*Please send me your profiles to m...@itssonline.com
*
*
*
*AARP*
*Washington DC*
*3-6 months*
* *
* *
*Marketing Manager*
Assist in managing the planning, execution, budgeting, forecasting and
analysis of direct marketing efforts within Alternative Media channels.
These channels include Print Media, Insert Media, Take-one programs, Shared
Mail programs, DRTV, DR Radio, Pubs and Retail. The person in this position
will also help with testing new non-direct mail channels that could be
considered. Efforts in these channels are focused on and measured against
very specific membership goals that support the AARP Dashboard Goals. The
position reports into the Sr. Manager, Alt Media Channel Management. The
position is unique in that it requires a significant amount of creativity,
as well as strategic planning, execution, and analysis to measure success.
*Responsibilities and Tasks:
*1. Help manage significant budget to ensure that all member acquisition and
renewal goals within Alternative Media channels are met on time and within
budget.
2. Help manage the continual strategic planning, execution, monitoring, and
testing of this expanding variety of direct response channels/programs.
3. Coordinate daily with external resources/vendors as well as internal
contacts to ensure flawless
production/distribution/tracking/reporting/analysis of monthly programs.
External vendors include creative agencies, media agency, as well as a
variety of program vendors. Internal contacts include others in Membership
Development as well as Legal, Technologies, Production, Call Center
Operations, Treasury Operations, Mail Operations, our internal Data Services
team, and our internal Metrics and Reporting teams.
4. Mange the strategic planning, execution, testing and reporting for AARP
The Magazine Membership Development blow-ins and cover wraps.
5. Serve as a point of contact among Membership Development to coordinate
premium orders. Work with approved premium vendors to obtain pricing, place
orders and track shipments. Ensure Mail Operations (Lakewood) is aware of
new premium testing, set up necessary components to fulfill the premiums and
ensure inventory tracking is maintained/accurate.
6. Demonstrate leadership and WORLD CLASS cultural attributes and behaviors
in all interactions.
--
Thanks Regards
Matt
I.T. Recruiter.
Direct: 954-362-9905
Fax: 954-212-2818
Email: m...@itssonline.com
www.itssonline.com
I.T. Software Solutions, Inc. 3801,N.University Dr. Suite 312 Sunrise, FL
33351
Certified ( MBE ) Minority Business Enterprise ( SBE ) South Florida Water
Management District ( CDBE ) Community Disadvantaged Business Enterprise(
DBE ) Disadvantaged Business Enterprises
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