Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-13 Thread Rob Weir
On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
> cc/ ooo-market...@incubator.apache.org
>
> I'm looking at the information we have on the project site for Trademark
> Usage
>
> http://incubator.apache.org/openofficeorg/trademarks.html
>
> First item, logos:
>
> "For the Apache OpenOffice project these trademarks include the names Apache
> OpenOffice and OpenOffice.org, as well as the graphical logo."
>
> I would take this to mean the current logo on the "trademarks.html" page,
> which is not the same as the logo on the website:
>
> http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
>
> -or- the older web logo
>
> http://www.openoffice.org/images/AOO_logos/ooo-logo.png
>
> So, I would like to do a few things:
>
> - also put
> http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
>
> in
> http://www.openoffice.org/images/AOO_logos
>
> Change
>
> "For the Apache OpenOffice project these trademarks include the names Apache
> OpenOffice and OpenOffice.org, as well as the graphical logo."
>
> -- to --
>
> "For the Apache OpenOffice project these trademarks include the names Apache
> OpenOffice and OpenOffice.org, as well as the graphical logos."
>
> and link the word "logos" to all elements in:
>
> http://www.openoffice.org/images/AOO_logos
>
> (there's actually one item in there we aren't using which I need to remove)
>
> I will also change the logos area in:
>
> http://www.openoffice.org/marketing/art/
>
> and list all possible logos in:
>
> http://www.openoffice.org/marketing/art/galleries/logos/
>
>

I don't think we should limit the text to refer to a specific closed
set of logos.  But changing this to plural, maybe saying "and various
graphical logos" or, "and graphical logos, including but not limited
to", is fine.

Remember, a trademark is not limited to a specific file.  It protects
the symbol, which might occur in slight variations in various files.
And we're not limited to a single symbol.  The question is really
whether we're using that symbol to market our product, that is
associated with our product and identifies us as the source of the
product.  So from a trademark perspective we could have several
trademarks,  But from a marketing perspective that might be confusing.

( A good, but dry article on this trademarks and open source software
is here:  A good read on some of the issues here:
www.ifosslr.org/ifosslr/article/download/11/38 )

> Second item, other artwork:
>
> All artwork in:
> http://www.openoffice.org/marketing/art/
>
> seems to be either LGPL or PDL.
>
> I would like to include some verbiage on the above page that will advise
> viewers to review the licensing for the object(s) they would like to use and
> tell them simply (I think this would expedite usage. If we did this, I think
> the ONLY thing they might explicitly require usage for is the actual logo
> and nothing else):
>

The license only deals with the copyright.  It doesn't give permission
to use the trademark.

I'm not sure what we want to expedite here.   If we want to expedite
something specific, we can think of ways of doing that. For example,
look what we did with the "Get it here!" logo.  We made a special logo
for use under specific conditions, but without any further permission
requests.  For everything else, we still require explicit permission.
If we want to expedite other kinds of logo requests, then we should
probably think in similar terns, e.g., identify exactly which logo and
under exactly what conditions we want it to be used.

I don't think we should give any permission for using any other logos,
unless we've defined such conditions.  We should always keep in mind
the websites that put up fake versions of OpenOffice, the ones that
lead to users coming to us later complaining about how their systems
were taken over by adware and browser pop ups.  If we simply allow
anyone to use the logos then we have no protection against websites
that imply association or endorsement from this project, and use this
to confuse or lure users.

> "If you are planning on using an object from this area, you may modify an
> object as you like subject to the following conditions:
>
> (1) Use of any of the logos requires explicit permission. See:
> http://incubator.apache.org/openofficeorg/trademarks.html
>

Could we just link this back to the trademark page?  We already say
there that using the logos requires explicit permission.  We also give
other useful information on how to request, etc.  It would be good to
keep that info all in one place.

> (2) Please note the licensing conditions for any other object you want to
> use (either LGPL or PDL)
>
> (3) If the object is licensed with LGPL
> (http://www.gnu.org/licenses/lgpl.html) license, you may modify it as you
> like but should cite Apache OpenOffice (formerly OpenOffice.org) as the
> provider of the original artwork on which your modification is based
>
> (3) If the object is licensed PDL
> (http://www.openoffice.org/licenses/PDL.html), you

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-13 Thread Kevin Grignon
KG01 - See comments inline.

On Thu, Jun 14, 2012 at 8:49 AM, Rob Weir  wrote:

> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
> > cc/ ooo-market...@incubator.apache.org
> >
> > I'm looking at the information we have on the project site for Trademark
> > Usage
> >
> > http://incubator.apache.org/openofficeorg/trademarks.html
> >
> > First item, logos:
> >
> > "For the Apache OpenOffice project these trademarks include the names
> Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logo."
> >
> > I would take this to mean the current logo on the "trademarks.html" page,
> > which is not the same as the logo on the website:
> >
> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
> >
> > -or- the older web logo
> >
> > http://www.openoffice.org/images/AOO_logos/ooo-logo.png
> >
> > So, I would like to do a few things:
> >
> > - also put
> > http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
> >
> > in
> > http://www.openoffice.org/images/AOO_logos
> >
> > Change
> >
> > "For the Apache OpenOffice project these trademarks include the names
> Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logo."
> >
> > -- to --
> >
> > "For the Apache OpenOffice project these trademarks include the names
> Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logos."
> >
> > and link the word "logos" to all elements in:
> >
> > http://www.openoffice.org/images/AOO_logos
> >
> > (there's actually one item in there we aren't using which I need to
> remove)
> >
> > I will also change the logos area in:
> >
> > http://www.openoffice.org/marketing/art/
> >
> > and list all possible logos in:
> >
> > http://www.openoffice.org/marketing/art/galleries/logos/
> >
> >
>
> I don't think we should limit the text to refer to a specific closed
> set of logos.  But changing this to plural, maybe saying "and various
> graphical logos" or, "and graphical logos, including but not limited
> to", is fine.
>
> Remember, a trademark is not limited to a specific file.  It protects
> the symbol, which might occur in slight variations in various files.
> And we're not limited to a single symbol.  The question is really
> whether we're using that symbol to market our product, that is
> associated with our product and identifies us as the source of the
> product.  So from a trademark perspective we could have several
> trademarks,  But from a marketing perspective that might be confusing.
>
> ( A good, but dry article on this trademarks and open source software
> is here:  A good read on some of the issues here:
> www.ifosslr.org/ifosslr/article/download/11/38 )
>
> > Second item, other artwork:
> >
> > All artwork in:
> > http://www.openoffice.org/marketing/art/
> >
> > seems to be either LGPL or PDL.
> >
> > I would like to include some verbiage on the above page that will advise
> > viewers to review the licensing for the object(s) they would like to use
> and
> > tell them simply (I think this would expedite usage. If we did this, I
> think
> > the ONLY thing they might explicitly require usage for is the actual logo
> > and nothing else):
> >
>
> The license only deals with the copyright.  It doesn't give permission
> to use the trademark.
>
> I'm not sure what we want to expedite here.   If we want to expedite
> something specific, we can think of ways of doing that. For example,
> look what we did with the "Get it here!" logo.  We made a special logo
> for use under specific conditions, but without any further permission
> requests.  For everything else, we still require explicit permission.
> If we want to expedite other kinds of logo requests, then we should
> probably think in similar terns, e.g., identify exactly which logo and
> under exactly what conditions we want it to be used.
>
> I don't think we should give any permission for using any other logos,
> unless we've defined such conditions.  We should always keep in mind
> the websites that put up fake versions of OpenOffice, the ones that
> lead to users coming to us later complaining about how their systems
> were taken over by adware and browser pop ups.  If we simply allow
> anyone to use the logos then we have no protection against websites
> that imply association or endorsement from this project, and use this
> to confuse or lure users.
>
> > "If you are planning on using an object from this area, you may modify an
> > object as you like subject to the following conditions:
> >
> > (1) Use of any of the logos requires explicit permission. See:
> > http://incubator.apache.org/openofficeorg/trademarks.html
> >
>
> KG01 - This collection of links is confusing to me. Imagine how confused
an interested party would be. While we can maintain living wiki docs that
captures this information, we could also consider creating a logo usage
package, include guidance, examples of correct usage, partner guidance and
the actual logo assets. Everything could be put into a single-source,
versioned, downloadabl

