Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi all, On Thu, Apr 26, 2012 at 3:11 PM, Kazunari Hirano khir...@gmail.com wrote: Hi Rob, On Thu, Apr 26, 2012 at 10:43 AM, Rob Weir robw...@apache.org wrote: Some schools help distribute these CDs to their students studying software and languages. Do you know what date this event was? I don't know. It was not a public event. I noticed that the website had a large increase in visitors from Japan on April 14th (perhaps April 15th in Japan). Good news. Thanks. On a CD containing unmodified binary installs from the AOO 3.4 release? Yes. That sounds OK with me. But please wait for the release to be actually approved. Sure, I will. Apache OpenOffice 3.4.0 for Windows CDs have been released. https://sites.google.com/site/khirano/Home/apache-openoffice-cd Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi Rob, On Thu, Apr 26, 2012 at 10:43 AM, Rob Weir robw...@apache.org wrote: Some schools help distribute these CDs to their students studying software and languages. Do you know what date this event was? I don't know. It was not a public event. I noticed that the website had a large increase in visitors from Japan on April 14th (perhaps April 15th in Japan). Good news. Thanks. On a CD containing unmodified binary installs from the AOO 3.4 release? Yes. That sounds OK with me. But please wait for the release to be actually approved. Sure, I will. Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
On Mon, Apr 23, 2012 at 10:33 PM, Kazunari Hirano khir...@gmail.com wrote: Hi all, Let me update. https://sites.google.com/site/khirano/Home/openoffice-org-3-3-0-cd We made Rainbow version and Flower version of OpenOffice.org 3.3.0 for Windows CD with 18 language packs, source code, SDK and set them in slim cases. Some schools help distribute these CDs to their students studying software and languages. Do you know what date this event was? I noticed that the website had a large increase in visitors from Japan on April 14th (perhaps April 15th in Japan). After Apache OpenOffice 3.4 release we would like to make Apache OpenOffice 3.4 for Windows CD. May I use Apache OpenOffice[1] and Apache Incubator[2] logos on CDs? [1] http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png [2] http://incubator.apache.org/images/egg-logo.png On a CD containing unmodified binary installs from the AOO 3.4 release? That sounds OK with me. But please wait for the release to be actually approved. Regards, -Rob Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi drew, Let me update. https://sites.google.com/site/khirano/Home/openoffice-org-3-3-0-cd Is it not possible for that person to create what they, and you, feel is appropriate and let the group see it, before sending it to the presses? I think it is possible because we could do that before sending the artwork to the presses. Why do you think it is not possible? Thanks, khirano --- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi all, https://sites.google.com/site/khirano/Home/openoffice-org-3-3-0-cd Here are final designs. You know students graduate their collage or university in March and new students enter their university or collage in April in Japan. I will ask universities and collages to give them OpenOffice.org CD as graduation gift and entry gift :) Or students can donate some money by buying OpenOffice.org CD. 1 CD goes to the donor. 1 CD goes to a people who need it in the devastated areas. Money from sale of CD will be used to create new industry, new job in the devastated areas. Thanks, khirano On Tue, Feb 14, 2012 at 10:20 AM, Kazunari Hirano khir...@gmail.com wrote: Hi Shane, Thanks for your comment. I and my colleague designer are trying to use similar fonts. :) https://sites.google.com/site/khirano/Home/openoffice-org-3-3-0-cd These designs are still drafts. We are trying to add URLs for those projects. I will show you final designs later. Thanks, khirano On Tue, Feb 14, 2012 at 10:01 AM, Shane Curcuru a...