Re: [ubuntu-uk] [uk-marketing] Article for local mag
Hey Chris, Nice article although I feel you fall into the 'non-techie explanation trap' as I call it. For example in your first paragraph: Microsoft Windows (or Windows more commonly) is a bit like a brain for your computer. It's the 'intelligence' that knows how to print a document or display a mouse pointer or connect to the Internet is quite deceiving I find. My suggestion would be something along the lines of: Windows is a piece of software called an Operating System. The Operating System (OS) is an interface between the hardware, software and the user. Without an OS computers are pretty useless machines!... etc. I just find that saying things like 'its the brain of the computer' doesnt do anyone any favours in trying to explain whats going on Let me introduce you to my favourite operating system -- no-one will care what your favourite is. Its like saying a prius is my favourite type of hybrid. Maybe just saying There is an alternative to Windows... Without getting into the nitty gritty and legalese, I think it suffices to say that Ubuntu is free nice :-) Ubuntu is safe Ubuntu is stable. I like these short statements a lot. Remember that in a magazine article more people read the top of the article than all the way through so you may want to re-structure a little. Ubuntu is environmentally friendly eerm be careful here. People will assume that it makes your PC emit less emmissions. May want to replace with Ubuntu can run fast on any hardware so you dont need to upgrade every year Hope these comments help :-) Regards On 24/07/07, [EMAIL PROTECTED] [EMAIL PROTECTED] wrote: You seem to have a great understanding of marketing. I used to work for a large British computer manufacturer (who shall remain nameless) and I had a fair bit of involvement with the marketing department. They used to do things like send spam emails out and get blocked from some mail servers purely to get people talking about them. And a venture into selling Linux PCs got them on the news too. It worked though, they are one of the only independent UK OEMs still going (just about). -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of alan c Sent: 23 July 2007 18:46 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag [EMAIL PROTECTED] wrote: Fair enough. It's a difficult balance between factually correct and marketing. Understood. Marketing is to achieve an objective, though not quite at any cost. However, the sound bites and advert bites or whatever that we find ourselves immersed in, in the various media, in our daily lives are never factually correct in the technical sense. Even if push comes to shove and promises are found clearly wanting, the marketing blurb would have had a risk assessment and a damage limitation strategy ready in the (marketing persons mind, say) strategy. A well known question is What is the worst that could happen (if things went wrong)? Would a slightly imperfect statement in a parish magazine or local newspaper cause a national outcry - no. And in the unlikely event it actually did cause an outcry. What great coverage! Priceless national debate about masses of windows viruses versus one or two lucky mavericks in linux. But I dream. It is interesting to search say on 'Linux News'. There are a surprising number of really eye catching headlines, some associated with highly controversial content. It gets coverage. The skill is to get noticed by various means without being dis-honourable. FWIW I think information is best aimed at a particular target audience, with probably differing content for different purposes. -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ -- Matthew G Larsen [EMAIL PROTECTED] +44(0)7739 785 249 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Matthew Larsen wrote: Hey Chris, Nice article although I feel you fall into the 'non-techie explanation trap' as I call it. The article is aimed at non techie readers, so a non techie explanation is needed. Most of the computer users I know use a computer they use Windows. Period. They do not know or even want to know about 'software', let alone an 'operating system'. The marketing target is different to the target reader you have in mind, I guess. For example in your first paragraph: Microsoft Windows (or Windows more commonly) is a bit like a brain for your computer. It's the 'intelligence' that knows how to print a document or display a mouse pointer or connect to the Internet My view is that this is a really excellent way to describe the general concept of what is offered. That is, to people who think a computer *is* Windows. I would be confident that most people think this. Even a close family member with a brain as big as a planet and so fluent at use of a computer that it could be used by them in their sleep said to me recently - 'Linux is an operating system, yes?' This person is a marketing director level, but no tech qualifications. They had been using windows for years, and still did not know (or care!) that is was an operating system. This is the power of Marketing, specifically that of Microsoft's. I suggest there are a number of different target audiences to be communicated with, some have a *lot* of influence, but are thoroughly non technical. The lack of double glazing salespersons in the linux community means that we too easily expect - (and get) - criticism from technically weak statements. I picked up a 16 page booklet on the latest Office program by Microsoft. It did not contain a single checkable fact and no technical statements at all! This is how marketing is done. We should be doing the same. We need to identify who our target audiences are, and take action