2011/9/22 J. Félix Ontañón fonta...@emergya.es
El 21 de septiembre de 2011 12:23, Luc Pionchon
pionchon@gmail.comescribió:
2011/9/9 J. Félix Ontañón fonta...@emergya.es
El día 8 de septiembre de 2011 12:24, Luc Pionchon
pionchon@gmail.com escribió:
Hello Félix,
2011/9/8 J. Félix Ontañón fonta...@emergya.es
El día 8 de septiembre de 2011 10:22, Allan Day allanp...@gmail.com
escribió:
Hi Félix,
2011/9/8 J. Félix Ontañón fonta...@emergya.es:
Hi Marketing Team!
I've been diving into live.gnome.org (up again! it's a good
thing!)
looking for some indicators, kpi, metrics or something related the
way
you measure the success of the activities the marketing team does
and
how they help to achieve the objectives.
That's because many communities have an activity roadmap based on
objectives and i'm just figuring out the best practices measuring the
success, for my own use.
The point is that neither the Ubuntu Community nor the Open Knowledge
Foundation, same for Gnome, seems to have it.
It would be certainly interesting to have methods to measure success,
and to
clarify what success means for the community.
Of course, I think this is a starting point for a marketing plan: to
define goals clearly so the achievement of them would lead to
success.
What i've found related with gnome-marketing goals are spread between
the key activities[1] and the target markets[2], being the key
activities something like goals and the target markets as the place
to apply the activities, result of the segmentation study[3], in the
quest for the success,
[1] https://live.gnome.org/GnomeMarketing/#Key_activities
[2] https://live.gnome.org/GnomeMarketing/TargetMarkets
you forgot your [3] reference ;)
Sorry[3] ... It's also a draft from 2008
[3] https://live.gnome.org/GnomeMarketing/MarketSegmentation
it seems that most of GNOME marketing needs more love. Maybe going through
the material and clarify what is up-to-date or obsolete would be a good
starting point?
Note: when browsing through live.gnome.org, you have to keep in mind that
some of its content may be several year old and forgotten by most people.
Check the page info. It's important also to get in touch with people
currently involved. And updating the pages accordingly would be fantastic.
Got it.
Could you point us at a few communities that you feel most relevant?
The point is that I started with some big and consolidated communities
as GNOME, Ubuntu and OKFN and I found nothing.
It might be worth to keep investigating around. Just out of my mind you
may want to check out mozilla (and maybe wikipedia). Also the projects
backed up by companies, like ubuntu/canonical for example, though I do not
know how they would be open with their marketing methods.
Would you be motivated to help developing such methods for GNOME?
Wow! it would be amazing. I'm not a real expert in market research but
i've some ideas about it and about digital strategy.
Do you really think it worths the effort?
There are only a few GNOME people who are real experts in what they do for
the project (at least when they got started). The others use willingness and
collaboration.This is the strength of the GNOME community.
I don't doubt it, i'm on the willingness side :)
Just go ahead! You must find your way and when you end up with valuable
marketing techniques, you will certainly draw a lot of interest and support
from the community.
I'm willing to put some letters together as soon as posible.
Is a good practice to start a wiki page on live.gnome.org? I've access
there:
https://live.gnome.org/FelixOntanon
I think live.gnome.org is a good place to get started
I'll be watching with interest
Go ahead!
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