Re: [ubuntu-uk] Help get Windows out of schools (UK Marketing!)
On 09/02/2009 19:53, Paul Sutton wrote: -BEGIN PGP SIGNED MESSAGE- Hash: SHA1 I just wish there were computer fairs down here in Devon, there used to be one a few years back but nothing like that now, the nearest thing is a car boot sale. I wonder actually if we'd be able to give away Ubuntu CDs at car boot sales without trading standards thinking we were giving away pirate software? (they don'#t seem to do much about the pirate DVD sellers at least). Yes, my 3 page flyer, well 3 separate flyers stapled together, if you gave people one of these with the cd; it would show that the cd is fully legal and you are not breaking the law by giving copies away. There HAS to be a way of getting some sort of computer fair back in devon, Perhaps we can construct a letter to one of the big computer mags (pcw for example) and ask for some, or simply contact a few organsisers and ask em to bring a fair down, I think you'd have more luck with MicroMart as they seem to target the demographic who go to computer fairs (at least they used to). Rob -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/
Re: [ubuntu-uk] Help get Windows out of schools (UK Marketing!)
sounds a good plan, I can drop em an e-mail and ask nd see if they publish it, if others do the same then perhaps they can indicate some level of interest in the south west. Paul I think you'd have more luck with MicroMart as they seem to target the demographic who go to computer fairs (at least they used to). Rob -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/ -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/
Re: [ubuntu-uk] Help get Windows out of schools (UK Marketing!)
Imho, a great place to advertise would be the morning star newspaper: http://www.morningstaronline.co.uk Its socialist/communist, so it would be good targeted advertising (since socialism/communism=no to capitalism eg big companies like Microsoft) The circulations not bad at about 50,000 copies sold per day, compared to the guardians 350,000 Advertising rate are (quote the contact us page) from £1.42 plus VAT per line or £5.17 plus VAT per column centrimetre. Ie a reasonable sized ad would probably be about 25 quid, towards which i wouldnt mind contributing 2009/2/9 alan c aecl...@candt.waitrose.com: Paul Sutton wrote: -BEGIN PGP SIGNED MESSAGE- Hash: SHA1 You could probably go with having MS on the admin network, then Linux or fre softare on the academic network, eventually people will filter through who can and want to use alternatives, then chance will come problem is MS seem to have a huge marketing budget, and are Marketing! Marketing is the key skill with a company such as MS. It is also the weakest point with FOSS. Marketing has short term obvious goals and also much longer term, subtle, goals. The trick that MS have and probably will continue to pull is a long term very wide game. Even huge resources such as US national or European systems find difficulty with bringing the monopoly wagon to heel, once it is successfully rolling along, seemingly downhill. There has been a very successful heavy momentum built up, a very heavy wagon, rolling downhill. I have believed for a long time and I still believe that the least we can do in the UK is to have a UK list focussed on UK marketing Ubuntu. Not a shared list, a specific and focussed list. If it turns out that there are not many subscribers then at least the problem is clear to see! It can be addressed. Very few FOSS enthusiasts are keen on marketing, and I think a UK specialist list will get the best from what little resource we have. At the local Computer Fair yesterday that I am fortunate to display at, a lad of about 10 years took a Parted Magic CD, his father was there in support. The intended action was to resize a Windows partition or similar, with FOSS, for FOSS. It will take at least another 10 years before that particular lad gets close to a position of influence in an organisation, perhaps 15 years. *That* is the time scale of change, and much longer if it is not driven hard by focussed, determined people. *Now* is a good time to start! -- alan cocks Ubuntu user #10391 Linux user #360648 -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/ -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/
Re: [ubuntu-uk] Help get Windows out of schools (UK Marketing!)
