[ubuntu-marketing] Ubuntu noted and raved about in the third prediction
Sorry if this has all ready been brought to your attention. Maybe good to add to UWN? Ubuntu is talked about very favorably in the third prediction. The upshot of course is the fact that Ubuntu and Linux is talked about openly and favorably in a non tech publication. We can only hope some CIO sees this and goes, Hmmm maybe we should look at this Linux thing. Let give those guys at Canonical a call and see what we can do. :) http://www.economist.com/science/displaystory.cfm?story_id=10410912 Happy holidays everyone!! ++ Best regards, -Richard Houston -R.L.H. Consulting -E-Mail [EMAIL PROTECTED] -WWW http://www.rlhc.net -Bloghttp://www.rlhc.net/blog/ -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Ubuntu Information and Criticism of Ubuntu Marketing
The question here is really if the community can do that. Or do you need someone like Canonical or Red Hat to take charge and come up with a vision to drive that kind of marketing? nick Unfortunately I think the community is great at talking, talking and erm talking! Most ideas get talked into the ground with 10 people saying This is a good idea but it'll fail because.. to every one person who actually has an idea! I would have to agree with Chris on this. Maybe we need to look at a hybrid marketing solution. Maybe something lead by Canonical and supported by the community. I know many of the community did not like the tux500 idea but it did gain the attention of many non geek online publications. We may want to look into other ideas like this maybe not this big but something. Also it would be nice to see the Dell Ubuntu stuff off the hidden pages on the dell web site and out into the open. I would really like to see that flyer I get every week to have Ubuntu on it and not just Dell recommends That Other OS plastered all over the place. I can't help be feeling that the Ubuntu on Dell is treated as Dell's red headed step child. The other thing I think would be great on the gorilla marketing department would be course materials for Ubuntu for schools. I did a 3 day training camp for two teachers here in Winnipeg, Manitoba, Canada which resulted in Ubuntu being taught to 40 students that semester as a workstation, LTSP install, network infrastructure server(read DHCP, Samba, Wins, DNS). The program fell off the rails the next semester as there were no training materials for the teachers to continue on with were available and the Knoppix lessons that they had found were not on target with Ubuntu. The materials also act as support docs for the teachers as many times they are only a few pages ahead of the students. I act as as tech industry adviser for one of the Arts and Technical schools here and I can tell you that training materials are a sore spot for Open Source software as a course for students as a whole. We lost the Ubuntu stuff as the teachers could not teach then self's the systems and they are also accustomed to Company X providing they with course materials. They also did not want to have to call me to explain some basics all the time. I hope that all makes sense. Just some thoughts guys. Thanks and take care!! Rich -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] New York Times advertisement for Ubuntu
Advertising 'just works' :-) It got noticed in the foss community because it was original. However, the readers of the New York Times just saw an advert - a bit unusual, but then most adverts are trying to be unusual in some way. A page full of names will be unusual anyway. The one single thing that linux lacks is advertising in mainstream media - to reach the eyes of 'mainstream' people. Also, the one single thing which the general public ignores, is something which is -not- advertised. I would be delighted to support and contribute. I agree on all points. It comes down to building name/brand recognition. I would be willing to support some sort of advertisement as well. Thanks Rich -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Dell Ubuntu Review by Walt Mossberg
I saw the video comments. And he complains about some things that we already know (mp3 codecs, dvd player, etc), and he says that those are the common things that an average user needs. So in the final he advise that Linux Ubuntu is not for mainstream or nontechnical users. I wonder if it would be of advantage to Dell to offer the Fluendo plugins as an option? (http://www.fluendo.com/products.php?product=plugins) I am sure that if Dell made a deal with them they could get then for a good price per unit. By doing this they could cover off this nagging codec issue and allow the people who want to stay free to do so. Just a thought. Rich -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Template emails for contacting journalists?
