[ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
As promised, I've had a bash at writing something which would be
suitable for inclusion in a local magazine.  As always please correct,
suggest and improve :-)

https://wiki.ubuntu.com/ArticleForLocalMagazine

Cheers

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Alec Wright
Pretty good, but:
Ubuntu doesn't get viruses should be Ubuntu rarely gets viruses.
You should point out that antivirus  firewalls slow down your computer.
Linux runs the entire internet should be Linux runs about half of the
internet as about 50% of websites are hosted on linux.
Also, you should recommend that people download CDs if they have fast
internet, rather than getting them off of shipit, but still state that
shipit is an option if you have slow/no internet.
On Mon, 2007-07-23 at 13:57 +0100, Chris Rowson wrote:
 As promised, I've had a bash at writing something which would be
 suitable for inclusion in a local magazine.  As always please correct,
 suggest and improve :-)
 
 https://wiki.ubuntu.com/ArticleForLocalMagazine
 
 Cheers
 
 Chris
 
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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Darren.Mansell
I've made some slight alterations, I think some of the bottom part needs
re-writing though :( It claims a little too much and would make any I.T.
literate person ignore it as a fanboy rant.

Great idea though, engaging in some guerilla tactics to get the word
out.

Do you mind if I edit a little more? You can always change it back.

-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Chris Rowson
Sent: 23 July 2007 13:58
To: British Ubuntu Talk
Subject: [ubuntu-uk] [uk-marketing] Article for local mag

As promised, I've had a bash at writing something which would be
suitable for inclusion in a local magazine.  As always please correct,
suggest and improve :-)

https://wiki.ubuntu.com/ArticleForLocalMagazine

Cheers

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
 Do you mind if I edit a little more? You can always change it back

That's the idea folks ;-)

Get in there and edit it - it's just a concept. I have the original
anyway. I just want something effective and I'm not big headed enough
to assume I have all the answers ;-)

Cheers

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
Edited to say rarely gets viruses

Made less fanboy'ey !!

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
 Linux runs the entire internet should be Linux runs about half of the
 internet as about 50% of websites are hosted on linux.


I know it's probably misstating the fact 'slightly' but I'm not just
on about hosting, I'm including bind, dns, dhcp etc etc ...

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Darren.Mansell
I edited it say runs the majority of websites, which is true.

Anyway there was an edit conflict so I saved it with the highlighted
conflicts. You can have a look at delete whatever you don't like.

-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Chris Rowson
Sent: 23 July 2007 15:09
To: British Ubuntu Talk
Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag

 Linux runs the entire internet should be Linux runs about half of
the
 internet as about 50% of websites are hosted on linux.


I know it's probably misstating the fact 'slightly' but I'm not just
on about hosting, I'm including bind, dns, dhcp etc etc ...

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
 Anyway there was an edit conflict so I saved it with the highlighted
 conflicts. You can have a look at delete whatever you don't like.



Whilst I do like the edits, I worry that they make the article seem a
little more caustic and technical. The audience I had in mind when
writing the article was older folk with little IT experience. Have I
been dumbing them down too much do you think?

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Darren.Mansell
No not at all, I agree with you. I would like to see the part about
rarely crashing staying out though. I've never had it crash through
something that wasn't my own doing ;)


-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Chris Rowson
Sent: 23 July 2007 15:21
To: British Ubuntu Talk
Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag

 Anyway there was an edit conflict so I saved it with the highlighted
 conflicts. You can have a look at delete whatever you don't like.



Whilst I do like the edits, I worry that they make the article seem a
little more caustic and technical. The audience I had in mind when
writing the article was older folk with little IT experience. Have I
been dumbing them down too much do you think?

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread alan c
Alec Wright wrote:
 Pretty good, but:
 Ubuntu doesn't get viruses should be Ubuntu rarely gets viruses.

I appreciate your point. However, as of recently, are there *any* 
reports of ubuntu suffering from viruses?
To 'rarely' get a virus supposes that a virus has actually been 'got'.

With 60,000 viruses in the wild I still think that 'ubuntu does not 
get viruses' is a very fair thing to state. It would be an interesting 
local letter reply if any reader has experienced one. It might make 
more than local news?

I have come to believe that what readers expect is interesting 
informative items, not necessarily a theoretical truth.

A leaflet that I offer by hand says that linux does 'not get viruses'. 
I am not persuaded that there is an advantage to change this wording.

I am told that it is easy to write a virus for linux, and also that 
there are websites explaining how. The reason why, for example, I, 
have not been infected is that it is very difficult to spread them. 
Linux is infertile ground.

Note: To 99.999% of readers, a virus is a virus. That they are 
'Windows viruses' goes without being said.

With a *Marketing* activity in mind, we have a message to get across. 
It is not the job of *marketing* to undersell our product. It is the 
job of marketing to get the product noticed and used, not to point out 
possible future shortcomings. No reservations. What does our 
competitor do and say?

This is a Marketing point, not a study paper.



 You should point out that antivirus  firewalls slow down your computer.
 Linux runs the entire internet should be Linux runs about half of the
 internet as about 50% of websites are hosted on linux.
 Also, you should recommend that people download CDs if they have fast
 internet, rather than getting them off of shipit, but still state that
 shipit is an option if you have slow/no internet.
 On Mon, 2007-07-23 at 13:57 +0100, Chris Rowson wrote:
 As promised, I've had a bash at writing something which would be
 suitable for inclusion in a local magazine.  As always please correct,
 suggest and improve :-)
 
 https://wiki.ubuntu.com/ArticleForLocalMagazine
 
 Cheers
 
 Chris
 

-- 
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Kubuntu user#10391

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
 No not at all, I agree with you. I would like to see the part about
 rarely crashing staying out though. I've never had it crash through
 something that wasn't my own doing ;)


I've merged the conflicts and reworded slightly - what'da ya think?

