Just dream on the perfect artwork

[Alexandro Colorado]

This sound weird even for me, but i just dream on the AOO logo for 4.0. I
just woke up and I am trying to sketch whatever I saw was the AOO logo,
more than the logo was the artwork (similar to the gulls or the 3D gulls).
The artwork usually comes with the look and feel of the logo.

This was an image that at first glance looked more like a knife till I
finally got it, it was a windsurf leech. Something similar to here:
http://fc07.deviantart.net/fs37/f/2008/280/d/a/Sunrise_windsurfing_by_blindrider.jpg

This basically form the 4, unfortunately the gradients were a bit too hard
to memorize and reproduce. But a series of gulls form different shades of
blue, and the intersection gave the inner part of the 4 space.

I am still working on it but this is the first draft but here is somewhat
of a sketch.
http://imagebin.org/252906

-- 
Alexandro Colorado
Apache OpenOffice Contributor
http://es.openoffice.org

Re: Homepage Mockup

[Jürgen Schmidt]

On 4/4/13 10:54 PM, Milosh Vujnovic wrote:
> Hi Rob,
> 
> sure, here it is:
> http://techcolossus.com/openoffice/OpenOffice-V01-Milosh.jpg

quite nice, looks like a professional homepage ;-)

Juergen

> 
> Best,
> Milosh
> 
> 
> On 4/4/2013 10:49 PM, Rob Weir wrote:
>>
>>
>>
>> On Thu, Apr 4, 2013 at 4:42 PM, Milosh Vujnovic
>> mailto:mil...@techcolossus.com>> wrote:
>>
>> Hi everyone,
>>
>> attached in this email is a quick mockup that I did for the
>> homepage so we can at least have a starting point.
>> Then we can progress with the details - content, what sections
>> should be added, what should be changed, etc.
>> There are some visual details and more spacing that I will add
>> later - currently this was all composed pretty much quickly.
>>
>>
>> Hello Milosh,  Unfortunately most attachments are stripped from the
>> mailing list.  So we can't see your mockup.
>>
>> Is it possible for you to post it someplace on the web?  Or, you can
>> mail it to be directly and I can post it someplace for others to see.
>>
>> Regards,
>>
>> -Rob
>>
>>
>> Let me know your thoughts.
>>
>> P.S. I've used logo mockup from Alexandro, changed the order a
>> little bit.. please keep in mind that this might also changed as
>> the final word has not been made on the logo (as far as I
>> understand).
>> P.P.S. Tech-related note: this was made on 960px template with 12
>> columns.
>>
>> Best,
>> Milosh
>>
>>
>>
>>
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>>
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Re: Homepage Mockup

[Rob Weir]

On Fri, Apr 5, 2013 at 8:01 AM, Milos Vujnovic wrote:

> Hi Dave,
>
> my answers and comments are below.
>
> Thanks,
> Milosh
>
>
>
> On 04/05/2013 04:28 AM, Dave Fisher wrote:
>
>> First an editorial comment.
>>
>> Why the Business emphasis on the front page?
>>
>
> To my knowledge, one of the biggest demographics that are using OpenOffice
> are businesses and students.
> Let me know if you have any suggestions and I'll implement them into the
> mockups.
>
> If I made a mistake about the demographics, I apologize as I wasn't
> following all the email conversations due business obligations.
>
> Of course, if students are the largest audience I'll base the design
> around that idea.
> On the marketing aspect, design is first targeted with the largest
> audience, then the smaller audience is mentioned and divided on the other
> areas of the main design.
>
>
>

I like the idea of having people on the homepage.  That is a proven
technique.  Our user base is quite diverse, so any one image is going to
omit many categories of users.  Maybe that could be an image slider,
rotating multiple images?




>
>> Apache HTTPD Server with Apache Subversion and a custom CMS that allows
>> publishing in many ways including Apache Maven and Apache Forrest. Apache
>> Infrastructure is maintained by people involved with these and most other
>> Apache projects.
>>
>
> Thank you for explaining this. I think we're better off preparing the HTML
> and then OpenOffice devs can implement it into Apache CMS or any other
> custom system.
> I'll have this in mind while working on other mockups although usually
> there are no technical limitations or specific requirements for actual
> designs.
>
>
>
>> Boilerplate html5 would be good. We just need to divide it up between
>> template/frame components and the body. The CMS includes custom perl code
>> which can do most anything in page construction.
>>
>
> Great, sounds good.
> Can you tell me where I can find more information about that perl code?
> I'm interested on what it offers in page construction process, it sounds
> very interesting.
>
>

Here's a basic overview of the website anatomy.  Start with a plain page
like our license page:

http://www.openoffice.org/license.html

That's how it displays to users.  But the source file that we edit is more
basic:

https://svn.apache.org/repos/asf/openoffice/ooo-site/trunk/content/license.html

Other parts of the page, like the footer, the navigator at top, the header
and logo, the "We're on Pinterest" announcement, etc., are stored in
separate source files and processed as Server Side Includes.

