Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
An ad is never gonna be developed by committee. Do it. Realize that you're never going to please everyone in the Linux community, or even the Ubuntu community. I, and millions others, thank you for your contribution, even if you don't win. Good luck. Dan On Dec 24, 2008 12:40 PM, "Ellipsis" wrote: I think we should focus on our audience, which is unlikely to be very mainstream. Primary views will come from current users and those in the technology community. Thus, there are two goals that should be accomplished. The first is to rally or inspire our community. The second is not to push away those who know of Linux, but do not use it for one reason or another (ie. "power users" of other OSs". To accomplish these goals while still having some appeal to the mainstream is difficult but possible. I think for example that we should focus on the "Linux" as a whole rather than just Ubuntu because it will conflict with the first goal. It will rally the Ubuntu community but others might not be so pleased. Secondly, by making it a "competitive ad" such as the "I'm a Mac" ads, it will conflict with goal number two. Thus I beleive we need to do a "the power of we" ad. The ad would for example show case open source principles, but more also show that open source and Linux work with propratiary OSs (dual booting, VMs, etc.), softwate and drivers. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
I think we should focus on our audience, which is unlikely to be very mainstream. Primary views will come from current users and those in the technology community. Thus, there are two goals that should be accomplished. The first is to rally or inspire our community. The second is not to push away those who know of Linux, but do not use it for one reason or another (ie. "power users" of other OSs". To accomplish these goals while still having some appeal to the mainstream is difficult but possible. I think for example that we should focus on the "Linux" as a whole rather than just Ubuntu because it will conflict with the first goal. It will rally the Ubuntu community but others might not be so pleased. Secondly, by making it a "competitive ad" such as the "I'm a Mac" ads, it will conflict with goal number two. Thus I beleive we need to do a "the power of we" ad. The ad would for example show case open source principles, but more also show that open source and Linux work with propratiary OSs (dual booting, VMs, etc.), softwate and drivers.-- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
Alan Lord wrote: > Emma Jane Hogbin wrote: >> When I use Ubuntu I feel neither common, nor like a man. It'd be good to >> keep the Ubuntu Ethos separate from common men. >> >> Thanks. :) > > "The Common Man" is a gender agnostic term - at least in my book anyway > (but I think I get your drift... "man") ;-) > > http://en.wikipedia.org/wiki/Common_man It might be good to take a peek through the recent discussion on the term "Ubuntero": https://bugs.edge.launchpad.net/launchpad-registry/+bug/272826 There are some excellent points about gender-neutral language. Especially in marketing -- when we are actively seeking new members -- this can be especially important and interesting. regards, emma -- Emma Jane Hogbin https://wiki.ubuntu.com/EmmaJane https://launchpad.net/people/emmajane -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
Emma Jane Hogbin wrote: > Alan Lord wrote: >> Amen to that. Good prose Al. This follows nicely from the recent Jono B >> "manifesto for the common man". > > I think you're referring to: http://www.jonobacon.org/?p=1483 ? Yes, that's right. > When I use Ubuntu I feel neither common, nor like a man. It'd be good to > keep the Ubuntu Ethos separate from common men. > > Thanks. :) "The Common Man" is a gender agnostic term - at least in my book anyway (but I think I get your drift... "man") ;-) http://en.wikipedia.org/wiki/Common_man Cheers Al -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
Alan Lord wrote: > alan c wrote: > >> Cut to the Chase: >> The things which keep me using Linux (Ubuntu) is nothing to do with >> Microsoft or its campaign. >> I love Ubuntu and Linux because I feel freedom and joy when I use it. >> I feel the community around me. >> I feel secure and safe when I am using a system which is created with >> pride by the people who use it with pride. >> People who have a passion for freedom and quality. >> > > Amen to that. Good prose Al. This follows nicely from the recent Jono B > "manifesto for the common man". I think you're referring to: http://www.jonobacon.org/?p=1483 ? When I use Ubuntu I feel neither common, nor like a man. It'd be good to keep the Ubuntu Ethos separate from common men. Thanks. :) regards, emma -- Emma Jane Hogbin https://wiki.ubuntu.com/EmmaJane https://launchpad.net/people/emmajane -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