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-13 Thread Rob Weir
On Wed, Jun 13, 2012 at 9:59 PM, Kevin Grignon
 wrote:
> KG01 - See comments inline.
>
> On Thu, Jun 14, 2012 at 8:49 AM, Rob Weir  wrote:
>
>> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
>> > cc/ ooo-market...@incubator.apache.org
>> >
>> > I'm looking at the information we have on the project site for Trademark
>> > Usage
>> >
>> > http://incubator.apache.org/openofficeorg/trademarks.html
>> >
>> > First item, logos:
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logo."
>> >
>> > I would take this to mean the current logo on the "trademarks.html" page,
>> > which is not the same as the logo on the website:
>> >
>> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
>> >
>> > -or- the older web logo
>> >
>> > http://www.openoffice.org/images/AOO_logos/ooo-logo.png
>> >
>> > So, I would like to do a few things:
>> >
>> > - also put
>> > http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
>> >
>> > in
>> > http://www.openoffice.org/images/AOO_logos
>> >
>> > Change
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logo."
>> >
>> > -- to --
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logos."
>> >
>> > and link the word "logos" to all elements in:
>> >
>> > http://www.openoffice.org/images/AOO_logos
>> >
>> > (there's actually one item in there we aren't using which I need to
>> remove)
>> >
>> > I will also change the logos area in:
>> >
>> > http://www.openoffice.org/marketing/art/
>> >
>> > and list all possible logos in:
>> >
>> > http://www.openoffice.org/marketing/art/galleries/logos/
>> >
>> >
>>
>> I don't think we should limit the text to refer to a specific closed
>> set of logos.  But changing this to plural, maybe saying "and various
>> graphical logos" or, "and graphical logos, including but not limited
>> to", is fine.
>>
>> Remember, a trademark is not limited to a specific file.  It protects
>> the symbol, which might occur in slight variations in various files.
>> And we're not limited to a single symbol.  The question is really
>> whether we're using that symbol to market our product, that is
>> associated with our product and identifies us as the source of the
>> product.  So from a trademark perspective we could have several
>> trademarks,  But from a marketing perspective that might be confusing.
>>
>> ( A good, but dry article on this trademarks and open source software
>> is here:  A good read on some of the issues here:
>> www.ifosslr.org/ifosslr/article/download/11/38 )
>>
>> > Second item, other artwork:
>> >
>> > All artwork in:
>> > http://www.openoffice.org/marketing/art/
>> >
>> > seems to be either LGPL or PDL.
>> >
>> > I would like to include some verbiage on the above page that will advise
>> > viewers to review the licensing for the object(s) they would like to use
>> and
>> > tell them simply (I think this would expedite usage. If we did this, I
>> think
>> > the ONLY thing they might explicitly require usage for is the actual logo
>> > and nothing else):
>> >
>>
>> The license only deals with the copyright.  It doesn't give permission
>> to use the trademark.
>>
>> I'm not sure what we want to expedite here.   If we want to expedite
>> something specific, we can think of ways of doing that. For example,
>> look what we did with the "Get it here!" logo.  We made a special logo
>> for use under specific conditions, but without any further permission
>> requests.  For everything else, we still require explicit permission.
>> If we want to expedite other kinds of logo requests, then we should
>> probably think in similar terns, e.g., identify exactly which logo and
>> under exactly what conditions we want it to be used.
>>
>> I don't think we should give any permission for using any other logos,
>> unless we've defined such conditions.  We should always keep in mind
>> the websites that put up fake versions of OpenOffice, the ones that
>> lead to users coming to us later complaining about how their systems
>> were taken over by adware and browser pop ups.  If we simply allow
>> anyone to use the logos then we have no protection against websites
>> that imply association or endorsement from this project, and use this
>> to confuse or lure users.
>>
>> > "If you are planning on using an object from this area, you may modify an
>> > object as you like subject to the following conditions:
>> >
>> > (1) Use of any of the logos requires explicit permission. See:
>> > http://incubator.apache.org/openofficeorg/trademarks.html
>> >
>>
>> KG01 - This collection of links is confusing to me. Imagine how confused
> an interested party would be. While we can maintain living wiki docs that


Actually, we get many requests, sometimes several a 

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-13 Thread Kay Schenk
On Wed, Jun 13, 2012 at 5:49 PM, Rob Weir  wrote:

> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
> > cc/ ooo-market...@incubator.apache.org
> >
> > I'm looking at the information we have on the project site for Trademark
> > Usage
> >
> > http://incubator.apache.org/openofficeorg/trademarks.html
> >
> > First item, logos:
> >
> > "For the Apache OpenOffice project these trademarks include the names
> Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logo."
> >
> > I would take this to mean the current logo on the "trademarks.html" page,
> > which is not the same as the logo on the website:
> >
> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
> >
> > -or- the older web logo
> >
> > http://www.openoffice.org/images/AOO_logos/ooo-logo.png
> >
> > So, I would like to do a few things:
> >
> > - also put
> > http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
> >
> > in
> > http://www.openoffice.org/images/AOO_logos
> >
> > Change
> >
> > "For the Apache OpenOffice project these trademarks include the names
> Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logo."
> >
> > -- to --
> >
> > "For the Apache OpenOffice project these trademarks include the names
> Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logos."
> >
> > and link the word "logos" to all elements in:
> >
> > http://www.openoffice.org/images/AOO_logos
> >
> > (there's actually one item in there we aren't using which I need to
> remove)
> >
> > I will also change the logos area in:
> >
> > http://www.openoffice.org/marketing/art/
> >
> > and list all possible logos in:
> >
> > http://www.openoffice.org/marketing/art/galleries/logos/
> >
> >
>
> I don't think we should limit the text to refer to a specific closed
> set of logos.  But changing this to plural, maybe saying "and various
> graphical logos" or, "and graphical logos, including but not limited
> to", is fine.
>

What I'm trying to accomplish is to make it easier for the end user to
distinguish between things they need to ask permission to use -- a finite
set of actually "trademarked" items I'm assuming (but it could be my
understanding of that term is just wrong), and things they don't -- because
they fall under some licensing -- LGPL, PDL, or ALv2.

So, in this context, I am not understanding the phrase -- "including but
not limited to".

Why isn't this set limited?



> Remember, a trademark is not limited to a specific file.  It protects
> the symbol, which might occur in slight variations in various files.
> And we're not limited to a single symbol.


Right, which I why I wanted to point them to just the items in
 /images/AOO_logos

so they know exactly which ones they need to request permission for.

 The question is really
> whether we're using that symbol to market our product, that is
> associated with our product and identifies us as the source of the
> product.  So from a trademark perspective we could have several
> trademarks,  But from a marketing perspective that might be confusing.
>
> ( A good, but dry article on this trademarks and open source software
> is here:  A good read on some of the issues here:
> www.ifosslr.org/ifosslr/article/download/11/38 )
>
> > Second item, other artwork:
> >
> > All artwork in:
> > http://www.openoffice.org/marketing/art/
> >
> > seems to be either LGPL or PDL.
> >
> > I would like to include some verbiage on the above page that will advise
> > viewers to review the licensing for the object(s) they would like to use
> and
> > tell them simply (I think this would expedite usage. If we did this, I
> think
> > the ONLY thing they might explicitly require usage for is the actual logo
> > and nothing else):
> >
>
> The license only deals with the copyright.  It doesn't give permission
> to use the trademark.
>

No,it doesn't. I'm sorry -- maybe I was too confusing. It's ONLY the
trademarked items that we consider logos. We need to have them continue to
request permission for those.


