Re: [videoblogging] Re: Has RB Started A Trend In WebVideo Advertising?

2006-02-02 Thread robert a/k/a r 
Heh, perhaps some producers go the other way 'round.

Rights managed properties compete with commodity, designers pay a 
modest price to use your video via an aggregation site, the "higher 
quality" producers get left behind.



For example, someone needs a clip of a snowboarder. She finds a 
(aggregator?) site with a licensing scheme that says any 10 seconds for 
50 bucks, we don't care how you're using it. Maybe a search capability 
(to the aggregator site) is built into video editing software. A 
shopping cart let's you purchase the clips in a single purchase from 
the different clip vendors.

Could it happen?


--
cheers
r

Deconstructing the status quo, collaboratively

My Vlog: http://r.24x7.com
A Good Deal: http://foo.24x7.com




On Feb 2, 2006, at 1:21 PM, andrew michael baron wrote:

> I'm not expecting anything - nothing - but one of many possibilities
> that could evolve, beyond any hype, would be a place to go to (a)
> show your intent or desire to consider advertisement or sponsorship
> for your content where your terms are laid out and clear (because you
> know what would work best) and (b) a place for advertisers to find a
> place to put their ad; a directory, really - a market place that is
> already set up with contracts, money, security, international
> audience, a name, and a relatively cheap percentage for brokering an
> original contract for each deal (3%?)
> 
> Maybe the advertiser could put their ads up on e-Bay and offer a cpm
> for the ad.  That would be crazy wouldnt it? Anyone could select an
> ad they liked and then pay the flat-fee CPM and a bit of code to
> track some data.
>
> Who knows?!
>



 
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Re: [videoblogging] Re: Has RB Started A Trend In WebVideo Advertising?

2006-02-02 Thread andrew michael baron 
I'm not expecting anything - nothing - but one of many possibilities  
that could evolve, beyond any hype, would be a place to go to (a)  
show your intent or desire to consider advertisement or sponsorship  
for your content where your terms are laid out and clear (because you  
know what would work best) and (b) a place for advertisers to find a  
place to put their ad; a directory, really - a market place that is  
already set up with contracts, money, security, international  
audience, a name, and a relatively cheap percentage for brokering an  
original contract for each deal (3%?).

Maybe for instance, for Matt's snowboarding video site, he wouldn't  
mind having a post-roll, 7 second slide that faded in and out saying,  
"this episode sponsored by __", if the blank blank was someone  
that Matt thought was cool, like maybe the Burton Snowboard company?  
He could set his price, etc. The advertiser or Matt could seek out  
the other and talk it over and do a deal quickly and cheaply without  
all the lawyers, 3rd parties, 4th parties and 5th.

Meanwhile, lets say someone has a videoblog with an audience of 1000  
people who are REGULAR and SPECIFIC, it might be worth it for the  
advertiser to "nickel and dime" their ads off to the small sites  
because of how effective it can be for those 1000. In otherwords,  
they could spend a million dollars sponsoring a big site for a month  
or, they could spread that million dollars out into a whole wave of  
other, sites. Perhaps it might even be more valuable for them to go  
with the smaller sites. In each case, it would still only be on the  
sites that wanted the ads after seeing them and it' wouldnt involve a  
lot of legal time.

Maybe the advertiser could put their ads up on e-Bay and offer a cpm  
for the ad.  That would be crazy wouldnt it? Anyone could select an  
ad they liked and then pay the flat-fee CPM and a bit of code to  
track some data.

Who knows?!


On Feb 2, 2006, at 1:00 PM, Joshua Kinberg wrote:

> I'm not saying this is like the first banner ad or first video  
> commercial.
> This is the first videoblog that has attempted to use Ebay as its
> advertising sales force.
> I'm not saying that other people won't or shouldn't take this
> approach. All I'm saying is I wouldn't expect others to receive the
> same kind of buzz for being "first" in this approach that Rocketboom
> is likely to receive.
>
> -Josh
>
>>


 
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Re: [videoblogging] Re: Has RB Started A Trend In WebVideo Advertising?