@shanecurcuru.org wrote: (In case someone from AOO hasn't answered yet) I certainly think it would look better with a similar font to the ASF logo, but it's not required in a project like this. Unfortunately, I don't know the details of the specific font. Hopefully the AOO folks can update the links - thanks for the notes and for working on the details of your project! - Shane On 2012-02-02 5:36 PM, Kazunari Hirano wrote: Hi Shane and all, I have a question. When we write the text Apache Incubator Project and its URL along with the Feather, http://apache.org/images/feather.gif, can we use any font for the text Apache Incubator Project and its URL ? Or should we use the same font for the text The Apache Software Foundation and its URL as shown in http://www.apache.org/images/asf_logo_wide.gif ? What font is it? I have found a wrong link on the OpenOffice.org Official Logo page, http://www.openoffice.org/marketing/art/galleries/logos/ In the line You can download the OpenOffice.org logo as SVG or EPS, the word SVG is linked to http://www.openoffice.org/marketing/art/galleries/logos/%3Chttp://www.openoffice.org/trademark/logo_color.svg%3E I think this should be http://www.openoffice.org/trademark/logo_color.svg Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/ -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
(In case someone from AOO hasn't answered yet) I certainly think it would look better with a similar font to the ASF logo, but it's not required in a project like this. Unfortunately, I don't know the details of the specific font. Hopefully the AOO folks can update the links - thanks for the notes and for working on the details of your project! - Shane On 2012-02-02 5:36 PM, Kazunari Hirano wrote: Hi Shane and all, I have a question. When we write the text Apache Incubator Project and its URL along with the Feather, http://apache.org/images/feather.gif, can we use any font for the text Apache Incubator Project and its URL ? Or should we use the same font for the text The Apache Software Foundation and its URL as shown in http://www.apache.org/images/asf_logo_wide.gif ? What font is it? I have found a wrong link on the OpenOffice.org Official Logo page, http://www.openoffice.org/marketing/art/galleries/logos/ In the line You can download the OpenOffice.org logo as SVG or EPS, the word SVG is linked to http://www.openoffice.org/marketing/art/galleries/logos/%3Chttp://www.openoffice.org/trademark/logo_color.svg%3E I think this should be http://www.openoffice.org/trademark/logo_color.svg Thanks, khirano
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi Shane, Thanks for your comment. I and my colleague designer are trying to use similar fonts. :) https://sites.google.com/site/khirano/Home/openoffice-org-3-3-0-cd These designs are still drafts. We are trying to add URLs for those projects. I will show you final designs later. Thanks, khirano On Tue, Feb 14, 2012 at 10:01 AM, Shane Curcuru a...@shanecurcuru.org wrote: (In case someone from AOO hasn't answered yet) I certainly think it would look better with a similar font to the ASF logo, but it's not required in a project like this. Unfortunately, I don't know the details of the specific font. Hopefully the AOO folks can update the links - thanks for the notes and for working on the details of your project! - Shane On 2012-02-02 5:36 PM, Kazunari Hirano wrote: Hi Shane and all, I have a question. When we write the text Apache Incubator Project and its URL along with the Feather, http://apache.org/images/feather.gif, can we use any font for the text Apache Incubator Project and its URL ? Or should we use the same font for the text The Apache Software Foundation and its URL as shown in http://www.apache.org/images/asf_logo_wide.gif ? What font is it? I have found a wrong link on the OpenOffice.org Official Logo page, http://www.openoffice.org/marketing/art/galleries/logos/ In the line You can download the OpenOffice.org logo as SVG or EPS, the word SVG is linked to http://www.openoffice.org/marketing/art/galleries/logos/%3Chttp://www.openoffice.org/trademark/logo_color.svg%3E I think this should be http://www.openoffice.org/trademark/logo_color.svg Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi Shane and the team, Thank you.. This is a great news for my project colleagues. When we finalize the CD design, we would like to show you :) Thanks, khirano On Sat, Jan 28, 2012 at 12:28 AM, Shane Curcuru a...