It is a both and.
Amazon opened the ,market and did not DRM the files but still has
control of the files, but they dictated the price of the
book. Publishers did not like this as they felt Amazon was
underpricing new releases and did not want this. Similar to the
distributors of movies
I think that publisher had its fight with Amazon over the issue of
who controls the pricing. Apple isn't locking out any other e-book
vendors. Their books will use the open ePub format, so just like
you can do now with non-DRMed MPG and AAC files, you
probably will be able to buy books from