alan c wrote: > Cut to the Chase: > The things which keep me using Linux (Ubuntu) is nothing to do with > Microsoft or its campaign. > I love Ubuntu and Linux because I feel freedom and joy when I use it. > I feel the community around me. > I feel secure and safe when I am using a system which is created with > pride by the people who use it with pride. > People who have a passion for freedom and quality. > Amen to that. Good prose Al. This follows nicely from the recent Jono B "manifesto for the common man". Alan (The Open Sourcerer) (Hey we have three of the founding Alans here on the same thread!) -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
Chris Rowson wrote: >> >> > I am confused about how "I'm Linux" is going to sell anything to anyone, >> > maybe you should consider using the mascot "Tux the Penguin" is you are >> > going to produce a copycat commercial in the first place. >> >> The way I read it there is no _requirement_ for it to be "I'm Linux"... >> >> "While you may be inspired by the Apple or Microsoft commercials, it's >> not a requirement to parody or make reference to them." >> >> I certainly wouldn't make anything that makes reference to them as the >> Mac ads are old and the Microsoft ones are a poor imitation (of an old >> concept), so what would that make a second generation copy? >> >> Cheers, >> Al. >> > > I dunno if I agree with you there Al, > > I think that it might be a good idea to capitalise on the 'I'm a PC' adverts > that MS is currently spending millions of dollars on forcing down our necks. > I guess if MS is good at anything, they're good at > advertising/sales/promotion. I think coming back with a challenge to that ad > format helps create an association with Linux being a 'big player' operating > system along with Microsoft Windows (and of course Apple Macintosh). > > Subverting the MS message delivered via this advertising method would be one > way of using the 'I'm a PC' message against them. If MS is spending a great > deal of money on building this brand image, it'd be interesting to try to > turn their brand 'equity' if you like, against them. Cue Kung Foo phrase! > > Of course it's got to be clever though, as you rightly say we don't just > want a second generation poor imitation. > > Just my two penneth worth! The big problem with doing what you suggest, if I understand you correctly, is that you are necessarily going to draw attention to them, even in a subtle way. They are working a most subtle game and if you (we) are not careful you will be pulled by their strings, tenuous as they are an dnot buy our own agenda. What they are doing has very blurred edges and that is quite deliberate on their part. They are very good at marketing, not software. Beware. If at first, the purpose and method of their campaign is not apparent, then we have not yet seen their point. Drawing attention to their campaign will serve to validate it. and extend it. Microsoft know that the Linux community is diverse, irascible and dispersed, and that the most difficult thing we can (or cannot) do is an incisive focussed, clever, marketing campaign. To win this call will be most difficult, but it can be done. The best action in the 'Response' space would be a deafening silence of people ignoring it. Most users are ignoring it. Why are we *not* ignoring it? Because that is what MS predicted, a subtle enigmatic campaign is the single most likely type of campaign that will hook the clever clogs' in the FLOSS comunity who will find it impossible to resist! Cut to the Chase: The things which keep me using Linux (Ubuntu) is nothing to do with Microsoft or its campaign. I love Ubuntu and Linux because I feel freedom and joy when I use it. I feel the community around me. I feel secure and safe when I am using a system which is created with pride by the people who use it with pride. People who have a passion for freedom and quality. -- alan cocks Ubuntu user #10391 Linux user #360648 -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
