Re: [ubuntu-marketing] Acquisition of cooperation in Master Level Research Project
http://www.surveymonkey.com/EricFoong wrote: Hi Jelle, Nice to heard from you again. How about the questionnaire feedback? Pls fill up the feedback form (in attachment). Your comment is important to my research report. The questionnaire URL is this: http://www.surveymonkey.com/s.aspx?sm=wZOc1aSwMdF2LBwBTMc7YQ_3d_3d I tried the link but it goes to the main site http://www.surveymonkey.com/ not the survey. If you can also send the question through email. 1 How long did it take you take to fill-up the questionnaire? (Tick one) 5-10 minuets 2 Is the instruction clear? (Tick one) clear 3 Do you find any difficulty in answering the questions? Why? 4 Do you find any ambiguity during answering the questionnaire? Why? No they were basic questions, however they are answered from my point of view. 5 How do you find the presentation of the questionnaire? (Tick one) They could be better formatted, but no point of hassling about it. Now, my research had done data collection. Collected 1022 responses from Generation Y in Malaysia. Most probably the analysis and findings will be released on early November. At that time, i will email the findings and recommendation branding strategy to you and the Ubuntu Linux marketing team. At last step, i need your comment again about the recommended branding strategy - to make decision which branding strategy is appropriate. It depends on your goal and your public. You cant do everything in one time. First you getter a list of resources you have, like time, material, people. For example when your approach a technical university, you take a different strategy when organise a meeting in your local living place. The best way is to get people using Ubuntu, and help them to keep using it and tell them step by step about the philosophy. Best regards, Jelle Regards, Eric Foong */Jelle de Jong [EMAIL PROTECTED]/* wrote: Hi Eric, EricFoong wrote: Hi Jellel, Nice to meet you. It is glad to meet a young entrepreneur from Netherlands! After I have read your email, I have the following questions: 1. What type of marketing or branding strategy that you have made to improve awareness of Ubuntu Linux in Netherlands? This is a far to wide question to answer completely. But to summary, we make magazines, we give meetings, we provide irq support, and try to get as much media attention as possible. We also give advice to company's and the government about Floss and Ubuntu. 2. Why you select the ¡°Moderately Interest¡± option for answer 4 and 5 of the question 5 in the questionnaire while other factors as ¡°High Interest¡±? Do you think the OS that can help consumer to achieve their personal needs and the emotional benefit (Youth Generation OS, Dancing with Computer: Use It, Love It, Pass It On) have no impact on the motivation? I filled in he questionnaire form my point fo view, My point is not the same as the average user. I use Linux because I believe in its philosophy, the fact fact that you can download it at no cost is not relevant for me personally. From the marketing perspective I look at the average user and make a switch in the way the user is motivated to use Linux. Things like money, multimedia, interests, emotional satisfaction, easy use etcetera become important. 3. Similar to question above, why you select the ¡°Moderately Important¡± option for answer 4 and 5 of the question 6 in the questionnaire while other factors as ¡°High Interest¡±? Do you think the OS that can help consumer to achieve their personal needs and the satisfaction cannot make the consumer to stay with the same brand? See previous point. 4. What is your company name and your position in that company? What is your company website? We got a starting company, that is specialised in the research and development, together with training in the development of embedded hard- and software that is development with only Floss development tools. We are trying to create a new type of base platform for the development with Floss development tools. Starting with ARM micro controllers together with Embedded Linux (ARM-Linux) If somebody want to give feedback or has some questions, I am happy to respond. Best regards, Jelle (PS, everybody good work with gusty, up to the next release :-P) -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
Re: [ubuntu-marketing] Acquisition of cooperation in Master Level Research Project
Hi Eric, EricFoong wrote: Hi Jellel, Nice to meet you. It is glad to meet a young entrepreneur from Netherlands! After I have read your email, I have the following questions: 1. What type of marketing or branding strategy that you have made to improve awareness of Ubuntu Linux in Netherlands? This is a far to wide question to answer completely. But to summary, we make magazines, we give meetings, we provide irq support, and try to get as much media attention as possible. We also give advice to company's and the government about Floss and Ubuntu. 2. Why you select the ¡°Moderately Interest¡± option for answer 4 and 5 of the question 5 in the questionnaire while other factors as ¡°High Interest¡±? Do you think the OS that can help consumer to achieve their personal needs and the emotional benefit (Youth Generation OS, Dancing with Computer: Use It, Love It, Pass It On) have no impact on the motivation? I filled in he questionnaire form my point fo view, My point is not the same as the average user. I use Linux because I believe in its philosophy, the fact fact that you can download it at no cost is not relevant for me personally. From the marketing perspective I look at the average user and make a switch in the way the user is motivated to use Linux. Things like money, multimedia, interests, emotional satisfaction, easy use etcetera become important. 