Re: Vertical vs. Product or service

2012-10-29 Thread Jason Stedman
This is correct, your bids for a campaign will only be considered for display in the content network if the campaign criteria match. The vertical criteria should have no effect outside the Google Display Network. Keywords are not assigned to products or services, a product or service has a set

Vertical vs. Product or service

2012-10-28 Thread Ace
Hi, Can I get a short explanation what is the difference between a Vertical product or service? From what I see a Vertical is used when an adgroup is created while a product or service can be used with the keyword tool.. What is the usage of each and why connect an adgroup to a Vertical?

Re: Vertical vs. Product or service

2012-10-28 Thread Jason Stedman
A product or service is a categorization of things that are sold online. For a product or service you are trying to market, keywords or placement ideas can be retrieved from the TargetingIdeaService or the keyword tool. These only include products which are sold or services which are available,