The best solutions use each of those things when it is appropriate.
There is no one size fits all algorithm or process for development. You
have to figure out what is the best approach for your client's needs on a
case by case basis. If you are only using Google optimization or third
party
There are so many options when it comes to automated bid management.
Automated bid management:
using scripts
using conversion rate optimizer
using enhanced CPC
using 3rd party tools
using API – build your own
This is our scenario.
We manage PPC marketing (lead generation) for 100s of clients
