Re: GNOME Sound
On Tue, Dec 7, 2010 at 3:03 PM, Paul Cutler wrote: > I'd recommend Joey (cc'd) - he's active in GNOME marketing and has a > musical background. > > Gosh, you know I would really love a nice asian sound or myabe a voice from carnatic or hindustani music. It's kind of hard to describe what I have in my head but it's traditional but somewhat choral in nature. I'm not sure if using voices will pan out but it's hard to find subtle sounds for these kind of things. Anyways, just a thought. sri -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
On Wed, Dec 8, 2010 at 9:19 AM, Jason D. Clinton wrote: > On Wed, Dec 8, 2010 at 09:21, Dave Neary wrote: > >> I really like the longer articles, and it's the kind of thing I'd like >> to see more in the GNOME Journal - and I'd even volunteer to write one >> or two, and encourage others to do the same - but I don't want to spend >> time arguing about whether it's useful or not. >> > > I read your original email as a request for someone else to do it to which > I was emphatically saying "my plate is full with doing it this other way". > If you are volunteering, we can use all the help we can get and welcome the > contribution! > > So, longer articles is good provided you have a writing style that is engaging. I generally have issues with tech article as they lack a personable element when reading. I'd like to think the articles I write (or maybe used to write.. I haven't written one in awhile) was an example of that style. sri -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
On Wed, Dec 8, 2010 at 09:21, Dave Neary wrote: > I really like the longer articles, and it's the kind of thing I'd like > to see more in the GNOME Journal - and I'd even volunteer to write one > or two, and encourage others to do the same - but I don't want to spend > time arguing about whether it's useful or not. > I read your original email as a request for someone else to do it to which I was emphatically saying "my plate is full with doing it this other way". If you are volunteering, we can use all the help we can get and welcome the contribution! -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
Dave, I'll be following up with you for GJ after this next edition is out! :) On a more serious note, I think both arguments are valid - I think longer form articles and short form (twitter, etc) both have their uses - I would love to see a volunteer step up and help manage and run one of them. I think all outreach is good, especially with a good plan and goal behind it. Paul On Wed, Dec 8, 2010 at 9:21 AM, Dave Neary wrote: > Hi, > > Joey Ferwerda wrote: >> The attention span of general people are very low. >> Thats the reason why Twitter is 160 characters max, the facebook >> messages are short, most of the Blogs contain a "read more" button with >> 90% of the post, youtube does not allow large video's for regular users >> etc etc. > > At this stage, I have to ask: is this "stop energy" (i.e. "I don't think > you should waste your time doing this") or a proposal to spend more time > with a micro-communication strategy (Twitter, Facebook & daily links > type stuff)? > > I really like the longer articles, and it's the kind of thing I'd like > to see more in the GNOME Journal - and I'd even volunteer to write one > or two, and encourage others to do the same - but I don't want to spend > time arguing about whether it's useful or not. > > Cheers, > Dave. > > -- > Dave Neary > GNOME Foundation member > dne...@gnome.org > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
Hi, Joey Ferwerda wrote: > The attention span of general people are very low. > Thats the reason why Twitter is 160 characters max, the facebook > messages are short, most of the Blogs contain a "read more" button with > 90% of the post, youtube does not allow large video's for regular users > etc etc. At this stage, I have to ask: is this "stop energy" (i.e. "I don't think you should waste your time doing this") or a proposal to spend more time with a micro-communication strategy (Twitter, Facebook & daily links type stuff)? I really like the longer articles, and it's the kind of thing I'd like to see more in the GNOME Journal - and I'd even volunteer to write one or two, and encourage others to do the same - but I don't want to spend time arguing about whether it's useful or not. Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
I agree with Jason. The attention span of general people are very low. Thats the reason why Twitter is 160 characters max, the facebook messages are short, most of the Blogs contain a "read more" button with 90% of the post, youtube does not allow large video's for regular users etc etc. That is something a lot or Proprietary company's use for their benefit. I am actually working on a paper about Commercial VS Open Source marketing quite a while, because i think we lack a lot of techniques that we can learn from the commercial world. Apple is really good in doing short but effective advertising, and the only Linux company that used the same technique actually did a spoof of those commercials, hooking in on the marketing they did. Of course i am talking about Novell who did the "Mac vs PC vs Linux" commercials, which are very popular on Youtube during the years. Maybe a good idea to set up a IRC meeting indeed since I wanted tot talk about this issue for quite a while. Joey On Wed, Dec 8, 2010 at 3:25 PM, Andre Klapper wrote: > Am Mittwoch, den 08.12.2010, 21:43 +0800 schrieb Frederic Muller: > > I know we have some Google Codein marketing tasks, I'm currently > > checking with Dave how to see all task as apparently started tasks don't > > appear in the list. > > I don't think you can without being a mentor or admin for GNOME. :-( > > Claimed GNOME tasks in the "Outreach" category currently are: > > http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061755958 > > Closed GNOME tasks in the "Outreach" category currently are: > > http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061861732 > > Open GNOME tasks in the "Outreach" category currently are: > > http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061736121 > > http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061836674 > > http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061877309 > > More is welcome, as usual. For more info see > http://live.gnome.org/GoogleCodeIn#GNOME_Community:_Getting_Involved . > > andre > -- > mailto:ak...@gmx.net | failed > http://blogs.gnome.org/aklapper > > -- > marketing-list mailing list > marketing-list@gnome.org > http://mail.gnome.org/mailman/listinfo/marketing-list > -- Alias. Morton Black -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
