[MCN-L] ‏‏RE: Image Licensing

[Amalyah Keshet [akes...@imj.org.il]]

Good point. This is where (by recording link-throughs) a cause-and-effect could 
actually be proved, and revenue "credited" to the source (the online image).  
Without any recordable connection between that source and that sale, it's 
difficult for our hypothetical economist to prove that the source is worth 
investing in. 

Amalyah


?: ??mcn-l-bounces at mcn.edu [mcn-l-bounces at mcn.edu] ??? Kenneth Hamma 
[khamma at me.com]
??: ? ? 28 ??? 2009 23:48
: Museum Computer Network Listserv
??: Re: [MCN-L] Image Licensing

We all assume you haven't forgotten to apply your multiplier also to
online sale of products, right where those eyeballs are and with as
much third-party involvement (fulfillment, payment transaction,
hosting) as you wish.  Just make it so easy and convenient in your
branded venue (National Gallery = as good as it gets) that most
everyone who is drawn by that won't care that you might not have a
monopoly on the use of the images.

ken

Kenneth Hamma



On May 28, 2009, at 10:51 AM, Newman, Alan wrote:

> And cheers to you G?enter.
> Very nicely done.
>
> If we are wrangled into translating the low/no cost distribution of
> images
> of public domain works into a business plan we could calculate the
> multiplier effect of dramatically increased eyeballs on the images,
> especially in educational environments.  This leads to more museum
> visitors
> which in turn leads to X dollars a visitor spends in shops,
> restaurants and
> admissions. Then we estimate the staff time saved and the minimal
> revenue
> lost  and graph it all.  A good economist could drive this into a
> believable
> equation that demonstrates  more real revenue by open access. As
> Radiohead
> showed in my music example, good will and doing the right thing
> actually can
> work financially in the cultural community.
>
> Think of all the teachers out there trying to scan our images from
> books
> when faced with barriers to receiving good images for the classroom.
> We want them to come to the source and have respect their time.
>
> Amalyah,  we?ll discuss this all with G?enter in Portland.
>
> Alan
>
> 
>
> Alan Newman
> National Gallery of Art
>
>
> On 5/27/09 1:03 PM, "G?enter Waibel"  wrote:
>
>> I really enjoyed the recent exchange about image licensing, and as
>> I re-read
>> earlier entries of that rich thread, I started copying & pasting
>> some of the
>> things most interesting to me into a text file. Before I knew it, I
>> had a
>> little document full of nuggets which I thought very nicely lay out
>> the state
>> of the discussion around image licensing in the museum community.
>> I've written
>> a blog posting about all of this at http://hangingtogether.org/?
>> p=692, in case
>> you'd like to revisit.
>>
>>
>>
>> Cheers,
>>
>> G?nter
>>
>>
>>
>> ***
>>
>>
>>
>> G?nter Waibel
>> Program Officer, OCLC Research
>>
>>
>>
>> 777 Mariners Island Blvd. Suite 550
>> San Mateo CA 94404
>> voice: +1-650-287-2144
>>
>>
>>
>> G?nter blogs at ... http://www.hangingtogether.org
>> 
>>
>>
>>
>> ___
>> You are currently subscribed to mcn-l, the listserv of the Museum
>> Computer
>> Network (http://www.mcn.edu)
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>
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[MCN-L] ‏‏RE: Image Licensing

[Amalyah Keshet [akes...@imj.org.il]]

Alan:

The difficulty is, even an economist can't prove a causal link between 
"increased eyeballs on the images" and "more museum visitors."  You would have 
to stand at the door and ask every incoming visitor "Are you here today because 
you saw or downloaded an image of a work in our collection? Which one?"   It's 
much easier and more convincing to prove a connection between a marketing 
campaign, a special event, or some other datable cause and its measurable 
effect (10% increase in entrance ticket sales between the ad campaign dates of 
...).  It's also infinitely easier to prove a cause-and-effect connection 
between an image sale, the receipt of a check, and it's deposit in the bank.  

As for staff time saved, that's another assumption that disappoints.  It takes 
a lot of staff time to tend, maintain, grow, keyword, and support a download 
site -- and if it's successful, it results in even more requests for one-on-one 
help with custom requests that require advice, negotiation, curatorial 
consultation, and personal service.  

Your comment about teachers is interesting.  My first reaction was, we are 
delighted and relieved when they do their own scanning and respect our time, 
which we need in order to accomplish our own institution's projects on 
deadline. But that is simply an indication of the conflict that arises when the 
same staff have to try and meet conflicting goals with the same limited 
resources.

More to the point, most of both of our museums' images are probably in Google 
Images by now -- Google Images is, after all, the universal "solution" in the 
"cloud."   But I do agree with you that, in the best of all possible worlds, we 
would beat out Google Images with better quality images (and certainly better 
caption information) that people could search and discover effortlessly, and 
download. And that would require a hefty monetary investment.  Back to square 
one.

Amalyah 


?: ??mcn-l-bounces at mcn.edu [mcn-l-bounces at mcn.edu] ??? Newman, Alan 
[A-Newman at NGA.GOV]
??: ? ? 28 ??? 2009 20:51
: Museum Computer Network Listserv
??: Re: [MCN-L] Image Licensing

And cheers to you G?enter.
Very nicely done.

If we are wrangled into translating the low/no cost distribution of images
of public domain works into a business plan we could calculate the
multiplier effect of dramatically increased eyeballs on the images,
especially in educational environments.  This leads to more museum visitors
which in turn leads to X dollars a visitor spends in shops, restaurants and
admissions. Then we estimate the staff time saved and the minimal revenue
lost  and graph it all.  A good economist could drive this into a believable
equation that demonstrates  more real revenue by open access. As Radiohead
showed in my music example, good will and doing the right thing actually can
work financially in the cultural community.

Think of all the teachers out there trying to scan our images from books
when faced with barriers to receiving good images for the classroom.
We want them to come to the source and have respect their time.

Amalyah,  we?ll discuss this all with G?enter in Portland.

Alan



Alan Newman
National Gallery of Art


On 5/27/09 1:03 PM, "G?enter Waibel"  wrote:

> I really enjoyed the recent exchange about image licensing, and as I re-read
> earlier entries of that rich thread, I started copying & pasting some of the
> things most interesting to me into a text file. Before I knew it, I had a
> little document full of nuggets which I thought very nicely lay out the state
> of the discussion around image licensing in the museum community. I've written
> a blog posting about all of this at http://hangingtogether.org/?p=692, in case
> you'd like to revisit.
>
>
>
> Cheers,
>
> G?nter
>
>
>
> ***
>
>
>
> G?nter Waibel
> Program Officer, OCLC Research
>
>
>
> 777 Mariners Island Blvd. Suite 550
> San Mateo CA 94404
> voice: +1-650-287-2144
>
>
>
> G?nter blogs at ... http://www.hangingtogether.org
> 
>
>
>
> ___
> You are currently subscribed to mcn-l, the listserv of the Museum Computer
> Network (http://www.mcn.edu)
>
> To post to this list, send messages to: mcn-l at mcn.edu
>
> To unsubscribe or change mcn-l delivery options visit:
> http://toronto.mediatrope.com/mailman/listinfo/mcn-l
>
> The MCN-L archives can be found at:
> http://toronto.mediatrope.com/pipermail/mcn-l/

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