At 06:35 PM 7/5/2001 -0500, Jimi Thompson wrote:
>Gunther,
>
>I think that mentions in publications like Ziff-Davis, CMP.net, maybe
>SysAdmin. However, the techies know mod_perl and love it. It's the PHB's
>that we need to convince of the merit of our chosen platform. Therefore,
>it also needs to make it into the rags that management reads like Forbes,
>Barron, New York Times, etc. SO if anyone knows of any reporters for
>these rags, we need to educate them so they can write a really good
>article. And the articles need to keep coming. Then maybe the PHB's will
>fall into line.
>
>Just an idea.
The problem is that setting up a web site is not mainstream news. Nor is
having an application server out. This is tech news and even then there are
a lot of app servers and a lot of web apps out.
You need to have some business angle. As a tech company, we deal with this
all the time -- how do we get ourselves in the press? Our technology may be
cool, but it's not really news-worthy in either Perl or Java. So we get
ourselves in the press by aligning ourselves with jobs that may have
news-worthy significance. For example...
http://asia.internet.com/asia-news/article/0,3916,161_793941,00.html
An article that is about a new type of service that hasn't been offered
before in Malaysia. But with enough twists to get our own name in the news
in agreement with the client with whom we did the work when we were able to
craft a press-release.
So similarly, I think a key point is to get Perl news about how it affects
real business bottom line. This is similar to a talk we gave at PerlCon two
years ago about Perl in the investment banking community.
And it was the primary purpose behind a book that I wrote a chapter for
called Applied Perl. The idea is that it is a book with chapters written by
all sorts of people from all types of backgrounds, writing about how they
use Perl (plus source code!) in their specific businesses from investment
banking to the entertainment industry to mobile phone computing.
Anyway, I am really happy that a publisher took us up on the book
(originally Peter Williams, myself, and Selena Sol were shopping it around
and then Peter Williams took over as the editor (we wrote for it but
declined editing due to lack of time)) because I think it continues to show
more about how Perl pervades every industry and walk of life.
AND as a shameless plug, if the book is purchased enough, perhaps they'll
want a follow-up which will advertise Perl even more. As a disclaimer, I
make no money on additional sales of the book, I just wrote the chapter for
a flat rate. :)
>
>Jimi
>>- Original Message -
>>From: <mailto:[EMAIL PROTECTED]>Gunther Birznieks
>>To: <mailto:[EMAIL PROTECTED]>Matt Sergeant ;
>><mailto:[EMAIL PROTECTED]>Joachim Zobel
>>Cc: <mailto:[EMAIL PROTECTED]>[EMAIL PROTECTED]
>>Sent: Thursday, July 05, 2001 6:24 AM
>>Subject: [OT]: Re: Just a few good men? Was: ignored (again)
>>
>>At 07:44 AM 7/5/2001 +, Matt Sergeant wrote:
>> >On 04 Jul 2001 17:31:24 +0200, Joachim Zobel wrote:
>> > >
>> > > Hi.
>> > >
>> > > The question is: Are a few good developers all we need? If this is the
>> > case
>> > > we can safely ignore to be ignored (we have them).
>> > >
>> > > It is OK to be one of the few people to know the leading Apache
>> > development
>> > > system. But it has serious drawbacks. Where I work people are migrating
>> > > from server side javascript to java. With better Perl marketing they
>> might
>> > > migrate from Perl/CGI to mod_perl and my work would be more fun (I do
>> > > consider changing my
>> > > job an option, but I like the people I work with). It is however
>> > > frustrating to leave work, get on the tram, take out my laptop and do it
>> > > better than I did the 8h before.
>> > >
>> > > So do we want to be "Enterprise" and "Industry Standard" and such crap?
>> >
>> >
>> >Yes, we do. But I don't think it's enough to convince people to move to
>> >"mod_perl". They want to move to a better framework. I'm sure you know
>> >which one I favour :-) Sadly most people *still* see Perl on the web as
>> >CGI, as printing out your HTML from code, etc. It needs more articles in
>> >the right places to fix that sort of misconception.
>> >
>> >Matt.
>>
>>This is really off topic.
>>
>>Anyway, so what are the right places for those articles? Microsoft Systems
>>Journal? :)
>>
>>And what should we do to get the articles in the right places?
>>
>>
>>__
>>Gunther Birznieks
>>(<mailto:[EMAIL PROTECTED]>[EMAIL PROTECTED])
>>eXtropia - The Open Web Technology Company
>><http://www.eXtropia.com/>http://www.eXtropia.com/
>
>__
>Gunther Birznieks ([EMAIL PROTECTED])
>eXtropia - The Open Web Technology Company
>http://www.eXtropia.com/
