Re: Old Pentax Advertising literature

[David J Brooks]

On Sat, Jan 3, 2009 at 10:38 AM, William Robb  wrote:
>
> - Original Message - From: "David J Brooks" Subject: Re: Old Pentax
> Advertising literature
>
>
>> Ken
>>
>> Some one on the pentax doom and gloom forum is looking for just this
>> kind of literature
>
> Is that the same forum we hang out on?

Yes, the same

Dave
>
> William Robb
>
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Re: Old Pentax Advertising literature

[William Robb]

- Original Message - 
From: "David J Brooks" 
Subject: Re: Old Pentax Advertising literature




Ken

Some one on the pentax doom and gloom forum is looking for just this
kind of literature


Is that the same forum we hang out on?

William Robb

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Re: Old Pentax Advertising literature

[David J Brooks]

On Fri, Jan 2, 2009 at 7:51 PM, Bruce Dayton  wrote:
> So, is that our forum, or some other?  

Other, i used lower case here.

Dave
>
> --
> Best regards,
> Bruce
>
>
> Friday, January 2, 2009, 4:40:32 PM, you wrote:
>
> DJB> Ken
>
> DJB> Some one on the pentax doom and gloom forum is looking for just this
> DJB> kind of literature
>
> DJB> Try there
>
> DJB> Dave
>
> DJB> On Fri, Jan 2, 2009 at 3:04 PM, Ken Waller  wrote:
>>> I have several Asahi, Honeywell & Pentax advertising brochures from the late
>>> 60's covering cameras, lenses and accessories that I would like to give to a
>>> member, maybe adding to his collecting.
>>>
>>> Free !
>>>
>>> Contact me if interested.
>>>
>>> Kenneth Waller
>>> http://www.tinyurl.com/272u2f
>>>
>>> --
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>>> http://pdml.net/mailman/listinfo/pdml_pdml.net
>>> to UNSUBSCRIBE from the PDML, please visit the link directly above and
>>> follow the directions.
>>>
>
>
>
>
>
>
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Re: Old Pentax Advertising literature

[Bruce Dayton]

So, is that our forum, or some other?  

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Best regards,
Bruce


Friday, January 2, 2009, 4:40:32 PM, you wrote:

DJB> Ken

DJB> Some one on the pentax doom and gloom forum is looking for just this
DJB> kind of literature

DJB> Try there

DJB> Dave

DJB> On Fri, Jan 2, 2009 at 3:04 PM, Ken Waller  wrote:
>> I have several Asahi, Honeywell & Pentax advertising brochures from the late
>> 60's covering cameras, lenses and accessories that I would like to give to a
>> member, maybe adding to his collecting.
>>
>> Free !
>>
>> Contact me if interested.
>>
>> Kenneth Waller
>> http://www.tinyurl.com/272u2f
>>
>> --
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>> PDML@pdml.net
>> http://pdml.net/mailman/listinfo/pdml_pdml.net
>> to UNSUBSCRIBE from the PDML, please visit the link directly above and
>> follow the directions.
>>






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Re: Old Pentax Advertising literature

[David J Brooks]

Ken

Some one on the pentax doom and gloom forum is looking for just this
kind of literature

Try there

Dave

On Fri, Jan 2, 2009 at 3:04 PM, Ken Waller  wrote:
> I have several Asahi, Honeywell & Pentax advertising brochures from the late
> 60's covering cameras, lenses and accessories that I would like to give to a
> member, maybe adding to his collecting.
>
> Free !
>
> Contact me if interested.
>
> Kenneth Waller
> http://www.tinyurl.com/272u2f
>
> --
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> PDML@pdml.net
> http://pdml.net/mailman/listinfo/pdml_pdml.net
> to UNSUBSCRIBE from the PDML, please visit the link directly above and
> follow the directions.
>



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Old Pentax Advertising literature

[Ken Waller]

I have several Asahi, Honeywell & Pentax advertising brochures from the late 
60's covering cameras, lenses and accessories that I would like to give to a 
member, maybe adding to his collecting.


Free !

Contact me if interested.

Kenneth Waller
http://www.tinyurl.com/272u2f 



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RE: Pentax advertising at World Juniors.

[Michael Perham]

Too busy watching the game ...final score Canada 4 Russia 2 3rd
consecutive gold for Canada and 18 straight wins.

Cheers,  Mike.



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Re: Pentax advertising at World Juniors.

[frank theriault]

On 1/5/07, K.Takeshita <[EMAIL PROTECTED]> wrote:

> Has something changed in Pentax lately? :-).
> They must be in a spending spree now!

They're clearly cheering for Canada (up 4-1 after two...).

cheers,
frank

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Re: Pentax advertising at World Juniors.

