RE: Conversation: Pick A Logo
Hello Everyone, I like this logo (http://imagebin.org/252847) but i don't agree with the typography as it gives me the sense of old. Maybe some more rounded modern typo will be better in my opinion. Also, i would like to suggest to use ONLY PNG formats both for website and programing. In my experience this must be done from a person that knows how to export (save for web devices) correctly from Photoshop or Illustrator as this decreases size and increases quality. Illustrator users must take in mind align to pixel grid option before they export. Thanks Vasilis Xenofontos Date: Fri, 5 Apr 2013 00:01:41 -0400 Subject: Re: Conversation: Pick A Logo From: samer...@gmail.com To: marketing@openoffice.apache.org; d...@openoffice.apache.org Hello Everyone, Can I propose we move forward with this logo: http://imagebin.org/252847 I kept the current official blue for both the logo and word 'Open' in the wordmark because the word 'Open' gets less emphasis with the lighter blue. I also gave the text Apache a placement inside the valley made by the two O's as many people's designs had suggested. The font is Roboto Condensed which is Apache 2.0 Licensed. The source file is an SVG created in Inkscape. The above is a png export. Samer On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour samer...@gmail.com wrote: Hello, I will wait a few more days but it sounds like the group will be able to come to a consensus on refreshing the orb in some way or another. We can proceed with finalizing this logo proposal if no one objectifies. Samer On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham vka...@gmail.com wrote: A flat logo may be good for Pepsi, Domino's, Microsoft, Skype, Twitter since they have money power to promote. What AOO needs is a good looking logo With Warm Regards V.Kadal Amutham 919444360480 914422396480 On 30 March 2013 18:17, Juergen Schmidt jogischm...@gmail.com wrote: Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado: On 3/29/13, Robin Fowler robin.fow...@outlook.com wrote: Due to the opinions I've seen so far I've decided to make a new design: https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1modificationDate=1364582663662 Here is a tweak, without the orb. Looks pretty olympic. http://imagebin.org/252139 maybe I am confused but I thought that we want something like the orb that can be used standalone with the name. For ample for buttons, stickers etc. Juergen Overall it has a flat look and yet still some depth to make it stand out from the microsoft brand. I think it is also important to think about the form itself, the silhouette should ideally be recognisable on its own, which is one reason using the apache feather is a good idea. Some other thoughts: One of the problems i see with a lot of the proposals is the lack of thought given to typography. It seems the text is just slapped on as an afterthought, in many cases the 'apache' is floating somewhere randomly above 'openoffice'. Think of what you want the logo to imply, it should not look disorganised. Another thing worth pointing out is the kerning (spacing between letters) which could be optimised on some of the proposals. There was a long discussion about the typography, starting with an open typography, and also a more artistic. This is an extremely important aspect of the whole logo design and should be considered when choosing a design. After all, many logos consist of nothing other than text. I also want to say i really like Vasilis Xenofontos design. It might be too different from the current, but it's a very good logo imo. Robin On 28 Mar 2013, at 12:38, Samer Mansour samer...@gmail.com wrote: Robin brought up a good point that we should pick a logo before we start work on the application artifacts or the website as it will influence those. I initially was excited that we could have a new logo, an opportunity to change the face of OpenOffice. But after I saw Chris R. proposal I convinced myself refreshing rather than re-branding was the better path. So I would like to start a conversation that will hopefully give us strong arguments to picking a logo. I already mentioned I liked the flat logo. Here are reasons: - It is very similar to the current logo and that logo has a history of being recognized. - Flat is 'in', easily recognizable on and works well on social platforms, screens and print media. (Think corporate and product logos of today, recently Pepsi, Domino's, Microsoft, Skype,
Re: Conversation: Pick A Logo
I agree with Juergen. There are multiple things I don't really like about the proposed logo (obviously there'll always be something someone doesn't like). I think it would be better to vote and then make an educated decision based on the results. I can't say I agree with one person choosing a logo, especially with the amount of good proposals we've had. Robin On 5 Apr 2013, at 08:33, Jürgen Schmidt jogischm...