Re: [ubuntu-marketing] What would an Ubuntu poster campaign say?

[Paul Sladen]

On Mon, 10 Jul 2006, Chris Kenyon wrote:

Greetings Chris,

 The campaign would seek to get both home and business users interested 
 in Ubuntu.

The ones that immediately come to mind as being close to the current style
of marketing are:

  a)  'Think Different' - Apple 
  b)  'United colors of' Benetton

Both give the opportunity for simple slogans, backed by powerful and
beautiful images and famous faces (there's already the Mandela video on the
LiveCD...)

'Freedom' is the easiest point to sell in that style, but for other people
the turn-on will be 'free (zero cost)', 'secure', 'virus free', 'with
Firefox as standard', 'faster', 'every six months', for other people, the
tagline is the amazing screensavers or the included wallpapers.

-Paul
-- 
High on a tall bridge, surrounded by noisy lorries.  Bristol, GB


-- 
ubuntu-marketing mailing list
ubuntu-marketing@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing

Re: [ubuntu-marketing] What would an Ubuntu poster campaign say?

[Adam]

I've kicked around some ideas, two of them are on the wiki,. I'm aiming to condense these phrases a bit more but what I have now is essentiallyYour digital life- set free (Or: digital life- set free) etc. (you get the idea)
Join the communitycomputing for humans and that's about it for right now. I think Ubuntu is all about ideals and that's something we should aim to emphasize in our slogans etc.ButI'mnotsureexactlywhatwewantthisparticularslogantoportraysoI'mkindofscatteredonit. 

-- 
ubuntu-marketing mailing list
ubuntu-marketing@lists.ubuntu.com
https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing