[RBW] New bicycle brand from Merry Sales = New Albion
Do others find there is a kind of Bicycle Ladder like there is a Property Ladder? As an example, for me, I started my bike obsession piecing bikes together from parts found in the trash. Then I had a decent wheelset built for my favourite of the 1980's found frames. Then I bought a used Soma frame and moved all the best parts over. Then I bought a used Surly and built myself a nice wheelset. Then I bought a used Rivendell frame. One day I'd like a custom, etc. Perhaps the New Albion is just another available rung to this Ladder? -- You received this message because you are subscribed to the Google Groups RBW Owners Bunch group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
[RBW] New bicycle brand from Merry Sales = New Albion
Someone with a business background (not me) could probably chime in with a name for it, but what I see is a classic pattern used in product sales and marketing. There is an established classic bicycle aesthetic, with ascribed qualities, values, and identities, that Rivendell is arguably at the forefront of. New Albion capitalizes on this established and well-worked-for aesthetic by providing bike buyers with solid elements of the aesthetic, but at a lower price. This is why KIA designed a car to look like the Honda Civic and Ford made the Taurus look like an Aston Martin. They tread heavily on the design of the more established, higher status and more expensive product, but sell at a cheaper price. So like buyers of the Ford Taurus, buyers of the New Albion might aspire to one day afford/own a Rivendell, but settle (at least in the mean time) for something that fulfills to their satisfaction both the aesthetic needs and functional needs of the bike, but at a lower cost. -- You received this message because you are subscribed to the Google Groups RBW Owners Bunch group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/d/optout.
[RBW] New bicycle brand from Merry Sales = New Albion
http://newalbioncycles.com/ Makes me wonder if, or the degree to which, Grant Peterson may be associated with these bikes. Not sure how they are differentiated from Soma, but some nice stuff coming. -- You received this message because you are subscribed to the Google Groups RBW Owners Bunch group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/groups/opt_out.
Re: [RBW] New bicycle brand from Merry Sales = New Albion
Looks like a lot of influence from Walnut Creek. I also would think that Keith Bontrager might have something to say about their naming conventions: http://newalbioncycles.com/privateer1/ Cheers, David it isn't a contest. Just enjoy the ride. - Seth Vidal On Fri, Feb 14, 2014 at 7:40 PM, eflayer eddie.fla...@att.net wrote: http://newalbioncycles.com/ Makes me wonder if, or the degree to which, Grant Peterson may be associated with these bikes. Not sure how they are differentiated from Soma, but some nice stuff coming. -- You received this message because you are subscribed to the Google Groups RBW Owners Bunch group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/groups/opt_out. -- You received this message because you are subscribed to the Google Groups RBW Owners Bunch group. To unsubscribe from this group and stop receiving emails from it, send an email to rbw-owners-bunch+unsubscr...@googlegroups.com. To post to this group, send email to rbw-owners-bunch@googlegroups.com. Visit this group at http://groups.google.com/group/rbw-owners-bunch. For more options, visit https://groups.google.com/groups/opt_out.