@shanecurcuru.org wrote: Yes, the proposed uses are appropriate for use of the logos on CDs that contain actual OpenOffice.org or Apache OpenOffice binaries (and/or source code). For the purposes of this CD either Incubator logo is acceptable, although I agree with you that the logo with the project URL in it is probably a better choice. Good luck with your efforts! We appreciate the work all our volunteers do in promoting Apache projects and podlings. Thanks, - Shane Curcuru VP, Brand Management The Apache Software Foundation On 2012-01-22 10:52 PM, Kazunari Hirano wrote: Hi trademarks team, http://wiki.services.openoffice.org/wiki/JA/Marketing/OpenOffice.org_CD We would like to produce OpenOffice.org 3.3.0 CDs as soon as possible. Because we are planning to distribute these CDs to freshmen in collages and universities. In Japan schools, collages and universities start in April. We have to promote OpenOffice.org CDs now. We would like to use OpenOffice.org and Apache Incubator logos on the CDs. Can we also use a logo (Apache Incubator Project with its URL) proposed in https://cwiki.apache.org/confluence/display/OOOUSERS/AOOLogo+proposal ? I think it's better because the proposed logo has the URL, http://incubator.apache.org/openofficeorg/ May I use them on the CDs? If I can use them, can I get bigger Logo Images? Because I would like to make a much larger CD label image like http://www.openoffice.org/marketing/art/galleries/cdart/3.0/OOo3_CD_label_nc.png for good printing. Thanks, khirano On Sun, Jan 15, 2012 at 7:19 PM, Kazunari Hiranokhir...@gmail.com wrote: Thank you, Rob, for forwarding my request to tradema...@apache.org. I would like to use Apache Incubator logo with OpenOffice.org logo on the OpenOffice.org 3.0.0 CD Japanese because I think I can emphasize that OpenOffice.org the code, the product and the community are now hosted by Apache. Thanks, khirano On Sun, Jan 15, 2012 at 12:37 PM, Rob Weirrobw...@apache.org wrote: Hi Shane. This request to use the OpenOffice.org logo came to the ooo-dev list. We reviewed and there were no objections after 72-hours to forwarding this request on to you with our positive recommendation. Note: the request was also for use of the Apache Incubator logo. We gave no opinion on that. Regards, -Rob -- Forwarded message -- From: Kazunari Hiranokhir...@gmail.com Date: Wed, Jan 11, 2012 at 9:58 AM Subject: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD To: ooo-dev@incubator.apache.org Happy New Year! Please take a look at the following page. http://wiki.services.openoffice.org/wiki/JA/Marketing/OpenOffice.org_CD/ May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD? Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/ -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi Shane and all, I have a question. When we write the text Apache Incubator Project and its URL along with the Feather, http://apache.org/images/feather.gif, can we use any font for the text Apache Incubator Project and its URL ? Or should we use the same font for the text The Apache Software Foundation and its URL as shown in http://www.apache.org/images/asf_logo_wide.gif ? What font is it? I have found a wrong link on the OpenOffice.org Official Logo page, http://www.openoffice.org/marketing/art/galleries/logos/ In the line You can download the OpenOffice.org logo as SVG or EPS, the word SVG is linked to http://www.openoffice.org/marketing/art/galleries/logos/%3Chttp://www.openoffice.org/trademark/logo_color.svg%3E I think this should be http://www.openoffice.org/trademark/logo_color.svg Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi trademarks team, http://wiki.services.openoffice.org/wiki/JA/Marketing/OpenOffice.org_CD We would like to produce OpenOffice.org 3.3.0 CDs as soon as possible. Because we are planning to distribute these CDs to freshmen in collages and universities. In Japan schools, collages and universities start in April. We have to promote OpenOffice.org CDs now. We would like to use OpenOffice.org and Apache Incubator logos on the CDs. Can we also use a logo (Apache Incubator Project with its URL) proposed in https://cwiki.apache.org/confluence/display/OOOUSERS/AOOLogo+proposal ? I think it's better because the proposed logo has the URL, http://incubator.apache.org/openofficeorg/ May I use them on the CDs? If I can use them, can I get bigger Logo Images? Because I would like to make a much larger CD label image like http://www.openoffice.org/marketing/art/galleries/cdart/3.0/OOo3_CD_label_nc.png for good printing. Thanks, khirano On Sun, Jan 15, 2012 at 7:19 PM, Kazunari Hirano khir...