2006-02-02 Thread Joshua Kinberg 
I'm not saying this is like the first banner ad or first video commercial.
This is the first videoblog that has attempted to use Ebay as its
advertising sales force.
I'm not saying that other people won't or shouldn't take this
approach. All I'm saying is I wouldn't expect others to receive the
same kind of buzz for being "first" in this approach that Rocketboom
is likely to receive.

-Josh


On 2/2/06, davecircumnavigator <[EMAIL PROTECTED]> wrote:
> Well I'm new here and joined for just this kind of conversation,
> so ...
>
> When we try to assess if RB or anyone else can repeat the sale, how
> does this event compare with the first sale of banner ads, or the
> first sale of a print advertising in a magazine,  or the first
> Internet IPO?  There may be an element of fad or craze to this sale
> because of RBs buzz, but I'm hoping that it's the beginning of a new
> market, too.  Good for RB for capitalizing on the first mover
> advantage, I say, but there's always a second mover and a market to
> follow, no?
>
> -David
>
> --- In videoblogging@yahoogroups.com, Joshua Kinberg <[EMAIL PROTECTED]>
> wrote:
> >
> > I'm saying that I think this is very innovative.
> > You only get one chance to be first.
> >
> > RB should receive good word of mouth and buzz from this event (and
> so
> > should the purchaser of the ad space), but I wouldn't expect anyone
> > else to get that same kind of buzz for being second in line... or
> > third, or 103rd.
> >
> > Its like being the second person to walk on the moon (who was that
> > guy? Everyone knows Neil Armstrong's famous words, but what about
> the
> > other guy... "uhhh, yeah, what Neil said..." If only he'd gotten out
> > of the lunar pod first!).
> >
> > Now, if this advertising approah were attempted for something like
> the
> > Super Bowl, then that's another story...
> >
> > -Josh
> >
> >
> >
> > On 2/2/06, T.Whid <[EMAIL PROTECTED]> wrote:
> > >I agree with Michael, I don't see the logic in Josh's
> statement.
> > >
> > > I agree that there aren't that many vlogs or podcasts that could
> garner the amount of money we're seeing in the RB action ($15k right
> now, reserve not met). But RB can and will be able to do it again.
> > >
> > > Sure, the first company that buys the ad space will get some free
> press so perhaps the price will be inflated on this first auction.
> But if RB continues this means of ad sales a price will stabilize out
> of it and it might surprise us all how much that price is...
> > >
> > >
> > >
> > >
> > > On 2/2/06, Michael Sullivan <[EMAIL PROTECTED]> wrote:
> > > > Josh,
> > > > Care to ellaborate why you think *if* this auction is a success
> that it cannot be duplicated again for at least 1 of the several
> remaining weeks in 2006?
> > > > For that matter, even if this auction does not work
> agreements cannot be made etc... then why would this hinder future
> attempts at finding an auction winner that rboom can and will work
> with?
> > > >
> > > > Thanks,
> > > >
> > > > Sull
> > > >
> > > >
> > > >
> > > > On 2/2/06, Joshua Kinberg < [EMAIL PROTECTED]> wrote:
> > > > > Hate to be a naysayer, but I doubt it will work as well
> for anyone except RB, and it will likely only work for them this
> once. This is why its good to be an innovator... "first" only happens
> once.
> > > > >
> > > > > -Josh
> > > > >
> > > > >
> > > > >
> > > > >
> > > > > On 2/1/06, Ronen <[EMAIL PROTECTED]  > wrote:
> > > > > > All those guys with 'vlog magic' infomercials online
> can now add this step to their innovativie easy-to-use five step
> program, lol
> > > > > >
> > > > > >
> > > > > > On 2/1/06,  Kunga < [EMAIL PROTECTED]> wrote:
> > > > > > >Here we go... The genie is out of the bottle now.
> > > > > > >  --
> > > > > > >  Taylor Barcroft http://www.blogger.com/profile/11159903
> > > > > > >  New Media Publisher, Editor, Video Journalist,
> Podcaster, Futurecaster
> > > > > > >  Santa Cruz CA, Beach of the Silicon Valley
> > > > > > >  URL http://FutureMedia.org
> > > > > > >  RSS http://feeds.feedburner.com/FutureMedia
> > > > > > >  iTunes http://tinyurl.com/8ql87
> > > > > > >
> > > > > > >  On Feb 1, 2006, at 7:51 PM, Jack Olmsted wrote:
> > > > > > >
> > > > > > >  > Inspired by Rocketbooms three day success auctioning
> off 5-days of
> > > > > > >  > advertising time in March through eBay, Technology
> Evangelist has
> > > > > > >  > set up their own eBay page for exclusive ad placement
> in five of
> > > > > > >  > their upcoming HD videos.
> > > > > > >  >
> > > > > > >  > -Jack
> > > > > > >  > http://view-point.blogspot.com
> > > > > > >
> > > > > > >
> > > > > > >
> > > > > > >
> > > > > > >
> >YAHOO! GROUPS LINKS
> > > > > > >
> > > > > > >
> > > > > > >  Visit your group "videoblogging" on the web.
> > > > > > >
> > > > > > >  To unsubscribe from this group, send an email to:
> > > > > > >  [EMAIL PROTECTED]
> > > > > > >
> > > > > > >  Your use of Yahoo! Groups is