3. Similar to question above, why you select the ¡°Moderately Important¡± option for answer 4 and 5 of the question 6 in the questionnaire while other factors as ¡°High Interest¡±? Do you think the OS that can help consumer to achieve their personal needs and the satisfaction cannot make the consumer to stay with the same brand? See previous point. 4. What is your company name and your position in that company? What is your company website? We got a starting company, that is specialised in the research and development, together with training in the development of embedded hard- and software that is development with only Floss development tools. We are trying to create a new type of base platform for the development with Floss development tools. Starting with ARM micro controllers together with Embedded Linux (ARM-Linux) If somebody want to give feedback or has some questions, I am happy to respond. Best regards, Jelle (PS, everybody good work with gusty, up to the next release :-P) I have resent the questionnaire design feedback form in PDF format. Please comment on the questionnaire. Your feedback is highly appreciated. Feedback on this email is very welcome, so everybody feel free to anticipate in it! Thank you. Regards, Eric Foong */Jelle de Jong [EMAIL PROTECTED]/* wrote: Dear EricFoong, My name is Jelle de Jong, I am an entrepreneur and strong believer in FLOSS technology's (http://en.wikipedia.org/wiki/FOSS). I have a starting company specialised in the development and training of embedded hard- en software system designed with FLOSS technology. I am a member of the Free Software Foundation Europe (http://www.fsfeurope.org/) and I do marketing and promoting for FLOSS and Ubuntu Linux in the Netherlands. In my experience, the first step to motivate students when they have to do work, involving Ubuntu Linux related items, is to get them USE Ubuntu as there primarily operating system. Give them support for al there questions. Also teach them the complete GNU philosophy (http://www.gnu.org/philosophy/) But take this step by step. I have seen people get very annoyed and scared with this flooding of information and getting the idea that everybody supporting GNU are fools, and you don't want that! (they and up working for a company called Microsoft!) The question how to keep people using Ubuntu Linux for the rest of there live is very important! The fact that Ubuntu Linux is free, is only a motivator to get people to try Ubuntu Linux. It is important that you explain all the problems with Ubuntu Linux. Ubuntu Linux is not perfect, neither is Microsoft Windows. When people are fully comfortable with the negative aspects of Ubuntu Linux and stand behind the GNU/FLOSS philosophy, they will stay using Ubuntu Linux and overcome all the obstacles they will find when using Ubuntu Linux. For example a lot of people have tried Ubuntu Linux, but moved back to Windows because it did not meet there expectations on the long run! You can find more research spread over the internet, a good source is Wikipedia and the FSFE. The documents I send you also contain references to detailed sources. Feedback on this email is very welcome, so everybody feel free to anticipate in it! Best regards, Jelle (tuxcrafter) Please avoid sending me Word or PowerPoint attachments. See
Re: [ubuntu-marketing] Acquisition of cooperation in Master Level Research Project
EricFoong wrote: Hi Jelle, Thanks for your information. Your research provides valuable information to my research. However, I have few questions that need your further clarification. 1. Are you part of marketing team for Ubuntu Linux or Canonical Ltd? Please introduce yourself. 2. What is FLOSS philosophy? 3. In your opinion, what is the strategy to make the students stay motivated with the Ubuntu Linux? 4. Other than ¡°motivation¡± factor, do you think the price, product attribute, product quality and functional benefit can contribute to allow consumer to choose Ubuntu Linux rather than others operating system in the market? Example: PRICE: ¡°Life Time Free: Free Software, Free Operating System¡± ¨C emphasize on zero cost feature PRODUCT ATTRIBUTE: ¡°Look through Window, Find the Difference: The Different Operating System¡± ¨C emphasize on the unique feature of Ubuntu Linux Product Quality: ¡°High Quality Operating system¡± ¨C emphasize on quality Functional Benefit: ¡°The Most Effective Operating System: Serve your works, learning and entertainment needs¡±. ¨C emphasize on how the operating system help consumers to attain and sustain their personal needs 5. I have created a questionnaire, please give comment on it. The questionnaire can be accessed using the URL link below: SurveyQuestionnaire http://www.surveymonkey.com/s.aspx?sm=wZOc1aSwMdF2LBwBTMc7YQ_3d_3d Please fill up the questionnaire design feedback form as in attachment and send it back to me. Once again, i would like to thank for your information. If you have any other research related to consumer's acceptance or marketing research on Ubuntu Linux, please send it to me for references. Thank you. Regards, Eric Foong */Jelle de Jong [EMAIL PROTECTED]/* wrote: EricFoong wrote: Hi, My name is Eric Foong. I am a Master Student of a course named Master of Science in Management Information System. I am studying in INTI International University College (http://www.intimal.edu.my), which is located in Malaysia. The purpose of this email is the notification to the Ubuntu Linux Marketing/Branding Team that I am conducting an academic research project related to the branding of Ubuntu Linux. The title of my research project is “Branding strategy for Ubuntu Linux: Brand Association’s Critical Success Factor Perspective? The result of the research *benefits to Canonical Ltd, the main sponsor of Ubuntu Linux, and Ubuntu Linux’s Marketing/Branding Team* because the research tends to understand the consumer behavior and needs towards Operating System from the perspective of brand association’s critical success factors. The research provides better insight to the awareness strategy because the research’s findings and recommendation *help marketers/brand practitioners to plan the branding strategy in more accurate manner and achieve cost-effective purpose*. The research project serves two objectives. They are: *1. **Evaluate the brand association’s critical success factor for Ubuntu Linux.