Re: RE:[wdvltalk] is this site good? [photos]
Steven, Just pursuing the photo question. I have books of funny poems for sale; what would be an appropriate photo? Simply people laughing? Joseph > I had said: > > ...it is a Proven Fact, proven by A/B split testing, > > that photos of product in use, by typical customer, > > solving a problem or gaining a benefit by using > > product, out performs ads or promotions with no > photo > > or with photo of product alone. > > Then Amanda B. replied: > > The research you're citing is for "ads or promotions". > It is worth > noting that the photo needs for a site that expects > its shoppers to > already *want* its products can be very different. As > one of the > earlier posters noted, if I already am convinced that > I want your > sparkly kohl eye pencil, then showing me close ups of > the available > tips and colors is going to produce a lot more sales > than showing me a > little picture of some lady holding one. This is > certainly MY > experience as a shopper--I go to a site knowing what I > want, and > wanting to learn details, not be re-sold. > > In usability, as in all things, context is everything. > Amanda Birmingham > > > And now I add this: > > 1. Not everyone who goes to an e-commerce web site is > "pre-sold", e.g. for cosmetics, for beauty, for this > specific beauty product, for buying anything at all > anywhere. > > 2. In a global market, the WORLD wide web, there are > some people who don't even know what commercial > cosmetics are. They either don't use any make up, or > they use home made make up, like berries, roots, etc. > > 3. The photo of the products, the varieties of > cosmetics, is important for customers who have passed > through preliminary stages of sales preparation. > > But that photo should be relegated to a subservient > location further down the main index page, or even > deeper into the site. > > The lead photo at top of home page should be something > on the order of an extremely handsome guy gawking or > subtly staring at a woman as she shines with the > radiance of the company's cosmetics...either she's > applying some to herself, or we see her slipping them > back into her purse, or whatever. > > Many different ways to do it, but Product in Use for > Solving a Problem/Gaining a Benefit is the proven > superior photo in advertising and, by transference, in > web sites. > > I feel this principle is as relevant to this web site > as it is for a Coty print ad in Cosmo. > > But I submit to the wisdom of the actual user, the > target audience, a real woman... > > ...if I don't, my wife might injure me. > > :^) > > > = > Steven Streight > Web Usability Analyst & Content Writer > Blogologist > Digital Media Artist > Virtual Instrument Music Composer > > http://www.vaspersthegrate.blogspot.com > http://www.streightsite.blogspot.com > http://www.arttestexplosion.blogspot.com > EMAIL: [EMAIL PROTECTED] > > > > __ > Do you Yahoo!? > Yahoo! Mail - Find what you need with new enhanced search. > http://info.mail.yahoo.com/mail_250 > > . The WDVL Discussion List from WDVL.COM . > To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or > use the web interface http://e-newsletters.internet.com/discussionlists.html/ >Send Your Posts To: wdvltalk@lists.wdvl.com > To change subscription settings, add a password or view the web interface: > http://intm-dl.sparklist.com/read/?forum=wdvltalk > > http://www.wdvl.com ___ > > You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] > To unsubscribe send a blank email to [EMAIL PROTECTED] > To unsubscribe via postal mail, please contact us at: > Jupitermedia Corp. > Attn: Discussion List Management > 475 Park Avenue South > New York, NY 10016 > > Please include the email address which you have been contacted with. > > The WDVL Discussion List from WDVL.COM To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or use the web interface http://e-newsletters.internet.com/discussionlists.html/ Send Your Posts To: wdvltalk@lists.wdvl.com To change subscription settings, add a password or view the web interface: http://intm-dl.sparklist.com/read/?forum=wdvltalk http://www.wdvl.com ___ You are currently subscribed to wdvltalk as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
Re: RE:[wdvltalk] is this site good?