[videoblogging] Re: Has RB Started A Trend In WebVideo Advertising?

2006-02-02 Thread davecircumnavigator 
Well I'm new here and joined for just this kind of conversation, 
so ...

When we try to assess if RB or anyone else can repeat the sale, how 
does this event compare with the first sale of banner ads, or the 
first sale of a print advertising in a magazine,  or the first 
Internet IPO?  There may be an element of fad or craze to this sale 
because of RBs buzz, but I'm hoping that it's the beginning of a new 
market, too.  Good for RB for capitalizing on the first mover 
advantage, I say, but there's always a second mover and a market to 
follow, no?

-David

--- In videoblogging@yahoogroups.com, Joshua Kinberg <[EMAIL PROTECTED]> 
wrote:
>
> I'm saying that I think this is very innovative.
> You only get one chance to be first.
> 
> RB should receive good word of mouth and buzz from this event (and 
so
> should the purchaser of the ad space), but I wouldn't expect anyone
> else to get that same kind of buzz for being second in line... or
> third, or 103rd.
> 
> Its like being the second person to walk on the moon (who was that
> guy? Everyone knows Neil Armstrong's famous words, but what about 
the
> other guy... "uhhh, yeah, what Neil said..." If only he'd gotten out
> of the lunar pod first!).
> 
> Now, if this advertising approah were attempted for something like 
the
> Super Bowl, then that's another story...
> 
> -Josh
> 
> 
> 
> On 2/2/06, T.Whid <[EMAIL PROTECTED]> wrote:
> >I agree with Michael, I don't see the logic in Josh's 
statement.
> >
> > I agree that there aren't that many vlogs or podcasts that could 
garner the amount of money we're seeing in the RB action ($15k right 
now, reserve not met). But RB can and will be able to do it again.
> >
> > Sure, the first company that buys the ad space will get some free 
press so perhaps the price will be inflated on this first auction. 
But if RB continues this means of ad sales a price will stabilize out 
of it and it might surprise us all how much that price is...
> >
> >
> >
> >
> > On 2/2/06, Michael Sullivan <[EMAIL PROTECTED]> wrote:
> > > Josh,
> > > Care to ellaborate why you think *if* this auction is a success 
that it cannot be duplicated again for at least 1 of the several 
remaining weeks in 2006?
> > > For that matter, even if this auction does not work 
agreements cannot be made etc... then why would this hinder future 
attempts at finding an auction winner that rboom can and will work 
with?
> > >
> > > Thanks,
> > >
> > > Sull
> > >
> > >
> > >
> > > On 2/2/06, Joshua Kinberg < [EMAIL PROTECTED]> wrote:
> > > > Hate to be a naysayer, but I doubt it will work as well 
for anyone except RB, and it will likely only work for them this 
once. This is why its good to be an innovator... "first" only happens 
once.
> > > >
> > > > -Josh
> > > >
> > > >
> > > >
> > > >
> > > > On 2/1/06, Ronen <[EMAIL PROTECTED]  > wrote:
> > > > > All those guys with 'vlog magic' infomercials online 
can now add this step to their innovativie easy-to-use five step 
program, lol
> > > > >
> > > > >
> > > > > On 2/1/06,  Kunga < [EMAIL PROTECTED]> wrote:
> > > > > >Here we go... The genie is out of the bottle now.
> > > > > >  --
> > > > > >  Taylor Barcroft http://www.blogger.com/profile/11159903
> > > > > >  New Media Publisher, Editor, Video Journalist, 
Podcaster, Futurecaster
> > > > > >  Santa Cruz CA, Beach of the Silicon Valley
> > > > > >  URL http://FutureMedia.org
> > > > > >  RSS http://feeds.feedburner.com/FutureMedia
> > > > > >  iTunes http://tinyurl.com/8ql87
> > > > > >
> > > > > >  On Feb 1, 2006, at 7:51 PM, Jack Olmsted wrote:
> > > > > >
> > > > > >  > Inspired by Rocketbooms three day success auctioning 
off 5-days of
> > > > > >  > advertising time in March through eBay, Technology 
Evangelist has
> > > > > >  > set up their own eBay page for exclusive ad placement 
in five of
> > > > > >  > their upcoming HD videos.
> > > > > >  >
> > > > > >  > -Jack
> > > > > >  > http://view-point.blogspot.com
> > > > > >
> > > > > >
> > > > > >
> > > > > >
> > > > > >
>YAHOO! GROUPS LINKS
> > > > > >
> > > > > >
> > > > > >  Visit your group "videoblogging" on the web.
> > > > > >
> > > > > >  To unsubscribe from this group, send an email to:
> > > > > >  [EMAIL PROTECTED]
> > > > > >
> > > > > >  Your use of Yahoo! Groups is subject to the Yahoo! Terms 
of Service.
> > > > > >
> > > > > >
> 
> > > > >
> > > > >
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Re: [videoblogging] Re: Has RB Started A Trend In WebVideo Advertising?