@gmail.com wrote: Thank you, Rob, for forwarding my request to tradema...@apache.org. I would like to use Apache Incubator logo with OpenOffice.org logo on the OpenOffice.org 3.0.0 CD Japanese because I think I can emphasize that OpenOffice.org the code, the product and the community are now hosted by Apache. Thanks, khirano On Sun, Jan 15, 2012 at 12:37 PM, Rob Weir robw...@apache.org wrote: Hi Shane. This request to use the OpenOffice.org logo came to the ooo-dev list. We reviewed and there were no objections after 72-hours to forwarding this request on to you with our positive recommendation. Note: the request was also for use of the Apache Incubator logo. We gave no opinion on that. Regards, -Rob -- Forwarded message -- From: Kazunari Hirano khir...@gmail.com Date: Wed, Jan 11, 2012 at 9:58 AM Subject: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD To: ooo-dev@incubator.apache.org Happy New Year! Please take a look at the following page. http://wiki.services.openoffice.org/wiki/JA/Marketing/OpenOffice.org_CD/ May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD? Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/ -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Thank you, Rob, for forwarding my request to tradema...@apache.org. I would like to use Apache Incubator logo with OpenOffice.org logo on the OpenOffice.org 3.0.0 CD Japanese because I think I can emphasize that OpenOffice.org the code, the product and the community are now hosted by Apache. Thanks, khirano On Sun, Jan 15, 2012 at 12:37 PM, Rob Weir robw...@apache.org wrote: Hi Shane. This request to use the OpenOffice.org logo came to the ooo-dev list. We reviewed and there were no objections after 72-hours to forwarding this request on to you with our positive recommendation. Note: the request was also for use of the Apache Incubator logo. We gave no opinion on that. Regards, -Rob -- Forwarded message -- From: Kazunari Hirano khir...@gmail.com Date: Wed, Jan 11, 2012 at 9:58 AM Subject: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD To: ooo-dev@incubator.apache.org Happy New Year! Please take a look at the following page. http://wiki.services.openoffice.org/wiki/JA/Marketing/OpenOffice.org_CD/ May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD? Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
On 12/01/2012 Donald Whytock wrote: On Wed, Jan 11, 2012 at 5:35 PM, Andrea Pescetti wrote: The old policy, if I recall correctly, was to allow this kind of usage and a generic usage for community activities. Would you want people to notify the list if/when it happens? Yes, maybe some lightweight process like this; but I understand that, especially before and around the first release, the project might want to have better control over the brand and logo usage. Regards, Andrea.
Fwd: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
Hi Shane. This request to use the OpenOffice.org logo came to the ooo-dev list. We reviewed and there were no objections after 72-hours to forwarding this request on to you with our positive recommendation. Note: the request was also for use of the Apache Incubator logo. We gave no opinion on that. Regards, -Rob -- Forwarded message -- From: Kazunari Hirano khir...@gmail.com Date: Wed, Jan 11, 2012 at 9:58 AM Subject: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD To: ooo-dev@incubator.apache.org Happy New Year! Please take a look at the following page. http://wiki.services.openoffice.org/wiki/JA/Marketing/OpenOffice.org_CD/ May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD? Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Brand Usage Guidelines: Hands Off management (Was: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD)
