Re: Metacard replacing Toolbook and Director

2000-05-29 Thread andu



>Hi!
>
>It is no enough to just ask how to make as much money with MetaCard as
>possible. As MetaCard is a very small company, the personality of a
>single person is prevailing and AFAIK Scott Raney is a technology geek;
>he is into making a great product, not great marketing, which I think is
>a marvelous advantage to us all! It would be beneficient if MetaCard was
>well known and generally accepted as a tool with a large user base, but
>I personally prefer a tool that is technically on the right path over a
>tool that sports a fancy feature list and none of them work good enough
>to use without workarounds. Scott is very much aware of the money he
>could make by reducing prices and boosting marketing, but he also
>definetely knows the risks involved.

This is a point of view I share.

>
>Regards
>  RĂ¼diger
>
>-- 
>   GINIT Technology GmbH[EMAIL PROTECTED]
>   Ruediger zu Dohna
>phone:+49-721-96681-0
>   Technologieparkfax:+49-721-96681-11
>   Emmy-Noether-Str. 9
>   D-76131 Karlsruhe   www.ginit-technology.de
>
>Archives: http://www.mail-archive.com/metacard%40lists.best.com/
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>Please send bug reports to <[EMAIL PROTECTED]>, not this list.
>
> 

Regards, Andu

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Re: Metacard replacing Toolbook and Director

2000-05-29 Thread Ruediger zu Dohna

Hi!

It is no enough to just ask how to make as much money with MetaCard as
possible. As MetaCard is a very small company, the personality of a
single person is prevailing and AFAIK Scott Raney is a technology geek;
he is into making a great product, not great marketing, which I think is
a marvelous advantage to us all! It would be beneficient if MetaCard was
well known and generally accepted as a tool with a large user base, but
I personally prefer a tool that is technically on the right path over a
tool that sports a fancy feature list and none of them work good enough
to use without workarounds. Scott is very much aware of the money he
could make by reducing prices and boosting marketing, but he also
definetely knows the risks involved.

Regards
  RĂ¼diger

-- 
   GINIT Technology GmbH[EMAIL PROTECTED]
   Ruediger zu Dohna
phone:+49-721-96681-0
   Technologieparkfax:+49-721-96681-11
   Emmy-Noether-Str. 9
   D-76131 Karlsruhe   www.ginit-technology.de

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Re: Metacard replacing Toolbook and Director

2000-05-27 Thread Raymond E. Griffith

on 5/27/2000 7:11 PM, Richard Gaskin <[EMAIL PROTECTED]>  wrote:

> 
> Yes!
> 
> As I understand it, those people will need help.  Asymetrix seems to be at
> least putting ToolBook on the back shelf:  it's been two years and all
> they've come up with is a minor upgrade from 7.0 to 7.1.
> 
> MetaCard is the closest thing they've got.  Oh, and what a discovery it
> would be for them:
> 
> - Great interpreter
> - All three operating systems families
> - Radically lower prices
> 
> Two ToolBook programmers and three production staff cost a ToolBook shop:
> TB Instructor:  $2495 x 2 = $4,990
> TB Librarian:$995 x 3 = $2,985
> __
> Total Authoring Hit $7,975
> 
> Compare with a similarly-staffed MetaCard shop:
> MetaCard License: $995 x 2 = $1,990
> MC Starter Kit: $0 x 2 = $0
> __
> Total Authoring Hit  $1,990
> 
> 
> "Save more than 75% -- go MetaCard!"
> 
> :)
> 
AMEN, preach it!