You can see the global site templates here:

https://svn.apache.org/repos/asf/openoffice/ooo-site/trunk/templates/

And the perl script here:

https://svn.apache.org/repos/asf/openoffice/ooo-site/trunk/lib/

Note that the template can be overriden, so some parts of the website have
an additional side panel, e.g., the Product pages:

http://www.openoffice.org/product/index.html


I think it would be fine to concentrate initially on the information design
and the general website approach.  I think what you've shown so far is much
cleaner and appealing then what we have now.  This is great!

However, you might want to keep these technical considerations in mind.  In
the end we need humanly-editable, standards-based web pages that don't
require proprietary tools to maintain.  Beyond the server side includes we
can't rely on server side processing, LAMP, etc.

We'll also want to think of the pages in a modular way, so that common
pieces like navigators, can be processed as Server Side Includes.

Also, we'll want to think about what we put on the home page, but also what
the look & feel would be for other plain pages, like the license page
linked to above.

Regards,

-Rob








> Best,
> Milosh
>
>
>
>
>>
>> Regards,
>> Dave
>>
>>  /*
>>> *//*Re: PSD and then convert to HTML with a responsive framework or use
>>> Wordpress*/
>>> Yes actually that was one plan, PSD > HTML > Wordpress, but as I pointed
>>> out above, we're not confined with Wordpress.
>>>
>>> --
>>>
>>> To other collaborators - please feel free to comment out everything.
>>>
>>> If there are any copywriters involved, it would be great - I noticed
>>> large "gap" inside current OpenOffice website - content is disorganized,
>>> main points and features are not properly explained and placed (this is
>>> extremely crucial to optin rates), and other details as well. If there are
>>> content writers out there, I would like to hear their thoughts on this. I
>>> can lend marketing perspective on it and we can work something out.
>>>
>>> Best,
>>> Milosh
>>>
>>>
>>> On 4/5/2013 12:40 AM, Andrea Pescetti wrote:
>>>
 Milosh Vujnovic wrote:

> http://techcolossus.com/**openoffice/OpenOffice-V01-**Milosh.jpg
>

 Quite nice! I remember that you had suggested two options, i.e., PSD
 and then convert to HTML with a r

Re: Conversation: Pick A Logo

[Milos Vujnovic]

Hi Samer,

this looks good, I like the clean approach!

I see two things here that maybe can be changed:

- "TM" mark can be more closer to the font, and little smaller maybe
- Maybe we can try varying font families to find the best font for this? 
I like the one you've used, but maybe we can see other types before 
agreeing with the final one.


Vasilis, I agree with the PNG statement - although that isn't always 
exclusive, lots of things can depend on this, so I would say that we 
wait to complete the actual HTML/CSS for the new site before making 
conclusions for other details like logo image type. For example, all of 
these elements  
can be used if SVG is implemented into HTML. Not specific to this 
project, but I'm just giving more info about this.


Best,
Milosh


On 04/05/2013 09:19 AM, B.X.LEE ANALOG CREW wrote:

Hello Everyone,
I like this logo (http://imagebin.org/252847)  but i don't agree with the 
typography as it gives me the sense of old.
Maybe some more rounded modern typo will be better in my opinion.
Also, i would like to suggest to use ONLY PNG formats both for website and 
programing.
In my experience this must be done from a person that knows how to export (save for 
web & devices) correctly from Photoshop or Illustrator as this decreases size 
and increases quality.
Illustrator users must take in mind "align to pixel grid" option before they 
export.

Thanks
Vasilis Xenofontos



Date: Fri, 5 Apr 2013 00:01:41 -0400
Subject: Re: Conversation: Pick A Logo
From: samer...@gmail.com
To: marketing@openoffice.apache.org; d...@openoffice.apache.org

Hello Everyone,

Can I propose we move forward with this logo: http://imagebin.org/252847
I kept the current official blue for both the logo and word 'Open' in the
wordmark because the word 'Open' gets less emphasis with the lighter blue.
I also gave the text Apache a placement inside the valley made by the two
O's as many people's designs had suggested.
The font is Roboto Condensed which is Apache 2.0 Licensed.