On Wed, Dec 8, 2010 at 6:43 AM, Frederic Muller wrote: > Hi! > > For me I think half of the size would have been ok. The style is a but > pompous and that part really killed it "The weekly email newsletters are > extremely good, with links to a whole host of excellent articles and > tutorials, notifications of events and training opportunities. " Basically > the guy loves spam weird. I doubt our user base does (I could be wrong). > Actually a professional survey I just read said that most developers prefer email newsletters as their communication method and subscribe to several. I think the focus was web developers. It was a 50+ page report but I will try to dig up the quote later. It also said that when it comes to training, they prefer webinars. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
Am Mittwoch, den 08.12.2010, 21:43 +0800 schrieb Frederic Muller: > I know we have some Google Codein marketing tasks, I'm currently > checking with Dave how to see all task as apparently started tasks don't > appear in the list. I don't think you can without being a mentor or admin for GNOME. :-( Claimed GNOME tasks in the "Outreach" category currently are: http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061755958 Closed GNOME tasks in the "Outreach" category currently are: http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061861732 Open GNOME tasks in the "Outreach" category currently are: http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061736121 http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061836674 http://www.google-melange.com/gci/task/show/google/gci2010/gnome/t129061877309 More is welcome, as usual. For more info see http://live.gnome.org/GoogleCodeIn#GNOME_Community:_Getting_Involved . andre -- mailto:ak...@gmx.net | failed http://blogs.gnome.org/aklapper -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
Hi! For me I think half of the size would have been ok. The style is a but pompous and that part really killed it "The weekly email newsletters are extremely good, with links to a whole host of excellent articles and tutorials, notifications of events and training opportunities. " Basically the guy loves spam weird. I doubt our user base does (I could be wrong). So something less 'advertorial', straight to the point and half of the size would make sense I believe. In fact there are so many things to do and so little time... Actually I was told to initiate an IRC meeting about our marketing activities about 1-2 week(s) ago. I'd be interested to have a discussion about the following items if anybody is interested: - General marketing plan - Current perception of GNOME 3.0 and how to improve issues - Using GUGs - Being briefed on all the on-going efforts (*cough*) - anything else people would like to add I know we have some Google Codein marketing tasks, I'm currently checking with Dave how to see all task as apparently started tasks don't appear in the list. There is surely more to this, but it could be a good start. Thanks and looking forward to hear from you guys. Fred On 12/08/2010 06:57 PM, Dave Neary wrote: Hi, Jason D. Clinton wrote: But it fails in the attention span category. Uh... sorry? I wasn't listening. ;) I disagree. In a world of twitter& blogs& soundbites& YouTube, there is a place for personal stories, and well thought out articles, and books. You don't always have to appeal to the lowest common denominator. We can't do marketing as though we're writing placement-paid Reader's Digest articles. This is the age of 140 character "essays" (saw that one this morning from El Goog) and play-em off kitty viral videos. The article I linked to doesn't sound like an infomercial (much). It sounds like a regular guy doing regular stuff who found the Linux Foundation helpful enough he decided to pay a membership. And, uhm, don't we also want to appeal to people like that? Now, I'll admit, I'm no communications professional (although I am teaching students in communications this year) but then, neither are you. So maybe it's worthwhile for both of us to figure out why Jennifer is pushing articles like this, how she goes about it, and what the result is? Cheers, Dave. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Learning from the best
Hi, Jason D. Clinton wrote: > But it fails in the attention span category. Uh... sorry? I wasn't listening. ;) I disagree. In a world of twitter & blogs & soundbites & YouTube, there is a place for personal stories, and well thought out articles, and books. You don't always have to appeal to the lowest common denominator. > We can't do marketing as > though we're writing placement-paid Reader's Digest articles. This is > the age of 140 character "essays" (saw that one this morning from El > Goog) and play-em off kitty viral videos. The article I linked to doesn't sound like an infomercial (much). It sounds like a regular guy doing regular stuff who found the Linux Foundation helpful enough he decided to pay a membership. And, uhm, don't we also want to appeal to people like that? Now, I'll admit, I'm no communications professional (although I am teaching students in communications this year) but then, neither are you. So maybe it's worthwhile for both of us to figure out why Jennifer is pushing articles like this, how she goes about it, and what the result is? Cheers, Dave. -- Dave Neary GNOME Foundation member dne...@gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