for all of them if possible. Look at the style and vocabulary content of different publications. Some have a very restricted vocabulary indeed. This would place constraints on deemed successful new content offered. I have a leaflet which is aimed for computer fairs and works fairly well for people who expect to manage their own computers. It seems to work best when they have already had some vague knowledge of the linux alternative, as many of these have had, but maybe never followed up. My leaflet would not be best for street handouts. And no one would put their knitting down because this leaflet attracted them! It is for a different audience. For example, a non techie article should aim to attract and excite a reader who would then show it to their FOFM (friend or family member) who is their technical support, and they say 'Hey I would like to try this!' 'This soap powder does not get viruses, is free, no strings, and can even run from a CD and on Ben's old PC!' And more in the same vein... :-) -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
[EMAIL PROTECTED] wrote: Fair enough. It's a difficult balance between factually correct and marketing. I left it as viruses because I thought virii may be too confusing for the uninitiated? I'm impressed by the leaflet by the way. Wikipedia and the Oxford English Dictionary both say that viruses is correct: The latin plural viri does exist, but as the plural of vir (man) not virus (poison). The plural latin virii would imply that the singular were virius, not virus. More at http://linuxmafia.com/~rick/faq/plural-of-virus.html Mark -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
You seem to have a great understanding of marketing. I used to work for a large British computer manufacturer (who shall remain nameless) and I had a fair bit of involvement with the marketing department. They used to do things like send spam emails out and get blocked from some mail servers purely to get people talking about them. And a venture into selling Linux PCs got them on the news too. It worked though, they are one of the only independent UK OEMs still going (just about). -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of alan c Sent: 23 July 2007 18:46 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag [EMAIL PROTECTED] wrote: Fair enough. It's a difficult balance between factually correct and marketing. Understood. Marketing is to achieve an objective, though not quite at any cost. However, the sound bites and advert bites or whatever that we find ourselves immersed in, in the various media, in our daily lives are never factually correct in the technical sense. Even if push comes to shove and promises are found clearly wanting, the marketing blurb would have had a risk assessment and a damage limitation strategy ready in the (marketing persons mind, say) strategy. A well known question is What is the worst that could happen (if things went wrong)? Would a slightly imperfect statement in a parish magazine or local newspaper cause a national outcry - no. And in the unlikely event it actually did cause an outcry. What great coverage! Priceless national debate about masses of windows viruses versus one or two lucky mavericks in linux. But I dream. It is interesting to search say on 'Linux News'. There are a surprising number of really eye catching headlines, some associated with highly controversial content. It gets coverage. The skill is to get noticed by various means without being dis-honourable. FWIW I think information is best aimed at a particular target audience, with probably differing content for different purposes. -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Very interesting. Thanks :) -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Mark Harrison Sent: 24 July 2007 07:38 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag [EMAIL PROTECTED] wrote: Fair enough. It's a difficult balance between factually correct and marketing. I left it as viruses because I thought virii may be too confusing for the uninitiated? I'm impressed by the leaflet by the way. Wikipedia and the Oxford English Dictionary both say that viruses is correct: The latin plural viri does exist, but as the plural of vir (man) not virus (poison). The plural latin virii would imply that the singular were virius, not virus. More at http://linuxmafia.com/~rick/faq/plural-of-virus.html Mark -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
[ubuntu-uk] [uk-marketing] Article for local mag
As promised, I've had a bash at writing something which would be suitable for inclusion in a local magazine. As always please correct, suggest and improve :-) https://wiki.ubuntu.com/ArticleForLocalMagazine Cheers Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Pretty good, but: Ubuntu doesn't get viruses should be Ubuntu rarely gets viruses. You should point out that antivirus firewalls slow down your computer. Linux runs the entire internet should be Linux runs about half of the internet as about 50% of websites are hosted on linux. Also, you should recommend that people download CDs if they have fast internet, rather than getting them off of shipit, but still state that shipit is an option if you have slow/no internet. On Mon, 2007-07-23 at 13:57 +0100, Chris Rowson wrote: As promised, I've had a bash at writing something which would be suitable for inclusion in a local magazine. As always please correct, suggest and improve :-) https://wiki.ubuntu.com/ArticleForLocalMagazine Cheers Chris -- Alec Wright [EMAIL PROTECTED] -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
