Re: [opensuse-marketing] Popularity of Linux distributions
Fwiw, I've plugged the openSUSE Conference at about 6 technical/dev meetup groups in NL, let's see if that channel works? All the best! Hans -- OpenNovations / DevHdR Van Sevenbergestraat 49 2274PK Voorburg Tel +31 6 83578847 www.hcderaad.nl On Thursday, April 09, 2015 03:03:13 PM Henne Vogelsang wrote: > Hey, > > On 08.04.2015 19:56, Cornelius Schumacher wrote: > > On Wednesday 08 April 2015 17:06:21 Henne Vogelsang wrote: > >> On 08.04.2015 14:32, Cornelius Schumacher wrote: > >> > >> "Computer enthusiast" is our target market. People who aren't computer > >> enthusiasts simply don't use our products. Agreed? > > > > Agreed. The one thing, where I would see a need for clarification is > > targeting > > developers. That's something which comes up quite a bit (although it > > doesn't > > in the strategy document). But I don't think we reach these people. > > I think we do next to nothing for developers in our 'marketing'. That > might be the reason we don't reach them ;-) > > Anyway segmenting our target market is something that requires thought, > research, comparison and in the end benchmarking. This isn't something > you should do in between a couple of mails. > > We should try to get a couple of people together at oSC15 and see if we > can make this fly. Who would be interested in creating a marketing plan? > > Henne > > -- > Henne Vogelsang > http://www.opensuse.org > Everybody has a plan, until they get hit. > - Mike Tyson > -- > To unsubscribe, e-mail: opensuse-marketing+unsubscr...@opensuse.org > To contact the owner, e-mail: opensuse-marketing+ow...@opensuse.org > signature.asc Description: This is a digitally signed message part.
Re: [opensuse-marketing] Popularity of Linux distributions
Hey, On 08.04.2015 19:56, Cornelius Schumacher wrote: > On Wednesday 08 April 2015 17:06:21 Henne Vogelsang wrote: >> On 08.04.2015 14:32, Cornelius Schumacher wrote: >> >> "Computer enthusiast" is our target market. People who aren't computer >> enthusiasts simply don't use our products. Agreed? > > Agreed. The one thing, where I would see a need for clarification is > targeting > developers. That's something which comes up quite a bit (although it doesn't > in the strategy document). But I don't think we reach these people. I think we do next to nothing for developers in our 'marketing'. That might be the reason we don't reach them ;-) Anyway segmenting our target market is something that requires thought, research, comparison and in the end benchmarking. This isn't something you should do in between a couple of mails. We should try to get a couple of people together at oSC15 and see if we can make this fly. Who would be interested in creating a marketing plan? Henne -- Henne Vogelsang http://www.opensuse.org Everybody has a plan, until they get hit. - Mike Tyson -- To unsubscribe, e-mail: opensuse-marketing+unsubscr...@opensuse.org To contact the owner, e-mail: opensuse-marketing+ow...@opensuse.org
Re: [opensuse-marketing] Popularity of Linux distributions
Hey, On 09.04.2015 08:44, Douglas DeMaio wrote: > Are there any measurement applications we use on our website to assess our web traffic? Yes we use Piwik[1] on http://beans.opensuse.org Henne [1] http://piwik.org/ -- Henne Vogelsang http://www.opensuse.org Everybody has a plan, until they get hit. - Mike Tyson -- To unsubscribe, e-mail: opensuse-marketing+unsubscr...@opensuse.org To contact the owner, e-mail: opensuse-marketing+ow...@opensuse.org
Re: [opensuse-marketing] Popularity of Linux distributions
-BEGIN PGP SIGNED MESSAGE- Hash: SHA1 Hey, On 08.04.2015 18:13, Hans de Raad wrote: >> "Computer enthusiast" is our target market. People who aren't >> computer enthusiasts simply don't use our products. Agreed? > > Henne, what would be your suggestion for the segmentation? I have none as I haven't invested time into this. In general it's always a good idea to come up with a marketing plan that targets segments which * we can identify (demographics, behavior, lifestyle, interests etc.) * we can measure (size, evolution, responsiveness) * we can easily reach (which media do they consume, which conferences do they visit etc.) * should not change too quickly > How would we move ahead and approach these more targeted? You would think about what you can do for the segment and what they can do for you. Then, in our "field", you go ahead and try to create win-win situations. Henne - -- Henne Vogelsang http://www.opensuse.org Everybody has a plan, until they get hit. - Mike Tyson -BEGIN PGP SIGNATURE- Version: GnuPG v2 iEYEARECAAYFAlUmdf4ACgkQnWFkwpVfreBWvgCfZjpRweOf7Qu50dZjo9c/HxyQ H4QAnjysnfQusgs8Iwd8yag+ogmMQrBY =UtBJ -END PGP SIGNATURE- -- To unsubscribe, e-mail: opensuse-marketing+unsubscr...@opensuse.org To contact the owner, e-mail: opensuse-marketing+ow...@opensuse.org
Re: [opensuse-marketing] Popularity of Linux distributions
On Thursday, April 09, 2015 08:44:15 AM Douglas DeMaio wrote: > Are there any measurement > applications we use on our website to assess our web traffic? All that we have is the analysis that I did for oSC13 and the PIWIK application that we used for the release. IMHO we can extend the first analysis to try to figure out more about our current user base. But this is a complex topic. We have a hidden user base made of old users, mostly professionals (teachers, lawyers, medical doctors, etc) that usually do not show in the IT statistics like the one referenced in this thread. IMHO Tumbleweed can change that. This can be a real distribution for developers, that can compete with Arch (same blending edge software, more QA and with much less maintenance burden), but we are failing how to transmit this message. -- SUSE Linux GmbH, GF: Felix Imendörffer, Jane Smithard, Jennifer Guild, Dilip Upmanyu, Graham Norton, HRB 21284 (AG Nürnberg) Maxfeldstraße 5, 90409 Nürnberg, Germany -- To unsubscribe, e-mail: opensuse-marketing+unsubscr...@opensuse.org To contact the owner, e-mail: opensuse-marketing+ow...@opensuse.org