alan c wrote: Marketing! Marketing is the key skill with a company such as MS. It is also the weakest point with FOSS. Yep, I think part of the problem is the fact that as individuals we probably don't have much money to put into marketing. In my area I've been giving out Ubuntu CDs and also copies of The OpenDisc and I know a fellow LUG member (Paul Sutton) has been doing the same in his area. Marketing has short term obvious goals and also much longer term, subtle, goals. The trick that MS have and probably will continue to pull is a long term very wide game. Even huge resources such as US national or European systems find difficulty with bringing the monopoly wagon to heel, once it is successfully rolling along, seemingly downhill. There has been a very successful heavy momentum built up, a very heavy wagon, rolling downhill. I get the feeling for every one person we encourage to move over to FLOSS there are 10 more who just get the latest pirated version of Windows from a friend. I can't help but think Microsoft are turning a blind eye to things like this which I got shot off for a friend who had it installed by a bloke in the pub... http://www.winxpu.info/ I have believed for a long time and I still believe that the least we can do in the UK is to have a UK list focussed on UK marketing Ubuntu. Not a shared list, a specific and focussed list. If it turns out that there are not many subscribers then at least the problem is clear to see! It can be addressed. Very few FOSS enthusiasts are keen on marketing, and I think a UK specialist list will get the best from what little resource we have. I certainly agree and I would be interested in joining such a list. I guess you could say what works in one country may not work in another. At the local Computer Fair yesterday that I am fortunate to display at, a lad of about 10 years took a Parted Magic CD, his father was there in support. The intended action was to resize a Windows partition or similar, with FOSS, for FOSS. That's good, no doubt it will have saved them £40 or so on Partition Magic. I just wish there were computer fairs down here in Devon, there used to be one a few years back but nothing like that now, the nearest thing is a car boot sale. I wonder actually if we'd be able to give away Ubuntu CDs at car boot sales without trading standards thinking we were giving away pirate software? (they don'#t seem to do much about the pirate DVD sellers at least). It will take at least another 10 years before that particular lad gets close to a position of influence in an organisation, perhaps 15 years. *That* is the time scale of change, and much longer if it is not driven hard by focussed, determined people. Well hopefully he'll get a good start with FLOSS, he may even be able to encourage his friends to switch too. The experience I had when I was at school and college is that there were a few of us who used to really be into computers in a geeky way (more than playing games) and we'd share PD and shareware stuff, I guess this still happens so if they're sharing FLOSS software then that has to be good. *Now* is a good time to start! Yep, although I guess we may not make so much of a dent against Microsoft and Windows 7, we might be able to target some of the possible upgraders. Rob -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/
Re: [ubuntu-uk] Help get Windows out of schools (UK Marketing!)
-BEGIN PGP SIGNED MESSAGE- Hash: SHA1 I just wish there were computer fairs down here in Devon, there used to be one a few years back but nothing like that now, the nearest thing is a car boot sale. I wonder actually if we'd be able to give away Ubuntu CDs at car boot sales without trading standards thinking we were giving away pirate software? (they don'#t seem to do much about the pirate DVD sellers at least). Yes, my 3 page flyer, well 3 separate flyers stapled together, if you gave people one of these with the cd; it would show that the cd is fully legal and you are not breaking the law by giving copies away. There HAS to be a way of getting some sort of computer fair back in devon, Perhaps we can construct a letter to one of the big computer mags (pcw for example) and ask for some, or simply contact a few organsisers and ask em to bring a fair down, Paul It will take at least another 10 years before that particular lad gets close to a position of influence in an organisation, perhaps 15 years. *That* is the time scale of change, and much longer if it is not driven hard by focussed, determined people. Well hopefully he'll get a good start with FLOSS, he may even be able to encourage his friends to switch too. The experience I had when I was at school and college is that there were a few of us who used to really be into computers in a geeky way (more than playing games) and we'd share PD and shareware stuff, I guess this still happens so if they're sharing FLOSS software then that has to be good. *Now* is a good time to start! Yep, although I guess we may not make so much of a dent against Microsoft and Windows 7, we might be able to target some of the possible upgraders. Rob Good point, - -- Paul Sutton www.zleap.net Support Open and ISO standard file formats ISO 26300 odf http://www.odfalliance.org Next Linux User Group meet : March 7th : 3pm, Shoreline Cafe Paignton -BEGIN PGP SIGNATURE- Version: GnuPG v1.4.9 (GNU/Linux) Comment: Using GnuPG with Mozilla - http://enigmail.mozdev.org iEYEARECAAYFAkmQidUACgkQaggq1k2FJq1w+gCfd2Od0nS3XvEXFzw7/zHSxYiP pysAn1p2VWuSoXWHW2OuUixfXgk9veO3 =S3Yh -END PGP SIGNATURE- -- ubuntu-uk@lists.ubuntu.com https://lists.ubuntu.com/mailman/listinfo/ubuntu-uk https://wiki.ubuntu.com/UKTeam/