> I'm not sure what we want to expedite here.   If we want to expedite
> something specific, we can think of ways of doing that. For example,
> look what we did with the "Get it here!" logo.  We made a special logo
> for use under specific conditions, but without any further permission
> requests.  For everything else, we still require explicit permission.
>

We OK -- that's what I'm trying to clarify. I saw the page for "Get It
Here".



> If we want to expedite other kinds of logo requests, then we should
> probably think in similar terns, e.g., identify exactly which logo and
> under exactly what conditions we want it to be used.
>

I'm thinking more in terms of expediting uses of the other artwork
elements. Or do you think this isn't necessary given the license statements?


>
> I don't think we should give any permission for using any other logos,
> unless we've defined such conditions.  We should always keep in mind
> the websites that put up fake versions of

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-13 Thread Kay Schenk
On Wed, Jun 13, 2012 at 6:59 PM, Kevin Grignon wrote:

> KG01 - See comments inline.
>
> On Thu, Jun 14, 2012 at 8:49 AM, Rob Weir  wrote:
>
> > On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk 
> wrote:
> > > cc/ ooo-market...@incubator.apache.org
> > >
> > > I'm looking at the information we have on the project site for
> Trademark
> > > Usage
> > >
> > > http://incubator.apache.org/openofficeorg/trademarks.html
> > >
> > > First item, logos:
> > >
> > > "For the Apache OpenOffice project these trademarks include the names
> > Apache
> > > OpenOffice and OpenOffice.org, as well as the graphical logo."
> > >
> > > I would take this to mean the current logo on the "trademarks.html"
> page,
> > > which is not the same as the logo on the website:
> > >
> > > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
> > >
> > > -or- the older web logo
> > >
> > > http://www.openoffice.org/images/AOO_logos/ooo-logo.png
> > >
> > > So, I would like to do a few things:
> > >
> > > - also put
> > > http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
> > >
> > > in
> > > http://www.openoffice.org/images/AOO_logos
> > >
> > > Change
> > >
> > > "For the Apache OpenOffice project these trademarks include the names
> > Apache
> > > OpenOffice and OpenOffice.org, as well as the graphical logo."
> > >
> > > -- to --
> > >
> > > "For the Apache OpenOffice project these trademarks include the names
> > Apache
> > > OpenOffice and OpenOffice.org, as well as the graphical logos."
> > >
> > > and link the word "logos" to all elements in:
> > >
> > > http://www.openoffice.org/images/AOO_logos
> > >
> > > (there's actually one item in there we aren't using which I need to
> > remove)
> > >
> > > I will also change the logos area in:
> > >
> > > http://www.openoffice.org/marketing/art/
> > >
> > > and list all possible logos in:
> > >
> > > http://www.openoffice.org/marketing/art/galleries/logos/
> > >
> > >
> >
> > I don't think we should limit the text to refer to a specific closed
> > set of logos.  But changing this to plural, maybe saying "and various
> > graphical logos" or, "and graphical logos, including but not limited
> > to", is fine.
> >
> > Remember, a trademark is not limited to a specific file.  It protects
> > the symbol, which might occur in slight variations in various files.
> > And we're not limited to a single symbol.  The question is really
> > whether we're using that symbol to market our product, that is
> > associated with our product and identifies us as the source of the
> > product.  So from a trademark perspective we could have several
> > trademarks,  But from a marketing perspective that might be confusing.
> >
> > ( A good, but dry article on this trademarks and open source software
> > is here:  A good read on some of the issues here:
> > www.ifosslr.org/ifosslr/article/download/11/38 )
> >
> > > Second item, other artwork:
> > >
> > > All artwork in:
> > > http://www.openoffice.org/marketing/art/
> > >
> > > seems to be either LGPL or PDL.
> > >
> > > I would like to include some verbiage on the above page that will
> advise
> > > viewers to review the licensing for the object(s) they would like to
> use
> > and
> > > tell them simply (I think this would expedite usage. If we did this, I
> > think
> > > the ONLY thing they might explicitly require usage for is the actual
> logo
> > > and nothing else):
> > >
> >
> > The license only deals with the copyright.  It doesn't give permission
> > to use the trademark.
> >
> > I'm not sure what we want to expedite here.   If we want to expedite
> > something specific, we can think of ways of doing that. For example,
> > look what we did with the "Get it here!" logo.  We made a special logo
> > for use under specific conditions, but without any further permission
> > requests.  For everything else, we still require explicit permission.
> > If we want to expedite other kinds of logo requests, then we should
> > probably think in similar terns, e.g., identify exactly which logo and
> > under exactly what conditions we want it to be used.
> >
> > I don't think we should give any permission for using any other logos,
> > unless we've defined such conditions.  We should always keep in mind
> > the websites that put up fake versions of OpenOffice, the ones that
> > lead to users coming to us later complaining about how their systems
> > were taken over by adware and browser pop ups.  If we simply allow
> > anyone to use the logos then we have no protection against websites
> > that imply association or endorsement from this project, and use this
> > to confuse or lure users.
> >
> > > "If you are planning on using an object from this area, you may modify
> an
> > > object as you like subject to the following conditions:
> > >
> > > (1) Use of any of the logos requires explicit permission. See:
> > > http://incubator.apache.org/openofficeorg/trademarks.html
> > >
> >
> > KG01 - This collection of links is confusing to me. Imagine how con

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread Rob Weir
On Wed, Jun 13, 2012 at 11:06 PM, Kay Schenk  wrote:
> On Wed, Jun 13, 2012 at 5:49 PM, Rob Weir  wrote:
>
>> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
>> > cc/ ooo-market...@incubator.apache.org
>> >
>> > I'm looking at the information we have on the project site for Trademark
>> > Usage
>> >
>> > http://incubator.apache.org/openofficeorg/trademarks.html
>> >
>> > First item, logos:
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logo."
>> >
>> > I would take this to mean the current logo on the "trademarks.html" page,
>> > which is not the same as the logo on the website:
>> >
>> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
>> >
>> > -or- the older web logo
>> >
>> > http://www.openoffice.org/images/AOO_logos/ooo-logo.png
>> >
>> > So, I would like to do a few things:
>> >
>> > - also put
>> > http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
>> >
>> > in
>> > http://www.openoffice.org/images/AOO_logos
>> >
>> > Change
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logo."
>> >
>> > -- to --
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logos."
>> >
>> > and link the word "logos" to all elements in:
>> >
>> > http://www.openoffice.org/images/AOO_logos
>> >
>> > (there's actually one item in there we aren't using which I need to
>> remove)
>> >
>> > I will also change the logos area in:
>> >
>> > http://www.openoffice.org/marketing/art/
>> >
>> > and list all possible logos in:
>> >
>> > http://www.openoffice.org/marketing/art/galleries/logos/
>> >
>> >
>>
>> I don't think we should limit the text to refer to a specific closed
>> set of logos.  But changing this to plural, maybe saying "and various
>> graphical logos" or, "and graphical logos, including but not limited
>> to", is fine.
>>
>
> What I'm trying to accomplish is to make it easier for the end user to
> distinguish between things they need to ask permission to use -- a finite
> set of actually "trademarked" items I'm assuming (but it could be my
> understanding of that term is just wrong), and things they don't -- because
> they fall under some licensing -- LGPL, PDL, or ALv2.
>

Something can be both trademarked and be under a LPGL, PDL or ALv2
license.  The license deals with copyright, which is different from
trademark.  These are two different species of intellectual property.
(Patents would be a third species, but that is not an issue in this
case)

The license might allow someone to copy the logo, modify it,
redistribute, etc., just like an OSS license allows someone to do the
same with source code.  But if there is also a trademark claimed on
the logo, that restricts the things someone can do with the logo.
These restrictions are in addition to whatever restrictions are there
per the license.

For example, take our main project logo.  If that were available under
a permissive license, someone could copy, modify, redistribute that
logo.  They might be able to print it out, put it in a frame and hang
it on their wall, for example.  But they would not be able to put it
on a website advertising "Open Office downloads" where the website was
actually downloading other software,  The trademark protects a symbol
associated with the origin of a product.