2008/12/22 Elizabeth Krumbach : > On Mon, Dec 22, 2008 at 8:31 AM, Alan Pope wrote: >> 2008/12/22 Mike Feravolo <321.784.5...@earthlink.net>: >>> I am confused about how "I'm Linux" is going to sell anything to anyone, >>> maybe you should consider using the mascot "Tux the Penguin" is you are >>> going to produce a copycat commercial in the first place. >> >> The way I read it there is no _requirement_ for it to be "I'm Linux"... > > Indeed. Plus, Novell has already done it quite well: > > http://www.novell.com/linux/meetlinux/ > I find them painful to watch. They smack of "me too", they are utterly lacking in any innovation at all. In my opinion we need something new, something the other guys flat out don't have. Look at the way people lapped up compiz videos, they showed something that Windows and OSX at the time could not do. Now we're seeing lots of videos showing Ubuntu/Linux on small/cheap devices like netbooks. Something vista can't do. Some of the Red Hat commercials have taken a different approach, showing for example how Linux is like the telephone and radio in terms of being dismissed and laughed at before being seen as viable. Perhaps we go down a similar route, showing that despite peoples perception, Linux is a viable platform. Just my 2p. Cheers, Al. Take a look at this Red Hat advert. http://uk.youtube.com/watch=?v=uBUgEx_91BU - it's -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
On Mon, Dec 22, 2008 at 8:31 AM, Alan Pope wrote: > 2008/12/22 Mike Feravolo <321.784.5...@earthlink.net>: >> I am confused about how "I'm Linux" is going to sell anything to anyone, >> maybe you should consider using the mascot "Tux the Penguin" is you are >> going to produce a copycat commercial in the first place. > > The way I read it there is no _requirement_ for it to be "I'm Linux"... Indeed. Plus, Novell has already done it quite well: http://www.novell.com/linux/meetlinux/ -- Elizabeth Krumbach // Lyz // pleia2 http://www.princessleia.com -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
> > > I am confused about how "I'm Linux" is going to sell anything to anyone, > > maybe you should consider using the mascot "Tux the Penguin" is you are > > going to produce a copycat commercial in the first place. > > The way I read it there is no _requirement_ for it to be "I'm Linux"... > > "While you may be inspired by the Apple or Microsoft commercials, it's > not a requirement to parody or make reference to them." > > I certainly wouldn't make anything that makes reference to them as the > Mac ads are old and the Microsoft ones are a poor imitation (of an old > concept), so what would that make a second generation copy? > > Cheers, > Al. > I dunno if I agree with you there Al, I think that it might be a good idea to capitalise on the 'I'm a PC' adverts that MS is currently spending millions of dollars on forcing down our necks. I guess if MS is good at anything, they're good at advertising/sales/promotion. I think coming back with a challenge to that ad format helps create an association with Linux being a 'big player' operating system along with Microsoft Windows (and of course Apple Macintosh). Subverting the MS message delivered via this advertising method would be one way of using the 'I'm a PC' message against them. If MS is spending a great deal of money on building this brand image, it'd be interesting to try to turn their brand 'equity' if you like, against them. Cue Kung Foo phrase! Of course it's got to be clever though, as you rightly say we don't just want a second generation poor imitation. Just my two penneth worth! Chris -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
2008/12/22 Mike Feravolo <321.784.5...@earthlink.net>: > I am confused about how "I'm Linux" is going to sell anything to anyone, > maybe you should consider using the mascot "Tux the Penguin" is you are > going to produce a copycat commercial in the first place. The way I read it there is no _requirement_ for it to be "I'm Linux"... "While you may be inspired by the Apple or Microsoft commercials, it's not a requirement to parody or make reference to them." I certainly wouldn't make anything that makes reference to them as the Mac ads are old and the Microsoft ones are a poor imitation (of an old concept), so what would that make a second generation copy? Cheers, Al. -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] The "I'm Linux" Video Contest (Mike Feravolo)
Hello: I am confused about how "I'm Linux" is going to sell anything to anyone, maybe you should consider using the mascot "Tux the Penguin" is you are going to produce a copycat commercial in the first place. "I'm a Penguin" fist of all is that lot more fun and would be far more effective, if the intent is to actually get people that are using Windows to consider switching to Linux. Instead of coming off as a third rate alternative to two inferior software products with larger ad spends, let make Linux look like the what it is the first rate product. Peace Mike F. Cocoa Beach, Florida -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