@gmail.com wrote: On 4/5/13 6:01 AM, Samer Mansour wrote: Hello Everyone, Can I propose we move forward with this logo: http://imagebin.org/252847 I kept the current official blue for both the logo and word 'Open' in the wordmark because the word 'Open' gets less emphasis with the lighter blue. I also gave the text Apache a placement inside the valley made by the two O's as many people's designs had suggested. The font is Roboto Condensed which is Apache 2.0 Licensed. mmh, I don't think that it would be a good approach if we simply move forward with this one. We collected several proposals over weeks now and it is still not easy to pick the serious ones. We should summarize what we have, maybe drop the obvious bad ones and start a first vote. the 3 best voted proposals will be reviewed in more detail if they fulfill our requirements and if we can appropriate further brand elements like icons, app icon, etc. Then start the final vote. Just my opinion Juergen The source file is an SVG created in Inkscape. The above is a png export. Samer On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour samer...@gmail.com wrote: Hello, I will wait a few more days but it sounds like the group will be able to come to a consensus on refreshing the orb in some way or another. We can proceed with finalizing this logo proposal if no one objectifies. Samer On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham vka...@gmail.com wrote: A flat logo may be good for Pepsi, Domino's, Microsoft, Skype, Twitter since they have money power to promote. What AOO needs is a good looking logo With Warm Regards V.Kadal Amutham 919444360480 914422396480 On 30 March 2013 18:17, Juergen Schmidt jogischm...@gmail.com wrote: Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado: On 3/29/13, Robin Fowler robin.fow...@outlook.com wrote: Due to the opinions I've seen so far I've decided to make a new design: https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1modificationDate=1364582663662 Here is a tweak, without the orb. Looks pretty olympic. http://imagebin.org/252139 maybe I am confused but I thought that we want something like the orb that can be used standalone with the name. For ample for buttons, stickers etc. Juergen Overall it has a flat look and yet still some depth to make it stand out from the microsoft brand. I think it is also important to think about the form itself, the silhouette should ideally be recognisable on its own, which is one reason using the apache feather is a good idea. Some other thoughts: One of the problems i see with a lot of the proposals is the lack of thought given to typography. It seems the text is just slapped on as an afterthought, in many cases the 'apache' is floating somewhere randomly above 'openoffice'. Think of what you want the logo to imply, it should not look disorganised. Another thing worth pointing out is the kerning (spacing between letters) which could be optimised on some of the proposals. There was a long discussion about the typography, starting with an open typography, and also a more artistic. This is an extremely important aspect of the whole logo design and should be considered when choosing a design. After all, many logos consist of nothing other than text. I also want to say i really like Vasilis Xenofontos design. It might be too different from the current, but it's a very good logo imo. Robin On 28 Mar 2013, at 12:38, Samer Mansour samer...@gmail.com wrote: Robin brought up a good point that we should pick a logo before we start work on the application artifacts or the website as it will influence those. I initially was excited that we could have a new logo, an opportunity to change the face of OpenOffice. But after I saw Chris R. proposal I convinced myself refreshing rather than re-branding was the better path. So I would like to start a conversation that will hopefully give us strong arguments to picking a logo. I already mentioned I liked the flat logo. Here are reasons: - It is very similar to the current logo and that logo has a history of being recognized. - Flat is 'in', easily recognizable on and works well on social platforms, screens and print media. (Think corporate and product logos of today, recently Pepsi, Domino's, Microsoft, Skype, Twitter) - This logo can be severed from the word mark to make it fit in
Re: Homepage Mockup
Hi Samer, thank you -- fonts that were currently used were Rockwell, PT Sans and Arial. Let me know what you've came up with and I'll implement them in mockups. For web development I mostly use Google Web Fonts library, so I can also implement some fonts from there into the mockups. Best, Milosh On 04/05/2013 04:15 AM, Samer Mansour wrote: Milosh those look really excellent! Ok let me finalize a logo and propose it as the new logo. Lets hope it doesn't start a war. I will comb through the fonts suggested and see if there is a licensed one I can complete the word mark with that fits the logo well. On Thu, Apr 4, 2013 at 6:50 PM, Milosh Vujnovic mil...