Think for example, of the controlled appellations in the EC,
associated with wines and cheese and other food products.  They ensure
that the use of the term "Parmigiano-Reggiano" is used for only a
specific kind of cheese from a specific region of Italy.  No one else
can legally use that name.  It is like a trademark, protecting a name
that defines the origin of a product.

> So, in this context, I am not understanding the phrase -- "including but
> not limited to".
>
> Why isn't this set limited?
>

The set is limited by what we actually use in the project to identify
the product.  But these logos can occur in many different variations
and combinations. I don't think we can enumerate them all.  And there
is risk if we claim to have listed them all, but then miss one, or
fail to keep the list up to date.

>
>
>> Remember, a trademark is not limited to a specific file.  It protects
>> the symbol, which might occur in slight variations in various files.
>> And we're not limited to a single symbol.
>
>
> Right, which I why I wanted to point them to just the items in
>  /images/AOO_logos
>
> so they know exactly which ones they need to request permission for.
>
>  The question is really
>> whether we're using that symbol to market our product, that is
>> associated with our product and identifies us as the source of the
>> product.  So from a trademark perspective we could have several
>> trademarks,  But from a marketing perspective that mig

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread drew
On Wed, 2012-06-13 at 20:49 -0400, Rob Weir wrote: 
> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
> > cc/ ooo-market...@incubator.apache.org
> >
> > I'm looking at the information we have on the project site for Trademark
> > Usage
> >
> > http://incubator.apache.org/openofficeorg/trademarks.html
> >
> > First item, logos:
> >
> > "For the Apache OpenOffice project these trademarks include the names Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logo."
> >
> > I would take this to mean the current logo on the "trademarks.html" page,
> > which is not the same as the logo on the website:
> >
> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
> >
> > -or- the older web logo
> >
> > http://www.openoffice.org/images/AOO_logos/ooo-logo.png
> >
> > So, I would like to do a few things:
> >
> > - also put
> > http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
> >
> > in
> > http://www.openoffice.org/images/AOO_logos
> >
> > Change
> >
> > "For the Apache OpenOffice project these trademarks include the names Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logo."
> >
> > -- to --
> >
> > "For the Apache OpenOffice project these trademarks include the names Apache
> > OpenOffice and OpenOffice.org, as well as the graphical logos."
> >
> > and link the word "logos" to all elements in:
> >
> > http://www.openoffice.org/images/AOO_logos
> >
> > (there's actually one item in there we aren't using which I need to remove)
> >
> > I will also change the logos area in:
> >
> > http://www.openoffice.org/marketing/art/
> >
> > and list all possible logos in:
> >
> > http://www.openoffice.org/marketing/art/galleries/logos/
> >
> >
> 
> I don't think we should limit the text to refer to a specific closed
> set of logos.  But changing this to plural, maybe saying "and various
> graphical logos" or, "and graphical logos, including but not limited
> to", is fine.
> 
> Remember, a trademark is not limited to a specific file.  It protects
> the symbol, which might occur in slight variations in various files.
> And we're not limited to a single symbol.  The question is really
> whether we're using that symbol to market our product, that is
> associated with our product and identifies us as the source of the
> product.  So from a trademark perspective we could have several
> trademarks,  But from a marketing perspective that might be confusing.
> 
> ( A good, but dry article on this trademarks and open source software
> is here:  A good read on some of the issues here:
> www.ifosslr.org/ifosslr/article/download/11/38 )
> 
> > Second item, other artwork:
> >
> > All artwork in:
> > http://www.openoffice.org/marketing/art/
> >
> > seems to be either LGPL or PDL.
> >
> > I would like to include some verbiage on the above page that will advise
> > viewers to review the licensing for the object(s) they would like to use and
> > tell them simply (I think this would expedite usage. If we did this, I think
> > the ONLY thing they might explicitly require usage for is the actual logo
> > and nothing else):
> >
> 
> The license only deals with the copyright.  It doesn't give permission
> to use the trademark.
> 
> I'm not sure what we want to expedite here.   If we want to expedite
> something specific, we can think of ways of doing that. For example,
> look what we did with the "Get it here!" logo.  We made a special logo
> for use under specific conditions, but without any further permission
> requests.  For everything else, we still require explicit permission.
> If we want to expedite other kinds of logo requests, then we should
> probably think in similar terns, e.g., identify exactly which logo and
> under exactly what conditions we want it to be used.
> 
> I don't think we should give any permission for using any other logos,
> unless we've defined such conditions.  We should always keep in mind
> the websites that put up fake versions of OpenOffice, the ones that
> lead to users coming to us later complaining about how their systems
> were taken over by adware and browser pop ups.  If we simply allow
> anyone to use the logos then we have no protection against websites
> that imply association or endorsement from this project, and use this
> to confuse or lure users.
> 
> > "If you are planning on using an object from this area, you may modify an
> > object as you like subject to the following conditions:
> >
> > (1) Use of any of the logos requires explicit permission. See:
> > http://incubator.apache.org/openofficeorg/trademarks.html
> >
> 
> Could we just link this back to the trademark page?  We already say
> there that using the logos requires explicit permission.  We also give
> other useful information on how to request, etc.  It would be good to
> keep that info all in one place.
> 
> > (2) Please note the licensing conditions for any other object you want to
> > use (either LGPL or PDL)
> >
> > (3) If the object is licensed with LGPL
> > (http:/

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread Rob Weir
On Thu, Jun 14, 2012 at 12:32 PM, drew  wrote:
> On Wed, 2012-06-13 at 20:49 -0400, Rob Weir wrote:
>> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
>> > cc/ ooo-market...@incubator.apache.org
>> >
>> > I'm looking at the information we have on the project site for Trademark
>> > Usage
>> >
>> > http://incubator.apache.org/openofficeorg/trademarks.html
>> >
>> > First item, logos:
>> >
>> > "For the Apache OpenOffice project these trademarks include the names 
>> > Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logo."
>> >
>> > I would take this to mean the current logo on the "trademarks.html" page,
>> > which is not the same as the logo on the website:
>> >
>> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
>> >
>> > -or- the older web logo
>> >
>> > http://www.openoffice.org/images/AOO_logos/ooo-logo.png
>> >
>> > So, I would like to do a few things:
>> >
>> > - also put
>> > http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
>> >
>> > in
>> > http://www.openoffice.org/images/AOO_logos
>> >
>> > Change
>> >
>> > "For the Apache OpenOffice project these trademarks include the names 
>> > Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logo."
>> >
>> > -- to --
>> >
>> > "For the Apache OpenOffice project these trademarks include the names 
>> > Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logos."
>> >
>> > and link the word "logos" to all elements in:
>> >
>> > http://www.openoffice.org/images/AOO_logos
>> >
>> > (there's actually one item in there we aren't using which I need to remove)
>> >
>> > I will also change the logos area in:
>> >
>> > http://www.openoffice.org/marketing/art/
>> >
>> > and list all possible logos in:
>> >
>> > http://www.openoffice.org/marketing/art/galleries/logos/
>> >
>> >
>>
>> I don't think we should limit the text to refer to a specific closed
>> set of logos.  But changing this to plural, maybe saying "and various
>> graphical logos" or, "and graphical logos, including but not limited
>> to", is fine.
>>
>> Remember, a trademark is not limited to a specific file.  It protects
>> the symbol, which might occur in slight variations in various files.
>> And we're not limited to a single symbol.  The question is really
>> whether we're using that symbol to market our product, that is
>> associated with our product and identifies us as the source of the
>> product.  So from a trademark perspective we could have several
>> trademarks,  But from a marketing perspective that might be confusing.
>>
>> ( A good, but dry article on this trademarks and open source software
>> is here:  A good read on some of the issues here:
>> www.ifosslr.org/ifosslr/article/download/11/38 )
>>
>> > Second item, other artwork:
>> >
>> > All artwork in:
>> > http://www.openoffice.org/marketing/art/
>> >
>> > seems to be either LGPL or PDL.
>> >
>> > I would like to include some verbiage on the above page that will advise
>> > viewers to review the licensing for the object(s) they would like to use 
>> > and
>> > tell them simply (I think this would expedite usage. If we did this, I 
>> > think
>> > the ONLY thing they might explicitly require usage for is the actual logo
>> > and nothing else):
>> >
>>
>> The license only deals with the copyright.  It doesn't give permission
>> to use the trademark.
>>
>> I'm not sure what we want to expedite here.   If we want to expedite
>> something specific, we can think of ways of doing that. For example,
>> look what we did with the "Get it here!" logo.  We made a special logo
>> for use under specific conditions, but without any further permission
>> requests.  For everything else, we still require explicit permission.
>> If we want to expedite other kinds of logo requests, then we should
>> probably think in similar terns, e.g., identify exactly which logo and
>> under exactly what conditions we want it to be used.
>>
>> I don't think we should give any permission for using any other logos,
>> unless we've defined such conditions.  We should always keep in mind
>> the websites that put up fake versions of OpenOffice, the ones that
>> lead to users coming to us later complaining about how their systems
>> were taken over by adware and browser pop ups.  If we simply allow
>> anyone to use the logos then we have no protection against websites
>> that imply association or endorsement from this project, and use this
>> to confuse or lure users.
>>
>> > "If you are planning on using an object from this area, you may modify an
>> > object as you like subject to the following conditions:
>> >
>> > (1) Use of any of the logos requires explicit permission. See:
>> > http://incubator.apache.org/openofficeorg/trademarks.html
>> >
>>
>> Could we just link this back to the trademark page?  We already say
>> there that using the logos requires explicit permission.  We also give
>> other useful information on how to request, etc.  It would be good to
>> keep that info