2006-02-02 Thread andrew michael baron 
Thanks for all the nice words and thoughts!

  It hasnt worked yet!!

On Feb 2, 2006, at 12:13 PM, cooper3acd wrote:

> Bottom line is they have a good "product" and it will continue to
> work - just a question of "to what level."
>
> They may have a hard time matching the size of the bids next time
> around, but the bottom line is the that the long-term success will
> end up being commensurate to the value received.
>
> RB is so much at the forefront right now that they definitely have a
> viable business model. I think the key will be finding
> complementary, relevant advertisers (which did not necessarily seem
> to be the case with the bidders).
>
> If they find the right advertisers (open-minded, progressive, with
> a  complementary product or service), the advertisers will get huge
> value and everything will roll along smoothly.
>
> Congrats RB - Rock on... (80's speak)
>
> --- In videoblogging@yahoogroups.com, Michael Sullivan
> <[EMAIL PROTECTED]> wrote:
>>
>> Josh,
>> Care to ellaborate why you think *if* this auction is a success
> that it
>> cannot be duplicated again for at least 1 of the several remaining
> weeks in
>> 2006?
>> For that matter, even if this auction does not work agreements
> cannot be
>> made etc... then why would this hinder future attempts at finding
> an auction
>> winner that rboom can and will work with?
>>
>> Thanks,
>>
>> Sull
>>
>> On 2/2/06, Joshua Kinberg <[EMAIL PROTECTED]> wrote:
>>>
>>> Hate to be a naysayer, but I doubt it will work as well for
> anyone except
>>> RB, and it will likely only work for them this once. This is why
> its good to
>>> be an innovator... "first" only happens once.
>>>
>>> -Josh
>>>
>>>
>>> On 2/1/06, Ronen <[EMAIL PROTECTED]> wrote:

 All those guys with 'vlog magic' infomercials online can now
> add this
 step to their innovativie easy-to-use five step program, lol

