Re: Marketing Hackfest feedback
Hi Bharat, On Thu, Apr 22, 2010 at 9:21 PM, Bharat Kapoor 3.kap...@gmail.com wrote: *Goals: * Meet with local government to create long term partnership *My comments:* - I see the agenda more in terms of presentations, will this lead to a long term engagement - What is our goal from this engagement - do we want a long term one and if so how do we convey that. - Can we dig a little into their motivations before we even show up in Spain - happy to take the lead if you can put me in touch with the right contact (or I can dig) - Do they want Gnome - *where, how and why* There's two events here. One is the marketing hackfest which is Tues-Thursday. The other is the government and local user outreach event which is on Friday. Meet with local users - Should we use this opportunity to develop these users (not developers) into our cheerleaders - And then this pilot can be scaled to other hackfests conferences - I feel this could enhance your vision of getting users involved (from donations to any other engagement) - *How - I have no clue?* - *Is this even our goal or am I on a different tangent? * I agree with Juanjo that probably the best use from a GNOME/marketing perspective would be to get some awesome case studies. Stormy -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Re: Marketing Hackfest feedback
--- El vie, 23/4/10, Bharat Kapoor 3.kap...@gmail.com escribió: De: Bharat Kapoor 3.kap...@gmail.com Asunto: Marketing Hackfest feedback Para: GNOME Marketing List marketing-list@gnome.org Fecha: viernes, 23 de abril, 2010 05:21 Hi GuysI may be a little late with my post but I think we still have time to act on a few things I feel maybe important. If you guys want I can post them in wiki - but it would help if some decision were made on the mail list. Goals: Meet with local government to create long term partnership My comments:Can we dig a little into their motivations before we even show up in Spain - happy to take the lead if you can put me in touch with the right contact (or I can dig)Do they want Gnome - where, how and why Meet with local users Should we use this opportunity to develop these users (not developers) into our cheerleadersAnd then this pilot can be scaled to other hackfests conferences I feel this could enhance your vision of getting users involved (from donations to any other engagement)How - I have no clue?Is this even our goal or am I on a different tangent? Zaragoza is very active in the promotion of Free Software. Success: Established relationships with local government Can we define it further - have specific goals e.g. get Zaragoza govt to install Ubuntu with Gnome on 1000 PCs by end of 2010 (I am just saying)Well, the Zaragoza city has its own distribution called AZLinux (It is an customized opensuse-based distro). And yes, they use GNOME on the desktop. They are using this distribution for all their employees of the town administration. They have their own migration roadmap and AFAIK it is very advanced. From my view, I think GNOME could do better in helping on the deployment for organizations (mentioned as Be elegible for Corporate deployments. on the GNOME SWOT analysis). All the cases I know, the organization have to develop their own solution for this or use proprietary solutions. I think GNOME can do better on this side and provide a framework for helping organization to migrate from Active Directory deployments. The best try of this was the APOC project. GNOME SWOT:http://live.gnome.org/SWOT APOC project:http://apoc.freedesktop.org/wiki/ I think we can made contacts for making a _good_ case of study of GNOME. contact for AZLinux:azli...@zaragoza.eseduardo Romero MorenoNetwork and System Service Ayuntamiento de Zaragoza AZLinux bloghttp://zaragozaciudad.net/azlinux/ Linux migration of Zaragoza in the (Spanish) news:http://www.elpais.com/articulo/internet/Zaragoza/pasa/Linux/ahorrar/millon/ano/elpeputec/20070222elpepunet_4/TesOR give away CDs in schools In Spain, local government is not responsible of Education, they only do some maintenance of the school-buildings. Education is ruled by regional government; in this case, Aragon government. AFAIK, Aragon government is no Free Software friendly. -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
Marketing Hackfest feedback
Hi Guys I may be a little late with my post but I think we still have time to act on a few things I feel maybe important. If you guys want I can post them in wiki - but it would help if some decision were made on the mail list. *Goals: * Meet with local government to create long term partnership *My comments:* - I see the agenda more in terms of presentations, will this lead to a long term engagement - What is our goal from this engagement - do we want a long term one and if so how do we convey that. - Can we dig a little into their motivations before we even show up in Spain - happy to take the lead if you can put me in touch with the right contact (or I can dig) - Do they want Gnome - *where, how and why* Meet with local users - Should we use this opportunity to develop these users (not developers) into our cheerleaders - And then this pilot can be scaled to other hackfests conferences - I feel this could enhance your vision of getting users involved (from donations to any other engagement) - *How - I have no clue?* - *Is this even our goal or am I on a different tangent? * Gnome 3 Videos: (its very possible - its already been discussed - I did not show up for some of the meetings) - I was looking at: http://live.gnome.org/GnomeThreeBrainstorming - Would it be worth spending some time and writing down our: ( I can help with this and that is what I call Integrated Marketing Strategy) - Strategy for Gnome 3 - yes its cool and nice - then what do we want to achieve with the campaign surrounding it? - then what is our marketing strategy - then we make a list of videos we need GNOME Message - We have a lot of them on http://live.gnome.org/GnomeMarketing/CoreMessage - and yes they are all relevant - I'd suggest we develop our USP - Unique Selling proposition Success: Established relationships with local government - Can we define it further - have specific goals e.g. get Zaragoza govt to install Ubuntu with Gnome on 1000 PCs by end of 2010 (I am just saying) - OR give away CDs in schools Attendance from our downstream partners - Can we define it Please comment Regards Bharat -- marketing-list mailing list marketing-list@gnome.org http://mail.gnome.org/mailman/listinfo/marketing-list