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread Kay Schenk



On 06/14/2012 09:52 AM, Rob Weir wrote:

On Thu, Jun 14, 2012 at 12:32 PM, drew  wrote:

On Wed, 2012-06-13 at 20:49 -0400, Rob Weir wrote:

On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:

cc/ ooo-market...@incubator.apache.org

I'm looking at the information we have on the project site for Trademark
Usage

http://incubator.apache.org/openofficeorg/trademarks.html

First item, logos:

"For the Apache OpenOffice project these trademarks include the names Apache
OpenOffice and OpenOffice.org, as well as the graphical logo."

I would take this to mean the current logo on the "trademarks.html" page,
which is not the same as the logo on the website:

http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png

-or- the older web logo

http://www.openoffice.org/images/AOO_logos/ooo-logo.png

So, I would like to do a few things:

- also put
http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png

in
http://www.openoffice.org/images/AOO_logos

Change

"For the Apache OpenOffice project these trademarks include the names Apache
OpenOffice and OpenOffice.org, as well as the graphical logo."

-- to --

"For the Apache OpenOffice project these trademarks include the names Apache
OpenOffice and OpenOffice.org, as well as the graphical logos."

and link the word "logos" to all elements in:

http://www.openoffice.org/images/AOO_logos

(there's actually one item in there we aren't using which I need to remove)

I will also change the logos area in:

http://www.openoffice.org/marketing/art/

and list all possible logos in:

http://www.openoffice.org/marketing/art/galleries/logos/




I don't think we should limit the text to refer to a specific closed
set of logos.  But changing this to plural, maybe saying "and various
graphical logos" or, "and graphical logos, including but not limited
to", is fine.

Remember, a trademark is not limited to a specific file.  It protects
the symbol, which might occur in slight variations in various files.
And we're not limited to a single symbol.  The question is really
whether we're using that symbol to market our product, that is
associated with our product and identifies us as the source of the
product.  So from a trademark perspective we could have several
trademarks,  But from a marketing perspective that might be confusing.

( A good, but dry article on this trademarks and open source software
is here:  A good read on some of the issues here:
www.ifosslr.org/ifosslr/article/download/11/38 )


Second item, other artwork:

All artwork in:
http://www.openoffice.org/marketing/art/

seems to be either LGPL or PDL.

I would like to include some verbiage on the above page that will advise
viewers to review the licensing for the object(s) they would like to use and
tell them simply (I think this would expedite usage. If we did this, I think
the ONLY thing they might explicitly require usage for is the actual logo
and nothing else):



The license only deals with the copyright.  It doesn't give permission
to use the trademark.

I'm not sure what we want to expedite here.   If we want to expedite
something specific, we can think of ways of doing that. For example,
look what we did with the "Get it here!" logo.  We made a special logo
for use under specific conditions, but without any further permission
requests.  For everything else, we still require explicit permission.
If we want to expedite other kinds of logo requests, then we should
probably think in similar terns, e.g., identify exactly which logo and
under exactly what conditions we want it to be used.

I don't think we should give any permission for using any other logos,
unless we've defined such conditions.  We should always keep in mind
the websites that put up fake versions of OpenOffice, the ones that
lead to users coming to us later complaining about how their systems
were taken over by adware and browser pop ups.  If we simply allow
anyone to use the logos then we have no protection against websites
that imply association or endorsement from this project, and use this
to confuse or lure users.


"If you are planning on using an object from this area, you may modify an
object as you like subject to the following conditions:

(1) Use of any of the logos requires explicit permission. See:
http://incubator.apache.org/openofficeorg/trademarks.html



Could we just link this back to the trademark page?  We already say
there that using the logos requires explicit permission.  We also give
other useful information on how to request, etc.  It would be good to
keep that info all in one place.


(2) Please note the licensing conditions for any other object you want to
use (either LGPL or PDL)

(3) If the object is licensed with LGPL
(http://www.gnu.org/licenses/lgpl.html) license, you may modify it as you
like but should cite Apache OpenOffice (formerly OpenOffice.org) as the
provider of the original artwork on which your modification is based

(3) If the object is licensed PDL
(http://www.openoffice.org/licens

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread Rob Weir
On Thu, Jun 14, 2012 at 1:01 PM, Kay Schenk  wrote:
>
>
> On 06/14/2012 09:52 AM, Rob Weir wrote:
>>
>> On Thu, Jun 14, 2012 at 12:32 PM, drew  wrote:
>>>
>>> On Wed, 2012-06-13 at 20:49 -0400, Rob Weir wrote:

 On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk
  wrote:
>
> cc/ ooo-market...@incubator.apache.org
>
> I'm looking at the information we have on the project site for
> Trademark
> Usage
>
> http://incubator.apache.org/openofficeorg/trademarks.html
>
> First item, logos:
>
> "For the Apache OpenOffice project these trademarks include the names
> Apache
> OpenOffice and OpenOffice.org, as well as the graphical logo."
>
> I would take this to mean the current logo on the "trademarks.html"
> page,
> which is not the same as the logo on the website:
>
> http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
>
> -or- the older web logo
>
> http://www.openoffice.org/images/AOO_logos/ooo-logo.png
>
> So, I would like to do a few things:
>
> - also put
> http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
>
> in
> http://www.openoffice.org/images/AOO_logos
>
> Change
>
> "For the Apache OpenOffice project these trademarks include the names
> Apache
> OpenOffice and OpenOffice.org, as well as the graphical logo."
>
> -- to --
>
> "For the Apache OpenOffice project these trademarks include the names
> Apache
> OpenOffice and OpenOffice.org, as well as the graphical logos."
>
> and link the word "logos" to all elements in:
>
> http://www.openoffice.org/images/AOO_logos
>
> (there's actually one item in there we aren't using which I need to
> remove)
>
> I will also change the logos area in:
>
> http://www.openoffice.org/marketing/art/
>
> and list all possible logos in:
>
> http://www.openoffice.org/marketing/art/galleries/logos/
>
>

 I don't think we should limit the text to refer to a specific closed
 set of logos.  But changing this to plural, maybe saying "and various
 graphical logos" or, "and graphical logos, including but not limited
 to", is fine.

