Re: [ubuntu-marketing] video editing

[Corey Burger]

On 10/2/07, Alan Pope <[EMAIL PROTECTED]> wrote:
> Hi Corey,
>
> On Tue, 2007-10-02 at 15:47 -0700, Corey Burger wrote:
> > Very cool idea. As jokosher grew out of Lugradio, maybe this could
> > help spur development of Pitivi.
>
> Thanks. Video editing is indeed a bane under Linux.
>
> I contacted the MainActor guys recently to ask what the community would
> need to do in order to get them to open source their video editor. They
> responded quickly, but are busy so said they'd get back to me in a
> couple of weeks. Fingers crossed there.

The advantage of Pitivi over MainActor is that Pitivi uses the all the
gnonlin editor stuff that jokosher uses as well. One of the main
reasons that Pitivi isn't where Jokosher is because the main Pitivi
dev, whose name I am forgetting, is also the main gnonlin dev and the
Jokosher guys kept him busy fixing gnonlin bugs. And Jono is a great
community builder.

In general, apps with just get open-sourced do very badly in terms of
community, mostly because the devs of such an app are not used to
working with the community and the very different ways the community
develops vs a closed shop (even if it is freeware).

>
> At last UDS I was chatting with one of the fluendo guys and there was
> talk of many improvements to Pitivi which is of course useful to know,
> but 5 months on there's been nothing of note in terms of releases:-
>
> http://ftp.gnome.org/pub/GNOME/sources/pitivi/0.10/
>
> I'd personally put my hand in my pocket and sponsor development of an
> "iMovie for Linux" if others did the same, and we had a realistic chance
> of getting a product out at the end. What does one do in that situation?

Well, I think the main Pitivi dev is currently out of work, as he left Fluendo.

Cheers,

Corey

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Re: [ubuntu-marketing] video editing

[Alan Pope]

Hi Corey,

On Tue, 2007-10-02 at 15:47 -0700, Corey Burger wrote:
> Very cool idea. As jokosher grew out of Lugradio, maybe this could
> help spur development of Pitivi.

Thanks. Video editing is indeed a bane under Linux.

I contacted the MainActor guys recently to ask what the community would
need to do in order to get them to open source their video editor. They
responded quickly, but are busy so said they'd get back to me in a
couple of weeks. Fingers crossed there.

At last UDS I was chatting with one of the fluendo guys and there was
talk of many improvements to Pitivi which is of course useful to know,
but 5 months on there's been nothing of note in terms of releases:-

http://ftp.gnome.org/pub/GNOME/sources/pitivi/0.10/

I'd personally put my hand in my pocket and sponsor development of an
"iMovie for Linux" if others did the same, and we had a realistic chance
of getting a product out at the end. What does one do in that situation?

Cheers,
Al.




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Re: [ubuntu-marketing] Video

[alan c]

John Little wrote:
> Some rambling thoughts about video as marketing tool.
> 
> 1. It demystifies Linux. The perception that it's too technical, nerdy,
> command line driven, probably ugly, etc is probably the biggest barrier
> to adoption today.

At my Infopoint table at teh local computer fair/s I was heartened by
one onlooker's comment:
'I had heard about linux, and now I have *seen* it, I will try it!'

I noted tha the he had *heard* about it previously. I gather that in
general advertising and marketing terms, people are thought to have
typically three 'exposures' to a new product before committing to
'buy' - an exposure being an advertisment or friends comment etc. The
initial exposure alerts interest, the second presumably reinforces,
and the third hopefully is pushing at an open door.
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Re: [ubuntu-marketing] Video

[sara vasquez]

On Friday 04 August 2006 8:34 pm, John Little wrote:
> Some rambling thoughts about video as marketing tool.
>
> 1. It demystifies Linux. The perception that it's too technical, nerdy,
> command line driven, probably ugly, etc is probably the biggest barrier to
> adoption today.
>
> 2. Eyecandy matters and Linux has an edge right now. People have to see it
> in action to appreciate it. If you've played with Xgl on a laptop you've
> probably noticed the reactions it gets. It makes people want to switch -
> all the other concerns (most of them myths) go out the window.
>
> 3. Myth Busting - Don't just tell people Linux can run games. Show them
> World of Warcraft running well on just one of your many virtual desktops.
> Show them multiple video sources playing in overlapped semi-transparent
> windows. Pull up OpenOffice and edit some Microsoft Office documents. Plug
> in a handful of USB devices while they watch. There are tons of myths and
> irrational fears to be addressed.
>
> 4. Web 2.0 - Make content, package it in the right format (YouTube - Google
> Video), and people will share it. I think rolling out many official Ubuntu
> videos - all short, similar in style, and with a dedicated host (I'd prefer
> a hostess - more myth busting) would be tremendously effective. Push them
> out through both official Ubuntu sites and the online hubs like YouTube and
> Google. Bloggers love to talk about Ubuntu and having a library of cool
> videos at their disposal will fuel more discussion.
>
> 5. Encouraging others, empowering them, to create their own Ubuntu videos
> will be even more effective. Make these short demos, tutorials, and
> testimonials an official part of the community. Drive it by recognizing
> standout content creators with prizes. Round up the best videos at a
> central hub so that they become not only a PR-marketing force but also a
> source of technical support for new users.
>
> Anyway I could ramble on. To test out some of these ideas that I created
> UbuntuVideo.com . (http://www.ubuntuvideo.com)
> It's nothing special, just what I could toss together in a day. But it
> hints (only hints unfortunately) at some of these concepts. I'll likely
> maintain it in it's current format but the main goal was to share some
> ideas and maybe spark some discussion. I'm new to the marketing team so if
> I've stepped on any toes it was completely unintentional. Apologies in
> advance :)