[K.Takeshita]

On 1/05/07 2:52 PM, "Christian", <[EMAIL PROTECTED]> wrote:

> Not surprised at all.  They have an ad in permanent rotation behind home
> plate at Camden Yards which is visible on TV during EVERY play.
> (Baltimore Orioles; pro baseball team for those who don't know)

Has something changed in Pentax lately? :-).
They must be in a spending spree now!

Ken


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Re: Pentax advertising at World Juniors.

[Christian]

Dave Kennedy wrote:
> Anyone notice that Pentax has their name behind the net at the world
> Junior Hockey Championships?
> 
> I was surprised to see it there.

Not surprised at all.  They have an ad in permanent rotation behind home 
plate at Camden Yards which is visible on TV during EVERY play. 
(Baltimore Orioles; pro baseball team for those who don't know)

> (end of first, Canada 3, Russia 0)

Now that's a surprise! :-)

-- 

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Re: Pentax advertising at World Juniors.

[David Savage]

That would be field hockey right?

Dave ;-)

On 1/6/07, Dave Kennedy <[EMAIL PROTECTED]> wrote:
> Anyone notice that Pentax has their name behind the net at the world
> Junior Hockey Championships?
>
> I was surprised to see it there.
>
> (end of first, Canada 3, Russia 0)

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Pentax advertising at World Juniors.

[Dave Kennedy]

Anyone notice that Pentax has their name behind the net at the world
Junior Hockey Championships?

I was surprised to see it there.

(end of first, Canada 3, Russia 0)

dk

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Re: Pentax Advertising on Steve's Digcams Website

[Godfrey DiGiorgi]

On Jun 19, 2006, at 8:58 AM, Steve Jolly wrote:

> Bob W wrote:
>> That site includes a rather worrying story:
>> http://www.steves-digicams.com/diginews.html#gatech
>>
>> Don't throw your film cameras away yet, folks.
>
> ... A waste of time, IMO.

It's just the usual "technology press release" alarmist nonsense, Bob  
W. They've achieved their end: they caught your attention and made  
you notice.

The problem they are trying to solve is digital video pirating of  
cinema. That's the situation in which a camera has to be mounted in a  
stable manner and operated for a long enough period of time for a  
sensor system to find and recognize a recording device, and then  
attempt to defeat the recording. They figure the motion picture  
industry will fund this kind of research because the motion picture  
industry perceives that they are losing billions of dollars annually  
through pirating. The technology has potential as an anti-spy measure  
as well, presuming miniature hidden digital camera emplacements in a  
closed room area that a sensor can sweep, identify and defeat. The  
security industry might be interested to fund further research..

Unless you have the intent of pirating movies or opening a covert  
surveillance business,  you have nothing to worry about.

Godfrey

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Re: Pentax Advertising on Steve's Digcams Website

[Steve Jolly]

Bob W wrote:
> That site includes a rather worrying story:
> http://www.steves-digicams.com/diginews.html#gatech
> 
> Don't throw your film cameras away yet, folks.

I saw that a while back, and tbh I really can't see the point.  It makes 
the crazy assumption that all digital sensors reflect IR straight back 
out of the lens.  Even if the system can react fast enough to blind a 
DSLR (it'll only be able to see the sensor when the shutter's open), you 
can *trivially* defeat the whole system by putting an IR-reflecting 
filter in front of your lens at a 45 degree angle.

A waste of time, IMO.

s

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Re: Pentax Advertising on Steve's Digcams Website

[Charles Robinson]

On Jun 19, 2006, at 2:28, Bob W wrote:

> That site includes a rather worrying story:
> http://www.steves-digicams.com/diginews.html#gatech
>
> Don't throw your film cameras away yet, folks.
>

"There are some caveats, according to Summet. Current camera- 
neutralizing technology may never work against single-lens-reflex  
cameras, which use a folding-mirror viewing system that effectively  
masks its CCD except when a photo is actually being taken."

I'm not worried.

  :-)

  -Charles

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Re: Pentax Advertising on Steve's Digcams Website

[Cotty]

On 19/6/06, Bob W, discombobulated, unleashed:

>That site includes a rather worrying story:
>http://www.steves-digicams.com/diginews.html#gatech
>
>Don't throw your film cameras away yet, folks.

I thought the same thing but this para is interesting:

>There are some caveats, according to Summet. Current camera-neutralizing
>technology may never work against single-lens-reflex cameras, which use
>a folding-mirror viewing system that effectively masks its CCD except
>when a photo is actually being taken. Moreover, anti-digital techniques
>don't work on conventional film cameras because they have no image sensor. 