 Remember, a trademark is not limited to a specific file.  It protects
 the symbol, which might occur in slight variations in various files.
 And we're not limited to a single symbol.  The question is really
 whether we're using that symbol to market our product, that is
 associated with our product and identifies us as the source of the
 product.  So from a trademark perspective we could have several
 trademarks,  But from a marketing perspective that might be confusing.

 ( A good, but dry article on this trademarks and open source software
 is here:  A good read on some of the issues here:
 www.ifosslr.org/ifosslr/article/download/11/38 )

> Second item, other artwork:
>
> All artwork in:
> http://www.openoffice.org/marketing/art/
>
> seems to be either LGPL or PDL.
>
> I would like to include some verbiage on the above page that will
> advise
> viewers to review the licensing for the object(s) they would like to
> use and
> tell them simply (I think this would expedite usage. If we did this, I
> think
> the ONLY thing they might explicitly require usage for is the actual
> logo
> and nothing else):
>

 The license only deals with the copyright.  It doesn't give permission
 to use the trademark.

 I'm not sure what we want to expedite here.   If we want to expedite
 something specific, we can think of ways of doing that. For example,
 look what we did with the "Get it here!" logo.  We made a special logo
 for use under specific conditions, but without any further permission
 requests.  For everything else, we still require explicit permission.
 If we want to expedite other kinds of logo requests, then we should
 probably think in similar terns, e.g., identify exactly which logo and
 under exactly what conditions we want it to be used.

 I don't think we should give any permission for using any other logos,
 unless we've defined such conditions.  We should always keep in mind
 the websites that put up fake versions of OpenOffice, the ones that
 lead to users coming to us later complaining about how their systems
 were taken over by adware and browser pop ups.  If we simply allow
 anyone to use the logos then we have no protection against websites
 that imply association or endorsement from this project, and use this
 to confuse or lure users.

> "If you are planning on using an object from this area, you may modify
> an
> object as you like subject to the following conditions:
>
> (1) Use of any of the logos requires explicit permissi

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread drew
On Thu, 2012-06-14 at 10:01 -0700, Kay Schenk wrote:
> 
> On 06/14/2012 09:52 AM, Rob Weir wrote:
> > On Thu, Jun 14, 2012 at 12:32 PM, drew  wrote:
> >> On Wed, 2012-06-13 at 20:49 -0400, Rob Weir wrote:
> >>> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
>  cc/ ooo-market...@incubator.apache.org
> 
>  I'm looking at the information we have on the project site for Trademark
>  Usage
> 
>  http://incubator.apache.org/openofficeorg/trademarks.html
> 
>  First item, logos:
> 
>  "For the Apache OpenOffice project these trademarks include the names 
>  Apache
>  OpenOffice and OpenOffice.org, as well as the graphical logo."
> 
>  I would take this to mean the current logo on the "trademarks.html" page,
>  which is not the same as the logo on the website:
> 
>  http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
> 
>  -or- the older web logo
> 
>  http://www.openoffice.org/images/AOO_logos/ooo-logo.png
> 
>  So, I would like to do a few things:
> 
>  - also put
>  http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
> 
>  in
>  http://www.openoffice.org/images/AOO_logos
> 
>  Change
> 
>  "For the Apache OpenOffice project these trademarks include the names 
>  Apache
>  OpenOffice and OpenOffice.org, as well as the graphical logo."
> 
>  -- to --
> 
>  "For the Apache OpenOffice project these trademarks include the names 
>  Apache
>  OpenOffice and OpenOffice.org, as well as the graphical logos."
> 
>  and link the word "logos" to all elements in:
> 
>  http://www.openoffice.org/images/AOO_logos
> 
>  (there's actually one item in there we aren't using which I need to 
>  remove)
> 
>  I will also change the logos area in:
> 
>  http://www.openoffice.org/marketing/art/
> 
>  and list all possible logos in:
> 
>  http://www.openoffice.org/marketing/art/galleries/logos/
> 
> 
> >>>
> >>> I don't think we should limit the text to refer to a specific closed
> >>> set of logos.  But changing this to plural, maybe saying "and various
> >>> graphical logos" or, "and graphical logos, including but not limited
> >>> to", is fine.
> >>>
> >>> Remember, a trademark is not limited to a specific file.  It protects
> >>> the symbol, which might occur in slight variations in various files.
> >>> And we're not limited to a single symbol.  The question is really
> >>> whether we're using that symbol to market our product, that is
> >>> associated with our product and identifies us as the source of the
> >>> product.  So from a trademark perspective we could have several
> >>> trademarks,  But from a marketing perspective that might be confusing.
> >>>
> >>> ( A good, but dry article on this trademarks and open source software
> >>> is here:  A good read on some of the issues here:
> >>> www.ifosslr.org/ifosslr/article/download/11/38 )
> >>>
>  Second item, other artwork:
> 
>  All artwork in:
>  http://www.openoffice.org/marketing/art/
> 
>  seems to be either LGPL or PDL.
> 
>  I would like to include some verbiage on the above page that will advise
>  viewers to review the licensing for the object(s) they would like to use 
>  and
>  tell them simply (I think this would expedite usage. If we did this, I 
>  think
>  the ONLY thing they might explicitly require usage for is the actual logo
>  and nothing else):
> 
> >>>
> >>> The license only deals with the copyright.  It doesn't give permission
> >>> to use the trademark.
> >>>
> >>> I'm not sure what we want to expedite here.   If we want to expedite
> >>> something specific, we can think of ways of doing that. For example,
> >>> look what we did with the "Get it here!" logo.  We made a special logo
> >>> for use under specific conditions, but without any further permission
> >>> requests.  For everything else, we still require explicit permission.
> >>> If we want to expedite other kinds of logo requests, then we should
> >>> probably think in similar terns, e.g., identify exactly which logo and
> >>> under exactly what conditions we want it to be used.
> >>>
> >>> I don't think we should give any permission for using any other logos,
> >>> unless we've defined such conditions.  We should always keep in mind
> >>> the websites that put up fake versions of OpenOffice, the ones that
> >>> lead to users coming to us later complaining about how their systems
> >>> were taken over by adware and browser pop ups.  If we simply allow
> >>> anyone to use the logos then we have no protection against websites
> >>> that imply association or endorsement from this project, and use this
> >>> to confuse or lure users.
> >>>
>  "If you are planning on using an object from this area, you may modify an
>  object as you like subject to the following conditi