The source file is an SVG created in Inkscape. The above is a png export.

Samer

On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour  wrote:


Hello,

I will wait a few more days but it sounds like the group will be able to
come to a consensus on refreshing the orb in some way or another.  We can
proceed with finalizing this logo proposal if no one objectifies.

Samer


On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham  wrote:


A flat logo may be good for  Pepsi, Domino's, Microsoft, Skype, Twitter
since they have money power to promote. What AOO needs is a good looking
logo

With Warm Regards

V.Kadal Amutham
919444360480
914422396480


On 30 March 2013 18:17, Juergen Schmidt  wrote:


Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:

On 3/29/13, Robin Fowler  wrote:

Due to the opinions I've seen so far I've decided to make a new

design:






https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662


Here is a tweak, without the orb. Looks pretty olympic.
http://imagebin.org/252139


maybe I am confused but I thought that we want something like the orb

that

can be used standalone with the name. For ample for buttons, stickers

etc.


Juergen





Overall it has a flat look and yet still some depth to make it stand

out

from the microsoft brand. I think it is also important to think

about

the

form itself, the silhouette should ideally be recognisable on its

own,

which

is one reason using the apache feather is a good idea.

Some other thoughts:

One of the problems i see with a lot of the proposals is the lack of

thought

given to typography. It seems the text is just slapped on as an
afterthought, in many cases the 'apache' is floating somewhere

randomly

above 'openoffice'. Think of what you want the logo to imply, it

should not

look disorganised. Another thing worth pointing out is the kerning

(spacing

between letters) which could be optimised on some of the proposals.




There was a long discussion about the typography, starting with an
open typography, and also a more artistic.



This is an extremely important aspect of the whole logo design and

should be

considered when choosing a design. After all, many logos consist of

nothing

other than text.

I also want to say i really like Vasilis Xenofontos design. It might

be too

different from the current, but it's a very good logo imo.

Robin

On 28 Mar 2013, at 12:38, Samer Mansour  wrote:


Robin brought up a good point that we should pick a logo before we

start

work on the application artifacts or the website as it will

influence

those.

I initially was excited that we could have a new logo, an

opportunity to

change the face of OpenOffice.

But after I saw Chris R. proposal I convinced myself refreshing

rather

than
re-branding was the better path.

So I would like to start a conversation that will hopefull

Re: Homepage Mockup

[Milos Vujnovic]

Hi Dave,

my answers and comments are below.

Thanks,
Milosh


On 04/05/2013 04:28 AM, Dave Fisher wrote:

First an editorial comment.

Why the Business emphasis on the front page?


To my knowledge, one of the biggest demographics that are using 
OpenOffice are businesses and students.
Let me know if you have any suggestions and I'll implement them into the 
mockups.


If I made a mistake about the demographics, I apologize as I wasn't 
following all the email conversations due business obligations.


Of course, if students are the largest audience I'll base the design 
around that idea.
On the marketing aspect, design is first targeted with the largest 
audience, then the smaller audience is mentioned and divided on the 
other areas of the main design.




Apache HTTPD Server with Apache Subversion and a custom CMS that allows 
publishing in many ways including Apache Maven and Apache Forrest. Apache 
Infrastructure is maintained by people involved with these and most other 
Apache projects.


Thank you for explaining this. I think we're better off preparing the 
HTML and then OpenOffice devs can implement it into Apache CMS or any 
other custom system.
I'll have this in mind while working on other mockups although usually 
there are no technical limitations or specific requirements for actual 
designs.




Boilerplate html5 would be good. We just need to divide it up between 
template/frame components and the body. The CMS includes custom perl code which 
can do most anything in page construction.


Great, sounds good.
Can you tell me where I can find more information about that perl code? 
I'm interested on what it offers in page construction process, it sounds 
very interesting.


Best,
Milosh





Regards,
Dave


/*
*//*Re: PSD and then convert to HTML with a responsive framework or use 
Wordpress*/
Yes actually that was one plan, PSD > HTML > Wordpress, but as I pointed out 
above, we're not confined with Wordpress.

--

To other collaborators - please feel free to comment out everything.

