Re: [ubuntu-marketing] Ubuntu for School
On 14 October 2010 05:53, wrote: > What I want to do is get my school to at least try Ubuntu out in one of the > computer labs or something like that. I think if I could demonstrate that it > is a viable alternative to Microsoft Windows + Office, which is what we > currently use on all our computers, would save decent amounts of money, and > would give access to some pretty amazing educational programs (The periodic > table of elements program immediately comes to mind), they would be willing > to try it. > > That being said, I need to be able to convince the IT staff that it would > be easy to learn, easier to manage than Windows Server Edition (Which is > what we use), and compatible with the current infrastructure that we have. > If I can do that, plus convince the administration that we would save costs > etc., I think they would consider trying it out, or even switching over > entirely. > > Can you guys help me with this (especially the convincing the IT staff > part) ? > Hi Epic93dude I think this is great. Do you have any specific questions? One place to start that will be really practical is calling a few local IT companies and asking if they support Linux operating systems. They may say, "Oh, you mean Red Hat"? If that's the answer you get, this is a good sign. A better response is of course "Yeah. Which distro?" - but not everyone is perfect. Principals and teachers care about a few things: - educational value - reliability - maximising cost effectiveness They don't like: - things that require (lots of) teacher training - things that are unproven There are several schools that run their systems completely with free software. One is Albany Senior High School [1], here in New Zealand. Your best bet is to use your personal face-to-face time with teachers to spread the word. Eventually, a senior teacher/principal will ultimately be the one driving this forward in the school. Your job is to convince them to be the flag bearer of the project. Tim [1] http://ashs.school.nz/ -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Software Freedom Day - 19 Sept
What are people's plans for these events? I'm involved in planning for the New Zealand[1] events, what's the best way to get Ubuntu stickers? Is there anything that this team could work together to help LoCo teams' with their events? Are there any resources on 'how to do good vox pops', 'how to make the best out of horrible indoor lighting at conference venues for photos' Tim @timClicks [1] http://softwarefreedomday.org.nz/ -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Ubuntu Marketing team's purpose
It seems that the "Is this list still alive" post has galvanised quite a lot of interest. Hopefully we as a team can generate some positive outcomes from all of this energy spent on discussion. The team's objectives are to: [1] - Act as a central marketing resource for the Ubuntu Community. - Provide resources to assist and encourage LoCos in marketing their activities to the wider community. - Gather the hard work that LoCo teams are already doing. >From this list, it seems that LoCo teams are our primary 'client'. In effect, our job is to make their jobs easier. We are supporters of others' primary efforts. Yet lots of our recent discussion has been focused on how we as a team can craft a promotional campaign. That would place us more as leaders. I think that we should either orientate our discussion to the kinds of things that would help LoCo teams, or change the team's objectives. Thoughts? Tim [1] https://wiki.ubuntu.com/MarketingTeam/ -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] ubuntu-marketing Digest, Vol 56, Issue 20
On 18 August 2010 00:46, Bryan Ogden wrote: > I'm actually shocked that this is an argument at all. Marketing teams > market their products, not anyone else's. You don't see McDonalds marketing > for the "farmers" that raise the cattle where they get their beef. They > market solutions for hunger. Careful with analogies & counter-factuals: Here in New Zealand, McDonalds *does *market farmers' beef. All meat is free range here. I see it as the NZ corporation distancing itself from practices everywhere else in the world. Also, top-posting a digest makes it impossible to see what argument you're unhappy about. Lastly, please try to stay positive and assume good faith. > That's what we should be doing with Ubuntu. > > So, what are our solutions? > 1. Productivity - With Ubuntu Office (OOo) you have everything you need and > more in one package at no extra cost. This includes built-in compatibility > with MS Office. > ... > 9. The list goes on and on... > > But that's not all. Have old computers that are starting to get sluggish? > Ubuntu is a great replacement for Virus and spyware ridden systems. > These are all features, not benefits. We should be marketing benefits, not features. Benefits are much more emotional, which is why consumers make purchase decisions. Feature lists have been the status quo that has brought Ubuntu to the chasm. They will only slowly bring us out of it. Finally, a system built for humans!!! > Agreed! But how to we sell this to consumers? > Give them a document explaining how to back up their files in Windows XP > and Vista, so that they can easily move them over to Ubuntu. > Do they need a document? The installer does this automatically... > Secondly, there needs to be some type of info going to Mfg's. Let's face > it. Most people buy a computer, and never mess with the OS. We have to get > them at the point of purchase, or they will just stick with Windows. > I strongly agree with this sentiment. Until bug #1 is fixed, MS Windows will always have majority share in the stats. However, is this marketing team able to influence what appears in stores? I think we should focus on the demand-side, rather than the supply-side of Ubuntu. Let Canonical talk to Dell & HP. This team can focus its energy on consumers. > Lastly, I think it's great and all that Ubuntu is open source, but it > should really have the Linux separated from it in the marketing. > This was agreed to several weeks ago. It's been Canonical's practice for several years. [snip] We shouldn't be explaining the benefits of using Open Source software. > Nobody cares except the people that already know, and even if they do care, > and don't know, then there are already millions of webpages debating that. > I find that statement a little troubling. Are you able to expand on what you mean? Are you saying that in Ubuntu-specific material, we shouldn't talk about applications? > Quick, easy, pointed info promoting Ubuntu and the ways that Ubuntu can > make your computing experience easier!!! > The documentation team is really focused on creating high-quality, free licenced guides to Ubuntu. > That's just my opinion though. > > Bryan > Thanks for your input Brian! Looking forward to your response. Tim -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
[ubuntu-marketing] Ubuntu marketing discussion on LinkedIn
Hi everyone, For those who have signed up to LinkedIn, there is a very similar discussion taking place: Microsoft is mandating that no more XP be shipped after Oct. 22, 2010. Is now the time to launch a social media campaign to invite people to try Ubuntu? Perhaps a website and a professionals directory? What are your thoughts? This makes me think that there is something of a groundswell of opinion. Tim -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] What I have been doing (UK)
On 12 August 2010 07:02, alan c wrote: > ... > This all seems rather a lot, all written down in one place, but I > would gladly do much more. > Wow, Alan that is an intimidating list for us to aspire to! Do you have any thoughts on what would make your life easier to promote Ubuntu? Could anything be done internationally that would take the burden from yourself and others at the face-to-face level? Tim. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The First Step to Solving a Problem Is Recognizing We Have a Problem
On 11 August 2010 10:59, Lisandro Vaccaro wrote: > I think brainstorm is a great place to gather volunteers but we have to > stop discussing about it and start getting things done. We know what we have > to do, nobody is against a marketing campaign, we have to stop thinking > about the why and start to think on the how. Two need to think about: 1) what result would a successful marketing campaign bring? 2) who are we marketing to? A target market of 'the world' makes life really difficult for no money. Where should the campaign focus its attention? My own impression is that Ubuntu is doing very well in homes, but isn't doing very well in the office. Here are some things that could be done for very little money (less than 10k): - videos on YouTube/vimeo/others with case studies - gather usage stories (maybe something like Apple's Switch campaign done right [1]) Tim @timClicks [1] http://en.wikipedia.org/wiki/Apple_Switch_ad_campaign -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