But there are some other issues. ToolBook is slow and clumsy. Every image
imported is stored as a bitmap in a resources file, immensely inflating
stack size. Its widgets are hard to manage. While ToolBook does have the
advantage of being able to create HTML from its pages, the processes are
still rather clumsy, and the output could be a lot better! I'm sure that
this export process will make it into one of the future versions of MC.
> 
> The version issue raises a question:  Mr. Raney, I know we all deplore
> companies who jump major version numbers for mere bug fixes (we needn't
> mention names of course), but tell us:  Why are you so conservative with
> MetaCard's version numbers?
> 
> 2.3 could well have been called at least 2.5.  With it's QT support, new
> tokens, and much better Mac support, it's anything but a _minor_ upgrade.
> 
> We appreciate the modesty, but from a marketing perspective have you
> considered the perceptual value of upping your version numbers to better
> communicate the strength of what you're delivering?
> 
> -- 
> Richard Gaskin 
> Fourth World
> Multimedia Design and Development for Mac, Windows, UNIX, and the Web

Richard says it well. Scott, you have been giving us a great product. And
while others have said something about you retiring early, I sincerely hope
you make a ton of money, but stick with MC for a long time. With such
support as you have given your product, you are a very rare person in the
application world today.

Raymond


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Re: Metacard replacing Toolbook and Director

2000-05-27 Thread Richard Gaskin


Yes!

As I understand it, those people will need help.  Asymetrix seems to be at
least putting ToolBook on the back shelf:  it's been two years and all
they've come up with is a minor upgrade from 7.0 to 7.1.

MetaCard is the closest thing they've got.  Oh, and what a discovery it
would be for them:

- Great interpreter
- All three operating systems families
- Radically lower prices

Two ToolBook programmers and three production staff cost a ToolBook shop:
  TB Instructor:  $2495 x 2 = $4,990
  TB Librarian:$995 x 3 = $2,985
  __
  Total Authoring Hit $7,975

Compare with a similarly-staffed MetaCard shop:
  MetaCard License: $995 x 2 = $1,990
  MC Starter Kit: $0 x 2 = $0
  __
  Total Authoring Hit  $1,990


"Save more than 75% -- go MetaCard!"

:)


The version issue raises a question:  Mr. Raney, I know we all deplore
companies who jump major version numbers for mere bug fixes (we needn't
mention names of course), but tell us:  Why are you so conservative with
MetaCard's version numbers?

2.3 could well have been called at least 2.5.  With it's QT support, new
tokens, and much better Mac support, it's anything but a _minor_ upgrade.

We appreciate the modesty, but from a marketing perspective have you
considered the perceptual value of upping your version numbers to better
communicate the strength of what you're delivering?

-- 
 Richard Gaskin 
 Fourth World
 Multimedia Design and Development for Mac, Windows, UNIX, and the Web
 _
 [EMAIL PROTECTED] http://www.FourthWorld.com
 Tel: 323-225-3717   ICQ#60248349Fax: 323-225-0716


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Metacard replacing Toolbook and Director

2000-05-27 Thread Mike Yates

>Perhaps *current* MC users don't want, for example, multimedia-related
>features, but what about the droves of Flash/Director/Toolbook/etc users who
>have come to expect these features and others?  Does MC have any chance of
>enticing more users of the above products when it caters mostly to the
>"card" market (which is currently pretty slim)?
>
>Folks can argue the semantics of "what is MC really used for?" until we're
>all dead and buried.  But I don't think I'm out of line when I claim that
>tools like Flash/Director/Toolbook/etc are *related* and are therefore
>worthy of being considered competitive products.  Doesn't it make sense to
>keep an eye on how competitive products are evolving, with the hope of
>gaining new users who might otherwise look elsewhere for the features they
>need?

Richard Gaskin hinted earlier that the Toolbook market might soon 
become available, which makes sense since it has the same 'card' 
metaphor (even if it is called 'page'). A Toolbook to MC converter 
would probably find a lot of customers.  I know a bunch of Toolbook 
users who would move over if they had this.  But of course the 
converter needs funding.

>One of my personal goals is to see Scott Raney retire early and well.

 From software or just Metacard?

>What can be done with MetaCard's future to make that happen?

Well, we will see, and it isn't impossible, but it will take a lot to 
even penetrate Director's market.  Director users I work with won't 
even look at anything else.  And it comes from a different stable - 
the old Videoworks.

[Anyone else here still have Cosmicosmo which used a combination of 
Hypercard and Director's precursor Videoworks? I think it was seminal 
at the time. I just unearthed an old copy out of curiosity but it 
freezes my Mac G3, especially when opened in Metacard.]

Mike Yates


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