Steven, that is a kind comment for which I thank you. But it did produce a set of answers which together were very thorough and therefore answered my, as you point out, too general question. While it can be a little uncomfortable at times I would rather get a full answer which shows weaknesses before problems arise. So I don't want to discourage anyone from frankness; and, as became apparent, I hadn't paid enough attention before seeking judgement! And I am hoping to get back now to some coding after a spell where I have been unable to concentrate on it. Joseph > Joseph Harris: let me joke with you half-seriously in > good will and sympathy. > > Next time, consider using a subject line of: "Dig that > crazy floating shopping cart!" > > instead of "is this site good?" > > I feel sorry for you, because I think you mainly > wanted to draw attention to the floating shopping > cart, but people keep swarming other details of that > site. > > You are so kind to keep saying, "yeah, I know, but I > was real impressed with that floating shopping cart > even on a visited page..." etc. [paraphrased] > > I just had to stick up for you and comment on your > kind heartedness and patience. > > you is cool. > > = > Steven Streight > Web Usability Analyst & Content Writer > Blogologist > Digital Media Artist > Virtual Instrument Music Composer > > http://www.vaspersthegrate.blogspot.com > http://www.streightsite.blogspot.com > http://www.arttestexplosion.blogspot.com > EMAIL: [EMAIL PROTECTED] The WDVL Discussion List from WDVL.COM To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or use the web interface http://e-newsletters.internet.com/discussionlists.html/ Send Your Posts To: wdvltalk@lists.wdvl.com To change subscription settings, add a password or view the web interface: http://intm-dl.sparklist.com/read/?forum=wdvltalk http://www.wdvl.com ___ You are currently subscribed to wdvltalk as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
RE: RE:[wdvltalk] is this site good?
Joseph, Yes, there are always different viewpoints about content & presentation. That's why "listening" in on discussions lists and other people's thoughts are always interesting. Personally, I think an e-commerce site works well if it has the important information on the top of the page. Is the shopping cart information important? Well, that all depends. To some it is, to others, maybe not. No problem about making me reveal my age. I still get carded occasionally, and from far away get mistaken as a kid, so I'm still ok with the slightly under 40 thing! ;-) Ann -Original Message- From: Joseph Harris [mailto:[EMAIL PROTECTED] Sent: Wednesday, February 02, 2005 5:16 PM To: wdvltalk@lists.wdvl.com Subject: Re: RE:[wdvltalk] is this site good? Ann, Thank you for your comments on the site.You do raise an interesting point; whether 'content' includes the product, which comes from another recent thread (but I'm not seeking to develop it!) Thank you also for pointing out the need for Javascript here. And my apologies for getting you to reveal your age ;-). Joseph The WDVL Discussion List from WDVL.COM To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or use the web interface http://e-newsletters.internet.com/discussionlists.html/ Send Your Posts To: wdvltalk@lists.wdvl.com To change subscription settings, add a password or view the web interface: http://intm-dl.sparklist.com/read/?forum=wdvltalk http://www.wdvl.com ___ You are currently subscribed to wdvltalk as: unknown lmsubst tag argument: '' To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
Re: RE:[wdvltalk] is this site good?
Ann, Thank you for your comments on the site.You do raise an interesting point; whether 'content' includes the product, which comes from another recent thread (but I'm not seeking to develop it!) Thank you also for pointing out the need for Javascript here. And my apologies for getting you to reveal your age ;-). Joseph Hi. Just putting my 2¢ in as a woman! Personally, I also find the site colors somewhat garish and the background color kind of hurts my eyes, but then again, I'm slightly under 40, and might not be their target audience. I'm not fond of the design, but I must say it's unique. I know you like the floating shopping cart on the right, but I think placing the cart in another spot would allow more of that valuable screen real estate to be used more effectively. Plus, if JavaScript is turned off, the cart stays at the top of the column. With all that, if I liked their cosmetics, I would still purchase off the site and just ignore the parts of the site like the color that I didn't like, however, I might not surf it as long. Ann Ann Cook Web Designer Duluth Trading Co. http://www.DuluthTrading.com -Original Message- From: Joseph Harris [mailto:[EMAIL PROTECTED] Sent: Wednesday, February 02, 2005 9:27 AM To: wdvltalk@lists.wdvl.com Subject: Re: RE:[wdvltalk] is this site good? Steven, Thanks for the response. I think if you viewed it as a teenage girl or woman who still liked to experiment with make-up it would be a perfect example of rudy's assertion that content is the key. Like you I find it garish, but don't agree that there is only an action way of presenting a product. My thoughts were that the site works easily and the floating shopping basket kept important information for a visitor less than a click away. The site is also fast (56k), despite so much graphic content. Everything is easy to find and get to. And for the intended audience attractive. It seems to me a site that both showed well and was likely to convert interest to sales. Joseph The WDVL Discussion List from WDVL.COM To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or use the web interface http://e-newsletters.internet.com/discussionlists.html/ Send Your Posts To: wdvltalk@lists.wdvl.com To change subscription settings, add a password or view the web interface: http://intm-dl.sparklist.com/read/?forum=wdvltalk http://www.wdvl.com ___ You are currently subscribed to wdvltalk as: unknown lmsubst tag argument: '' To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
RE: RE:[wdvltalk] is this site good?