If there are any copywriters involved, it would be great - I noticed large 
"gap" inside current OpenOffice website - content is disorganized, main points 
and features are not properly explained and placed (this is extremely crucial to optin 
rates), and other details as well. If there are content writers out there, I would like 
to hear their thoughts on this. I can lend marketing perspective on it and we can work 
something out.

Best,
Milosh


On 4/5/2013 12:40 AM, Andrea Pescetti wrote:

Milosh Vujnovic wrote:

http://techcolossus.com/openoffice/OpenOffice-V01-Milosh.jpg


Quite nice! I remember that you had suggested two options, i.e., PSD and then 
convert to HTML with a responsive framework or use Wordpress.

The first one may be architecturally feasible (the "Apache CMS" is not a real 
CMS, but a simple infrastructure to automate some inclusion of common elements and allow 
markdown syntax); on the other hand, Wordpress would be rather problematic, since we 
don't have a PHP-enabled infrastructure at the moment and storing pages in a database 
does not fit with the current workflow. I hope this attempt is not assuming that we can 
use Wordpress, or any LAMP CMS for that matter.

Regards,
  Andrea.

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Re: Homepage Mockup

[Milos Vujnovic]

Hi Samer,

thank you -- fonts that were currently used were Rockwell, PT Sans and 
Arial.

Let me know what you've came up with and I'll implement them in mockups.

For web development I mostly use Google Web Fonts library, so I can also 
implement some fonts from there into the mockups.


Best,
Milosh



On 04/05/2013 04:15 AM, Samer Mansour wrote:

Milosh those look really excellent!

Ok let me finalize a logo and propose it as the new logo.  Lets hope it
doesn't start a war.  I will comb through the fonts suggested and see if
there is a licensed one I can complete the word mark with that fits the
logo well.


On Thu, Apr 4, 2013 at 6:50 PM, Milosh Vujnovic wrote:


Hi Andrea,

thanks for explaining that thoroughly -- at least we'll know what are
options are.
I guess the current website is operating on IIS, if it isn't LAMP stack,
right?

As for your question - no this wasn't made with the purpose to be
implemented into Wordpress.
It was prepared to be converted with Boilerplate HTML5 framework, then we
can move on from there and either use some form of a CMS, or think of some
other way of managing website content.
/*
*//*Re: PSD and then convert to HTML with a responsive framework or use
Wordpress*/
Yes actually that was one plan, PSD > HTML > Wordpress, but as I pointed
out above, we're not confined with Wordpress.

--

To other collaborators - please feel free to comment out everything.

If there are any copywriters involved, it would be great - I noticed large
"gap" inside current OpenOffice website - content is disorganized, main
points and features are not properly explained and placed (this is
extremely crucial to optin rates), and other details as well. If there are
content writers out there, I would like to hear their thoughts on this. I
can lend marketing perspective on it and we can work something out.

Best,
Milosh



On 4/5/2013 12:40 AM, Andrea Pescetti wrote:


Milosh Vujnovic wrote:


http://techcolossus.com/**openoffice/OpenOffice-V01-**Milosh.jpg



Quite nice! I remember that you had suggested two options, i.e., PSD and
then convert to HTML with a responsive framework or use Wordpress.

The first one may be architecturally feasible (the "Apache CMS" is not a
real CMS, but a simple infrastructure to automate some inclusion of common
elements and allow markdown syntax); on the other hand, Wordpress would be
rather problematic, since we don't have a PHP-enabled infrastructure at the
moment and storing pages in a database does not fit with the current
workflow. I hope this attempt is not assuming that we can use Wordpress, or
any LAMP CMS for that matter.

Regards,
   Andrea.

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To unsubscribe, e-mail: 
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For additional commands, e-mail: 
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Re: Conversation: Pick A Logo

[Robin Fowler]

I agree with Juergen. There are multiple things I don't really like about the 
proposed logo (obviously there'll always be something someone doesn't like). I 
think it would be better to vote and then make an educated decision based on 
the results. I can't say I agree with one person choosing a logo, especially 
with the amount of good proposals we've had.