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread Rob Weir
On Thu, Jun 14, 2012 at 1:33 PM, drew  wrote:
> On Thu, 2012-06-14 at 10:01 -0700, Kay Schenk wrote:
>>
>> On 06/14/2012 09:52 AM, Rob Weir wrote:
>> > On Thu, Jun 14, 2012 at 12:32 PM, drew  wrote:
>> >> On Wed, 2012-06-13 at 20:49 -0400, Rob Weir wrote:
>> >>> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
>>  cc/ ooo-market...@incubator.apache.org
>> 
>>  I'm looking at the information we have on the project site for Trademark
>>  Usage
>> 
>>  http://incubator.apache.org/openofficeorg/trademarks.html
>> 
>>  First item, logos:
>> 
>>  "For the Apache OpenOffice project these trademarks include the names 
>>  Apache
>>  OpenOffice and OpenOffice.org, as well as the graphical logo."
>> 
>>  I would take this to mean the current logo on the "trademarks.html" 
>>  page,
>>  which is not the same as the logo on the website:
>> 
>>  http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
>> 
>>  -or- the older web logo
>> 
>>  http://www.openoffice.org/images/AOO_logos/ooo-logo.png
>> 
>>  So, I would like to do a few things:
>> 
>>  - also put
>>  http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
>> 
>>  in
>>  http://www.openoffice.org/images/AOO_logos
>> 
>>  Change
>> 
>>  "For the Apache OpenOffice project these trademarks include the names 
>>  Apache
>>  OpenOffice and OpenOffice.org, as well as the graphical logo."
>> 
>>  -- to --
>> 
>>  "For the Apache OpenOffice project these trademarks include the names 
>>  Apache
>>  OpenOffice and OpenOffice.org, as well as the graphical logos."
>> 
>>  and link the word "logos" to all elements in:
>> 
>>  http://www.openoffice.org/images/AOO_logos
>> 
>>  (there's actually one item in there we aren't using which I need to 
>>  remove)
>> 
>>  I will also change the logos area in:
>> 
>>  http://www.openoffice.org/marketing/art/
>> 
>>  and list all possible logos in:
>> 
>>  http://www.openoffice.org/marketing/art/galleries/logos/
>> 
>> 
>> >>>
>> >>> I don't think we should limit the text to refer to a specific closed
>> >>> set of logos.  But changing this to plural, maybe saying "and various
>> >>> graphical logos" or, "and graphical logos, including but not limited
>> >>> to", is fine.
>> >>>
>> >>> Remember, a trademark is not limited to a specific file.  It protects
>> >>> the symbol, which might occur in slight variations in various files.
>> >>> And we're not limited to a single symbol.  The question is really
>> >>> whether we're using that symbol to market our product, that is
>> >>> associated with our product and identifies us as the source of the
>> >>> product.  So from a trademark perspective we could have several
>> >>> trademarks,  But from a marketing perspective that might be confusing.
>> >>>
>> >>> ( A good, but dry article on this trademarks and open source software
>> >>> is here:  A good read on some of the issues here:
>> >>> www.ifosslr.org/ifosslr/article/download/11/38 )
>> >>>
>>  Second item, other artwork:
>> 
>>  All artwork in:
>>  http://www.openoffice.org/marketing/art/
>> 
>>  seems to be either LGPL or PDL.
>> 
>>  I would like to include some verbiage on the above page that will advise
>>  viewers to review the licensing for the object(s) they would like to 
>>  use and
>>  tell them simply (I think this would expedite usage. If we did this, I 
>>  think
>>  the ONLY thing they might explicitly require usage for is the actual 
>>  logo
>>  and nothing else):
>> 
>> >>>
>> >>> The license only deals with the copyright.  It doesn't give permission
>> >>> to use the trademark.
>> >>>
>> >>> I'm not sure what we want to expedite here.   If we want to expedite
>> >>> something specific, we can think of ways of doing that. For example,
>> >>> look what we did with the "Get it here!" logo.  We made a special logo
>> >>> for use under specific conditions, but without any further permission
>> >>> requests.  For everything else, we still require explicit permission.
>> >>> If we want to expedite other kinds of logo requests, then we should
>> >>> probably think in similar terns, e.g., identify exactly which logo and
>> >>> under exactly what conditions we want it to be used.
>> >>>
>> >>> I don't think we should give any permission for using any other logos,
>> >>> unless we've defined such conditions.  We should always keep in mind
>> >>> the websites that put up fake versions of OpenOffice, the ones that
>> >>> lead to users coming to us later complaining about how their systems
>> >>> were taken over by adware and browser pop ups.  If we simply allow
>> >>> anyone to use the logos then we have no protection against websites
>> >>> that imply association or endorsement from this project, and use t

Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread drew
On Thu, 2012-06-14 at 13:54 -0400, Rob Weir wrote:
> On Thu, Jun 14, 2012 at 1:33 PM, drew  wrote:
> > On Thu, 2012-06-14 at 10:01 -0700, Kay Schenk wrote:
> >>




> > >>
> >> >> I did not think it correct, back to my goal, I'm thinking is to license
> >> >> each piece and the whole under Creative Commons 3, No-Derivative. I
> >> >> don't care about attribution and I thought about non-commercial also..
> >> >>
> >> >> http://lo-portal.us//aoo/temp/AOO34-cd-folded-win.png
> >> >>
> >> >> (bottom of back cover :)
> >> >>
> >> >> so I would be using this CC3-by-nd for each piece and for the iso image
> >> >> as a whole.
> >> >>
> >> >> I think with that then , I'm comfortable actually asking the project
> >> >> (and ASF) for permission to use the 'real' logo this way.
> >> >>
> >> >> What do you think?
> >> >>
> >> >
> >> > The problem is this.   You are not asking permission (as far as I can
> >> > tell) to distribute a CD with the given art work, along the lines of
> >> > what Hirano-san did a while back.You are asking permission to use
> >> > the logo in artwork where others (unknown to us) would then be
> >> > downloading he artwork and would be doing the redistribution.  So even
> >> > if we did give you permission to use the logos, that permission would
> >> > not be transferred to the 3rd parties.
> >> >
> >> > Expressed another way:
> >> >
> >> > Your art work is a sum of three sets of rights:
> >> >
> >> > 1) The rights of the copyright holders of the underlying graphical
> >> > elements that you have reused.
> >> >
> >> > 2) Your rights to your original creation.
> >> >
> >> > 3) ASF's rights to control use of its trademarks.
> >> >
> >> >
> >> > #1 is already taken care of by the applicable license, whatever it is.
> >> >
> >> > #2 is whatever you want it to be, so long as it is compatible with #1.
> >> > You determine the license you want.
> >> >
> >> > #3 We can give permission for you to use the logo.  We've done that 
> >> > before.
> >> >
> >> > But that is purely from your perspective.  What about the perspective
> >> > of the person using art work and affixing it to a CD?
> >> >
> >> > #1 and #2 are OK.  Open source licenses transfer rights.  That is a
> >> > core principle.  But from trademark perspective, this is not true, so
> >> > giving you permission to use the logo doesn't help those who download
> >> > your artwork.   And I think it would be unlikely for us to grant that
> >> > permission without a set of constraints similar to what we did with
> >> > the "Get it here!" logo.
> >> >
> >> > Hopefully this makes sense.
> >> >
> >> > -Rob
> >> >
> >> >
> >>
> >> Well given this response...more questions
> >>
> >> Rob, are you saying,  that since some of the "artwork" on the site that
> >> contains logo(s), whose use has been previously given; and even though
> >> these pieces of art have already been licensed in some way allowing
> >> perhaps for modification, that because they contain a logo (trademarked)
> >> that people wanting to use these art pieces have to again ask permission
> >> because of the logo inclusion?
> >>
> >> This seems to be counter to the licenses attached to these entities to me.
> >>
> >>
> >
> > Howdy Kay, Rob
> >
> >
> > Actually I don't think it is really - and in reading Rob's reply he and
> > I are looking at, thinking about the same difference here. This is not
> > the same IMO as requesting to produce a run of CD's, or a single
> > publisher's request. Precisely why I've been so obtuse, perhaps.
> >
> > Where we (rob and I) I think diverge is what happens with the CC By-ND
> > license, it seems to me to fulfill the requirements needed.
> >
> 
> OK.  I didn't notice the significance of the ND.  That might work.
> But we'd need to connect the dots, e.g., the ISO is ND, and the
> artwork can only be used with that ISO, etc.
> 

Right - and why I said earlier "using this CC3-by-nd for each piece and
for the iso image as a whole."

Will stop hijacking this thread then and pop back to the thread about
the cd image with specifics and see about posting the actual email to
the PPMC/Trademark groups requesting permission to proceed in the
morning.

Thanks,

//drew


> > Anyone could use the files to produce a CD and then give it away, sell
> > it even, without any contact - but they can not legally alter anything,
> > I have not transfered any rights to any trademarks whatsoever, in fact
> > should someone contact me and ask to make alterations I would have no
> > right to allow them to to do so, of course they would be welcome to do
> > so _BUT_ that immediately means that they then need to clear the use of
> > the trademarks with the project directly.
> >
> > Least that is how I see it.
> >
> > Thanks for your feedback,
> >
> > //drew
> >
> 




Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread Kay Schenk



On 06/14/2012 01:53 PM, drew wrote:

On Thu, 2012-06-14 at 13:54 -0400, Rob Weir wrote:

On Thu, Jun 14, 2012 at 1:33 PM, drew  wrote:

On Thu, 2012-06-14 at 10:01 -0700, Kay Schenk wrote:










I did not think it correct, back to my goal, I'm thinking is to license
each piece and the whole under Creative Commons 3, No-Derivative. I
don't care about attribution and I thought about non-commercial also..

http://lo-portal.us//aoo/temp/AOO34-cd-folded-win.png

(bottom of back cover :)

so I would be using this CC3-by-nd for each piece and for the iso image
as a whole.