Hi. Just putting my 2¢ in as a woman! Personally, I also find the site colors somewhat garish and the background color kind of hurts my eyes, but then again, I'm slightly under 40, and might not be their target audience. I'm not fond of the design, but I must say it's unique. I know you like the floating shopping cart on the right, but I think placing the cart in another spot would allow more of that valuable screen real estate to be used more effectively. Plus, if JavaScript is turned off, the cart stays at the top of the column. With all that, if I liked their cosmetics, I would still purchase off the site and just ignore the parts of the site like the color that I didn't like, however, I might not surf it as long. Ann Ann Cook Web Designer Duluth Trading Co. http://www.DuluthTrading.com -Original Message- From: Joseph Harris [mailto:[EMAIL PROTECTED] Sent: Wednesday, February 02, 2005 9:27 AM To: wdvltalk@lists.wdvl.com Subject: Re: RE:[wdvltalk] is this site good? Steven, Thanks for the response. I think if you viewed it as a teenage girl or woman who still liked to experiment with make-up it would be a perfect example of rudy's assertion that content is the key. Like you I find it garish, but don't agree that there is only an action way of presenting a product. My thoughts were that the site works easily and the floating shopping basket kept important information for a visitor less than a click away. The site is also fast (56k), despite so much graphic content. Everything is easy to find and get to. And for the intended audience attractive. It seems to me a site that both showed well and was likely to convert interest to sales. Joseph The WDVL Discussion List from WDVL.COM To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or use the web interface http://e-newsletters.internet.com/discussionlists.html/ Send Your Posts To: wdvltalk@lists.wdvl.com To change subscription settings, add a password or view the web interface: http://intm-dl.sparklist.com/read/?forum=wdvltalk http://www.wdvl.com ___ You are currently subscribed to wdvltalk as: unknown lmsubst tag argument: '' To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
Re: RE:[wdvltalk] is this site good?
Steven, I don't see your comments as nit-picking, and I agree with you about the garishness. What I was noting was a) an experienced surfer dwelling at the site, and b) the ease of use. > Joseph, I'm sure you know what you're talking about as > far as what you like about this site in question. > > I once mentioned sites I liked, in a usability article > I wrote for an online publication, and the editor > questioned them, even calling them "unusable", one had > frames, so it was a bit violating of usability, but > had many excellant qualities. > > So I know what it's like to express a liking for a > site, then have someone nitpick it, or even express > valid misgivings about the site. > > Product Photos: I've been in database direct response > marketing since 1978, and have worked for Grey > Advertising, Troy Bilt, etc., not to boast, but my > point is this: > > ...it is a Proven Fact, proven by A/B split testing, > that photos of product in use, by typical customer, > solving a problem or gaining a benefit by using > product, out performs ads or promotions with no photo > or with photo of product alone. I do know enough of advertising to recognise the truth of this last; again I was noting the reaction of someone with a realistic view of the net and adverts. So, while the site might do better with those, it was already holding attention - but there are also a couple of site design features (the shopping basket and the link efficiency) that interested me. I'm happy with discussion, and think that having to make a case helps to clarify thinking. Joseph ttp://mail.yahoo.com > > . The WDVL Discussion List from WDVL.COM . > To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or > use the web interface http://e-newsletters.internet.com/discussionlists.html/ >Send Your Posts To: wdvltalk@lists.wdvl.com > To change subscription settings, add a password or view the web interface: > http://intm-dl.sparklist.com/read/?forum=wdvltalk > > http://www.wdvl.com ___ > > You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] > To unsubscribe send a blank email to [EMAIL PROTECTED] > To unsubscribe via postal mail, please contact us at: > Jupitermedia Corp. > Attn: Discussion List Management > 475 Park Avenue South > New York, NY 10016 > > Please include the email address which you have been contacted with. > > The WDVL Discussion List from WDVL.COM To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or use the web interface http://e-newsletters.internet.com/discussionlists.html/ Send Your Posts To: wdvltalk@lists.wdvl.com To change subscription settings, add a password or view the web interface: http://intm-dl.sparklist.com/read/?forum=wdvltalk http://www.wdvl.com ___ You are currently subscribed to wdvltalk as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
Re: RE:[wdvltalk] is this site good?