John Little,

A picture is worth a thousand word, but a video is just amazing. WOW yeah 
something like that, but with content that will help everyone
You are right with my thought that video would demystifying Linux, but I am 
thinking we need to start figuring out our purposes.

First we have our audience, The ubuntu community, In our meetings and on the 
mailing list we can say that the Ubuntu community can be summarized in 3 
categories.

1. The explorer- Just trying Linux for fun or somehow got a hold of a live CD 
and gave it a try. They are curious about it, but are scared to install it on 
their computer, Some of them have not tried Linux but heard about it an want 
more info.They are terrified of the command line.

2. The n00bie- Just started Using Ubuntu and want to learn how to use it. He 
or she is used to their old OS and need some help discovering Ubuntu and 
maybe some direction on how Ubuntu is not just good enough, but in some cases 
better than their old OS. They need direction (detail), encouragement, help. 

3. The Linux pro- They have being using Linux for some years and are used to 
the command line, in matter fact they love the command line. They feel they 
already know everything there is to know about Linux. They feel that GUI are 
slower and are interested to know how to help.

what we want to accomplish?
1. To inform-  WE want to let the community know what is going on the 
community, third party projects, developments, community events,etc
All users benefit from this

2. To promote- Promote what Ubuntu (all of its derivatives) What makes Ubunutu 
special?Why should I use Ubuntu. We also want to promote Linux overall. 
This is mainly for users 1 and 2

To educate- We can teach people how to make the best out of their Ubuntu, 
teach them how to use their new software or help old users about new software 
or new ways to do old stuff.

To continue with the katapult example I used before. 

A video showing off  upcoming features would inform users about the software 
and in a way promote it to people that don't know about it. The video would 
be about eyecandy and just show it off to the max.

a video or article with a detail tutorial on how to write their own plugins 
might be more in the realm of educating Ubuntu users. 

Maybe what we want to do is to make a video showing off and and then tell them 
at the end that anyone interested can go to an .html or .pdf tut that show 
them how to write their own plugins. 
I think that both things would attract all of our users. Fi

[ubuntu-marketing] Video

[John Little]

Some rambling thoughts about video as marketing tool.1. It demystifies Linux. The perception that it's too technical, nerdy, command line driven, probably ugly, etc is probably the biggest barrier to adoption today. 
2. Eyecandy matters and Linux has an edge right now. People have to see it in action to appreciate it. If you've played with Xgl on a laptop you've probably noticed the reactions it gets. It makes people want to switch - all the other concerns (most of them myths) go out the window.
3. Myth Busting - Don't just tell people Linux can run games. Show them World of Warcraft running well on just one of your many virtual desktops. Show them multiple video sources playing in overlapped semi-transparent windows. Pull up OpenOffice and edit some Microsoft Office documents. Plug in a handful of USB devices while they watch. There are tons of myths and irrational fears to be addressed. 
4. Web 2.0 - Make content, package it in the right format (YouTube - Google Video), and people will share it. I think rolling out many official Ubuntu videos - all short, similar in style, and with a dedicated host (I'd prefer a hostess - more myth busting) would be tremendously effective. Push them out through both official Ubuntu sites and the online hubs like YouTube and Google. Bloggers love to talk about Ubuntu and having a library of cool videos at their disposal will fuel more discussion.
5. Encouraging others, empowering them, to create their own Ubuntu videos will be even more effective. Make these short demos, tutorials, and testimonials an official part of the community. Drive it by recognizing standout content creators with prizes. Round up the best videos at a central hub so that they become not only a PR-marketing force but also a source of technical support for new users.
Anyway I could ramble on. To test out some of these ideas that I created UbuntuVideo.com. (http://www.ubuntuvideo.com) It's nothing special, just what I could toss together in a day. But it hints (only hints unfortunately) at some of these concepts. I'll likely maintain it in it's current format but the main goal was to share some ideas and maybe spark some discussion. I'm new to the marketing team so if I've stepped on any toes it was completely unintentional. Apologies in advance :)

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