Full text:



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RE: Pentax Advertising on Steve's Digcams Website

[Bob W]

That site includes a rather worrying story:
http://www.steves-digicams.com/diginews.html#gatech

Don't throw your film cameras away yet, folks.

--
Cheers,
 Bob 

> -Original Message-
> From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On 
> Behalf Of Shel Belinkoff
> Sent: 19 June 2006 07:48
> To: PDML
> Subject: Pentax Advertising on Steve's Digcams Website
> 
> I was just poking around at Steve's and was pleased to see 
> that Pentax was
> advertising the new K-series cameras on the front page to the 
> site.  That
> seems like a good sign.
> 
> http://www.steves-digicams.com/
> 
> 
> Shel



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Pentax Advertising on Steve's Digcams Website

[Shel Belinkoff]

I was just poking around at Steve's and was pleased to see that Pentax was
advertising the new K-series cameras on the front page to the site.  That
seems like a good sign.

http://www.steves-digicams.com/


Shel




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Re: Pentax advertising

[frank theriault]

On 4/18/05, cbwaters <[EMAIL PROTECTED]> wrote:
> uag

This list is nothing, if not predictable.  

I think I'll have a beer now (speaking of predictable...)



cheers,
frank



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Re: Pentax advertising

[cbwaters]

uag
- Original Message - 
From: "Cotty" <[EMAIL PROTECTED]>
To: "pentax list" 
Sent: Monday, April 18, 2005 11:33 AM
Subject: Re: Pentax advertising


On 17/4/05, frank theriault, discombobulated, unleashed:
That is pretty funny about the endoscopes, though.  I hear Olympus has
cornered the market over the last number of years, so maybe this is
Pentax's attempt to once again penetrate the hole market.
Reliability is an issue, they've often rectum.
Cheers,
 Cotty
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Re: Pentax advertising

[pnstenquist]

Olympus was apparently smart enough to work the other end of the market with 
some photographic tools for gastro endoscopy. In hindsight, it looks like 
Pentax's approach was too anal.


> On 17/4/05, frank theriault, discombobulated, unleashed:
> 
> >That is pretty funny about the endoscopes, though.  I hear Olympus has
> >cornered the market over the last number of years, so maybe this is
> >Pentax's attempt to once again penetrate the hole market.
> 
> Reliability is an issue, they've often rectum.
> 
> 
> Cheers,
>   Cotty
> 
> 
> ___/\__
> ||   (O)   | People, Places, Pastiche
> ||=|http://www.cottysnaps.com
> _
> 
> 

Re: Pentax advertising

[Cotty]

On 17/4/05, frank theriault, discombobulated, unleashed:

>That is pretty funny about the endoscopes, though.  I hear Olympus has
>cornered the market over the last number of years, so maybe this is
>Pentax's attempt to once again penetrate the hole market.

Reliability is an issue, they've often rectum.


Cheers,
  Cotty


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||=|http://www.cottysnaps.com
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Re: Pentax advertising

[David Savage]

LOL

Dave S

> That is pretty funny about the endoscopes, though.  I hear Olympus has
> cornered the market over the last number of years, so maybe this is
> Pentax's attempt to once again penetrate the hole market.
> 
> cheers,
> frank
> 
> --
> "Sharpness is a bourgeois concept."  -Henri Cartier-Bresson
> 
>

Re: Pentax advertising

[frank theriault]

On 4/17/05, Christian <[EMAIL PROTECTED]> wrote:
> I attended a baseball match last night.  It was the Yankees of New York City
> visiting the Orioles of Baltimore.  Very exciting game and the Orioles
> managed a come-from-behind victory over the visiting New York team with a
> final score of New York 6, Baltimore 7.
> 
> 
> During the game there was a rolling advertising banner behind home plate
> visible on TV during each pitch.  One of the adds was for Pentax.  It said
> (and I am NOT making this up!) "PENTAX" in big bold red letters and below in
> smaller print "Digital Cameras  Endoscopes"
> 
> 
> Granted Baltimore is the home of Johns Hopkins Medical Center, but still, it
> was pretty funny.  Great marketing stratedgy.
> 
> Christian

You should be supporting your new team, the Washington Expos - er - I
mean, Nationals.

That is pretty funny about the endoscopes, though.  I hear Olympus has
cornered the market over the last number of years, so maybe this is
Pentax's attempt to once again penetrate the hole market.

cheers,
frank


-- 
"Sharpness is a bourgeois concept."  -Henri Cartier-Bresson

Pentax advertising

[Christian]

I attended a baseball match last night.  It was the Yankees of New York City
visiting the Orioles of Baltimore.  Very exciting game and the Orioles
managed a come-from-behind victory over the visiting New York team with a
final score of New York 6, Baltimore 7.