On Friday 13 Jan 2012 00:38:44 Rob Weir wrote: On Thu, Jan 12, 2012 at 5:55 AM, Graham Lauder g.a.lau...@gmail.com wrote: On Thursday 12 Jan 2012 12:26:59 Rob Weir wrote: Lets stick with CTR, one thing that history has shown us is that there are a lot of eyes out there, if someone is misusing the brand, it gets back to us pretty fast. Far too much time is being spent on this sort of nonproductive effort where we could simply be using the eyes of the wider community to keep us in touch. That is not current ASF policy. We currently require explicit permission to use the loog. If you want to change policy, I'd recommend starting a new thread on that, so your thoughts are not buried in this one. Good Point, done As for far too much time is being spent, I'd draw your attention to the fact that this is the first logo request we've received for a CD in 6 months, and perhaps only the 4th logo request we've received at all. All our current process requires is lazy consensus, e.g., a 72 hour opportunity for PPMC members to object. And then VP, Branding permission based on our recommendation. I'm talking about the time spent worrying about what people are doing with the trademark and logo, screeds of mail on the TOO thing, Shane tied up with an email tennis match and much brow beating and hair tearing. It is becoming tiresome and it is distracting from our purpose here. Create Software for the public good. We are getting into battles that only limit the ability for the community to connect and all for little or no profit, this project will live and die on what it produces, not on the use or misuse of the logo. We have to get out of this obselete Corporate mind think. Our name is the principle part of the brand, we protect that by producing good product that looks after our users needs. Our highest profile element out in the wild is our software on our Users computers, not thousands of billboards, or hours of TVCs shoving our Logo in people faces. Ours is word of mouth or string of text, definitely not people being drawn to us by seeing our ubiquitous Logo. People usually only get taken once, then they come here and complain and our response is: It's OK, it'll all be good from here. That's as good as it gets in terms of building a community. Community distributors will use it anyway once we get CD art decided on and published on the wiki. So this is neither difficult nor time consuming. And if anyone thinks it is, I'm happy to remove that objection by volunteering to manage the workflow for this myself for this project, something I'm essentially already doing. It may seem that way now, but that's because noone knows us, we have no policies in place, we don't even have any software to distribute. Gad it surprises me that anyone is asking at all right now. However if you want to know where it's heading, check out the Distro and cd-rom lists and ask Andy Shiels and Alex Fisher how non time consuming it was. Hands-off worked in the past, sure there were breaches, but in terms of the greater picture the numbers were very small. The easier we can make it for the brand to be out in the wild the better, if only from a brand recognition point of view. If we want to have absolute control over how and where the brand is used then it will not get the spread it needs without the expense of paid advertising. Not much point in having a a brand if we are the only ones looking at it or recognising it. That is an argument for giving permission broadly. It is not an argument for giving permission without review. Think of this as an opportunity for engagement with the person or group wanting to use the logo. By asking our permission we're introduced. We have the opportunity to explain our preferred ways to use our branding. We can answer their questions. We can perhaps point them to other forms of the logo,. Maybe we identify ways of cross promoting their activity. It opens up a two-way conversation. It is not a bad thing. Indeed that's not a bad thing, but I refer again to the CDROM list and then point to Eric Raymonds famous Essay for some clues. Cathedral Builders can force people into a cue, line up at a desk and get stamped, you may deal with everyone one on one, but it takes too long and the spread is too slow. In the Bazaar model you are standing in the crowd who are all demanding your attention at once, if you try to talk to everyone again you'll run out of time, even if you can make yourself heard. But if you make the logo easy to obtain and put up a big sign that displays a few simple rules that are easy to adhere to. For instance: Always display the web address so that people will eventually always get to the real project. Of course we never had that rule because, well, the name WAS the web address. sarcasm Good heavens, who would have thought of that, what a brilliant idea!