The beta announcement is available on the wiki at https://wiki.ubuntu.com/FeistyBetaAnnouncement. Please feel free to start contacting journalists talking about the release, and these key messages. Looks like great so far. I think it could be of value to add a part about the LTSP 5 packages and how a single server can facilitate the recycling many older and often to be discarded systems. I say this as the environment is in the minds of may people these day as as Ubuntu with LTSP can help prevent technology waist and pollution, it may be of value to mention. FYI. Canonical has just recruited a PR agency (Baker Communications, based in the US), who are extremely knowledgeable about open source and Linux, and are very highly regarded among journalists and analysts. They are about to contact tech journalists to announce the 7.04 Beta. This is truly great new. Thanks Rich -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Tux500
Not sure if you all caught this post on lxer.com but it might be of interest. This would be a cool initiative for all us Linux users to drop a few bucks to. As it is promoting Linux in general Ubuntu and all other distros stand to gain exposure to quite a lot of average users. http://www.tux500.com I made my donation already. Excerpt from Lxer.com post: Lobby4Linux announced an ambitious project to raise $350,000 or more to sponsor Team Linux with a big logo on the side of an Indy 500 race car. The Tux 500 project combines the efforts of volunteers at Lobby4Linux, Bob Moore, a visible GNU/Linux administrator, and Acceleration Marketing to sponsor the race car. If the group raises the money in 40 days to become a primary sponsor, the Linux name stands to reach millions of households. The Team Linux effort is not about marketing Red Hat or Novell to IT professionals; it is about making GNU/Linux a household name. Contributors will be eligible for prizes, such as a trip for 2 to the race, pit passes, ipods and computers, depending on the contribution. Additionally, the project will be selling bumper stickers, t-shirts and coffee mugs to aid the fundraising effort. The project has a fall-back plan that involves lower-levels of sponsorship, but still significant recognition. For instance, a logo could grace the hood of a car, or smaller logos might be placed elsewhere on the car. If the project raises more than necessary, they will use the excess funds to make a bigger splash. Additionally, the project is being audited by members of the GNU/Linux media. Full post at: http://lxer.com/module/newswire/view/85530/index.html ++ Best regards, -Richard Houston -R.L.H. Consulting -E-Mail [EMAIL PROTECTED] -WWW http://www.rlhc.net -Bloghttp://www.rlhc.net/blog/ -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] spread Linux competition
I love this idea as as well. Also is there a success stories page for the Buntus (Ubuntu, Kubuntu, Edubuntu)? I have a client right now who wants to migrate off of an NT server but are undecided on the move to Linux for there Accpac back end server, Pervasive Sql, and file and print services. If I could point them at some success stories I am sure that would help them see the benefit's others have see and help ease there minds. Thanks all. ++ Best regards, -Richard Houston -R.L.H. Consulting -E-Mail [EMAIL PROTECTED] -WWW http://www.rlhc.net -Bloghttp://www.rlhc.net/blog/ I like it. Any ideas on how to implement this and keep people from cheating? -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Ubuntu Idea Storm, Web2.0 RD
As you all know; Dell launched dellideastorm.com to get community feedback and suggestions. I think this move was brilliant on Dell's part, allowing them to get invaluable feedback that otherwise would have been too vast, overwhelming and complex to deal with. This Web2.0 approach allowing users to vote and comment ideas, allows the most popular to float to the top, to separate the wheat from the chaff so to speak I purpose that Canonical follow suit with a similar idea storm. A web2.0approach similar to dell's ideastorm, for ideas on how to improve ubuntu , suggestions, constructive criticism and annoyances. A place where people feel their opinions can actually be heard, rather than ignored. I think this is a great idea. Leverage the community where some of the user may not be inclined to use Launchpad. It has been my experience that developers while brilliant and technically capable lack the ability to see the perspective of the average Joe computer user. It has also been pointed out that the forums and lauchpad allow for users to give feedback, however both of these lack the spirit that the Web2.0 approach gives. Launchpad is imho too technical for most users, and the forums really don't provide an easy way to harness the collective opinions of ubuntu's user base. I would tend to agree, we need to address the needs of Joe Average not just the technical user. Something else Ubuntu may want to consider is a screen after the first install where the user could sign up for a news letter sort of thing. Once there is a collection of email addresses have the news letter an on line page and present surveys/polls to the user to get some feed back. Here is what I a getting at : I put my father on Ubuntu and he love it. My mom is now using it for her office tasks for there home bases computer consulting business. I can guarantee that they would never use launch pad and if they did not have me driving them to use it and explain some of the reasons thing are done the way they are they would have switched back. The survey/poll via a on line news letter may be enough to get some feed back and keep the ones that may feel very alone in they first experience with Linux. I can see only good things coming from harnessing the collective wisdom of users, such as allowing for coherent, focused and prioritized feedback for the developers. Agreed!! Thanks Rich -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Marking the Feisty release
On 3/1/07, Jono Bacon [EMAIL PROTECTED] wrote: Hi all, I was involved in some discussions yesterday about coming up with some ideas of how to mark the Feisty release in a unique and interesting way. The idea is that the community could do something interesting, attention grabbing and potentially wacky that will not only show off the community but also mark a new Ubuntu release. What about encouraging some video shorts much like Firefox did or is doing? Also what about encouraging supporters to contact there local papers and or TV outlets and getting a press release out to them. Maybe the Pres release could be from Canonical? If we hit enuff outlets someone has got to bite. At very least we we maybe able to increase awarnes of the Ubuntu platform to the media people? It would be nice to get some press to the general public to reise awareness of Ubuntu/Linux and Open Source in general. Just some thought. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
