Outward facing media [Was: Goodies for GNOME 3.0 launch parties]
Stormy Peters wrote: In fact I am also interested in a more generic question which is how do we usually use our channels to announce stuff? I tried to motivate people with the T-shirt contest but didn't receive much feedback except from the people I contacted personally. How do we actually usually promote stuff outside of the GNOME community? (I thought GUGs would be a good way, but they seem a little bit sleepy ;) ). Good question! I've been thinking for a while that GNOME needs an outward facing media channel. The Planet and GNOME News are primarily places where we talk to ourselves. www.gnome.org is outward facing and has a news section, but it isn't primarily a news site (you certainly can't subscribe to it)... A blog or news site where we talk to our partners and to GNOME enthusiasts would be a great way to promote GNOME and to keep people in tune with where the project is going. It'd need volunteers if it were to become an enduring reality, of course... There are people that have been helping with Facebook and Twitter. I think a blog would be hard but perhaps a blog that gives excerpts and points to other articles. That way someone could follow Planet GNOME, GNOME News and other channels, make a judgement call on what would be interesting to our users and add them to the feed. I fully agree. We don't have the capacity to produce original content. Linking to existing material is a good way to go for the time being [1]. One way we can do this is through our microblogging channels. I've been doing a bit of work to develop these in recent times... if we want to take this further, there are a couple of things we can do: First, get more people involved. Right now, our bus-factor [2] is extremely high. If microblogging is going to be a proper part of our communications strategy, it needs to be stable and reliable. Any volunteers?! Second, we could tie our microblogging feeds into other channels, both as a way to get more people following them and as a means to get that content to people who don't use a microblogging service. Displaying our feeds on our web-sites is one obvious possibility here. I'm sure there are others though. Best, Allan [1] The difficulty with this is that much of the content that we currently generate is written for people who already know GNOME. The reason for a channel of the kind that I described in my previous mail is to explain how GNOME works to external audiences. [2] http://en.wikipedia.org/wiki/Bus_factor -- Blog: http://afaikblog.wordpress.com/ IRC: aday on irc.gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Outward facing media [Was: Goodies for GNOME 3.0 launch parties]
On Sat, Jan 29, 2011 at 6:12 AM, Allan Day allanp...@gmail.com wrote: I fully agree. We don't have the capacity to produce original content. Linking to existing material is a good way to go for the time being [1]. Producing original content is pretty difficult, look at the ups and downs of the GNOME Journal. To do it you have to be constantly aware of what the project is doing and be able to think 'oh, that might be interesting to write about'. Sometimes it's not apparent. I've been bullying people to write articles for awhile. Getting them to do it is an interesting problem. Some people react well to just being told to write one without given a choice, others require a little finesse. I've employed both with some measure of success. One way we can do this is through our microblogging channels. I've been doing a bit of work to develop these in recent times... if we want to take this further, there are a couple of things we can do: First, get more people involved. Right now, our bus-factor [2] is extremely high. If microblogging is going to be a proper part of our communications strategy, it needs to be stable and reliable. Any volunteers?! Well students are a pretty good target. You could recruit people on facebook and twitter possibly. People love being asked to join something because that person asked them to especially younger people. A mild stroking of the ego if you will. Target the people who have it running and are enthusiastic about it. Second, we could tie our microblogging feeds into other channels, both as a way to get more people following them and as a means to get that content to people who don't use a microblogging service. Displaying our feeds on our web-sites is one obvious possibility here. I'm sure there are others though. I'm two minds of that as I like the current page, but it also has no attraction since the news is not always updated. Having a p.g.o feed and twitter feed would be neat. Also the ability to highlight p.g.o posts on twitter and facebook would also encourage greater readership. [1] The difficulty with this is that much of the content that we currently generate is written for people who already know GNOME. The reason for a channel of the kind that I described in my previous mail is to explain how GNOME works to external audiences. Well, you could talk to lwn folks as one part of your media strategy. Secondly, if you want to write articles outside of people who know GNOME then I suggest we try to break into areas where our concept of work flow design would be advantageous for that industries like manufacturing, medical, help desk, industrial design and so forth. For instance, I would have a GNOME Journal issue talking about GNOME 3, and then we send those to various conferences outside of the usual FOSS conferences we attend. Send the Journal or maybe some marketing stuff to those organizers and ask them to put it some place visible. Even a looping slide show on a computer would be awesome. Everyone thing we send out there should focus on one thing, get them to join the GNOME facebook or twitter. I generally prefer twitter since it takes effort to go to the facebook page.. I never get any alerts when someone posts something on there. But twitter.. you put a post on facebook page and use twitter to highlight it. Some ideas off the top of my head. sri -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Goodies for GNOME 3.0 launch parties