 On 2/1/06, Kunga < [EMAIL PROTECTED]> wrote:
>
>  Here we go... The genie is out of the bottle now.
> --
> Taylor Barcroft http://www.blogger.com/profile/11159903
> New Media Publisher, Editor, Video Journalist, Podcaster,
> Futurecaster
> Santa Cruz CA, Beach of the Silicon Valley
> URL http://FutureMedia.org
> RSS http://feeds.feedburner.com/FutureMedia
> iTunes http://tinyurl.com/8ql87
>
> On Feb 1, 2006, at 7:51 PM, Jack Olmsted wrote:
>
>> Inspired by Rocketbooms three day success auctioning off 5-
> days of
>> advertising time in March through eBay, Technology
> Evangelist has
>> set up their own eBay page for exclusive ad placement in
> five of
>> their upcoming HD videos.
>>
>> -Jack
>> http://view-point.blogspot.com
>
>
>  --
> YAHOO! GROUPS LINKS
>
>
>-  Visit your
> group "videoblogging"
>on the web.
>
>-  To unsubscribe from this group, send an email to:
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>
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>



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>>> YAHOO! GROUPS LINKS
>>>
>>>
>>>-  Visit your
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>>
>> --
>> sull
>> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
>> "The hybrid or the meeting of two media is a moment of truth and
> revelation
>> from which new form is born"
>> - - - - - - -

[videoblogging] Re: Has RB Started A Trend In WebVideo Advertising?

2006-02-02 Thread cooper3acd 
Bottom line is they have a good "product" and it will continue to 
work - just a question of "to what level."

They may have a hard time matching the size of the bids next time 
around, but the bottom line is the that the long-term success will 
end up being commensurate to the value received.

RB is so much at the forefront right now that they definitely have a 
viable business model. I think the key will be finding 
complementary, relevant advertisers (which did not necessarily seem 
to be the case with the bidders). 

If they find the right advertisers (open-minded, progressive, with 
a  complementary product or service), the advertisers will get huge 
value and everything will roll along smoothly.

Congrats RB - Rock on... (80's speak)

--- In videoblogging@yahoogroups.com, Michael Sullivan 
<[EMAIL PROTECTED]> wrote:
>
> Josh,
> Care to ellaborate why you think *if* this auction is a success 
that it
> cannot be duplicated again for at least 1 of the several remaining 
weeks in
> 2006?
> For that matter, even if this auction does not work agreements 
cannot be
> made etc... then why would this hinder future attempts at finding 
an auction
> winner that rboom can and will work with?
> 
> Thanks,
> 
> Sull
> 
> On 2/2/06, Joshua Kinberg <[EMAIL PROTECTED]> wrote:
> >
> > Hate to be a naysayer, but I doubt it will work as well for 
anyone except
> > RB, and it will likely only work for them this once. This is why 
its good to
> > be an innovator... "first" only happens once.
> >
> > -Josh
> >
> >
> > On 2/1/06, Ronen <[EMAIL PROTECTED]> wrote:
> > >
> > > All those guys with 'vlog magic' infomercials online can now 
add this
> > > step to their innovativie easy-to-use five step program, lol
> > >
> > > On 2/1/06, Kunga < [EMAIL PROTECTED]> wrote:
> > > >
> > > >  Here we go... The genie is out of the bottle now.
> > > > --
> > > > Taylor Barcroft http://www.blogger.com/profile/11159903
> > > > New Media Publisher, Editor, Video Journalist, Podcaster, 
Futurecaster
> > > > Santa Cruz CA, Beach of the Silicon Valley
> > > > URL http://FutureMedia.org
> > > > RSS http://feeds.feedburner.com/FutureMedia
> > > > iTunes http://tinyurl.com/8ql87
> > > >
> > > > On Feb 1, 2006, at 7:51 PM, Jack Olmsted wrote:
> > > >
> > > > > Inspired by Rocketbooms three day success auctioning off 5-
days of
> > > > > advertising time in March through eBay, Technology 
Evangelist has
> > > > > set up their own eBay page for exclusive ad placement in 
five of
> > > > > their upcoming HD videos.
> > > > >
> > > > > -Jack
> > > > > http://view-point.blogspot.com
> > > >
> > > >
> > > >  --
> > > > YAHOO! GROUPS LINKS
> > > >
> > > >
> > > >-  Visit your 
group "videoblogging"
> > > >on the web.
> > > >
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Terms of
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> >
> 
> 
> 
> --
> sull
> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
> "The hybrid or the meeting of two media is a moment of truth and 
revelation
> from which new form is born"
> - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
> http://vlogdir.com - The Videoblog Directory
> http://videobloggers.org - Free Videoblog