I think with that then , I'm comfortable actually asking the project
(and ASF) for permission to use the 'real' logo this way.

What do you think?



The problem is this.   You are not asking permission (as far as I can
tell) to distribute a CD with the given art work, along the lines of
what Hirano-san did a while back.You are asking permission to use
the logo in artwork where others (unknown to us) would then be
downloading he artwork and would be doing the redistribution.  So even
if we did give you permission to use the logos, that permission would
not be transferred to the 3rd parties.

Expressed another way:

Your art work is a sum of three sets of rights:

1) The rights of the copyright holders of the underlying graphical
elements that you have reused.

2) Your rights to your original creation.

3) ASF's rights to control use of its trademarks.


#1 is already taken care of by the applicable license, whatever it is.

#2 is whatever you want it to be, so long as it is compatible with #1.
You determine the license you want.

#3 We can give permission for you to use the logo.  We've done that before.

But that is purely from your perspective.  What about the perspective
of the person using art work and affixing it to a CD?

#1 and #2 are OK.  Open source licenses transfer rights.  That is a
core principle.  But from trademark perspective, this is not true, so
giving you permission to use the logo doesn't help those who download
your artwork.   And I think it would be unlikely for us to grant that
permission without a set of constraints similar to what we did with
the "Get it here!" logo.

Hopefully this makes sense.

-Rob




Well given this response...more questions

Rob, are you saying,  that since some of the "artwork" on the site that
contains logo(s), whose use has been previously given; and even though
these pieces of art have already been licensed in some way allowing
perhaps for modification, that because they contain a logo (trademarked)
that people wanting to use these art pieces have to again ask permission
because of the logo inclusion?

This seems to be counter to the licenses attached to these entities to me.




Howdy Kay, Rob


Actually I don't think it is really - and in reading Rob's reply he and
I are looking at, thinking about the same difference here. This is not
the same IMO as requesting to produce a run of CD's, or a single
publisher's request. Precisely why I've been so obtuse, perhaps.

Where we (rob and I) I think diverge is what happens with the CC By-ND
license, it seems to me to fulfill the requirements needed.



OK.  I didn't notice the significance of the ND.  That might work.
But we'd need to connect the dots, e.g., the ISO is ND, and the
artwork can only be used with that ISO, etc.



Right - and why I said earlier "using this CC3-by-nd for each piece and
for the iso image as a whole."

Will stop hijacking this thread then and pop back to the thread about
the cd image with specifics and see about posting the actual email to
the PPMC/Trademark groups requesting permission to proceed in the
morning.

Thanks,

//drew



Anyone could use the files to produce a CD and then give it away, sell
it even, without any contact - but they can not legally alter anything,
I have not transfered any rights to any trademarks whatsoever, in fact
should someone contact me and ask to make alterations I would have no
right to allow them to to do so, of course they would be welcome to do
so _BUT_ that immediately means that they then need to clear the use of
the trademarks with the project directly.

Least that is how I see it.

Thanks for your feedback,

//drew






Thanks to both of you for all this enlightening information, esp the 
clause about trademarks in ALv2. I'll need to take a closer look at the 
LGPL etc to see how this is covered there. I think I have a much better 
idea of what is actually going on now, and will just drop this thread.


It would be nice to provide our users with a bit more user-friendly 
information so I will think about all this and visit in a few days.



--

MzK

"There's no crying in baseball!"
   -- Jimmy Dugan (Tom Hanks), "A League of Their Own"


Re: [DISCUSS] logo usage -- nitpicking and some proposed changes

2012-06-14 Thread Nancy K
Hi,
I wanted to address the concern on this thread about making it easier for the 
user to also locate images.  What would you think about a central page listing 
the links for all images?  I was thinking that it should be someplace easy for 
the user to find, not buried too deeply - such as the Download page under the 
Resource secondary heading.  This might be the quickest way for a user to find 
images, possibly with a descriptive link such as, 'Images you can use'. Another 
place might be the Support tab - leading from all of the options on the 
openoffice.org page however, just about everyone ends up on the download page.

My first thoughts were about having several folders, and subfolders that could 
move forward with the project.  Placing the actual images and informational 
pages, such as this rough beginning:



Images>Guidelines
>When to seek approval
>FAQ
>Logos
>Current - i.e. official current version logo images with alt keywords for 
>usability/SEO in link -with guidelines if different or referral to applicable 
>guidelines in the Guideline folder


>Future Contests
>Rules(size,format,descriptive file name, etc)
>AOO 3.4 entries
>Archive 
>Icons
>Current
>Future Contests
 >Archive section or folders for each year's contest

>Presentations
>Manuals
>Impress/Video presentations that anyone can use (or add terms of use either on 
>a page or separate folder)
>Contest>any breakdown method such as by year or version release
>Miscellaneous
>Photo
>Vector Art
Once a contest is complete, the winning image/s move to the CURRENT folder, and 
the old replaced images move to the Archives.

On the other hand I think even a list of links on one collective page with the 
same categories as headings and subheadings would work just as well. The link 
to this page could be on the Download page, under Marketing, a wiki, or 
anywhere else that one might want to link a reference to the images available - 
and nothing would necessarily have to move to a new URL location.  If it is a 
page of links, the current images could stay wherever you wanted them, just 
update this one page should the images move to a new URL.


Thoughts?
Nancy
  
 
     Nancy      Web Design   
Free 24 hour pass to lynda.com.
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 From: Rob Weir 
To: ooo-dev@incubator.apache.org 
Sent: Wednesday, June 13, 2012 7:46 PM
Subject: Re: [DISCUSS] logo usage -- nitpicking and some proposed changes
 
On Wed, Jun 13, 2012 at 9:59 PM, Kevin Grignon
 wrote:
> KG01 - See comments inline.
>
> On Thu, Jun 14, 2012 at 8:49 AM, Rob Weir  wrote:
>
>> On Wed, Jun 13, 2012 at 6:48 PM, Kay Schenk  wrote:
>> > cc/ ooo-market...@incubator.apache.org
>> >
>> > I'm looking at the information we have on the project site for Trademark
>> > Usage
>> >
>> > http://incubator.apache.org/openofficeorg/trademarks.html
>> >
>> > First item, logos:
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logo."
>> >
>> > I would take this to mean the current logo on the "trademarks.html" page,
>> > which is not the same as the logo on the website:
>> >
>> > http://www.openoffice.org/images/AOO_logos/OOo_Website_v2_copy.png
>> >
>> > -or- the older web logo
>> >
>> > http://www.openoffice.org/images/AOO_logos/ooo-logo.png
>> >
>> > So, I would like to do a few things:
>> >
>> > - also put
>> > http://incubator.apache.org/openofficeorg/images/300x100_dj_trans.png
>> >
>> > in
>> > http://www.openoffice.org/images/AOO_logos
>> >
>> > Change
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logo."
>> >
>> > -- to --
>> >
>> > "For the Apache OpenOffice project these trademarks include the names
>> Apache
>> > OpenOffice and OpenOffice.org, as well as the graphical logos."
>> >
>> > and link the word "logos" to all elements in:
>> >
>> > http://www.openoffice.org/images/AOO_logos
>> >
>> > (there's actually one item in there we aren't using which I need to
>> remove)
>> >
>> > I will also change the logos area in:
>> >
>> > http://www.openoffice.org/marketing/art/
>> >
>> > and list all possible logos in:
>> >
>> > http://www.openoffice.org/m