Frederic Muller wrote: Dear marketing, Last foundation IRC meeting we touched on the Foundation approval of some budget for goodies to teams that will celebrate GNOME 3.0 on the release date. Great stuff! I'm looking forward to hearing the details of this (as well as trying to bag me some goodies)! How shall we announce this (and where)? Planet GNOME, Identica, Twitter, www.gnome.org... any others? (I'm interested in this too.) In fact I am also interested in a more generic question which is how do we usually use our channels to announce stuff? I tried to motivate people with the T-shirt contest but didn't receive much feedback except from the people I contacted personally. How do we actually usually promote stuff outside of the GNOME community? (I thought GUGs would be a good way, but they seem a little bit sleepy ;) ). Good question! I've been thinking for a while that GNOME needs an outward facing media channel. The Planet and GNOME News are primarily places where we talk to ourselves. www.gnome.org is outward facing and has a news section, but it isn't primarily a news site (you certainly can't subscribe to it)... A blog or news site where we talk to our partners and to GNOME enthusiasts would be a great way to promote GNOME and to keep people in tune with where the project is going. It'd need volunteers if it were to become an enduring reality, of course... Allan -- Blog: http://afaikblog.wordpress.com/ IRC: aday on irc.gnome.org -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Goodies for GNOME 3.0 launch parties
On Tue, Jan 18, 2011 at 7:18 AM, Allan Day allanp...@gmail.com wrote: How shall we announce this (and where)? Planet GNOME, Identica, Twitter, www.gnome.org... any others? (I'm interested in this too.) Facebook too. In fact I am also interested in a more generic question which is how do we usually use our channels to announce stuff? I tried to motivate people with the T-shirt contest but didn't receive much feedback except from the people I contacted personally. How do we actually usually promote stuff outside of the GNOME community? (I thought GUGs would be a good way, but they seem a little bit sleepy ;) ). Good question! I've been thinking for a while that GNOME needs an outward facing media channel. The Planet and GNOME News are primarily places where we talk to ourselves. www.gnome.org is outward facing and has a news section, but it isn't primarily a news site (you certainly can't subscribe to it)... A blog or news site where we talk to our partners and to GNOME enthusiasts would be a great way to promote GNOME and to keep people in tune with where the project is going. It'd need volunteers if it were to become an enduring reality, of course... There are people that have been helping with Facebook and Twitter. I think a blog would be hard but perhaps a blog that gives excerpts and points to other articles. That way someone could follow Planet GNOME, GNOME News and other channels, make a judgement call on what would be interesting to our users and add them to the feed. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Goodies for GNOME 3.0 launch parties
On 01/18/2011 10:18 PM, Allan Day wrote: Frederic Muller wrote: Dear marketing, Last foundation IRC meeting we touched on the Foundation approval of some budget for goodies to teams that will celebrate GNOME 3.0 on the release date. Great stuff! I'm looking forward to hearing the details of this (as well as trying to bag me some goodies)! You can find the planing document here: http://live.gnome.org/ThreePointZero/EventSupport How shall we announce this (and where)? Planet GNOME, Identica, Twitter, www.gnome.org... any others? (I'm interested in this too.) In fact I am also interested in a more generic question which is how do we usually use our channels to announce stuff? I tried to motivate people with the T-shirt contest but didn't receive much feedback except from the people I contacted personally. How do we actually usually promote stuff outside of the GNOME community? (I thought GUGs would be a good way, but they seem a little bit sleepy ;) ). Good question! I've been thinking for a while that GNOME needs an outward facing media channel. The Planet and GNOME News are primarily places where we talk to ourselves. www.gnome.org is outward facing and has a news section, but it isn't primarily a news site (you certainly can't subscribe to it)... A blog or news site where we talk to our partners and to GNOME enthusiasts would be a great way to promote GNOME and to keep people in tune with where the project is going. It'd need volunteers if it were to become an enduring reality, of course... Allan Sorry I wasn't clear. In fact I was wondering if we had a list of contacts (as in LUGs, news sites, community sites, distributions sites) to who we were in touch with and pushing information to? as well as a 'tracking mechanism' to know for each communication item who had been contacted and not? If not I definitely don't mind starting a wiki page (though how safe is it to put a list of contacts?) and start to put the people I spam with my current GNOME information. It's probably best that the point of contact to the group we know well remains the same, but that at each 'communication item' we coordinate and spread the news outside of our gnome circle. Note that I am not sure a wiki page is the best way so please feel free to comment on the idea (if it's not already implemented in some ways). Thanks. Fred -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Goodies for GNOME 3.0 launch parties