Robin


On 5 Apr 2013, at 08:33, Jürgen Schmidt  wrote:

> On 4/5/13 6:01 AM, Samer Mansour wrote:
>> Hello Everyone,
>> 
>> Can I propose we move forward with this logo: http://imagebin.org/252847
>> I kept the current official blue for both the logo and word 'Open' in the
>> wordmark because the word 'Open' gets less emphasis with the lighter blue.
>> I also gave the text Apache a placement inside the valley made by the two
>> O's as many people's designs had suggested.
>> The font is Roboto Condensed which is Apache 2.0 Licensed.
> 
> mmh, I don't think that it would be a good approach if we simply move
> forward with this one. We collected several proposals over weeks now and
> it is still not easy to pick the serious ones.
> 
> We should summarize what we have, maybe drop the obvious bad ones and
> start a first vote. the 3 best voted proposals will be reviewed in more
> detail if they fulfill our requirements and if we can appropriate
> further brand elements like icons, app icon, etc.
> 
> Then start the final vote.
> 
> Just my opinion
> 
> Juergen
> 
> 
> 
>> 
>> The source file is an SVG created in Inkscape. The above is a png export.
>> 
>> Samer
>> 
>> On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour  wrote:
>> 
>>> Hello,
>>> 
>>> I will wait a few more days but it sounds like the group will be able to
>>> come to a consensus on refreshing the orb in some way or another.  We can
>>> proceed with finalizing this logo proposal if no one objectifies.
>>> 
>>> Samer
>>> 
>>> 
>>> On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham  wrote:
>>> 
 A flat logo may be good for  Pepsi, Domino's, Microsoft, Skype, Twitter
 since they have money power to promote. What AOO needs is a good looking
 logo
 
 With Warm Regards
 
 V.Kadal Amutham
 919444360480
 914422396480
 
 
 On 30 March 2013 18:17, Juergen Schmidt  wrote:
 
> Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:
>> On 3/29/13, Robin Fowler  wrote:
>>> Due to the opinions I've seen so far I've decided to make a new
 design:
>>> 
>>> 
> 
 https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
>> 
>> Here is a tweak, without the orb. Looks pretty olympic.
>> http://imagebin.org/252139
>> 
> maybe I am confused but I thought that we want something like the orb
 that
> can be used standalone with the name. For ample for buttons, stickers
 etc.
> 
> Juergen
>> 
>> 
>>> 
>>> Overall it has a flat look and yet still some depth to make it stand
> out
>>> from the microsoft brand. I think it is also important to think
 about
> the
>>> form itself, the silhouette should ideally be recognisable on its
 own,
> which
>>> is one reason using the apache feather is a good idea.
>>> 
>>> Some other thoughts:
>>> 
>>> One of the problems i see with a lot of the proposals is the lack of
> thought
>>> given to typography. It seems the text is just slapped on as an
>>> afterthought, in many cases the 'apache' is floating somewhere
 randomly
>>> above 'openoffice'. Think of what you want the logo to imply, it
> should not
>>> look disorganised. Another thing worth pointing out is the kerning
> (spacing
>>> between letters) which could be optimised on some of the proposals.
>>> 
>> 
>> 
>> There was a long discussion about the typography, starting with an
>> open typography, and also a more artistic.
>> 
>>> 
>>> This is an extremely important aspect of the whole logo design and
> should be
>>> considered when choosing a design. After all, many logos consist of
> nothing
>>> other than text.
>>> 
>>> I also want to say i really like Vasilis Xenofontos design. It might
> be too
>>> different from the current, but it's a very good logo imo.
>>> 
>>> Robin
>>> 
>>> On 28 Mar 2013, at 12:38, Samer Mansour  wrote:
>>> 
 Robin brought up a good point that we should pick a logo before we
> start
 work on the application artifacts or the website as it will
 influence
 those.
 
 I initially was excited that we could have a new logo, an
> opportunity to
 change the face of OpenOffice.
 
 But after I saw Chris R. proposal I convinced myself refreshing
> rather
 than
 re-branding was the better path.
 
 So I would like to 

RE: Conversation: Pick A Logo

[B . X . LEE ANALOG CREW]

Hello Everyone,
I like this logo (http://imagebin.org/252847)  but i don't agree with the 
typography as it gives me the sense of old.
Maybe some more rounded modern typo will be better in my opinion.
Also, i would like to suggest to use ONLY PNG formats both for website and 
programing.
In my experience this must be done from a person that knows how to export (save 
for web & devices) correctly from Photoshop or Illustrator as this decreases 
size and increases quality.
Illustrator users must take in mind "align to pixel grid" option before they 
export.