Steven, Thanks for the response. I think if you viewed it as a teenage girl or woman who still liked to experiment with make-up it would be a perfect example of rudy's assertion that content is the key. Like you I find it garish, but don't agree that there is only an action way of presenting a product. My thoughts were that the site works easily and the floating shopping basket kept important information for a visitor less than a click away. The site is also fast (56k), despite so much graphic content. Everything is easy to find and get to. And for the intended audience attractive. It seems to me a site that both showed well and was likely to convert interest to sales. Joseph > Joseph: > > What did you like about it? > > I looked at it for 30 seconds and wanted to leave. > > The colors pink and odd gray blue look like, in fact > the whole design looks like they sell baby clothes, > baby stuff. > > An amateurish and immature, teenager's personal page > feel. Maybe that works for them. > > The large cental photo of the cosmetics: this is a > classic blooper, you should never show photos of the > product. > > You should show photos of (1.) the product in use (2.) > by a typical customer (3.) solving a problem or > gaining a benefit with the use of the product. > > Sorry. don't mean to berate your judgment, I just > don't like this site from an instant "blinked" > intuitive reaction to the home page. > > If I spent more time operating it, I might see good > aspects, but the immediate visual impression of a site > is of utmost importance. > > = > Steven Streight > Web Usability Analyst & Content Writer > Blogologist > Digital Media Artist > Virtual Instrument Music Composer > > http://www.vaspersthegrate.blogspot.com > http://www.streightsite.blogspot.com > http://www.arttestexplosion.blogspot.com > EMAIL: [EMAIL PROTECTED] > > __ > Do You Yahoo!? > Tired of spam? Yahoo! Mail has the best spam protection around > http://mail.yahoo.com > > . The WDVL Discussion List from WDVL.COM . > To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or > use the web interface http://e-newsletters.internet.com/discussionlists.html/ >Send Your Posts To: wdvltalk@lists.wdvl.com > To change subscription settings, add a password or view the web interface: > http://intm-dl.sparklist.com/read/?forum=wdvltalk > > http://www.wdvl.com ___ > > You are currently subscribed to wdvltalk as: [EMAIL PROTECTED] > To unsubscribe send a blank email to [EMAIL PROTECTED] > To unsubscribe via postal mail, please contact us at: > Jupitermedia Corp. > Attn: Discussion List Management > 475 Park Avenue South > New York, NY 10016 > > Please include the email address which you have been contacted with. > > The WDVL Discussion List from WDVL.COM To Join wdvltalk, Send An Email To: mailto:[EMAIL PROTECTED] or use the web interface http://e-newsletters.internet.com/discussionlists.html/ Send Your Posts To: wdvltalk@lists.wdvl.com To change subscription settings, add a password or view the web interface: http://intm-dl.sparklist.com/read/?forum=wdvltalk http://www.wdvl.com ___ You are currently subscribed to wdvltalk as: archive@jab.org To unsubscribe send a blank email to [EMAIL PROTECTED] To unsubscribe via postal mail, please contact us at: Jupitermedia Corp. Attn: Discussion List Management 475 Park Avenue South New York, NY 10016 Please include the email address which you have been contacted with.
