Re: Click Report vs Criteria Report - Difference in Number of Clicks

2017-04-25 Thread 'Shwetha Vastrad (AdWords API Team)' via AdWords API Forum
Hi, Click performance Report includes both valid and invalid clicks. If you see a difference in the total number of clicks in Click Performance Report and the value from the Clicks field in Campaign Performance Report, it's most likely because some clicks were considered invalid

Click Report vs Criteria Report - Difference in Number of Clicks

2017-04-25 Thread Normunds Vilcins
Basically the number of individual clicks in Click Performance Report is higher than the number of reported clicks in Criteria Performance Report. We compare the number of entries in Click Performance Report, that refer to a specific (CampaignId, AdGroupId, KeywordId) and falls inside