[ubuntu-marketing] Query

2010-08-17 Thread Roscoe
So how come if I send an email to the list it does not appear to show
up on the list, but it did show up on the digest later on?
Just wondering if I have done some config the wrong way or summat?

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[ubuntu-marketing] Marketing etc.

2010-08-16 Thread Roscoe
OK here is my view as much as it is worth.
There are a couple of points of view that are going back and forth.
On Saturday night at Ubuntu Vancouver's Main Event, Randall showed a
few slides from Google indicating a fall in the interest Googled
regarding Ubuntu over the last several months. This was indicating to
me that interest was waining in Ubuntu somewhat, OR, Ubuntu is such a
good product that once installed, there was no need to ever Google
Ubuntu again. Hm, somehow I doubt that. OR, mostly Ubuntu is being
installed by Techies and there was no need to Google Ubuntu again. OR,
maybe most of the techies have already installed Ubuntu, are satisfied
with it and don't need to Google Ubuntu again.
I think that the point that may be missed here is, have we fullfilled
a need already of technically minded folks that have a really good OS.
My point is that perhaps we should be trying to expose the great
unwashed end users to Ubuntu? Most of them don't know what Ubuntu is
and if they do, they still have seen no great need to change from what
they are comfortable using as present. They may see it as a curiosity
and that is about it.
Ubuntu Vancouver's policy is that we don't do dual boots at Support
Saturday. I am not so sure if that is such a good idea in retrospect.
I am the ultimate end user and I came to be a Ubuntu use via the dual
boot route. I think that it is a huge stretch to ask someone to give
up their comfortable OS to go onto a new one untried before. Ah, but
what about the Live Disc you say!
I would surmise that most of them are handed out, get put somewhere
and forgotten about. The others I think are tried out, and put away
somewhere and forgotten about. I think that there are very few that
actually make it to a full install, single or dual boot.
So as I have said before you have to instill the need before much will
happen. How will the need be instilled is what the marketing section
should be concerned with.
FLOSS and freedom I don't think will have a lot to do with that. It
will take smoke. mirrors and lots of shiny flashy parts to attract the
attention required to make Ubuntu start to grow again.
Understand that is is written by an end user that is not in the
business of computers, but is very curious about computers, hence that
is why I am an Ubuntu user!
And, I don't usually have this many words to say about anything as I
am also very shallow too!

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[ubuntu-marketing] Instill the Need

2010-08-09 Thread Roscoe
I still say that until there is the Ubuntu ad that pops up on the
television set whilst *joe public* is watching it, we will be fighting a
constant uphill battle.
People will have to be introduced to Ubuntu via TV just like the other
OS's, and will have to be sold on Ubuntu. Once they have the idea of
what Ubuntu is and that it should be considered, then we have the
proverbial foot in the door!
Regardless of how hard we try, our number of users raving about Ubuntu
will not be able to surpass the numbers of viewers that will see an ad
on TV.
So, all this being said, perhaps it is time for Canonical to step to the
front of the bus, fund an advertisement and campaign internationally,
and let we, the little people, run with it from there.


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Ian Roscoe Ross
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