@techcolossus.comwrote: Hi Andrea, thanks for explaining that thoroughly -- at least we'll know what are options are. I guess the current website is operating on IIS, if it isn't LAMP stack, right? As for your question - no this wasn't made with the purpose to be implemented into Wordpress. It was prepared to be converted with Boilerplate HTML5 framework, then we can move on from there and either use some form of a CMS, or think of some other way of managing website content. /* *//*Re: PSD and then convert to HTML with a responsive framework or use Wordpress*/ Yes actually that was one plan, PSD HTML Wordpress, but as I pointed out above, we're not confined with Wordpress. -- To other collaborators - please feel free to comment out everything. If there are any copywriters involved, it would be great - I noticed large gap inside current OpenOffice website - content is disorganized, main points and features are not properly explained and placed (this is extremely crucial to optin rates), and other details as well. If there are content writers out there, I would like to hear their thoughts on this. I can lend marketing perspective on it and we can work something out. Best, Milosh On 4/5/2013 12:40 AM, Andrea Pescetti wrote: Milosh Vujnovic wrote: http://techcolossus.com/**openoffice/OpenOffice-V01-**Milosh.jpghttp://techcolossus.com/openoffice/OpenOffice-V01-Milosh.jpg Quite nice! I remember that you had suggested two options, i.e., PSD and then convert to HTML with a responsive framework or use Wordpress. The first one may be architecturally feasible (the Apache CMS is not a real CMS, but a simple infrastructure to automate some inclusion of common elements and allow markdown syntax); on the other hand, Wordpress would be rather problematic, since we don't have a PHP-enabled infrastructure at the moment and storing pages in a database does not fit with the current workflow. I hope this attempt is not assuming that we can use Wordpress, or any LAMP CMS for that matter. Regards, Andrea. --**--**- To unsubscribe, e-mail: marketing-unsubscribe@**openoffice.apache.orgmarketing-unsubscr...@openoffice.apache.org For additional commands, e-mail: marketing-help@openoffice.**apache.orgmarketing-h...@openoffice.apache.org
Re: Homepage Mockup
Hi Dave, my answers and comments are below. Thanks, Milosh On 04/05/2013 04:28 AM, Dave Fisher wrote: First an editorial comment. Why the Business emphasis on the front page? To my knowledge, one of the biggest demographics that are using OpenOffice are businesses and students. Let me know if you have any suggestions and I'll implement them into the mockups. If I made a mistake about the demographics, I apologize as I wasn't following all the email conversations due business obligations. Of course, if students are the largest audience I'll base the design around that idea. On the marketing aspect, design is first targeted with the largest audience, then the smaller audience is mentioned and divided on the other areas of the main design. Apache HTTPD Server with Apache Subversion and a custom CMS that allows publishing in many ways including Apache Maven and Apache Forrest. Apache Infrastructure is maintained by people involved with these and most other Apache projects. Thank you for explaining this. I think we're better off preparing the HTML and then OpenOffice devs can implement it into Apache CMS or any other custom system. I'll have this in mind while working on other mockups although usually there are no technical limitations or specific requirements for actual designs. Boilerplate html5 would be good. We just need to divide it up between template/frame components and the body. The CMS includes custom perl code which can do most anything in page construction. Great, sounds good. Can you tell me where I can find more information about that perl code? I'm interested on what it offers in page construction process, it sounds very interesting. Best, Milosh Regards, Dave /* *//*Re: PSD and then convert to HTML with a responsive framework or use Wordpress*/ Yes actually that was one plan, PSD HTML Wordpress, but as I pointed out above, we're not confined with Wordpress. -- To other collaborators - please feel free to comment out everything. If there are any copywriters involved, it would be great - I noticed large gap inside current OpenOffice website - content is disorganized, main points and features are not properly explained and placed (this is extremely crucial to optin rates), and other details as well. If there are content writers out there, I would like to hear their thoughts on this. I can lend marketing perspective on it and we can work something out. Best, Milosh On 4/5/2013 12:40 AM, Andrea Pescetti wrote: Milosh Vujnovic wrote: http://techcolossus.com/openoffice/OpenOffice-V01-Milosh.jpg Quite nice! I remember that you had suggested two options, i.e., PSD and then convert to HTML with a responsive framework or use Wordpress. The first one may be architecturally feasible (the Apache CMS is not a real CMS, but a simple infrastructure to automate some inclusion of common elements and allow markdown syntax); on the other hand, Wordpress would be rather problematic, since we don't have a PHP-enabled infrastructure at the moment and storing pages in a database does not fit with the current workflow. I hope this attempt is not assuming that we can use Wordpress, or any LAMP CMS for that matter. Regards, Andrea. - To unsubscribe, e-mail: marketing-unsubscr...@openoffice.apache.org For additional commands, e-mail: marketing-h...@openoffice.apache.org - To unsubscribe, e-mail: marketing-unsubscr...@openoffice.apache.org For additional commands, e-mail: marketing-h...@openoffice.apache.org
Re: Conversation: Pick A Logo