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
On Thursday 12 Jan 2012 12:26:59 Rob Weir wrote: On Wed, Jan 11, 2012 at 5:35 PM, Andrea Pescetti pesce...@apache.org wrote: Rob Weir wrote: On Wed, Jan 11, 2012 at 9:58 AM, Kazunari Hirano wrote: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD?... As we've done in the past, we seek lazy consensus from the PPMC on these requests and then send our recommendation to the Branding VP (Shane) for the final decision. So let's wait 72-hours and see if there are any concerns. No objections at all, but I would generalize the question and turn it into a FAQ: surely we can't expect to have to approve logo requests for every CD distribution initiative, so we should probably reach the consensus (and consult Shane) on generically allowing the OpenOffice.org logo, and the logo that will eventually replace it, on CDs containing the unmodified software as released by Apache (a more proper wording can probably be found, but you get the concept). So, hypothetically, if someone wanted to produce CD's that contained literal copies of AOO and put the logo on them, would they then be allowed to sell them on eBay, and to show a photograph of the CD with the logo? That would be allowed if we gave blanket permission. Also, would someone be allowed to use the logo for CD's that they sell from a website where they claim that OpenOffice is in danger and that they are collecting donations in order to rescue OpenOffice? It might make sense to handle these requests case-by-case for now, until we have a better sense of what kinds of problems we will encounter. Lets stick with CTR, one thing that history has shown us is that there are a lot of eyes out there, if someone is misusing the brand, it gets back to us pretty fast. Far too much time is being spent on this sort of nonproductive effort where we could simply be using the eyes of the wider community to keep us in touch. Hands-off worked in the past, sure there were breaches, but in terms of the greater picture the numbers were very small. The easier we can make it for the brand to be out in the wild the better, if only from a brand recognition point of view. If we want to have absolute control over how and where the brand is used then it will not get the spread it needs without the expense of paid advertising. Not much point in having a a brand if we are the only ones looking at it or recognising it. The old policy, if I recall correctly, was to allow this kind of usage and a generic usage for community activities. indeed Cheers GL Regards, Andrea.
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
On Thu, Jan 12, 2012 at 5:55 AM, Graham Lauder g.a.lau...@gmail.com wrote: On Thursday 12 Jan 2012 12:26:59 Rob Weir wrote: On Wed, Jan 11, 2012 at 5:35 PM, Andrea Pescetti pesce...@apache.org wrote: Rob Weir wrote: On Wed, Jan 11, 2012 at 9:58 AM, Kazunari Hirano wrote: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD?... As we've done in the past, we seek lazy consensus from the PPMC on these requests and then send our recommendation to the Branding VP (Shane) for the final decision. So let's wait 72-hours and see if there are any concerns. No objections at all, but I would generalize the question and turn it into a FAQ: surely we can't expect to have to approve logo requests for every CD distribution initiative, so we should probably reach the consensus (and consult Shane) on generically allowing the OpenOffice.org logo, and the logo that will eventually replace it, on CDs containing the unmodified software as released by Apache (a more proper wording can probably be found, but you get the concept). So, hypothetically, if someone wanted to produce CD's that contained literal copies of AOO and put the logo on them, would they then be allowed to sell them on eBay, and to show a photograph of the CD with the logo? That would be allowed if we gave blanket permission. Also, would someone be allowed to use the logo for CD's that they sell from a website where they claim that OpenOffice is in danger and that they are collecting donations in order to rescue OpenOffice? It might make sense to handle these requests case-by-case for now, until we have a better sense of what kinds of problems we will encounter. Lets stick with CTR, one thing that history has shown us is that there are a lot of eyes out there, if someone is misusing the brand, it gets back to us pretty fast. Far too much time is being spent on this sort of nonproductive effort where we could simply be using the eyes of the wider community to keep us in touch. That is not current ASF policy. We currently require explicit permission to use the loog. If you want to change policy, I'd recommend starting a new thread on that, so your thoughts are not buried in this one. As for far too much time is being spent, I'd draw your attention to the fact that this is the first logo request we've received for a CD in 6 months, and perhaps only the 4th logo request we've received at all. All our current process requires is lazy consensus, e.g., a 72 hour opportunity for PPMC members to object. And then VP, Branding permission based on our recommendation. So this is neither difficult nor time consuming. And if anyone thinks it is, I'm happy to remove that objection by volunteering to manage the workflow for this myself for this project, something I'm essentially already doing. Hands-off worked in the past, sure there were breaches, but in terms of the greater picture the numbers were very small. The easier we can make it for the brand to be out in the wild the better, if only from a brand recognition point of view. If we want to have absolute control over how and where the brand is used then it will not get the spread it needs without the expense of paid advertising. Not much point in having a a brand if we are the only ones looking at it or recognising it. That is an argument for giving permission broadly. It is not an argument for giving permission without review. Think of this as an opportunity for engagement with the person or group wanting to use the logo. By asking our permission we're introduced. We have the opportunity to explain our preferred ways to use our branding. We can answer their questions. We can perhaps point them to other forms of the logo,. Maybe we identify ways of cross promoting their activity. It opens up a two-way conversation. It is not a bad thing. The old policy, if I recall correctly, was to allow this kind of usage and a generic usage for community activities. indeed Cheers GL Regards, Andrea.