During the game there was a rolling advertising banner behind home plate
visible on TV during each pitch.  One of the adds was for Pentax.  It said
(and I am NOT making this up!) "PENTAX" in big bold red letters and below in
smaller print "Digital Cameras  Endoscopes"


Granted Baltimore is the home of Johns Hopkins Medical Center, but still, it
was pretty funny.  Great marketing stratedgy.

Christian

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[graywolf]

Ah, hell, I appointed them. That make you happy?
Since when did any advertising gimic make any kind of sense whatsoever?
--
Anders Hultman wrote:
Tom C:
I realize everything you said... I know there's no official internet
organization...  PENTAX did not say there is... they are simply using
this slogan like any other advertiser...

But if they don't say that there is an official internet organization, 
who appointed them then? If they are aware that no-one can appoint them 
to "official" status, they either must have did it themselves or else 
have some random person to do it. Either way, it's a silly thing to 
claim since it cannot possibly be true.

The point is, you can actually become official whatever of the Winter 
Olympics, but you can't become anything official of the Internet. I 
don't know about the laws in the countries where they use that slogan, 
but over here it's illegal to say things that are not true in 
advertisements.

anders
-
http://anders.hultman.nu/
med dagens bild och allt!

--
graywolf
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Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Anders Hultman]

Tom C:
I realize everything you said... I know there's no official internet
organization...  PENTAX did not say there is... they are simply using
this slogan like any other advertiser...
But if they don't say that there is an official internet 
organization, who appointed them then? If they are aware that no-one 
can appoint them to "official" status, they either must have did it 
themselves or else have some random person to do it. Either way, it's 
a silly thing to claim since it cannot possibly be true.

The point is, you can actually become official whatever of the Winter 
Olympics, but you can't become anything official of the Internet. I 
don't know about the laws in the countries where they use that 
slogan, but over here it's illegal to say things that are not true in 
advertisements.

anders
-
http://anders.hultman.nu/
med dagens bild och allt!

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Anders Hultman]

On Fri, 18 Jun 2004, Tom C wrote:

> I think it's stupid but no more than any other "Official this or that".  
> M&M's the offical candy of the WInter Olympics.  I could have that slightly 
> wrong but the same for Coca-Cola, Subaru, you name it.

Yes, but the thing is that M&M have been appointed that "offical candy"
status by the organization that runs the Winter Olympics, right? Probably
after paying a lot of money for it.

But who have appointed Pentax this "official" status? And who may Pentax
have paid for it? "The Internet" at large? There simply isn't such an
organization that have that kind of authority over the Internet at all.

The Internet is no company, no organization. It's just the sum of all
private networks arount the globe that have chosen to connect to each
other, as peers. It's like claiming to be the official this-or-that of 
all the highways and city streets in the world.

anders
-
http://anders.hultman.nu/
med dagens bild och allt!

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Bob W]

Hi,

> other, as peers. It's like claiming to be the official this-or-that of
> all the highways and city streets in the world.

Pentax - the official camera of the street!

Sounds quite good. Except for 'official'.

Pentax. Yo! It so street!

-- 
Cheers,
 Bob

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Tom C]

Just to be a devil's advocate...
I think it's stupid but no more than any other "Official this or that".  
M&M's the offical candy of the WInter Olympics.  I could have that slightly 
wrong but the same for Coca-Cola, Subaru, you name it.

Pentax's is probably a little better than most.  Some people will think that 
implies using a Pentax digital camera is a better way than others to put 
their photos on the Internet.  Which I'm sure is what Pentax hopes they will 
think.


Tom C.


From: Keith Whaley <[EMAIL PROTECTED]>
Reply-To: [EMAIL PROTECTED]
To: [EMAIL PROTECTED]
Subject: Re: Pentax advertising slogans -  Was: Pentax Mid-term Management 
Plan
Date: Fri, 18 Jun 2004 16:30:55 -0700


Rob Studdert wrote:
On 18 Jun 2004 at 15:17, Keith Whaley wrote:

Peter J. Alling wrote:

I can't think of one that was even memorable enough to dislike. The new 
US slogan "Pentax, the official digital camera of the internet", is so 
pretentious.
So what?
Is that a bad Anglo-Saxon word?
If they have so been declared by others, it's a fait accompli. Nothing to 
be ashamed about.
"Pride" is nothing to be ashamed about.
I remember my old father-in-law thought poorly of anyone who displayed 
pride, justified or not.
Ahhh well...