I've made some slight alterations, I think some of the bottom part needs re-writing though :( It claims a little too much and would make any I.T. literate person ignore it as a fanboy rant. Great idea though, engaging in some guerilla tactics to get the word out. Do you mind if I edit a little more? You can always change it back. -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Chris Rowson Sent: 23 July 2007 13:58 To: British Ubuntu Talk Subject: [ubuntu-uk] [uk-marketing] Article for local mag As promised, I've had a bash at writing something which would be suitable for inclusion in a local magazine. As always please correct, suggest and improve :-) https://wiki.ubuntu.com/ArticleForLocalMagazine Cheers Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Do you mind if I edit a little more? You can always change it back That's the idea folks ;-) Get in there and edit it - it's just a concept. I have the original anyway. I just want something effective and I'm not big headed enough to assume I have all the answers ;-) Cheers Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Edited to say rarely gets viruses Made less fanboy'ey !! Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Linux runs the entire internet should be Linux runs about half of the internet as about 50% of websites are hosted on linux. I know it's probably misstating the fact 'slightly' but I'm not just on about hosting, I'm including bind, dns, dhcp etc etc ... Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
I edited it say runs the majority of websites, which is true. Anyway there was an edit conflict so I saved it with the highlighted conflicts. You can have a look at delete whatever you don't like. -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Chris Rowson Sent: 23 July 2007 15:09 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag Linux runs the entire internet should be Linux runs about half of the internet as about 50% of websites are hosted on linux. I know it's probably misstating the fact 'slightly' but I'm not just on about hosting, I'm including bind, dns, dhcp etc etc ... Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Anyway there was an edit conflict so I saved it with the highlighted conflicts. You can have a look at delete whatever you don't like. Whilst I do like the edits, I worry that they make the article seem a little more caustic and technical. The audience I had in mind when writing the article was older folk with little IT experience. Have I been dumbing them down too much do you think? Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
No not at all, I agree with you. I would like to see the part about rarely crashing staying out though. I've never had it crash through something that wasn't my own doing ;) -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Chris Rowson Sent: 23 July 2007 15:21 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag Anyway there was an edit conflict so I saved it with the highlighted conflicts. You can have a look at delete whatever you don't like. Whilst I do like the edits, I worry that they make the article seem a little more caustic and technical. The audience I had in mind when writing the article was older folk with little IT experience. Have I been dumbing them down too much do you think? Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Alec Wright wrote: Pretty good, but: Ubuntu doesn't get viruses should be Ubuntu rarely gets viruses. I appreciate your point. However, as of recently, are there *any* reports of ubuntu suffering from viruses? To 'rarely' get a virus supposes that a virus has actually been 'got'. With 60,000 viruses in the wild I still think that 'ubuntu does not get viruses' is a very fair thing to state. It would be an interesting local letter reply if any reader has experienced one. It might make more than local news? I have come to believe that what readers expect is interesting informative items, not necessarily a theoretical truth. A leaflet that I offer by hand says that linux does 'not get viruses'. I am not persuaded that there is an advantage to change this wording. I am told that it is easy to write a virus for linux, and also that there are websites explaining how. The reason why, for example, I, have not been infected is that it is very difficult to spread them. Linux is infertile ground. Note: To 99.999% of readers, a virus is a virus. That they are 'Windows viruses' goes without being said. With a *Marketing* activity in mind, we have a message to get across. It is not the job of *marketing* to undersell our product. It is the job of marketing to get the product noticed and used, not to point out possible future shortcomings. No reservations. What does our competitor do and say? This is a Marketing point, not a study paper. You should point out that antivirus firewalls slow down your computer. Linux runs the entire internet should be Linux runs about half of the internet as about 50% of websites are hosted on linux. Also, you should recommend that people download CDs if they have fast internet, rather than getting them off of shipit, but still state that shipit is an option if you have slow/no internet. On Mon, 2007-07-23 at 13:57 +0100, Chris Rowson wrote: As promised, I've had a bash at writing something which would be suitable for inclusion in a local magazine. As always please correct, suggest and improve :-) https://wiki.ubuntu.com/ArticleForLocalMagazine Cheers Chris -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