Thanks
Vasilis Xenofontos


> Date: Fri, 5 Apr 2013 00:01:41 -0400
> Subject: Re: Conversation: Pick A Logo
> From: samer...@gmail.com
> To: marketing@openoffice.apache.org; d...@openoffice.apache.org
> 
> Hello Everyone,
> 
> Can I propose we move forward with this logo: http://imagebin.org/252847
> I kept the current official blue for both the logo and word 'Open' in the
> wordmark because the word 'Open' gets less emphasis with the lighter blue.
> I also gave the text Apache a placement inside the valley made by the two
> O's as many people's designs had suggested.
> The font is Roboto Condensed which is Apache 2.0 Licensed.
> 
> The source file is an SVG created in Inkscape. The above is a png export.
> 
> Samer
> 
> On Sun, Mar 31, 2013 at 2:55 PM, Samer Mansour  wrote:
> 
> > Hello,
> >
> > I will wait a few more days but it sounds like the group will be able to
> > come to a consensus on refreshing the orb in some way or another.  We can
> > proceed with finalizing this logo proposal if no one objectifies.
> >
> > Samer
> >
> >
> > On Sun, Mar 31, 2013 at 3:40 AM, Kadal Amutham  wrote:
> >
> >> A flat logo may be good for  Pepsi, Domino's, Microsoft, Skype, Twitter
> >> since they have money power to promote. What AOO needs is a good looking
> >> logo
> >>
> >> With Warm Regards
> >>
> >> V.Kadal Amutham
> >> 919444360480
> >> 914422396480
> >>
> >>
> >> On 30 March 2013 18:17, Juergen Schmidt  wrote:
> >>
> >> > Am Samstag, 30. März 2013 um 03:05 schrieb Alexandro Colorado:
> >> > > On 3/29/13, Robin Fowler  wrote:
> >> > > > Due to the opinions I've seen so far I've decided to make a new
> >> design:
> >> > > >
> >> > > >
> >> >
> >> https://cwiki.apache.org/confluence/download/attachments/27846912/OO_4_final_design_Robin-Fowler.jpg?version=1&modificationDate=1364582663662
> >> > >
> >> > > Here is a tweak, without the orb. Looks pretty olympic.
> >> > > http://imagebin.org/252139
> >> > >
> >> > maybe I am confused but I thought that we want something like the orb
> >> that
> >> > can be used standalone with the name. For ample for buttons, stickers
> >> etc.
> >> >
> >> > Juergen
> >> > >
> >> > >
> >> > > >
> >> > > > Overall it has a flat look and yet still some depth to make it stand
> >> > out
> >> > > > from the microsoft brand. I think it is also important to think
> >> about
> >> > the
> >> > > > form itself, the silhouette should ideally be recognisable on its
> >> own,
> >> > which
> >> > > > is one reason using the apache feather is a good idea.
> >> > > >
> >> > > > Some other thoughts:
> >> > > >
> >> > > > One of the problems i see with a lot of the proposals is the lack of
> >> > thought
> >> > > > given to typography. It seems the text is just slapped on as an
> >> > > > afterthought, in many cases the 'apache' is floating somewhere
> >> randomly
> >> > > > above 'openoffice'. Think of what you want the logo to imply, it
> >> > should not
> >> > > > look disorganised. Another thing worth pointing out is the kerning
> >> > (spacing
> >> > > > between letters) which could be optimised on some of the proposals.
> >> > > >
> >> > >
> >> > >
> >> > > There was a long discussion about the typography, starting with an
> >> > > open typography, and also a more artistic.
> >> > >
> >> > > >
> >> > > > This is an extremely important aspect of the whole logo design and
> >> > should be
> >> > > > considered when choosing a design. After all, many logos consist of
> >> > nothing
> >> > > > other than text.
> >> > > >
> >> > > > I also want to say i really like Vasilis Xenofontos design. It might
> >> > be too
> >> > > > different from the current, but it's a very good logo imo.
> >> > > >
> >> > > > Robin
> >> > > >
> >> > > > On 28 Mar 2013, at 12:38, Samer Mansour  wrote:
> >> > > >
> >> > > > > Robin brought up a good point that we should pick a logo before we
> >> > start
> >> > > > > work on the application artifacts or the website as it will
> >> influence
> >> > > > > those.
> >> > > > >
> >> > > > > I initially was excited that we could have a new logo, an
> >> > opportunity to
> >> > > > > change the face of OpenOffice.
> >> > > > >
> >> > > > > But after I saw Chris R. proposal I convinced myself refreshing
> >> > rather
> >> > > > > than
> >> > > > > re-branding was the better path.
> >> > > > >
> >> > > > > So I would like to start a conversation that will hopefully give
> >> us
> >> > > > > strong
> >> > > > > arguments to pick