I share Peters view. The point is that there is no internet related 
standard organization document declaring "Pentax, the official digital 
camera of the internet". This is purely pretentious marketing bunk and 
means absolutely nothing, in fact it makes their marketing department look 
like fools to many.
Okay. Gotcha. I had no way to know.
For all I knew, someone in the industry threw that 'title' at them.
Happens all the time. Different strokes for different folks. Breakfast 
cereals, etc...
No problem. I like Pentax, so it didn't bother me...

See: http://www.faqs.org/rfcs/inet-standards.html
Just google "official digital camera of the internet" and see how much 
negativity towards the brand it has generated within the Internet 
community,
For example:
"I am the official boycotter of all Pentax products. THe nerve of that firm 
to insult the intelligence of those accessing the Web Research 
indicates that the average Web user has above average intelligence. To 
insult us with tht lame idiotic statement leaves but one response.. to 
never ever buy a Pentax product again. Ever.
Posted by: Obbop at April 25, 2004 02:49 PM"

I'm sure they'll care...
Nevertheless, I'm also sure someone at Pentax is and will be watching this.
And talking to their ad agency with some seriousness, I would hope...
the only site that you will see with a positive spin on it is, you 
guessed, Pentax.
Ha, ha ha... Okay, you've made your point.
I stand corrected!
Sorry Peter. No hard feelings, okay?
keith
Rob Studdert

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Keith Whaley]

Rob Studdert wrote:
On 18 Jun 2004 at 15:17, Keith Whaley wrote:

Peter J. Alling wrote:

I can't think of one that was even memorable enough to dislike. The new 
US slogan "Pentax, the official digital camera of the internet", is so 
pretentious.
So what?
Is that a bad Anglo-Saxon word?
If they have so been declared by others, it's a fait accompli. Nothing 
to be ashamed about.
"Pride" is nothing to be ashamed about.
I remember my old father-in-law thought poorly of anyone who displayed 
pride, justified or not.
Ahhh well...

I share Peters view. The point is that there is no internet related standard 
organization document declaring "Pentax, the official digital camera of the 
internet". This is purely pretentious marketing bunk and means absolutely 
nothing, in fact it makes their marketing department look like fools to many.
Okay. Gotcha. I had no way to know.
For all I knew, someone in the industry threw that 'title' at them.
Happens all the time. Different strokes for different folks. Breakfast 
cereals, etc...
No problem. I like Pentax, so it didn't bother me...

See: http://www.faqs.org/rfcs/inet-standards.html
Just google "official digital camera of the internet" and see how much 
negativity towards the brand it has generated within the Internet community, 
For example:
"I am the official boycotter of all Pentax products. THe nerve of that 
firm to insult the intelligence of those accessing the Web Research 
indicates that the average Web user has above average intelligence. To 
insult us with tht lame idiotic statement leaves but one response.. 
to never ever buy a Pentax product again. Ever.
Posted by: Obbop at April 25, 2004 02:49 PM"

I'm sure they'll care...
Nevertheless, I'm also sure someone at Pentax is and will be watching this.
And talking to their ad agency with some seriousness, I would hope...
the only site that you will see with a positive spin on it is, you guessed, 
Pentax.
Ha, ha ha... Okay, you've made your point.
I stand corrected!
Sorry Peter. No hard feelings, okay?
keith
Rob Studdert

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Bob W]

Hi,

> "Pride" is nothing to be ashamed about.
> I remember my old father-in-law thought poorly of anyone who displayed
> pride, justified or not.
> Ahhh well...

The French have 2 words for pride: fierte, which has a positive spin,
and orgeuil which has a negative spin.

Pride is one of the deadly sins. Not that that means anything, of
couse.

-- 
Cheers,
 Bob

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Rob Studdert]

On 18 Jun 2004 at 15:17, Keith Whaley wrote:

> 
> 
> Peter J. Alling wrote:
> 
> > I can't think of one that was even memorable enough to dislike. The new 
> > US slogan "Pentax, the official digital camera of the internet", is so 
> > pretentious.
> 
> So what?
> Is that a bad Anglo-Saxon word?
> If they have so been declared by others, it's a fait accompli. Nothing 
> to be ashamed about.
> "Pride" is nothing to be ashamed about.
> I remember my old father-in-law thought poorly of anyone who displayed 
> pride, justified or not.
> Ahhh well...

I share Peters view. The point is that there is no internet related standard 
organization document declaring "Pentax, the official digital camera of the 
internet". This is purely pretentious marketing bunk and means absolutely 
nothing, in fact it makes their marketing department look like fools to many.

See: http://www.faqs.org/rfcs/inet-standards.html

Just google "official digital camera of the internet" and see how much 
negativity towards the brand it has generated within the Internet community, 
the only site that you will see with a positive spin on it is, you guessed, 
Pentax.