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Jones
Hi

alan c wrote:
 To 'rarely' get a virus supposes that a virus has actually been 'got'.

But then doesn't get implies it's somehow impossible, which it isn't.

I would maybe say something like Ubuntu inherits over 3 decades of
secure design, making infection by viruses or spyware exceedingly
difficult (to date there are no known cases).

Cheers,
-- 
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  [EMAIL PROTECTED]
   www.canonical.com

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread alan c
Chris Rowson wrote:
 Anyway there was an edit conflict so I saved it with the highlighted
 conflicts. You can have a look at delete whatever you don't like.

 
 
 Whilst I do like the edits, I worry that they make the article seem a
 little more caustic and technical. The audience I had in mind when
 writing the article was older folk with little IT experience. Have I
 been dumbing them down too much do you think?
 
 Chris

This a non specialist marketing list and discussion is getting 
diffused and distracted from the main event of marketing.
Sincere and genuine opinions are being exchanged in a technical 
context and I continue to believe that this context is not the best 
for marketing discussions.

I think that a separate list for uk marketing would bring benefits in 
ideas, and energy. This would not prevent ideas being fielded and 
would not be a closed list. However a marketing mind-set is a world 
away from a technical mindset.
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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
 But then doesn't get implies it's somehow impossible, which it isn't.

 I would maybe say something like Ubuntu inherits over 3 decades of
 secure design, making infection by viruses or spyware exceedingly
 difficult (to date there are no known cases).


Currently reads

Ubuntu stands up very well against online security threats. Because of
the way it is built, it is exceptionally resilient against viruses.

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Darren.Mansell

Reads very nicely to me now. I also agree with the other point that we
are quite within our rights to push the boat back out a bit more WRT
virii.

I'll leave that up to you. :)

-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Chris Rowson
Sent: 23 July 2007 15:32
To: British Ubuntu Talk
Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag

 No not at all, I agree with you. I would like to see the part about
 rarely crashing staying out though. I've never had it crash through
 something that wasn't my own doing ;)


I've merged the conflicts and reworded slightly - what'da ya think?

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Jones
Hi

Chris Rowson wrote:
 Ubuntu stands up very well against online security threats. Because of
 the way it is built, it is exceptionally resilient against viruses.

If I was feeling particularly pedantic I'd object to exceptionally
(because there are lots of UNIXy things, so maybe exceedingly), but
otherwise that's great :)

Cheers,
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  [EMAIL PROTECTED]
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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
Can I just remind people that there is a launchpad group set up for
ubuntu-uk marketing activities. I try to keep it up to date:

https://blueprints.launchpad.net/%7Eubuntu-uk-marketing

It's worth joining the group as then you'll get notified whenever
there are new projects, updates etc etc.

Cheers

Chris

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread alan c
[EMAIL PROTECTED] wrote:
 Reads very nicely to me now. I also agree with the other point that
 we are quite within our rights to push the boat back out a bit more
 WRT virii.

I heartily agree. When the competition has a poor product fro years,
but good marketing, it is certainly the time to use marketing
techniques. Surely that is what marketing actually *is*?

The Ubuntu Shipit pack says:
'..is easy to install, free of viruses, and perfect for laptops,
desktops and servers.'
Just 14 words. Impact. Clarity. Marketing.

Can we please get some push into UK marketing without hints of
reservation or apology?
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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Darren.Mansell
Fair enough. It's a difficult balance between factually correct and
marketing.

I left it as viruses because I thought virii may be too confusing for
the uninitiated? I'm impressed by the leaflet by the way.


-Original Message-
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of alan c
Sent: 23 July 2007 17:10
To: British Ubuntu Talk
Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag

[EMAIL PROTECTED] wrote:
 Reads very nicely to me now. I also agree with the other point that
 we are quite within our rights to push the boat back out a bit more
 WRT virii.

I heartily agree. When the competition has a poor product fro years,
but good marketing, it is certainly the time to use marketing
techniques. Surely that is what marketing actually *is*?

The Ubuntu Shipit pack says:
'..is easy to install, free of viruses, and perfect for laptops,
desktops and servers.'
Just 14 words. Impact. Clarity. Marketing.

Can we please get some push into UK marketing without hints of
reservation or apology?
-- 
alan cocks
Kubuntu user#10391

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Re: [ubuntu-uk] [uk-marketing] Article for local mag

2007-07-23 Thread Chris Rowson
I've just read through the article outloud (I often find it helps to
pick out small errors in readability) and edited a word here and
there.

I think that it reads OK to me now.

I might run with it unless anyone else has anything to add

Chris

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Re: [ubuntu-uk] [Marketing] BBC site headlines Linux OLPC

2007-07-23 Thread Chris Rowson
On 23/07/07, alan c [EMAIL PROTECTED] wrote:
 Not Ubuntu specific, but revolutionary item creating interest and
 helping the bandwagon to roll onwards.

 http://www.bbc.co.uk/
 'The World In their Hands'
 '$100 laptop' goes into production'

 http://news.bbc.co.uk/1/hi/technology/6908946.stm
 --
 alan cocks
 Kubuntu user#10391

This is a pretty cool event. A lot of people poured scorn upon the
OLPC project and it's great to see them going into production :-D

You can emulate 'sugar' (that's the OLPC operating system) using Qemu,
or download a live CD. I checked it out a couple of months ago and the
interface is pretty weird.

http://wiki.laptop.org/go/OS_images_for_emulation

Chris

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