Hi Mike,
Yes, I was going to ask if you had once been vice president of marketing ;-)
Cheers,
Ronni
Sent from Ronni's iPad
On 03/05/2012, at 4:51 PM, Mike Murray mdmur...@bigpond.net.au wrote:
Nice one Ronni
delighted to see my namesake as 'the general'
And the recorder is set for tonight's program about Steve
Cheers
Mike
Mike Murray and Lesley Silvester
TimeTrackers
East Fremantle
Western Australia
Tel 08 9339 8078
Fax 08 9339 0519
Mob 0407 669 376
British and Australian genealogical and historical research,
education, publishing and film-making
www.timetrackers.com.au
On 03/05/2012, at 4:26 PM, Ronda Brown wrote:
Hi People,
Nine Minutes of history...
Watch Steve Jobs play FDR in Apple's long-lost takeoff on famous '1984'
Macintosh TV commercial
Nine-minute film called '1944' was produced to inspire Apple sales team to
take on IBM
http://www.networkworld.com/community/node/80448
If all you want to see is Steve Jobs playfully portraying Franklin Delano
Roosevelt - right down to the cigarette holder - here's that short clip
before we get to the longer version of the film that it's taken from and an
explanation:
Entitled 1944, the almost 9-minute full version was Apple's in-house
takeoff on 1984, the iconicfirst Macintosh TV ad that caused a sensation
during that year's Super Bowl. Set as a World War II tale of good vs. IBM,
it is a broadcast-quality production (said to have cost $50,000) that was
designed to fire up Apple's international sales force at a 1984 meeting in
Hawaii. A copy of 1944 was provided to me by one-time Apple employee Craig
Elliott, now CEO of Pertino Networks, a cloud-computing startup located two
blocks from Apple in Cupertino.
Elliott, who worked at Apple from 1985 to 1996, says he has never seen (the
film) anywhere else and that there has been no additional circulation as
far as he knows. I couldn't find it online, either - the year 1984 was
pre-World Wide Web, of course -- which doesn't mean it isn't out there. Two
snippets from 1944, without any dialogue, do appear in another Jobs video
- a photo-montage tribute to him made by Apple employees to mark his 30th
birthday. After Jobs died last October, Elliott posted that birthday video
to his Facebook page, from where it went viral before being knocked off the
'Net by Sony Music Entertainment because it used a Bob Dylan song.
Cheers,
Ronni
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