Rob Studdert
HURSTVILLE AUSTRALIA
Tel +61-2-9554-4110
UTC(GMT)  +10 Hours
[EMAIL PROTECTED]
http://members.ozemail.com.au/~distudio/publications/
Pentax user since 1986, PDMLer since 1998

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Keith Whaley]

Peter J. Alling wrote:
I can't think of one that was even memorable enough to dislike. The new 
US slogan "Pentax, the official digital camera of the internet", is so 
pretentious.
So what?
Is that a bad Anglo-Saxon word?
If they have so been declared by others, it's a fait accompli. Nothing 
to be ashamed about.
"Pride" is nothing to be ashamed about.
I remember my old father-in-law thought poorly of anyone who displayed 
pride, justified or not.
Ahhh well...

keith whaley

Simon King wrote:
Peter observed;
 

How should I put this, close but no cigar.  Or in other words don't
  
quit  

your day job.
  

Hi Peter,
Wouldn't dream of it. That'd change it from 5 minutes of PS'ing to
something my mortgage depended on.
...but while we're on the subject, what sort of an advertising slogan is
"Reliable gear for your travels" (IIRC) ?
I mean, it's not very emphatic, and it's a little odd having a slogan
for what is predominantly an optical company that doesn't mention the
optics. If all you want is reliable, use a pinhole camera. If they were
a vehicle manufacturer they'd probably have something like "Our cars
have wheels"
Considering their market share I'd go for something more daring.
Something like (to paraphrase a recent historical figure)
"It's all about the glass stupid"
Then again, I'm not going to give up my day job.
Have there been any Pentax slogans that have been any good?
Cheers,
Simon
Simon King wrote:
 

Babelfish sucks. I don't know why so many people use it.
 

I'm not so sure, I found this from an 1986 Pentax advertising campaign.
  

 

Did we only see this in Australia?
http://members.iinet.net.au/~celsim/1986/1986pentax.htm
Cheers,
Simon
  
How should I put this, close but no cigar.  Or in other words don't quit
your day job.
 

Re: Pentax advertising slogans - Reliable gear for your adventures

[ernreed2]

> -Original Message-
> From: Simon King <[EMAIL PROTECTED]>
> 
> >...but while we're on the subject, what sort of an advertising slogan is
> >"Reliable gear for your travels" (IIRC) ?
> 
> "Reliable gear for your Adventures" it was the Steve Irwin Crocodile Hunter 
campaign.
> 
> Christian
> 

Well, not that I go anywhere NEAR crocodiles (or snakes, or "Steve-O") but only 
one piece of Pentax gear has ever given me problems on a trip! (The ZX-5n, 
whose lens-release button went missing last year in Kentucky; fortunately I 
found it in the vehicle a couple of hours later.) 
So if it's aimed at selling Pentax gear to amateurs who might take a trip & 
want something that won't break down, AFAIK it's truthful. And I think it might 
indeed appeal.
I had an ME Super that kept shooting (but only in manual; still, it could be 
used) after bouncing on limestone; a P30T that didn't give any problems 
shooting in a heavy downpour; no problems with the PZ-1 when shooting near 
waterfalls and having to wipe the spray off the front of the lens after every 
shot. 
What I think is really cool is the ad for the WR-90 that showed some guys 
struggling with a tent in a major rainstorm (at least, I think they were 
struggling with a tent) and said "It handles conditions that send other cameras 
running for Mommy." (I guess that's a caption rather than a slogan? But I still 
like it.) 
And after two weeks in Jamaica -- including a trip to beach & waterfall -- with 
the Optio 550 as my only camera, and bringing back nearly 800 pictures, I'd be 
ready to suggest "Reliable gear for your adventures" myself if they didn't 
already have it! That little camera went everywhere in my pocket (as it does at 
home) and I've been extrememly pleased with the resulting pictures. I only wish 
it had an 800 sensitivity or a faster lens, but that's design not reliability. 
(The only shots I tried and failed at would've worked with a faster shutter 
speed, hence the above remark, and I was the one who chose not to use flash for 
those shots.)
I did have one photo equipment reliability problem on this trip. One of my 
memory cards failed. However that is SanDisk's problem, not Pentax's, and 
they're supposed to be in the process of taking care of it.

ERN

Re: Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Christian]

-Original Message-
From: Simon King <[EMAIL PROTECTED]>

>...but while we're on the subject, what sort of an advertising slogan is
>"Reliable gear for your travels" (IIRC) ?

"Reliable gear for your Adventures" it was the Steve Irwin Crocodile Hunter campaign.

Christian

Pentax advertising slogans - Was: Pentax Mid-term Management Plan

[Simon King]

Peter observed;
>How should I put this, close but no cigar.  Or in other words don't
quit 
>your day job.

