in marketing, I am
> > also very concerned that more emphasis seems to be on the media rather
> than
> > the message, and my requests that this be worked on before starting
> > campaigns aren't leading anywhere.
>
> Where you've requested this be worked on, Samson has got back to you
> with a proposal document, and there have been comments from members.
>
> If you want to lead the marketing effort, I think its incumbent upon
> you to either ask Samson to go over the feedback he got and use it to
> improve his proposal document and share a new version, if that is the
> next step you think he should take; or, to draft your own document
> that lays out the strategy that you think we ought to be working on
> together, and solicit comments on it.
>
> Do you see alternative actions to take to lead this somewhere? I'm
> eager to hear them :)
>
> If you agree those 2 paths forward would be good, please take one.
>
> > It's true that I am more interested in marketing to teachers than
> recruiting
> > FLOSS developers, but with social media it's more important than ever to
> > have an integrated plan.
>
> If you want an integrated plan, please work with Samson and myself and
> all other members to create one :)
>
> I am also waiting for a reply to my email asking you to provide links
> to the plans written in the past.
>
> > Dave, if this doesn't make sense to you, you can coordinate marketing
> from
> > now on, I'm not sure I have the energy to repeat myself over and over. I
> can
> > only say I know what works and what doesn't, and randomness in marketing
> > doesn't.
>
> I don't think Samson and I are opposed to following your lead.
>
> If you think our approach is 'random,' then please do work on a
> structured approach with us.
>
> Rather, I think what Samson and I are opposed to is inaction; you said
> on the call the other day -
> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you
> have been "mystified" for the last 2-3 years on how to market Sugar,
> that in the early days you developed a good strategy - which I am yet
> to read - but a crisis developed in how to get tasks that you think
> needed to be done to become completed within a volunteer community.
> You didn't do them yourself, and no one did them, and so the marketing
> aspects of Sugar have dried up.
>
> Well, here is me and Samson eager to volunteer and get things going.
>
> If you want to "assign" tasks to us, we might say that we don't take
> orders. Sure. But if you want to work with us to list all the possible
> tasks, and to prioritise them, and then to do these tasks yourself and
> ask us to join you in doing them, then I expect we will be happy to
> join you.
>
> Samson, do you agree?
>
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[samson goddy]

yeah, +1 on that dave. Dave says it all!

> From: d...@lab6.com
> Date: Thu, 23 Jun 2016 00:41:42 -0400
> To: sdaly...@gmail.com
> CC: marketing@lists.sugarlabs.org; i...@lists.sugarlabs.org; 
> samsongo...@gmail.com; walter.ben...@gmail.com; sl...@lists.sugarlabs.org
> Subject: Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits    
> Affiliation Request Sent
> 
> Hi Sean
> 
> On 22 June 2016 at 15:37, Sean DALY <sdaly...@gmail.com> wrote:
> >
> > We agree on using Google AdWords, but no work has been done on communication
> > strategy, and although I am thrilled there is interest in marketing, I am
> > also very concerned that more emphasis seems to be on the media rather than
> > the message, and my requests that this be worked on before starting
> > campaigns aren't leading anywhere.
> 
> Where you've requested this be worked on, Samson has got back to you
> with a proposal document, and there have been comments from members.
> 
> If you want to lead the marketing effort, I think its incumbent upon
> you to either ask Samson to go over the feedback he got and use it to
> improve his proposal document and share a new version, if that is the
> next step you think he should take; or, to draft your own document
> that lays out the strategy that you think we ought to be working on
> together, and solicit comments on it.
> 
> Do you see alternative actions to take to lead this somewhere? I'm
> eager to hear them :)
> 
> If you agree those 2 paths forward would be good, please take one.
> 
> > It's true that I am more interested in marketing to teachers than recruiting
> > FLOSS developers, but with social media it's more important than ever to
> > have an integrated plan.
> 
> If you want an integrated plan, please work with Samson and myself and
> all other members to create one :)
> 
> I am also waiting for a reply to my email asking you to provide links
> to the plans written in the past.
> 
> > Dave, if this doesn't make sense to you, you can coordinate marketing from
> > now on, I'm not sure I have the energy to repeat myself over and over. I can
> > only say I know what works and what doesn't, and randomness in marketing
> > doesn't.
> 
> I don't think Samson and I are opposed to following your lead.
> 
> If you think our approach is 'random,' then please do work on a
> structured approach with us.
> 
> Rather, I think what Samson and I are opposed to is inaction; you said
> on the call the other day -
> https://wiki.sugarlabs.org/go/Vision_proposal_2016/Call_1 - that you
> have been "mystified" for the last 2-3 years on how to market Sugar,
> that in the early days you developed a good strategy - which I am yet
> to read - but a crisis developed in how to get tasks that you think
> needed to be done to become completed within a volunteer community.
> You didn't do them yourself, and no one did them, and so the marketing
> aspects of Sugar have dried up.
> 
> Well, here is me and Samson eager to volunteer and get things going.
> 
> If you want to "assign" tasks to us, we might say that we don't take
> orders. Sure. But if you want to work with us to list all the possible
> tasks, and to prioritise them, and then to do these tasks yourself and
> ask us to join you in doing them, then I expect we will be happy to
> join you.
> 
> Samson, do you agree?
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Re: [Marketing] [SLOBS] [IAEP] Fwd: Google for Nonprofits Affiliation Request Sent

[Sean DALY]

On Wed, Jun 22, 2016 at 9:07 PM, Walter Bender 
wrote:

> It is a matter for the marketing team, which seems to have reached
> consensus.



We agree on using Google AdWords, but no work has been done on
communication strategy, and although I am thrilled there is interest in
marketing, I am also very concerned that more emphasis seems to be on the
media rather than the message, and my requests that this be worked on
before starting campaigns aren't leading anywhere.

It's true that I am more interested in marketing to teachers than
recruiting FLOSS developers, but with social media it's more important than
ever to have an integrated plan.

Dave, if this doesn't make sense to you, you can coordinate marketing from
now on, I'm not sure I have the energy to repeat myself over and over. I
can only say I know what works and what doesn't, and randomness in
marketing doesn't.

Sean
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