Ter, 2011-01-18 às 08:41 -0700, Stormy Peters escreveu: On Tue, Jan 18, 2011 at 7:18 AM, Allan Day allanp...@gmail.com wrote: How shall we announce this (and where)? Planet GNOME, Identica, Twitter, www.gnome.org... any others? (I'm interested in this too.) Facebook too. I will announce on FB as usual... and also upload some current screenshots. Maybe i can add Jason video there too. We have lot's of marketing to add to FB now. Cheers Luis -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Goodies for GNOME 3.0 launch parties
On Tue, Jan 18, 2011 at 6:18 AM, Allan Day allanp...@gmail.com wrote: Frederic Muller wrote: Dear marketing, Last foundation IRC meeting we touched on the Foundation approval of some budget for goodies to teams that will celebrate GNOME 3.0 on the release date. Great stuff! I'm looking forward to hearing the details of this (as well as trying to bag me some goodies)! Yeah, same here. It is possible I could throw one in Portland. This is after all open source central here. I need to figure out how to do the logistics of it. I should probably see if I can get some help with organizing from the local Linux community. How shall we announce this (and where)? Planet GNOME, Identica, Twitter, www.gnome.org... any others? (I'm interested in this too.) Someone already mentioned facebook. But there seems to be one or two others. What about Orkut? I believe that is still fairly popular in latin countries. In fact I am also interested in a more generic question which is how do we usually use our channels to announce stuff? I tried to motivate people with the T-shirt contest but didn't receive much feedback except from the people I contacted personally. How do we actually usually promote stuff outside of the GNOME community? (I thought GUGs would be a good way, but they seem a little bit sleepy ;) ). Good question! I've been thinking for a while that GNOME needs an outward facing media channel. The Planet and GNOME News are primarily Well, GNOME Journal had the design of doing that since the articles were geared for both inside and outside of our community. I'm not quite sure what a media channel like that is supposed to look like? Sure, Planet and GNOME assume a particular set of knowlede/idioms and what not. Would you have enough content to constantly use that channel that isn't release information on GNOME modules and what not? I think that's what you're trying to say here, right? places where we talk to ourselves. www.gnome.org is outward facing and has a news section, but it isn't primarily a news site (you certainly can't subscribe to it)... A blog or news site where we talk to our partners and to GNOME enthusiasts would be a great way to promote GNOME and to keep people in tune with where the project is going. It'd need volunteers if it were to become an enduring reality, of course... By partners I assume you mean distros like Ubuntu and Fedora? Yes, it will require quite a bit of work. Generating content is a lot of work with a set of volunteers. Especially when apps for instance tend to be similar in scope. You have a lot of mail clients, a lot of panel replacements and so forth they aren't particularly interesting for a working family, a family with kids and so forth. The apps tend to reflect a demographic in GNOME that isn't quite in tune with families. Perhaps I'm just being cynical. As I grow older I'm not as enamored of panel replacements or funky widgets like I used to be. I am interested in how GNOME will make my life easier by generating recipes for dinner, providing me with a list of news in the morning to read, keeping in touch with relatives and friends, reminding me that I have a doctors appt today (I really do have one), or the latest sports scores in the teams I'm interested in. I want those apps. If you want to market to GNOME enthusiasts, it's not just the desktop itself which we want to fade in the background as much as possible, but the apps it generates. Food for thought. sri -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Goodies for GNOME 3.0 launch parties
Dear marketing, Last foundation IRC meeting we touched on the Foundation approval of some budget for goodies to teams that will celebrate GNOME 3.0 on the release date. How shall we announce this (and where)? In fact I am also interested in a more generic question which is how do we usually use our channels to announce stuff? I tried to motivate people with the T-shirt contest but didn't receive much feedback except from the people I contacted personally. How do we actually usually promote stuff outside of the GNOME community? (I thought GUGs would be a good way, but they seem a little bit sleepy ;) ). Thanks a lot for your feedback. Fred -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