No not at all, I agree with you. I would like to see the part about rarely crashing staying out though. I've never had it crash through something that wasn't my own doing ;) I've merged the conflicts and reworded slightly - what'da ya think? Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Hi alan c wrote: To 'rarely' get a virus supposes that a virus has actually been 'got'. But then doesn't get implies it's somehow impossible, which it isn't. I would maybe say something like Ubuntu inherits over 3 decades of secure design, making infection by viruses or spyware exceedingly difficult (to date there are no known cases). Cheers, -- Chris Jones [EMAIL PROTECTED] www.canonical.com -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Chris Rowson wrote: Anyway there was an edit conflict so I saved it with the highlighted conflicts. You can have a look at delete whatever you don't like. Whilst I do like the edits, I worry that they make the article seem a little more caustic and technical. The audience I had in mind when writing the article was older folk with little IT experience. Have I been dumbing them down too much do you think? Chris This a non specialist marketing list and discussion is getting diffused and distracted from the main event of marketing. Sincere and genuine opinions are being exchanged in a technical context and I continue to believe that this context is not the best for marketing discussions. I think that a separate list for uk marketing would bring benefits in ideas, and energy. This would not prevent ideas being fielded and would not be a closed list. However a marketing mind-set is a world away from a technical mindset. -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
But then doesn't get implies it's somehow impossible, which it isn't. I would maybe say something like Ubuntu inherits over 3 decades of secure design, making infection by viruses or spyware exceedingly difficult (to date there are no known cases). Currently reads Ubuntu stands up very well against online security threats. Because of the way it is built, it is exceptionally resilient against viruses. Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Reads very nicely to me now. I also agree with the other point that we are quite within our rights to push the boat back out a bit more WRT virii. I'll leave that up to you. :) -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Chris Rowson Sent: 23 July 2007 15:32 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag No not at all, I agree with you. I would like to see the part about rarely crashing staying out though. I've never had it crash through something that wasn't my own doing ;) I've merged the conflicts and reworded slightly - what'da ya think? Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Hi Chris Rowson wrote: Ubuntu stands up very well against online security threats. Because of the way it is built, it is exceptionally resilient against viruses. If I was feeling particularly pedantic I'd object to exceptionally (because there are lots of UNIXy things, so maybe exceedingly), but otherwise that's great :) Cheers, -- Chris Jones [EMAIL PROTECTED] www.canonical.com -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Can I just remind people that there is a launchpad group set up for ubuntu-uk marketing activities. I try to keep it up to date: https://blueprints.launchpad.net/%7Eubuntu-uk-marketing It's worth joining the group as then you'll get notified whenever there are new projects, updates etc etc. Cheers Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
[EMAIL PROTECTED] wrote: Reads very nicely to me now. I also agree with the other point that we are quite within our rights to push the boat back out a bit more WRT virii. I heartily agree. When the competition has a poor product fro years, but good marketing, it is certainly the time to use marketing techniques. Surely that is what marketing actually *is*? The Ubuntu Shipit pack says: '..is easy to install, free of viruses, and perfect for laptops, desktops and servers.' Just 14 words. Impact. Clarity. Marketing. Can we please get some push into UK marketing without hints of reservation or apology? -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
Fair enough. It's a difficult balance between factually correct and marketing. I left it as viruses because I thought virii may be too confusing for the uninitiated? I'm impressed by the leaflet by the way. -Original Message- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of alan c Sent: 23 July 2007 17:10 To: British Ubuntu Talk Subject: Re: [ubuntu-uk] [uk-marketing] Article for local mag [EMAIL PROTECTED] wrote: Reads very nicely to me now. I also agree with the other point that we are quite within our rights to push the boat back out a bit more WRT virii. I heartily agree. When the competition has a poor product fro years, but good marketing, it is certainly the time to use marketing techniques. Surely that is what marketing actually *is*? The Ubuntu Shipit pack says: '..is easy to install, free of viruses, and perfect for laptops, desktops and servers.' Just 14 words. Impact. Clarity. Marketing. Can we please get some push into UK marketing without hints of reservation or apology? -- alan cocks Kubuntu user#10391 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/ This e-mail has been scanned for all viruses by Star. The service is powered by MessageLabs. For more information on a proactive anti-virus service working around the clock, around the globe, visit: http://www.star.net.uk -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
Re: [ubuntu-uk] [uk-marketing] Article for local mag
I've just read through the article outloud (I often find it helps to pick out small errors in readability) and edited a word here and there. I think that it reads OK to me now. I might run with it unless anyone else has anything to add Chris -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.kubuntu.org/UKTeam/