* *2. **Critically evaluate the branding strategy for Ubuntu Linux from the perspective of brand association* In order to achieve the research objective, two research questions have been designed. They are: *1. **What is the brand association’s critical success factor that meets consumer’s need?* *2. **What is the branding strategy available for Ubuntu Linux from the perspective of brand association?* The outcomes of this research project includes: l *The findings provide improvement suggestion to the brand and product based on the consumer’s viewpoint. * l *It aid to the brand**ing strategy **of Ubuntu Linux.* So, I would like to acquire the cooperation from the Ubuntu Linux Marketing/Branding Team to provide information and involvement to this research project. The methodology used in this research project is as shown below: *1) **Define the Research Objective* *2) **Plan the research.* *3) **Conducting the survey research and data collection using questionnaire* *4) **Analyzing the data* *5) **Make conclusion and recommendation* *6) **Discuss the result of research with Ubuntu Linux Marketing/Branding Team* In this process I will play the roles as researcher and involved in all the five stages of the research. While the Ubuntu Linux Marketing/Branding Team may involve in Stage 3 by providing the information regarding current status of
Re: [ubuntu-marketing] Acquisition of cooperation in Master Level Research Project
Hi Jellel, Nice to meet you. It is glad to meet a young entrepreneur from Netherlands! After I have read your email, I have the following questions: 1. What type of marketing or branding strategy that you have made to improve awareness of Ubuntu Linux in Netherlands? 2. Why you select the ¡°Moderately Interest¡± option for answer 4 and 5 of the question 5 in the questionnaire while other factors as ¡°High Interest¡±? Do you think the OS that can help consumer to achieve their personal needs and the emotional benefit (Youth Generation OS, Dancing with Computer: Use It, Love It, Pass It On) have no impact on the motivation? 3. Similar to question above, why you select the ¡°Moderately Important¡± option for answer 4 and 5 of the question 6 in the questionnaire while other factors as ¡°High Interest¡±? Do you think the OS that can help consumer to achieve their personal needs and the satisfaction cannot make the consumer to stay with the same brand? 4. What is your company name and your position in that company? What is your company website? I have resent the questionnaire design feedback form in PDF format. Please comment on the questionnaire. Your feedback is highly appreciated. Feedback on this email is very welcome, so everybody feel free to anticipate in it! Thank you. Regards, Eric Foong Jelle de Jong [EMAIL PROTECTED] wrote: Dear EricFoong, My name is Jelle de Jong, I am an entrepreneur and strong believer in FLOSS technology's (http://en.wikipedia.org/wiki/FOSS). I have a starting company specialised in the development and training of embedded hard- en software system designed with FLOSS technology. I am a member of the Free Software Foundation Europe (http://www.fsfeurope.org/) and I do marketing and promoting for FLOSS and Ubuntu Linux in the Netherlands. In my experience, the first step to motivate students when they have to do work, involving Ubuntu Linux related items, is to get them USE Ubuntu as there primarily operating system. Give them support for al there questions. Also teach them the complete GNU philosophy (http://www.gnu.org/philosophy/) But take this step by step. I have seen people get very annoyed and scared with this flooding of information and getting the idea that everybody supporting GNU are fools, and you don't want that! (they and up working for a company called Microsoft!) The question how to keep people using Ubuntu Linux for the rest of there live is very important! The fact that Ubuntu Linux is free, is only a motivator to get people to try Ubuntu Linux. It is important that you explain all the problems with Ubuntu Linux. Ubuntu Linux is not perfect, neither is Microsoft Windows. When people are fully comfortable with the negative aspects of Ubuntu Linux and stand behind the GNU/FLOSS philosophy, they will stay using Ubuntu Linux and overcome all the obstacles they will find when using Ubuntu Linux. For example a lot of people have tried Ubuntu Linux, but moved back to Windows because it did not meet there expectations on the long run! You can find more research spread over the internet, a good source is Wikipedia and the FSFE. The documents I send you also contain references to detailed sources. Feedback on this email is very welcome, so everybody feel free to anticipate in it! Best regards, Jelle (tuxcrafter) Please avoid sending me Word or PowerPoint attachments. See http://www.gnu.org/philosophy/no-word-attachments.html - Pinpoint customers who are looking for what you sell. pilotTestForm_20070917_1.pdf Description: 2764732344-pilotTestForm_20070917_1.pdf -- ubuntu-marketing mailing list ubuntu-marketing@lists.ubuntu.com Modify settings or unsubscribe at: https://lists.ubuntu.com/mailman/listinfo/ubuntu-marketing