Hi Samer, this looks good, I like the clean approach! I see two things here that maybe can be changed: - TM mark can be more closer to the font, and little smaller maybe - Maybe we can try varying font families to find the best font for this? I like the one you've used, but maybe we can see other types before agreeing with the final one. Vasilis, I agree with the PNG statement - although that isn't always exclusive, lots of things can depend on this, so I would say that we wait to complete the actual HTML/CSS for the new site before making conclusions for other details like logo image type. For example, all of these elements https://developer.mozilla.org/en-US/docs/SVG/Element can be used if SVG is implemented into HTML. Not specific to this project, but I'm just giving more info about this. Best, Milosh On 04/05/2013 09:19 AM, B.X.LEE ANALOG CREW wrote: Hello Everyone, I like this logo (http://imagebin.org/252847) but i don't agree with the typography as it gives me the sense of old. Maybe some more rounded modern typo will be better in my opinion. Also, i would like to suggest to use ONLY PNG formats both for website and programing. In my experience this must be done from a person that knows how to export (save for web devices) correctly from Photoshop or Illustrator as this decreases size and increases quality. Illustrator users must take in mind align to pixel grid option before they export. Thanks Vasilis Xenofontos Date: Fri, 5 Apr 2013 00:01:41 -0400 Subject: Re: Conversation: Pick A Logo From: samer...@gmail.com To: marketing@openoffice.apache.org; d...@openoffice.apache.org Hello Everyone, Can I propose we move forward with this logo: http://imagebin.org/252847 I kept the current official blue for both the logo and word 'Open' in the wordmark because the word 'Open' gets less emphasis with the lighter blue. I also gave the text Apache a placement inside the valley made by the two O's as many people's designs had suggested. The font is Roboto Condensed which is Apache 2.0 Licensed. The source file is an SVG created in Inkscape. The above is a png export. Samer On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour samer...@gmail.com wrote: Hello, I will wait a few more days but it sounds like the group will be able to come to a consensus on refreshing the orb in some way or another. We can proceed with finalizing this logo proposal if no one objectifies. Samer On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham vka...@gmail.com wrote: A flat logo may be good for Pepsi, Domino's, Microsoft, Skype, Twitter since they have money power to promote. What AOO needs is a good looking logo With Warm Regards V.Kadal Amutham 919444360480 914422396480 On 30 March 2013 18:17, Juergen Schmidt jogischm...@gmail.com wrote: Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado: On 3/29/13, Robin Fowler robin.fow...@outlook.com wrote: Due to the opinions I've seen so far I've decided to make a new design: https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1modificationDate=1364582663662 Here is a tweak, without the orb. Looks pretty olympic. http://imagebin.org/252139 maybe I am confused but I thought that we want something like the orb that can be used standalone with the name. For ample for buttons, stickers etc. Juergen Overall it has a flat look and yet still some depth to make it stand out from the microsoft brand. I think it is also important to think about the form itself, the silhouette should ideally be recognisable on its own, which is one reason using the apache feather is a good idea. Some other thoughts: One of the problems i see with a lot of the proposals is the lack of thought given to typography. It seems the text is just slapped on as an afterthought, in many cases the 'apache' is floating somewhere randomly above 'openoffice'. Think of what you want the logo to imply, it should not look disorganised. Another thing worth pointing out is the kerning (spacing between letters) which could be optimised on some of the proposals. There was a long discussion about the typography, starting with an open typography, and also a more artistic. This is an extremely important aspect of the whole logo design and should be considered when choosing a design. After all, many logos consist of nothing other than text. I also want to say i really like Vasilis Xenofontos design. It might be too different from the current, but it's a very good logo imo. Robin On 28 Mar 2013, at 12:38, Samer Mansour samer...@gmail.com wrote: Robin brought up a good point that we should pick a logo before we start work on the application artifacts or the website as it will influence those. I initially was excited that we could have a new logo, an opportunity to change the face of OpenOffice. But after I saw Chris R. proposal I convinced myself refreshing rather than
Just dream on the perfect artwork
This sound weird even for me, but i just dream on the AOO logo for 4.0. I just woke up and I am trying to sketch whatever I saw was the AOO logo, more than the logo was the artwork (similar to the gulls or the 3D gulls). The artwork usually comes with the look and feel of the logo. This was an image that at first glance looked more like a knife till I finally got it, it was a windsurf leech. Something similar to here: http://fc07.deviantart.net/fs37/f/2008/280/d/a/Sunrise_windsurfing_by_blindrider.jpg This basically form the 4, unfortunately the gradients were a bit too hard to memorize and reproduce. But a series of gulls form different shades of blue, and the intersection gave the inner part of the 4 space. I am still working on it but this is the first draft but here is somewhat of a sketch. http://imagebin.org/252906 -- Alexandro Colorado Apache OpenOffice Contributor http://es.openoffice.org