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
On Wed, Jan 11, 2012 at 9:58 AM, Kazunari Hirano khir...@gmail.com wrote: Happy New Year! Happy New Year, Hirano-san! Please take a look at the following page. http://wiki.services.openoffice.org/wiki/JA/Marketing/OpenOffice.org_CD/ May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD? I assume the CD contains OpenOffice.org 3.3.0 for Windows? Is there anything else on the CD? This looks like a very good project, and I think the PPMC should be proud to be associated with this effort. The relevant policy is the one here under Using Apache trademarks on merchandise: http://www.apache.org/foundation/marks/ You must obtain prior written approval from the VP, Apache Brand Management to apply the Apache, Apache Foo or Foo trademarks or their graphic logos to any merchandise that is intended to be associated in people's minds with Apache Foo software or any Apache software. Permission to apply ASF trademarks (including graphic logos) may be granted for merchandise that promotes the Apache Software Foundation, the Apache Foo project and Foo software. Permission to apply ASF trademarks will ordinarily be denied for merchandise that disparages Apache software or projects or that would serve to detract from the value of Apache software and its brands. I think your proposed use of the OpenOffice.org logo meets the above requirements. So +1 from me for the use of the OpenOffice.org logo. For the Apache Incubator logo, that is not something the AOO PPMC controls. I do not know what the policy is for that. You might need to send a separate note to tradema...@apache.org about this, or maybe general@incubator.apache,org. As we've done in the past, we seek lazy consensus from the PPMC on these requests and then send our recommendation to the Branding VP (Shane) for the final decision. So let's wait 72-hours and see if there are any concerns. Regards, -Rob Thanks, khirano -- khir...@apache.org Apache OpenOffice (incubating) http://incubator.apache.org/openofficeorg/
Re: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD
On Wed, Jan 11, 2012 at 5:35 PM, Andrea Pescetti pesce...@apache.org wrote: Rob Weir wrote: On Wed, Jan 11, 2012 at 9:58 AM, Kazunari Hirano wrote: May I use OpenOffice.org and Apache Incubator logos on OpenOffice.org CD?... As we've done in the past, we seek lazy consensus from the PPMC on these requests and then send our recommendation to the Branding VP (Shane) for the final decision. So let's wait 72-hours and see if there are any concerns. No objections at all, but I would generalize the question and turn it into a FAQ: surely we can't expect to have to approve logo requests for every CD distribution initiative, so we should probably reach the consensus (and consult Shane) on generically allowing the OpenOffice.org logo, and the logo that will eventually replace it, on CDs containing the unmodified software as released by Apache (a more proper wording can probably be found, but you get the concept). So, hypothetically, if someone wanted to produce CD's that contained literal copies of AOO and put the logo on them, would they then be allowed to sell them on eBay, and to show a photograph of the CD with the logo? That would be allowed if we gave blanket permission. Also, would someone be allowed to use the logo for CD's that they sell from a website where they claim that OpenOffice is in danger and that they are collecting donations in order to rescue OpenOffice? It might make sense to handle these requests case-by-case for now, until we have a better sense of what kinds of problems we will encounter. The old policy, if I recall correctly, was to allow this kind of usage and a generic usage for community activities. Regards, Andrea.