Hi Peter,
Wouldn't dream of it. That'd change it from 5 minutes of PS'ing to
something my mortgage depended on.

...but while we're on the subject, what sort of an advertising slogan is
"Reliable gear for your travels" (IIRC) ?
I mean, it's not very emphatic, and it's a little odd having a slogan
for what is predominantly an optical company that doesn't mention the
optics. If all you want is reliable, use a pinhole camera. If they were
a vehicle manufacturer they'd probably have something like "Our cars
have wheels"

Considering their market share I'd go for something more daring.
Something like (to paraphrase a recent historical figure)
"It's all about the glass stupid"

Then again, I'm not going to give up my day job.
Have there been any Pentax slogans that have been any good?
Cheers,
Simon


Simon King wrote:

>>Babelfish sucks. I don't know why so many people use it.
>>
>>
>
>I'm not so sure, I found this from an 1986 Pentax advertising campaign.

>Did we only see this in Australia?
>http://members.iinet.net.au/~celsim/1986/1986pentax.htm
>Cheers,
>Simon
>
How should I put this, close but no cigar.  Or in other words don't quit

your day job.

Re: More Pentax Advertising

[jtainter]

Well, I hope they are not advertising more stuff that they cannot ship.

Joe

RE: More Pentax Advertising

[Shel Belinkoff]

Surprisingly, I saw a Pentax camera ad on the local TV station a few weeks
ago.  Can't recall ever seeing one before.

Shel Belinkoff


> [Original Message]
> From: Steve Desjardins <[EMAIL PROTECTED]>

> During the highlights of a Mets game the other night, I saw two huge
> "Pentax" on the changing ad board behind home plate.  I've seen them
> while watching other games as well.  It seems Pentax has committed at
> least some money to this.
>
>
> Steven Desjardins
> Department of Chemistry
> Washington and Lee University
> Lexington, VA 24450
> (540) 458-8873
> FAX: (540) 458-8878
> [EMAIL PROTECTED]

More Pentax Advertising

[Steve Desjardins]

During the highlights of a Mets game the other night, I saw two huge
"Pentax" on the changing ad board behind home plate.  I've seen them
while watching other games as well.  It seems Pentax has committed at
least some money to this.


Steven Desjardins
Department of Chemistry
Washington and Lee University
Lexington, VA 24450
(540) 458-8873
FAX: (540) 458-8878
[EMAIL PROTECTED]

Re: Pentax advertising!

[Alexandru-Cristian Sarbu]

When was that? (the name change).
Unfortunately, I could only see a 300D advert, on Discovery.
But if I go in the Pentax (Focus94, there is no such thing as "Pentax
Romania") store I can see several cameras - including the *istD - and a lot
of lenses (most of them are Sigma, the only prime I can remember is their
50mm f/2.8? macro), Lowepro bags (maybe not the best, but they are nice
IMHO), filters, darkroom stuff etc. Btw: the service and a photo lab are in
the same location.
I wasn't able to find a Canon store, and the Nikon/Kodak one is empty. So,
all they have is that little advert 

Alex Sarbu

- Original Message -
From: "Bill Owens" <[EMAIL PROTECTED]>
To: "PDML" <[EMAIL PROTECTED]>
Sent: Saturday, March 13, 2004 3:23 AM
Subject: Pentax advertising!


>
> Just saw a short ad for Pentax Optio cameras on the History channel.  I'd
> heard they were going to start advertising, but this is the first I've
seen.
> It seems to me that there are changes in the works for Pentax, started
about
> the time they changed the company name from Asahi to Pentax.
>
> Bill




---
Martisoare virtuale prin http://felicitari.acasa.ro

Re: Pentax advertising!

[ernreed2]

Bill said:
> Just saw a short ad for Pentax Optio cameras on the History channel.  I'd
> heard they were going to start advertising, but this is the first I've seen.
> It seems to me that there are changes in the works for Pentax, started about
> the time they changed the company name from Asahi to Pentax.


My mother mentioned to me last night that she'd seen a couple of TV ads for 
Pentax. I was rather amazed.

ERN

Re: Pentax advertising!

[Herb Chong]

i thought it was when those two German women took over the worldwide
publicity campaign.

Herb
- Original Message - 
From: "Bill Owens" <[EMAIL PROTECTED]>
To: "PDML" <[EMAIL PROTECTED]>
Sent: Friday, March 12, 2004 8:23 PM
Subject: Pentax advertising!


> Just saw a short ad for Pentax Optio cameras on the History channel.  I'd
> heard they were going to start advertising, but this is the first I've
seen.
> It seems to me that there are changes in the works for Pentax, started
about
> the time they changed the company name from Asahi to Pentax.

Pentax advertising!

[Bill Owens]

Just saw a short ad for Pentax Optio cameras on the History channel.  I'd
heard they were going to start advertising, but this is the first I've seen.
It seems to me that there are changes in the works for Pentax, started about
the time they changed the company name from Asahi to Pentax.

Bill

Re: Pentax Advertising?

[John Coyle]

Frank, my wife and I went with a couple of friends in their thirties (yeah,
I know, but she's beautiful!) and we all enjoyed it.  Bill gives a very
subtle, wry performance, and Scarlet Johansson is a good foil as the young
woman.  Not schmaltzy, hilarious in parts, and a valid commentary on modern
(Japanese) society.
John Coyle
Brisbane, Australia
- Original Message - 
From: "frank theriault" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Monday, January 05, 2004 2:33 PM
Subject: RE: Pentax Advertising?


> Hi, John,
>
> I love to hear things like that!  Thanks.
>
> I posted last week, mentioning that a Pentax MZ 50 got nicely placed in
> Cheaper by the Dozen (saw that with my kids after Christmas).  Nice to see
> Pentax in the movies.
>
> But, my real question, is:  How'd ya like Lost in Translation?  I really
> want to see it.  I heard it's the best thing Bill Murray's done in a
while.
>
> cheers,
> frank
>
> "The optimist thinks this is the best of all possible worlds.  The
pessimist
> fears it is true."  -J. Robert Oppenheimer
>
>
>
>
> >From: "John Coyle" <[EMAIL PROTECTED]>
> >Reply-To: [EMAIL PROTECTED]
> >To: <[EMAIL PROTECTED]>
> >Subject: Pentax Advertising?
> >Date: Mon, 5 Jan 2004 14:24:46 +1000
> >
> >Just saw Bill Murray's latest film, Lost in Translation.  One of the
> >characters is a photographer in Tokyo, and lo and behold! he's using a
> >brace
> >of Pentax 67's, with the wooden grip.  Most striking was his camera
strap,
> >one of the big black ones with Pentax in red emblazoned on it, and shown
to
> >full advantage in one shot.
> >Good advertising, I think - it might help to redress the impression that
> >you'd get from most films that the only cameras used are N's or C's!
> >John Coyle
> >Brisbane, Australia
> >
>
> _
> Add photos to your messages with MSN 8. Get 2 months FREE*.
>
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>

Re: Pentax advertising (was Re: Canon 50mm and flare, part deaux)

[Łukasz Kacperczyk]

> That's really the flaw of the regional offices. There are constant ads in
> Japanese magazines.

Here in Poland, we have a very peculiar situation. On the one hand, there's
lots of Pentax advertising in photographic magazines (of the MZ-S, now the
Optios - and I mean BIG advertisements, like a full page, or back cover),
but on the other hand these products are rarely available in stores. I guess
that's what you get for having a distributor that deals mainly in wrist
watches :-(

Regards,
Łukasz

===
www.fotopolis.pl
  [EMAIL PROTECTED]
===
 internetowy magazyn o fotografii

Re: Pentax advertising (was Re: Canon 50mm and flare, part deaux)

[Alan Chan]

Have you picked up a photo magazine lately?  Nikon
and Canon advertise the crap out of their DSLRs
and digicams as well as their film offerings from
consumer to pro grade.  What's so sad is that I
have yet to see an ad for the Optio S which is
such a big hit for Pentax, yet I've seen ads for
the Casio version.
That's really the flaw of the regional offices. There are constant ads in 
Japanese magazines.

regards,
Alan Chan
_
Help STOP SPAM with the new MSN 8 and get 2 months FREE*   
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Pentax advertising (was Re: Canon 50mm and flare, part deaux)

[Caveman]

William Robb wrote:
Pentax does advertise, you just have to look for it:
Kind of counter productive if you have to look for it.
Advertising is not the issue. I haven't seen a Canon or Nikon campaign 
either during the past months.

The issue is the availability of gear on the shops shelves. Here Pentax 
is represented by the MZ-60, MZ-6 and three standard zooms. If I want to 
investigate lets say a FA 135/2.8, I have to ask on PDML "what are your 
opinions on this lens". After a range of conflicting answers, I'm not 
any wiser, and the only thing I can do is to mail order it. And live 
with it, like it or not.

Compare this with C/N - except the "big beasts" (300/2.8 etc), I can 
personally check all the lenses, play with them, mount them on a camera, 
even put a roll of film through it and check home the results, and 
decide if I like them or not.

As far as I'm concerned the Pentax offer is exactly what they have in 
the shops.

cheers,
caveman